Amazon.com (AMZN) Competitors $216.39 -3.68 (-1.67%) Closing price 04:00 PM EasternExtended Trading$216.95 +0.56 (+0.26%) As of 08:00 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock AMZN vs. AAPL, GOOG, GOOGL, META, MSFT, NFLX, NVDA, TSLA, DIS, and WMTShould you be buying Amazon.com stock or one of its competitors? The main competitors of Amazon.com include Apple (AAPL), Alphabet (GOOG), Alphabet (GOOGL), Meta Platforms (META), Microsoft (MSFT), Netflix (NFLX), NVIDIA (NVDA), Tesla (TSLA), Walt Disney (DIS), and Walmart (WMT). Amazon.com vs. Its Competitors Apple Alphabet Alphabet Meta Platforms Microsoft Netflix NVIDIA Tesla Walt Disney Walmart Apple (NASDAQ:AAPL) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the superior investment? We will contrast the two businesses based on the strength of their dividends, risk, earnings, institutional ownership, media sentiment, profitability, valuation and analyst recommendations. Is AAPL or AMZN more profitable? Apple has a net margin of 24.30% compared to Amazon.com's net margin of 10.54%. Apple's return on equity of 170.91% beat Amazon.com's return on equity.Company Net Margins Return on Equity Return on Assets Apple24.30% 170.91% 31.94% Amazon.com 10.54%23.84%11.14% Which has higher valuation and earnings, AAPL or AMZN? Apple has higher earnings, but lower revenue than Amazon.com. Amazon.com is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioApple$391.04B9.40$93.74B$6.5937.60Amazon.com$637.96B3.62$59.25B$6.5632.99 Which has more volatility & risk, AAPL or AMZN? Apple has a beta of 1.09, indicating that its share price is 9% more volatile than the S&P 500. Comparatively, Amazon.com has a beta of 1.28, indicating that its share price is 28% more volatile than the S&P 500. Do analysts prefer AAPL or AMZN? Apple currently has a consensus price target of $248.29, suggesting a potential upside of 0.21%. Amazon.com has a consensus price target of $266.26, suggesting a potential upside of 23.04%. Given Amazon.com's stronger consensus rating and higher possible upside, analysts clearly believe Amazon.com is more favorable than Apple.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Apple 2 Sell rating(s) 12 Hold rating(s) 15 Buy rating(s) 4 Strong Buy rating(s) 2.64Amazon.com 0 Sell rating(s) 1 Hold rating(s) 47 Buy rating(s) 3 Strong Buy rating(s) 3.04 Do institutionals and insiders have more ownership in AAPL or AMZN? 67.7% of Apple shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 0.1% of Apple shares are owned by company insiders. Comparatively, 10.8% of Amazon.com shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term. Does the media refer more to AAPL or AMZN? In the previous week, Amazon.com had 34 more articles in the media than Apple. MarketBeat recorded 226 mentions for Amazon.com and 192 mentions for Apple. Apple's average media sentiment score of 1.14 beat Amazon.com's score of 1.07 indicating that Apple is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Apple 139 Very Positive mention(s) 13 Positive mention(s) 22 Neutral mention(s) 8 Negative mention(s) 2 Very Negative mention(s) Positive Amazon.com 147 Very Positive mention(s) 40 Positive mention(s) 27 Neutral mention(s) 7 Negative mention(s) 2 Very Negative mention(s) Positive SummaryApple beats Amazon.com on 9 of the 17 factors compared between the two stocks. Get Amazon.com News Delivered to You Automatically Sign up to receive the latest news and ratings for AMZN and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding AMZN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart AMZN vs. The Competition Export to ExcelMetricAmazon.comINTERNET COMMERCE IndustryRetail SectorNASDAQ ExchangeMarket Cap$2.35T$75.32B$27.15B$10.53BDividend YieldN/A1.23%172.51%4.79%P/E Ratio32.9928.8619.6927.24Price / Sales3.6234.049.16135.46Price / Cash20.82325.5558.9261.53Price / Book8.029.285.136.74Net Income$59.25B$2.25B$911.72M$276.59M7 Day Performance-2.43%-1.92%0.16%0.86%1 Month Performance-5.15%-1.87%-0.52%8.17%1 Year Performance15.38%50.91%13.84%43.66% Amazon.com Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)AMZNAmazon.com4.8845 of 5 stars$216.39-1.7%$266.26+23.0%+16.6%$2.35T$637.96B32.991,556,000Trending NewsGap DownAAPLApple4.591 of 5 stars$247.40+0.9%$248.29+0.4%+8.8%$3.67T$391.04B37.54164,000Trending NewsAnalyst RevisionGOOGAlphabet4.498 of 5 stars$241.84+1.8%$241.00-0.3%+48.7%$2.92T$371.40B25.75190,200Trending NewsGOOGLAlphabet3.6599 of 5 stars$240.86+1.8%$247.40+2.7%+49.6%$2.91T$371.40B25.65183,323Trending NewsAnalyst ForecastMETAMeta Platforms4.4627 of 5 stars$717.17+1.7%$830.68+15.8%+21.3%$1.80T$178.80B25.9774,067Trending NewsAnalyst ForecastMSFTMicrosoft4.9615 of 5 stars$514.85+0.8%$618.47+20.1%+23.5%$3.83T$281.72B37.75228,000Trending NewsAnalyst UpgradeNFLXNetflix4.4805 of 5 stars$1,229.59+0.8%$1,337.63+8.8%+68.7%$522.49B$39.00B52.3914,000Trending NewsUpcoming EarningsAnalyst ForecastNVDANVIDIA4.9304 of 5 stars$188.23+2.8%$213.37+13.4%+39.7%$4.57T$130.50B53.6336,000Trending NewsAnalyst DowngradeTSLATesla3.9948 of 5 stars$428.45+3.6%$364.83-14.8%+100.1%$1.41T$97.69B245.90125,665Trending NewsAnalyst ForecastGap DownDISWalt Disney4.8388 of 5 stars$110.52+1.2%$131.18+18.7%+17.2%$198.48B$94.54B17.30233,000Trending NewsWMTWalmart4.4836 of 5 stars$101.68-0.2%$112.38+10.5%+27.4%$810.63B$693.15B38.222,100,000Trending NewsAnalyst ForecastOptions Volume Related Companies and Tools Related Companies AAPL Competitors GOOG Competitors GOOGL Competitors META Competitors MSFT Competitors NFLX Competitors NVDA Competitors TSLA Competitors DIS Competitors WMT Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:AMZN) was last updated on 10/14/2025 by MarketBeat.com Staff From Our PartnersURGENT: The Market's 3 Red Flags Are FlashingHere’s the uncomfortable truth: The smartest investors in the world are already preparing for a crash befor...StockEarnings | Sponsored$3,600 gold is nice ... but here’s what most gold bugs are missingGold just surged past $3,600, but Weiss Ratings expert Sean Brodrick says the real upside is in select gold st...Weiss Ratings | SponsoredAltucher: It Looks Like My Trump prediction is coming trueNew Hampshire just launched a Strategic Crypto Reserve — and James Altucher says it’s the first sign that “Tru...Paradigm Press | SponsoredOut of 18,347 Cryptocurrencies... 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