Amazon.com (AMZN) Competitors

Netflix (NASDAQ:NFLX) and Amazon.com (NASDAQ:AMZN) are both large-cap consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their analyst recommendations, valuation, community ranking, media sentiment, profitability, risk, dividends, earnings and institutional ownership.

Which has more risk and volatility, NFLX or AMZN?

Netflix has a beta of 1.59, suggesting that its stock price is 59% more volatile than the S&P 500. Comparatively, Amazon.com has a beta of 1.33, suggesting that its stock price is 33% more volatile than the S&P 500.

Which has preferable earnings & valuation, NFLX or AMZN?

Amazon.com has higher revenue and earnings than Netflix. Amazon.com is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Netflix	$40.17B	12.97	$8.71B	$21.16	57.87
Amazon.com	$650.31B	3.54	$59.25B	$6.14	35.34

Do institutionals & insiders hold more shares of NFLX or AMZN?

80.9% of Netflix shares are held by institutional investors. Comparatively, 72.2% of Amazon.com shares are held by institutional investors. 1.4% of Netflix shares are held by company insiders. Comparatively, 9.7% of Amazon.com shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Does the media favor NFLX or AMZN?

In the previous week, Amazon.com had 145 more articles in the media than Netflix. MarketBeat recorded 281 mentions for Amazon.com and 136 mentions for Netflix. Netflix's average media sentiment score of 1.12 beat Amazon.com's score of 1.06 indicating that Netflix is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Netflix	105 Very Positive mention(s)	11 Positive mention(s)	12 Neutral mention(s)	1 Negative mention(s)	1 Very Negative mention(s)	Positive
Amazon.com	190 Very Positive mention(s)	40 Positive mention(s)	37 Neutral mention(s)	10 Negative mention(s)	2 Very Negative mention(s)	Positive

Does the MarketBeat Community favor NFLX or AMZN?

Amazon.com received 1901 more outperform votes than Netflix when rated by MarketBeat users. However, 65.03% of users gave Netflix an outperform vote while only 59.34% of users gave Amazon.com an outperform vote.

Company	Underperform	Outperform
Netflix	Outperform Votes 2977 65.03%	Underperform Votes 1601 34.97%
Amazon.com	Outperform Votes 4878 59.34%	Underperform Votes 3343 40.66%

Is NFLX or AMZN more profitable?

Netflix has a net margin of 22.34% compared to Amazon.com's net margin of 9.29%. Netflix's return on equity of 38.32% beat Amazon.com's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Netflix	22.34%	38.32%	17.09%
Amazon.com	9.29%	24.25%	10.55%

Do analysts prefer NFLX or AMZN?

Netflix currently has a consensus price target of $1,149.91, suggesting a potential downside of 6.09%. Amazon.com has a consensus price target of $244.89, suggesting a potential upside of 12.86%. Given Amazon.com's stronger consensus rating and higher probable upside, analysts plainly believe Amazon.com is more favorable than Netflix.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Netflix	0 Sell rating(s)	10 Hold rating(s)	25 Buy rating(s)	2 Strong Buy rating(s)	2.78
Amazon.com	0 Sell rating(s)	3 Hold rating(s)	44 Buy rating(s)	0 Strong Buy rating(s)	2.94

Summary

Netflix beats Amazon.com on 11 of the 19 factors compared between the two stocks.