Amazon.com (AMZN) Competitors $229.00 -2.60 (-1.12%) Closing price 08/29/2025 04:00 PM EasternExtended Trading$228.72 -0.28 (-0.12%) As of 08/29/2025 08:00 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock AMZN vs. AAPL, GOOG, GOOGL, META, MSFT, NFLX, NVDA, TSLA, DIS, and WMTShould you be buying Amazon.com stock or one of its competitors? The main competitors of Amazon.com include Apple (AAPL), Alphabet (GOOG), Alphabet (GOOGL), Meta Platforms (META), Microsoft (MSFT), Netflix (NFLX), NVIDIA (NVDA), Tesla (TSLA), Walt Disney (DIS), and Walmart (WMT). Amazon.com vs. Its Competitors Apple Alphabet Alphabet Meta Platforms Microsoft Netflix NVIDIA Tesla Walt Disney Walmart Amazon.com (NASDAQ:AMZN) and Apple (NASDAQ:AAPL) are related large-cap companies, but which is the better stock? We will compare the two businesses based on the strength of their dividends, institutional ownership, risk, valuation, earnings, profitability, media sentiment and analyst recommendations. Which has more risk and volatility, AMZN or AAPL? Amazon.com has a beta of 1.31, indicating that its share price is 31% more volatile than the S&P 500. Comparatively, Apple has a beta of 1.16, indicating that its share price is 16% more volatile than the S&P 500. Does the media refer more to AMZN or AAPL? In the previous week, Apple had 73 more articles in the media than Amazon.com. MarketBeat recorded 308 mentions for Apple and 235 mentions for Amazon.com. Amazon.com's average media sentiment score of 1.07 beat Apple's score of 0.90 indicating that Amazon.com is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Amazon.com 179 Very Positive mention(s) 19 Positive mention(s) 15 Neutral mention(s) 12 Negative mention(s) 2 Very Negative mention(s) Positive Apple 191 Very Positive mention(s) 41 Positive mention(s) 39 Neutral mention(s) 26 Negative mention(s) 9 Very Negative mention(s) Positive Is AMZN or AAPL more profitable? Apple has a net margin of 24.30% compared to Amazon.com's net margin of 10.54%. Apple's return on equity of 170.91% beat Amazon.com's return on equity.Company Net Margins Return on Equity Return on Assets Amazon.com10.54% 23.84% 11.14% Apple 24.30%170.91%31.94% Which has stronger earnings and valuation, AMZN or AAPL? Apple has lower revenue, but higher earnings than Amazon.com. Amazon.com is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioAmazon.com$637.96B3.83$59.25B$6.5634.91Apple$391.04B8.81$93.74B$6.5935.23 Do analysts prefer AMZN or AAPL? Amazon.com presently has a consensus target price of $262.87, indicating a potential upside of 14.79%. Apple has a consensus target price of $237.37, indicating a potential upside of 2.25%. Given Amazon.com's stronger consensus rating and higher possible upside, analysts plainly believe Amazon.com is more favorable than Apple.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Amazon.com 0 Sell rating(s) 2 Hold rating(s) 46 Buy rating(s) 2 Strong Buy rating(s) 3.00Apple 2 Sell rating(s) 11 Hold rating(s) 15 Buy rating(s) 2 Strong Buy rating(s) 2.57 Do insiders and institutionals believe in AMZN or AAPL? 72.2% of Amazon.com shares are owned by institutional investors. Comparatively, 67.7% of Apple shares are owned by institutional investors. 9.7% of Amazon.com shares are owned by insiders. Comparatively, 0.1% of Apple shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term. SummaryAmazon.com and Apple tied by winning 8 of the 16 factors compared between the two stocks. Get Amazon.com News Delivered to You Automatically Sign up to receive the latest news and ratings for AMZN and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding AMZN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart AMZN vs. The Competition Export to ExcelMetricAmazon.comINTERNET COMMERCE IndustryRetail SectorNASDAQ ExchangeMarket Cap$2.44T$75.22B$27.53B$9.78BDividend YieldN/A2.19%172.55%4.04%P/E Ratio34.9127.5727.4126.59Price / Sales3.8328.278.12110.44Price / Cash21.66314.7757.7259.26Price / Book7.327.234.686.58Net Income$59.25B$2.26B$872.89M$265.95M7 Day Performance0.07%-0.14%0.23%0.17%1 Month Performance-2.18%1.83%3.32%3.90%1 Year Performance28.29%51.67%16.11%19.67% Amazon.com Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)AMZNAmazon.com4.6884 of 5 stars$229.00-1.1%$262.87+14.8%+28.3%$2.44T$637.96B34.911,556,000Trending NewsAAPLApple4.6357 of 5 stars$227.76+1.3%$237.98+4.5%+1.4%$3.38T$391.04B34.56164,000Trending NewsAnalyst ForecastGOOGAlphabet4.4679 of 5 stars$206.72+3.0%$215.19+4.1%+29.3%$2.50T$350.02B22.01190,200Trending NewsGOOGLAlphabet3.8646 of 5 stars$206.09+3.2%$211.53+2.6%+30.3%$2.49T$350.02B21.95183,323Trending NewsMETAMeta Platforms4.4935 of 5 stars$754.79+2.1%$822.41+9.0%+41.7%$1.90T$164.50B27.3374,067Trending NewsInsider TradeMSFTMicrosoft4.9601 of 5 stars$507.23+0.6%$612.54+20.8%+21.5%$3.77T$281.72B37.19228,000Trending NewsAnalyst ForecastNFLXNetflix4.2161 of 5 stars$1,204.65-0.1%$1,297.66+7.7%+72.3%$511.89B$39.00B51.3314,000Trending NewsAnalyst DowngradeNVDANVIDIA4.9142 of 5 stars$177.99+1.7%$192.44+8.1%+45.9%$4.34T$130.50B57.4236,000Trending NewsEarnings ReportDividend AnnouncementAnalyst ForecastAnalyst RevisionTSLATesla4.4303 of 5 stars$340.01+6.2%$303.31-10.8%+55.9%$1.10T$97.69B196.54125,665Trending NewsInsider TradeDISWalt Disney4.8156 of 5 stars$118.66+2.1%$131.18+10.5%+31.0%$213.35B$91.36B18.60233,000Trending NewsAnalyst RevisionWMTWalmart4.7336 of 5 stars$96.82-1.2%$110.07+13.7%+25.6%$772.66B$680.99B36.402,100,000Trending News Related Companies and Tools Related Companies AAPL Competitors GOOG Competitors GOOGL Competitors META Competitors MSFT Competitors NFLX Competitors NVDA Competitors TSLA Competitors DIS Competitors WMT Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:AMZN) was last updated on 8/31/2025 by MarketBeat.com Staff From Our PartnersINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredBONUS GUIDE - Ben Stein Prepares For the Next Financial CrisisWith inflation high, debt soaring, and global tensions rising, a financial storm may be brewing. 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