RFG Bristol Wealth Advisors LLC Raises Stock Position in Netflix, Inc. $NFLX

Key Points

• RFG Bristol boosted its Netflix stake by 931.2% in Q4 to 22,501 shares (about $2.11M), and overall institutional investors now own roughly 80.93% of the company, with several funds adding to positions recently.
• Multiple brokerages have raised targets and maintained buy/overweight ratings as the ad-supported tier scales — analysts cite improving monetization, margin expansion and potential buybacks, while Q1 earnings on April 16 present an immediate catalyst.
• Insiders have been net sellers: company insiders sold about 1,543,023 shares worth $141.1M over the last three months (including the CFO's 57,260-share sale), leaving insiders with 1.37% ownership.

RFG Bristol Wealth Advisors LLC increased its stake in Netflix, Inc. (NASDAQ:NFLX - Free Report) by 931.2% in the 4th quarter, according to the company in its most recent filing with the SEC. The institutional investor owned 22,501 shares of the Internet television network's stock after acquiring an additional 20,319 shares during the quarter. RFG Bristol Wealth Advisors LLC's holdings in Netflix were worth $2,110,000 at the end of the most recent reporting period.

Several other institutional investors and hedge funds also recently added to or reduced their stakes in NFLX. Brighton Jones LLC boosted its stake in Netflix by 5.0% during the 4th quarter. Brighton Jones LLC now owns 5,390 shares of the Internet television network's stock worth $4,804,000 after purchasing an additional 257 shares during the last quarter. Revolve Wealth Partners LLC boosted its stake in Netflix by 16.4% during the 4th quarter. Revolve Wealth Partners LLC now owns 1,023 shares of the Internet television network's stock worth $912,000 after purchasing an additional 144 shares during the last quarter. Sivia Capital Partners LLC boosted its stake in Netflix by 21.2% during the 2nd quarter. Sivia Capital Partners LLC now owns 1,406 shares of the Internet television network's stock worth $1,883,000 after purchasing an additional 246 shares during the last quarter. Strategic Investment Advisors MI boosted its stake in Netflix by 18.9% during the 2nd quarter. Strategic Investment Advisors MI now owns 774 shares of the Internet television network's stock worth $1,036,000 after purchasing an additional 123 shares during the last quarter. Finally, Schnieders Capital Management LLC. boosted its stake in Netflix by 12.1% during the 2nd quarter. Schnieders Capital Management LLC. now owns 2,115 shares of the Internet television network's stock worth $2,832,000 after purchasing an additional 228 shares during the last quarter. Institutional investors and hedge funds own 80.93% of the company's stock.

Key Headlines Impacting Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Multiple analyst upgrades and price-target raises lift sentiment — Wedbush bumped its target and kept an Outperform rating, Morgan Stanley raised its target and maintained Overweight, and HSBC lifted its target while keeping a Buy. These moves point to growing confidence in Netflix’s revenue and margin outlook. Wedbush price-target raise
• Positive Sentiment: Ad-supported tier is scaling and lowering churn, which analysts say boosts advertiser confidence and monetization — a key driver for revenue upside and margin expansion. Ad-tier traction
• Positive Sentiment: Analysts expect stronger operating margins and more buybacks — one analyst notes Netflix could lift its 2026 operating-margin guide toward ~32% while sustaining mid-teens revenue growth, supporting higher EPS and potential share repurchases. Margin/ buyback outlook
• Positive Sentiment: Institutional buying: several high-profile funds increased Netflix positions after the Warner Bros. deal fell through, signaling conviction from big investors. That institutional demand is propping up the stock into earnings. Hedge funds adding
• Neutral Sentiment: Upcoming catalyst: Q1 earnings on April 16 is the immediate event — positive prints on ad revenue, pricing, or margins could extend the rally; a miss could reverse gains. Earnings catalyst
• Neutral Sentiment: Media/market commentary highlights Netflix’s steady revenue growth versus peers and frames the stock as a durable streaming leader; useful context but not immediate price drivers. Industry comparisons
• Negative Sentiment: Balance-sheet nuance: coverage points to roughly $7.4B in stock-option obligations that can act like hidden leverage — a reminder for investors watching capital allocation and net-debt metrics. Hidden option liability
• Negative Sentiment: Post-earnings volatility risk — options-market patterns suggest a “sawtooth” and potential for a sharp move after the print; that raises short-term risk even if fundamentals look sound. Options volatility risk

Insider Buying and Selling

In other Netflix news, CFO Spencer Adam Neumann sold 57,260 shares of the company's stock in a transaction dated Friday, February 27th. The shares were sold at an average price of $95.50, for a total value of $5,468,330.00. Following the transaction, the chief financial officer owned 73,787 shares of the company's stock, valued at $7,046,658.50. This represents a 43.69% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available through this link. Also, Director Bradford L. Smith sold 31,790 shares of the company's stock in a transaction dated Thursday, January 15th. The shares were sold at an average price of $88.86, for a total transaction of $2,824,859.40. Following the completion of the transaction, the director directly owned 79,690 shares in the company, valued at $7,081,253.40. The trade was a 28.52% decrease in their position. The SEC filing for this sale provides additional information. Insiders have sold a total of 1,543,023 shares of company stock valued at $141,145,842 over the last three months. Company insiders own 1.37% of the company's stock.

Netflix Trading Up 0.9%

Shares of NFLX stock opened at $103.02 on Friday. The company's 50-day moving average price is $89.88 and its 200-day moving average price is $99.14. The company has a current ratio of 1.19, a quick ratio of 1.19 and a debt-to-equity ratio of 0.51. The stock has a market cap of $434.96 billion, a price-to-earnings ratio of 40.77, a PEG ratio of 1.55 and a beta of 1.67. Netflix, Inc. has a twelve month low of $75.01 and a twelve month high of $134.12.

Netflix (NASDAQ:NFLX - Get Free Report) last announced its quarterly earnings results on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share for the quarter, beating the consensus estimate of $0.55 by $0.01. The firm had revenue of $12.05 billion for the quarter, compared to analysts' expectations of $11.97 billion. Netflix had a net margin of 24.30% and a return on equity of 43.26%. The company's revenue was up 17.6% compared to the same quarter last year. During the same quarter in the previous year, the company posted $0.43 EPS. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. As a group, equities analysts predict that Netflix, Inc. will post 24.58 earnings per share for the current year.

Analyst Upgrades and Downgrades

Several brokerages have issued reports on NFLX. Canaccord Genuity Group set a $125.00 target price on shares of Netflix and gave the stock a "buy" rating in a research note on Wednesday, January 21st. The Goldman Sachs Group raised shares of Netflix from a "neutral" rating to a "buy" rating and lifted their target price for the stock from $100.00 to $120.00 in a research note on Monday, April 6th. Citic Securities lowered their target price on shares of Netflix from $109.00 to $95.00 and set a "hold" rating on the stock in a research note on Monday, January 26th. Robert W. Baird lowered their target price on shares of Netflix from $150.00 to $120.00 and set an "outperform" rating on the stock in a research note on Friday, January 23rd. Finally, Jefferies Financial Group reaffirmed a "buy" rating on shares of Netflix in a research note on Wednesday. Two investment analysts have rated the stock with a Strong Buy rating, thirty-six have given a Buy rating and twelve have given a Hold rating to the stock. According to MarketBeat.com, Netflix currently has a consensus rating of "Moderate Buy" and an average price target of $115.50.

Netflix Profile

Netflix, Inc NASDAQ: NFLX is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company's primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.

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