Amazon.com (AMZN) Competitors $229.19 +3.06 (+1.35%) Closing price 03:58 PM EasternExtended Trading$229.35 +0.16 (+0.07%) As of 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock AMZN vs. AAPL, GOOG, GOOGL, META, MSFT, NFLX, NVDA, TSLA, DIS, and WMTShould you be buying Amazon.com stock or one of its competitors? The main competitors of Amazon.com include Apple (AAPL), Alphabet (GOOG), Alphabet (GOOGL), Meta Platforms (META), Microsoft (MSFT), Netflix (NFLX), NVIDIA (NVDA), Tesla (TSLA), Walt Disney (DIS), and Walmart (WMT). Amazon.com vs. Its Competitors Apple Alphabet Alphabet Meta Platforms Microsoft Netflix NVIDIA Tesla Walt Disney Walmart Amazon.com (NASDAQ:AMZN) and Apple (NASDAQ:AAPL) are related large-cap companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, valuation, profitability, risk, institutional ownership, analyst recommendations, earnings and dividends. Which has more risk & volatility, AMZN or AAPL? Amazon.com has a beta of 1.33, indicating that its stock price is 33% more volatile than the S&P 500. Comparatively, Apple has a beta of 1.2, indicating that its stock price is 20% more volatile than the S&P 500. Is AMZN or AAPL more profitable? Apple has a net margin of 24.30% compared to Amazon.com's net margin of 10.14%. Apple's return on equity of 167.24% beat Amazon.com's return on equity.Company Net Margins Return on Equity Return on Assets Amazon.com10.14% 24.14% 10.90% Apple 24.30%167.24%31.35% Do institutionals and insiders hold more shares of AMZN or AAPL? 72.2% of Amazon.com shares are owned by institutional investors. Comparatively, 67.7% of Apple shares are owned by institutional investors. 10.8% of Amazon.com shares are owned by insiders. Comparatively, 0.1% of Apple shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term. Do analysts rate AMZN or AAPL? Amazon.com currently has a consensus price target of $250.02, suggesting a potential upside of 9.09%. Apple has a consensus price target of $235.11, suggesting a potential upside of 10.65%. Given Apple's higher probable upside, analysts clearly believe Apple is more favorable than Amazon.com.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Amazon.com 0 Sell rating(s) 2 Hold rating(s) 45 Buy rating(s) 2 Strong Buy rating(s) 3.00Apple 2 Sell rating(s) 11 Hold rating(s) 16 Buy rating(s) 2 Strong Buy rating(s) 2.58 Does the media prefer AMZN or AAPL? In the previous week, Apple had 38 more articles in the media than Amazon.com. MarketBeat recorded 266 mentions for Apple and 228 mentions for Amazon.com. Amazon.com's average media sentiment score of 0.97 beat Apple's score of 0.89 indicating that Amazon.com is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Amazon.com 157 Very Positive mention(s) 23 Positive mention(s) 23 Neutral mention(s) 16 Negative mention(s) 3 Very Negative mention(s) Positive Apple 163 Very Positive mention(s) 22 Positive mention(s) 61 Neutral mention(s) 17 Negative mention(s) 2 Very Negative mention(s) Positive Which has stronger earnings and valuation, AMZN or AAPL? Apple has lower revenue, but higher earnings than Amazon.com. Apple is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioAmazon.com$637.96B3.81$59.25B$6.1437.33Apple$391.04B8.12$93.74B$6.4233.10 SummaryAmazon.com and Apple tied by winning 8 of the 16 factors compared between the two stocks. Get Amazon.com News Delivered to You Automatically Sign up to receive the latest news and ratings for AMZN and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding AMZN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart AMZN vs. The Competition Export to ExcelMetricAmazon.comINTERNET COMMERCE IndustryRetail SectorNASDAQ ExchangeMarket Cap$2.40T$73.01B$26.57B$9.41BDividend YieldN/A2.24%177.11%4.05%P/E Ratio37.3325.1725.6418.43Price / Sales3.8121.335.7699.61Price / Cash21.3933.3717.0928.17Price / Book8.498.435.805.70Net Income$59.25B$2.26B$880.45M$257.84M7 Day Performance1.55%2.11%0.32%1.87%1 Month Performance9.30%22.32%7.58%13.28%1 Year Performance25.15%111.96%27.13%19.15% Amazon.com Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)AMZNAmazon.com4.404 of 5 stars$229.19+1.4%$250.02+9.1%+23.5%$2.40T$637.96B37.331,556,000Trending NewsAnalyst ForecastAAPLApple4.8557 of 5 stars$207.85-1.0%$235.27+13.2%-5.9%$3.10T$391.04B32.35164,000Trending NewsAnalyst UpgradeGOOGAlphabet4.6648 of 5 stars$178.01+1.6%$207.63+16.6%+3.7%$2.16T$350.02B19.83190,200Trending NewsUpcoming EarningsAnalyst RevisionGOOGLAlphabet3.8302 of 5 stars$176.98+1.5%$200.13+13.1%+4.2%$2.15T$350.02B19.72183,323Trending NewsUpcoming EarningsAnalyst ForecastAnalyst RevisionMETAMeta Platforms3.6468 of 5 stars$736.13+2.1%$727.95-1.1%+47.7%$1.85T$170.36B28.7074,067Positive NewsAnalyst ForecastAnalyst RevisionMSFTMicrosoft4.5551 of 5 stars$500.58+0.8%$527.36+5.3%+16.7%$3.72T$245.12B38.67228,000Trending NewsAnalyst ForecastNFLXNetflix4.3095 of 5 stars$1,278.45+0.2%$1,185.61-7.3%+90.9%$543.69B$39.00B60.3814,000Trending NewsEarnings ReportAnalyst ForecastAnalyst RevisionNVDANVIDIA4.5037 of 5 stars$163.24+2.0%$176.47+8.1%+46.2%$3.98T$130.50B52.6636,000Trending NewsInsider TradeAnalyst RevisionTSLATesla4.6809 of 5 stars$294.65-1.1%$301.13+2.2%+37.8%$950.81B$97.69B162.20125,665Trending NewsUpcoming EarningsAnalyst ForecastDISWalt Disney4.6111 of 5 stars$121.05-0.6%$125.83+3.9%+26.8%$217.92B$91.36B24.79233,000Positive NewsAnalyst DowngradeWMTWalmart4.8895 of 5 stars$97.01-0.1%$106.67+10.0%+34.3%$775.15B$680.99B41.512,100,000Trending News Related Companies and Tools Related Companies AAPL Competitors GOOG Competitors GOOGL Competitors META Competitors MSFT Competitors NFLX Competitors NVDA Competitors TSLA Competitors DIS Competitors WMT Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:AMZN) was last updated on 7/21/2025 by MarketBeat.com Staff From Our PartnersINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | Sponsored[No Brainer Gold Play]: “Show me a better investment.”A Historic Gold Announcement Is About to Rock Wall Street? 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