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Amazon.com (AMZN) Competitors

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AMZN vs. AAPL, GOOG, GOOGL, META, MSFT, NFLX, NVDA, TSLA, DIS, and WMT

Should you be buying Amazon.com stock or one of its competitors? The main competitors of Amazon.com include Apple (AAPL), Alphabet (GOOG), Alphabet (GOOGL), Meta Platforms (META), Microsoft (MSFT), Netflix (NFLX), NVIDIA (NVDA), Tesla (TSLA), Walt Disney (DIS), and Walmart (WMT).

Amazon.com vs. Its Competitors

Apple (NASDAQ:AAPL) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the superior investment? We will contrast the two businesses based on the strength of their dividends, risk, earnings, institutional ownership, media sentiment, profitability, valuation and analyst recommendations.

Apple has a net margin of 24.30% compared to Amazon.com's net margin of 10.54%. Apple's return on equity of 170.91% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Apple24.30% 170.91% 31.94%
Amazon.com 10.54%23.84%11.14%

Apple has higher earnings, but lower revenue than Amazon.com. Amazon.com is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$391.04B9.40$93.74B$6.5937.60
Amazon.com$637.96B3.62$59.25B$6.5632.99

Apple has a beta of 1.09, indicating that its share price is 9% more volatile than the S&P 500. Comparatively, Amazon.com has a beta of 1.28, indicating that its share price is 28% more volatile than the S&P 500.

Apple currently has a consensus price target of $248.29, suggesting a potential upside of 0.21%. Amazon.com has a consensus price target of $266.26, suggesting a potential upside of 23.04%. Given Amazon.com's stronger consensus rating and higher possible upside, analysts clearly believe Amazon.com is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
2 Sell rating(s)
12 Hold rating(s)
15 Buy rating(s)
4 Strong Buy rating(s)
2.64
Amazon.com
0 Sell rating(s)
1 Hold rating(s)
47 Buy rating(s)
3 Strong Buy rating(s)
3.04

67.7% of Apple shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 0.1% of Apple shares are owned by company insiders. Comparatively, 10.8% of Amazon.com shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

In the previous week, Amazon.com had 34 more articles in the media than Apple. MarketBeat recorded 226 mentions for Amazon.com and 192 mentions for Apple. Apple's average media sentiment score of 1.14 beat Amazon.com's score of 1.07 indicating that Apple is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
139 Very Positive mention(s)
13 Positive mention(s)
22 Neutral mention(s)
8 Negative mention(s)
2 Very Negative mention(s)
Positive
Amazon.com
147 Very Positive mention(s)
40 Positive mention(s)
27 Neutral mention(s)
7 Negative mention(s)
2 Very Negative mention(s)
Positive

Summary

Apple beats Amazon.com on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AMZN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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AMZN vs. The Competition

MetricAmazon.comINTERNET COMMERCE IndustryRetail SectorNASDAQ Exchange
Market Cap$2.35T$75.32B$27.15B$10.53B
Dividend YieldN/A1.23%172.51%4.79%
P/E Ratio32.9928.8619.6927.24
Price / Sales3.6234.049.16135.46
Price / Cash20.82325.5558.9261.53
Price / Book8.029.285.136.74
Net Income$59.25B$2.25B$911.72M$276.59M
7 Day Performance-2.43%-1.92%0.16%0.86%
1 Month Performance-5.15%-1.87%-0.52%8.17%
1 Year Performance15.38%50.91%13.84%43.66%

Amazon.com Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
AMZN
Amazon.com
4.8845 of 5 stars
$216.39
-1.7%
$266.26
+23.0%
+16.6%$2.35T$637.96B32.991,556,000Trending News
Gap Down
AAPL
Apple
4.591 of 5 stars
$247.40
+0.9%
$248.29
+0.4%
+8.8%$3.67T$391.04B37.54164,000Trending News
Analyst Revision
GOOG
Alphabet
4.498 of 5 stars
$241.84
+1.8%
$241.00
-0.3%
+48.7%$2.92T$371.40B25.75190,200Trending News
GOOGL
Alphabet
3.6599 of 5 stars
$240.86
+1.8%
$247.40
+2.7%
+49.6%$2.91T$371.40B25.65183,323Trending News
Analyst Forecast
META
Meta Platforms
4.4627 of 5 stars
$717.17
+1.7%
$830.68
+15.8%
+21.3%$1.80T$178.80B25.9774,067Trending News
Analyst Forecast
MSFT
Microsoft
4.9615 of 5 stars
$514.85
+0.8%
$618.47
+20.1%
+23.5%$3.83T$281.72B37.75228,000Trending News
Analyst Upgrade
NFLX
Netflix
4.4805 of 5 stars
$1,229.59
+0.8%
$1,337.63
+8.8%
+68.7%$522.49B$39.00B52.3914,000Trending News
Upcoming Earnings
Analyst Forecast
NVDA
NVIDIA
4.9304 of 5 stars
$188.23
+2.8%
$213.37
+13.4%
+39.7%$4.57T$130.50B53.6336,000Trending News
Analyst Downgrade
TSLA
Tesla
3.9948 of 5 stars
$428.45
+3.6%
$364.83
-14.8%
+100.1%$1.41T$97.69B245.90125,665Trending News
Analyst Forecast
Gap Down
DIS
Walt Disney
4.8388 of 5 stars
$110.52
+1.2%
$131.18
+18.7%
+17.2%$198.48B$94.54B17.30233,000Trending News
WMT
Walmart
4.4836 of 5 stars
$101.68
-0.2%
$112.38
+10.5%
+27.4%$810.63B$693.15B38.222,100,000Trending News
Analyst Forecast
Options Volume

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This page (NASDAQ:AMZN) was last updated on 10/14/2025 by MarketBeat.com Staff
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