Amazon.com (AMZN) Competitors $228.15 -1.80 (-0.78%) Closing price 09/12/2025 04:00 PM EasternExtended Trading$228.27 +0.12 (+0.05%) As of 09/12/2025 08:00 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock AMZN vs. AAPL, GOOG, GOOGL, META, MSFT, NFLX, NVDA, TSLA, DIS, and WMTShould you be buying Amazon.com stock or one of its competitors? The main competitors of Amazon.com include Apple (AAPL), Alphabet (GOOG), Alphabet (GOOGL), Meta Platforms (META), Microsoft (MSFT), Netflix (NFLX), NVIDIA (NVDA), Tesla (TSLA), Walt Disney (DIS), and Walmart (WMT). Amazon.com vs. Its Competitors Apple Alphabet Alphabet Meta Platforms Microsoft Netflix NVIDIA Tesla Walt Disney Walmart Apple (NASDAQ:AAPL) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the better business? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, valuation, profitability, risk, dividends, media sentiment and earnings. Does the media favor AAPL or AMZN? In the previous week, Apple had 78 more articles in the media than Amazon.com. MarketBeat recorded 340 mentions for Apple and 262 mentions for Amazon.com. Amazon.com's average media sentiment score of 1.17 beat Apple's score of 0.87 indicating that Amazon.com is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Apple 205 Very Positive mention(s) 35 Positive mention(s) 70 Neutral mention(s) 19 Negative mention(s) 3 Very Negative mention(s) Positive Amazon.com 194 Very Positive mention(s) 29 Positive mention(s) 24 Neutral mention(s) 13 Negative mention(s) 1 Very Negative mention(s) Positive Do insiders & institutionals believe in AAPL or AMZN? 67.7% of Apple shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 0.1% of Apple shares are owned by insiders. Comparatively, 10.8% of Amazon.com shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term. Which has higher earnings and valuation, AAPL or AMZN? Apple has higher earnings, but lower revenue than Amazon.com. Amazon.com is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioApple$408.63B8.50$93.74B$6.5935.52Amazon.com$637.96B3.81$59.25B$6.5634.78 Which has more risk & volatility, AAPL or AMZN? Apple has a beta of 1.11, suggesting that its stock price is 11% more volatile than the S&P 500. Comparatively, Amazon.com has a beta of 1.31, suggesting that its stock price is 31% more volatile than the S&P 500. Do analysts prefer AAPL or AMZN? Apple currently has a consensus target price of $240.80, indicating a potential upside of 2.88%. Amazon.com has a consensus target price of $262.87, indicating a potential upside of 15.22%. Given Amazon.com's stronger consensus rating and higher probable upside, analysts plainly believe Amazon.com is more favorable than Apple.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Apple 1 Sell rating(s) 14 Hold rating(s) 15 Buy rating(s) 2 Strong Buy rating(s) 2.56Amazon.com 0 Sell rating(s) 2 Hold rating(s) 46 Buy rating(s) 2 Strong Buy rating(s) 3.00 Is AAPL or AMZN more profitable? Apple has a net margin of 24.30% compared to Amazon.com's net margin of 10.54%. Apple's return on equity of 170.91% beat Amazon.com's return on equity.Company Net Margins Return on Equity Return on Assets Apple24.30% 170.91% 31.94% Amazon.com 10.54%23.84%11.14% SummaryApple and Amazon.com tied by winning 8 of the 16 factors compared between the two stocks. Get Amazon.com News Delivered to You Automatically Sign up to receive the latest news and ratings for AMZN and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding AMZN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart AMZN vs. The Competition Export to ExcelMetricAmazon.comINTERNET COMMERCE IndustryRetail SectorNASDAQ ExchangeMarket Cap$2.43T$76.37B$27.81B$10.19BDividend YieldN/A1.18%173.91%4.60%P/E Ratio34.7826.9119.4122.28Price / Sales3.8130.648.58120.07Price / Cash21.5834.9717.5129.91Price / Book8.468.235.026.25Net Income$59.25B$2.26B$872.22M$270.76M7 Day Performance-1.80%5.01%1.40%3.87%1 Month Performance-1.23%6.66%5.12%5.49%1 Year Performance22.34%64.31%19.36%25.86% Amazon.com Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)AMZNAmazon.com4.8756 of 5 stars$228.15-0.8%$262.87+15.2%+22.3%$2.43T$637.96B34.781,556,000Trending NewsAnalyst ForecastAAPLApple4.7528 of 5 stars$239.690.0%$238.39-0.5%+5.2%$3.56T$391.04B36.37164,000Trending NewsAnalyst ForecastGOOGAlphabet4.5932 of 5 stars$235.17+1.1%$227.56-3.2%+52.4%$2.84T$350.02B25.04190,200Trending NewsShort Interest ↓GOOGLAlphabet3.879 of 5 stars$235.00+1.2%$222.33-5.4%+52.9%$2.84T$350.02B25.03183,323Trending NewsAnalyst UpgradeMETAMeta Platforms4.39 of 5 stars$752.45+0.5%$822.41+9.3%+44.0%$1.89T$164.50B27.2474,067Trending NewsDividend AnnouncementInsider TradeMSFTMicrosoft4.9427 of 5 stars$495.00-2.6%$612.54+23.7%+18.4%$3.68T$281.72B36.29228,000Trending NewsNFLXNetflix4.5743 of 5 stars$1,243.82-1.1%$1,317.58+5.9%+70.5%$528.54B$39.00B53.0014,000Trending NewsAnalyst ForecastNVDANVIDIA4.9587 of 5 stars$167.02-2.7%$207.69+24.4%+49.3%$4.06T$130.50B47.5836,000Trending NewsAnalyst UpgradeInsider TradeAnalyst RevisionTSLATesla4.1707 of 5 stars$350.84+3.6%$303.31-13.5%+71.9%$1.13T$97.69B202.80125,665Trending NewsInsider TradeDISWalt Disney4.7809 of 5 stars$117.93-0.7%$131.18+11.2%+28.1%$212.03B$91.36B18.48233,000Trending NewsWMTWalmart4.6667 of 5 stars$100.45-0.5%$110.76+10.3%+28.4%$800.85B$680.99B37.762,100,000Trending News Related Companies and Tools Related Companies AAPL Competitors GOOG Competitors GOOGL Competitors META Competitors MSFT Competitors NFLX Competitors NVDA Competitors TSLA Competitors DIS Competitors WMT Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:AMZN) was last updated on 9/14/2025 by MarketBeat.com Staff From Our PartnersCollege grad makes $64,000 a monthA Wall Street legend just helped train our own proprietary AI system in the stock market (a project that took ...Stansberry Research | SponsoredCrypto Gets Official Government Backing—Here's the WinnerTrump Just Signed the GENIUS Act—One Coin is About to Explode We're at the BEGINNING of smart money really ...Crypto 101 Media | SponsoredNvidia Times 1,000,000Nvidia’s latest AI chip is a $25,000 powerhouse — with 80 billion transistors and the ability to perform 60 tr...Paradigm Press | SponsoredElon’s Secret Social Security BombshellTo All Americans Born Before April 16th, 1963: Did Trump Just Give The Green Light To Radically RE-DO Social S...Banyan Hill Publishing | SponsoredForget NVDA. 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