Amazon.com (AMZN) Competitors $184.42 -2.97 (-1.58%) As of 04:00 PM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock AMZN vs. NFLX, BKNG, EXPE, TRIP, GRPN, FLWS, PETS, PRTS, CPNG, and CDWShould you be buying Amazon.com stock or one of its competitors? The main competitors of Amazon.com include Netflix (NFLX), Booking (BKNG), Expedia Group (EXPE), Tripadvisor (TRIP), Groupon (GRPN), 1-800-FLOWERS.COM (FLWS), PetMed Express (PETS), CarParts.com (PRTS), Coupang (CPNG), and CDW (CDW). Amazon.com vs. Netflix Booking Expedia Group Tripadvisor Groupon 1-800-FLOWERS.COM PetMed Express CarParts.com Coupang CDW Netflix (NASDAQ:NFLX) and Amazon.com (NASDAQ:AMZN) are both large-cap consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their risk, institutional ownership, profitability, earnings, valuation, analyst recommendations, media sentiment, community ranking and dividends. Does the media refer more to NFLX or AMZN? In the previous week, Amazon.com had 246 more articles in the media than Netflix. MarketBeat recorded 370 mentions for Amazon.com and 124 mentions for Netflix. Netflix's average media sentiment score of 0.88 beat Amazon.com's score of 0.72 indicating that Netflix is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Netflix 72 Very Positive mention(s) 12 Positive mention(s) 22 Neutral mention(s) 8 Negative mention(s) 1 Very Negative mention(s) Positive Amazon.com 195 Very Positive mention(s) 50 Positive mention(s) 51 Neutral mention(s) 53 Negative mention(s) 11 Very Negative mention(s) Positive Is NFLX or AMZN more profitable? Netflix has a net margin of 22.34% compared to Amazon.com's net margin of 9.29%. Netflix's return on equity of 38.32% beat Amazon.com's return on equity.Company Net Margins Return on Equity Return on Assets Netflix22.34% 38.32% 17.09% Amazon.com 9.29%24.25%10.55% Do analysts rate NFLX or AMZN? Netflix currently has a consensus target price of $1,072.12, suggesting a potential downside of 4.75%. Amazon.com has a consensus target price of $246.50, suggesting a potential upside of 31.54%. Given Amazon.com's stronger consensus rating and higher possible upside, analysts plainly believe Amazon.com is more favorable than Netflix.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Netflix 0 Sell rating(s) 9 Hold rating(s) 27 Buy rating(s) 2 Strong Buy rating(s) 2.82Amazon.com 0 Sell rating(s) 2 Hold rating(s) 45 Buy rating(s) 0 Strong Buy rating(s) 2.96 Do insiders & institutionals believe in NFLX or AMZN? 80.9% of Netflix shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 1.8% of Netflix shares are owned by company insiders. Comparatively, 10.8% of Amazon.com shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term. Does the MarketBeat Community believe in NFLX or AMZN? Amazon.com received 1888 more outperform votes than Netflix when rated by MarketBeat users. However, 65.02% of users gave Netflix an outperform vote while only 59.25% of users gave Amazon.com an outperform vote. CompanyUnderperformOutperformNetflixOutperform Votes296965.02% Underperform Votes159734.98% Amazon.comOutperform Votes485759.25% Underperform Votes334040.75% Which has preferable earnings and valuation, NFLX or AMZN? Amazon.com has higher revenue and earnings than Netflix. Amazon.com is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioNetflix$40.17B11.92$8.71B$21.1653.20Amazon.com$637.96B3.12$59.25B$5.5333.89 Which has more volatility and risk, NFLX or AMZN? Netflix has a beta of 1.55, suggesting that its stock price is 55% more volatile than the S&P 500. Comparatively, Amazon.com has a beta of 1.39, suggesting that its stock price is 39% more volatile than the S&P 500. SummaryNetflix beats Amazon.com on 11 of the 19 factors compared between the two stocks. Get Amazon.com News Delivered to You Automatically Sign up to receive the latest news and ratings for AMZN and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart AMZN vs. The Competition Export to ExcelMetricAmazon.comCatalog & mail IndustryRetail SectorNASDAQ ExchangeMarket Cap$1.99T$65.35B$23.74B$7.83BDividend YieldN/A4.39%170.05%4.22%P/E Ratio33.8915.8222.4818.53Price / Sales3.121.274.22103.32Price / Cash20.4931.1419.4134.62Price / Book6.954.865.774.24Net Income$59.25B$2.05B$781.29M$248.05M7 Day Performance3.62%1.44%1.84%3.17%1 Month Performance-2.77%-3.91%-2.53%1.68%1 Year Performance7.08%-7.38%3.12%5.93% Amazon.com Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)AMZNAmazon.com4.8746 of 5 stars$184.42-1.6%$246.50+33.7%+3.6%$1.96T$637.96B33.351,541,000Upcoming EarningsAnalyst ForecastGap DownNFLXNetflix4.0516 of 5 stars$1,097.61-0.4%$1,072.12-2.3%+101.2%$465.54B$40.17B55.1712,800Analyst UpgradeInsider TradeBKNGBooking4.0632 of 5 stars$4,838.300.0%$5,278.66+9.1%+39.7%$157.99B$23.74B27.9724,300Earnings ReportAnalyst ForecastAnalyst RevisionNews CoverageGap DownEXPEExpedia Group4.9674 of 5 stars$159.43-0.4%$190.18+19.3%+17.2%$20.54B$13.69B17.6116,500Analyst ForecastGap DownTRIPTripadvisor4.4406 of 5 stars$12.70-0.3%$17.29+36.2%-52.9%$1.78B$1.84B633.923,100Upcoming EarningsAnalyst ForecastNews CoverageGap DownGRPNGroupon2.5032 of 5 stars$17.08-14.1%$17.75+3.9%+55.4%$679.89M$492.56M33.493,680Analyst ForecastNews CoverageHigh Trading VolumeFLWS1-800-FLOWERS.COM2.2344 of 5 stars$5.36-2.5%$7.50+39.9%-41.0%$340.27M$1.76B-48.644,700Insider TradeShort Interest ↑News CoveragePositive NewsGap DownPETSPetMed Express0.4675 of 5 stars$3.45-1.4%$3.35-2.9%-16.9%$71.28M$247.01M345.45210Gap DownPRTSCarParts.com3.1924 of 5 stars$1.03+3.9%$1.93+88.6%-23.2%$59.75M$588.85M-1.901,530News CoveragePositive NewsGap DownCPNGCoupang4.2358 of 5 stars$23.20-1.0%$29.17+25.7%+1.9%$41.84B$30.27B40.6568,000Upcoming EarningsShort Interest ↓News CoveragePositive NewsCDWCDW4.6608 of 5 stars$156.76-0.8%$217.38+38.7%-35.0%$20.65B$21.00B19.6615,100Upcoming EarningsPositive News Related Companies and Tools Related Companies NFLX Competitors BKNG Competitors EXPE Competitors TRIP Competitors GRPN Competitors FLWS Competitors PETS Competitors PRTS Competitors CPNG Competitors CDW Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:AMZN) was last updated on 4/30/2025 by MarketBeat.com Staff From Our PartnersM.A.G.A. is Finished – This Could be even BetterYou’ve no doubt heard Trump’s rally cry: Make America Great Again. 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