AMZN vs. AAPL, GOOG, GOOGL, META, MSFT, NFLX, NVDA, TSLA, DIS, and WMT
Should you be buying Amazon.com stock or one of its competitors? The main competitors of Amazon.com include Apple (AAPL), Alphabet (GOOG), Alphabet (GOOGL), Meta Platforms (META), Microsoft (MSFT), Netflix (NFLX), NVIDIA (NVDA), Tesla (TSLA), Walt Disney (DIS), and Walmart (WMT).
Amazon.com vs. Its Competitors
Amazon.com (NASDAQ:AMZN) and Apple (NASDAQ:AAPL) are related large-cap companies, but which is the better business? We will contrast the two companies based on the strength of their risk, analyst recommendations, earnings, institutional ownership, valuation, dividends, profitability and media sentiment.
Apple has lower revenue, but higher earnings than Amazon.com. Amazon.com is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.
Amazon.com has a beta of 1.31, indicating that its share price is 31% more volatile than the S&P 500. Comparatively, Apple has a beta of 1.16, indicating that its share price is 16% more volatile than the S&P 500.
72.2% of Amazon.com shares are held by institutional investors. Comparatively, 67.7% of Apple shares are held by institutional investors. 9.7% of Amazon.com shares are held by insiders. Comparatively, 0.1% of Apple shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.
Apple has a net margin of 24.30% compared to Amazon.com's net margin of 10.54%. Apple's return on equity of 170.91% beat Amazon.com's return on equity.
Amazon.com pays an annual dividend of $0.20 per share and has a dividend yield of 0.1%. Apple pays an annual dividend of $1.04 per share and has a dividend yield of 0.5%. Amazon.com pays out 3.0% of its earnings in the form of a dividend. Apple pays out 15.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Apple has increased its dividend for 14 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.
Amazon.com currently has a consensus target price of $262.45, suggesting a potential upside of 17.85%. Apple has a consensus target price of $237.60, suggesting a potential upside of 3.60%. Given Amazon.com's stronger consensus rating and higher probable upside, equities analysts plainly believe Amazon.com is more favorable than Apple.
In the previous week, Apple had 160 more articles in the media than Amazon.com. MarketBeat recorded 387 mentions for Apple and 227 mentions for Amazon.com. Amazon.com's average media sentiment score of 0.97 beat Apple's score of 0.90 indicating that Amazon.com is being referred to more favorably in the media.
Summary
Apple beats Amazon.com on 10 of the 19 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding AMZN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Amazon.com Competitors List
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This page (NASDAQ:AMZN) was last updated on 8/11/2025 by MarketBeat.com Staff
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