Willis Johnson & Associates Inc. Increases Position in Netflix, Inc. $NFLX

Key Points

• Willis Johnson & Associates boosted its Netflix stake by 913.7% in Q4, ending the period with 11,982 shares worth about $1.123 million.
• Insider selling has been significant: CFO Spencer Adam Neumann sold 28,630 shares at an average $98 (~$2.8M) and insiders sold 1,543,023 shares (~$141.1M) over the past 90 days, with insiders owning 1.37% of the company.
• Analyst and institutional sentiment is turning positive—multiple upgrades and price-target raises, plus traction in the ad-supported tier, have driven interest; the consensus price target is $115.50 and Q1 earnings on April 16 is the next key catalyst.

Willis Johnson & Associates Inc. lifted its position in shares of Netflix, Inc. (NASDAQ:NFLX - Free Report) by 913.7% during the 4th quarter, according to its most recent disclosure with the SEC. The firm owned 11,982 shares of the Internet television network's stock after buying an additional 10,800 shares during the period. Willis Johnson & Associates Inc.'s holdings in Netflix were worth $1,123,000 as of its most recent SEC filing.

Other institutional investors and hedge funds have also modified their holdings of the company. Imprint Wealth LLC purchased a new position in shares of Netflix during the third quarter valued at approximately $25,000. Retirement Wealth Solutions LLC purchased a new position in shares of Netflix during the third quarter valued at approximately $28,000. Steph & Co. lifted its stake in shares of Netflix by 188.9% during the third quarter. Steph & Co. now owns 26 shares of the Internet television network's stock valued at $31,000 after buying an additional 17 shares during the period. Bare Financial Services Inc lifted its stake in shares of Netflix by 93.3% during the third quarter. Bare Financial Services Inc now owns 29 shares of the Internet television network's stock valued at $35,000 after buying an additional 14 shares during the period. Finally, Horizon Financial Services LLC lifted its stake in shares of Netflix by 480.0% during the third quarter. Horizon Financial Services LLC now owns 29 shares of the Internet television network's stock valued at $35,000 after buying an additional 24 shares during the period. Hedge funds and other institutional investors own 80.93% of the company's stock.

Insider Buying and Selling

In other news, insider Cletus R. Willems sold 3,136 shares of the stock in a transaction on Tuesday, February 10th. The shares were sold at an average price of $82.67, for a total value of $259,253.12. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, CFO Spencer Adam Neumann sold 28,630 shares of the stock in a transaction on Thursday, April 2nd. The stock was sold at an average price of $98.00, for a total transaction of $2,805,740.00. Following the completion of the sale, the chief financial officer directly owned 73,787 shares of the company's stock, valued at $7,231,126. The trade was a 27.95% decrease in their position. The disclosure for this sale is available in the SEC filing. Over the last ninety days, insiders have sold 1,543,023 shares of company stock valued at $141,145,842. 1.37% of the stock is owned by corporate insiders.

Netflix News Roundup

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Multiple analyst upgrades and price-target raises lift sentiment — Wedbush bumped its target and kept an Outperform rating, Morgan Stanley raised its target and maintained Overweight, and HSBC lifted its target while keeping a Buy. These moves point to growing confidence in Netflix’s revenue and margin outlook. Wedbush price-target raise
• Positive Sentiment: Ad-supported tier is scaling and lowering churn, which analysts say boosts advertiser confidence and monetization — a key driver for revenue upside and margin expansion. Ad-tier traction
• Positive Sentiment: Analysts expect stronger operating margins and more buybacks — one analyst notes Netflix could lift its 2026 operating-margin guide toward ~32% while sustaining mid-teens revenue growth, supporting higher EPS and potential share repurchases. Margin/ buyback outlook
• Positive Sentiment: Institutional buying: several high-profile funds increased Netflix positions after the Warner Bros. deal fell through, signaling conviction from big investors. That institutional demand is propping up the stock into earnings. Hedge funds adding
• Neutral Sentiment: Upcoming catalyst: Q1 earnings on April 16 is the immediate event — positive prints on ad revenue, pricing, or margins could extend the rally; a miss could reverse gains. Earnings catalyst
• Neutral Sentiment: Media/market commentary highlights Netflix’s steady revenue growth versus peers and frames the stock as a durable streaming leader; useful context but not immediate price drivers. Industry comparisons
• Negative Sentiment: Balance-sheet nuance: coverage points to roughly $7.4B in stock-option obligations that can act like hidden leverage — a reminder for investors watching capital allocation and net-debt metrics. Hidden option liability
• Negative Sentiment: Post-earnings volatility risk — options-market patterns suggest a “sawtooth” and potential for a sharp move after the print; that raises short-term risk even if fundamentals look sound. Options volatility risk

Analyst Ratings Changes

Several equities analysts recently issued reports on the stock. Arete Research raised shares of Netflix from a "neutral" rating to a "buy" rating in a research note on Friday, February 27th. Susquehanna raised shares of Netflix to a "positive" rating and set a $112.00 price target for the company in a research report on Wednesday, January 21st. Jefferies Financial Group reaffirmed a "buy" rating on shares of Netflix in a research report on Wednesday. UBS Group set a $104.00 price target on shares of Netflix in a research report on Tuesday, January 27th. Finally, Erste Group Bank raised shares of Netflix from a "hold" rating to a "buy" rating in a research report on Tuesday, March 24th. Two investment analysts have rated the stock with a Strong Buy rating, thirty-six have issued a Buy rating and twelve have issued a Hold rating to the company's stock. Based on data from MarketBeat, the stock has an average rating of "Moderate Buy" and a consensus price target of $115.50.

Netflix Stock Performance

Shares of NFLX stock opened at $103.02 on Friday. Netflix, Inc. has a one year low of $75.01 and a one year high of $134.12. The company has a debt-to-equity ratio of 0.51, a quick ratio of 1.19 and a current ratio of 1.19. The company has a 50 day moving average price of $89.88 and a 200 day moving average price of $99.14. The firm has a market capitalization of $434.96 billion, a price-to-earnings ratio of 40.77, a price-to-earnings-growth ratio of 1.55 and a beta of 1.67.

Netflix (NASDAQ:NFLX - Get Free Report) last released its quarterly earnings data on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.55 by $0.01. Netflix had a net margin of 24.30% and a return on equity of 43.26%. The company had revenue of $12.05 billion during the quarter, compared to analyst estimates of $11.97 billion. During the same quarter in the prior year, the business earned $0.43 earnings per share. The business's quarterly revenue was up 17.6% compared to the same quarter last year. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. Sell-side analysts anticipate that Netflix, Inc. will post 24.58 EPS for the current year.

About Netflix

Netflix, Inc NASDAQ: NFLX is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company's primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.

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