Amazon.com (AMZN) Competitors $219.51 -2.90 (-1.30%) Closing price 10/3/2025 04:00 PM EasternExtended Trading$219.82 +0.31 (+0.14%) As of 10/3/2025 08:00 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock AMZN vs. AAPL, GOOG, GOOGL, META, MSFT, NFLX, NVDA, TSLA, DIS, and WMTShould you be buying Amazon.com stock or one of its competitors? The main competitors of Amazon.com include Apple (AAPL), Alphabet (GOOG), Alphabet (GOOGL), Meta Platforms (META), Microsoft (MSFT), Netflix (NFLX), NVIDIA (NVDA), Tesla (TSLA), Walt Disney (DIS), and Walmart (WMT). Amazon.com vs. Its Competitors Apple Alphabet Alphabet Meta Platforms Microsoft Netflix NVIDIA Tesla Walt Disney Walmart Apple (NASDAQ:AAPL) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, risk, institutional ownership, earnings, profitability, dividends, valuation and analyst recommendations. Do institutionals & insiders have more ownership in AAPL or AMZN? 67.7% of Apple shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 0.1% of Apple shares are owned by insiders. Comparatively, 9.7% of Amazon.com shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term. Which has more risk and volatility, AAPL or AMZN? Apple has a beta of 1.09, indicating that its share price is 9% more volatile than the S&P 500. Comparatively, Amazon.com has a beta of 1.28, indicating that its share price is 28% more volatile than the S&P 500. Does the media prefer AAPL or AMZN? In the previous week, Amazon.com had 26 more articles in the media than Apple. MarketBeat recorded 272 mentions for Amazon.com and 246 mentions for Apple. Apple's average media sentiment score of 1.09 beat Amazon.com's score of 0.92 indicating that Apple is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Apple 157 Very Positive mention(s) 22 Positive mention(s) 28 Neutral mention(s) 15 Negative mention(s) 4 Very Negative mention(s) Positive Amazon.com 165 Very Positive mention(s) 43 Positive mention(s) 34 Neutral mention(s) 20 Negative mention(s) 5 Very Negative mention(s) Positive Do analysts prefer AAPL or AMZN? Apple presently has a consensus target price of $247.49, suggesting a potential downside of 4.08%. Amazon.com has a consensus target price of $266.26, suggesting a potential upside of 21.30%. Given Amazon.com's stronger consensus rating and higher possible upside, analysts plainly believe Amazon.com is more favorable than Apple.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Apple 2 Sell rating(s) 13 Hold rating(s) 15 Buy rating(s) 3 Strong Buy rating(s) 2.58Amazon.com 0 Sell rating(s) 1 Hold rating(s) 47 Buy rating(s) 3 Strong Buy rating(s) 3.04 Is AAPL or AMZN more profitable? Apple has a net margin of 24.30% compared to Amazon.com's net margin of 10.54%. Apple's return on equity of 170.91% beat Amazon.com's return on equity.Company Net Margins Return on Equity Return on Assets Apple24.30% 170.91% 31.94% Amazon.com 10.54%23.84%11.14% Which has preferable valuation & earnings, AAPL or AMZN? Apple has higher earnings, but lower revenue than Amazon.com. Amazon.com is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioApple$391.04B9.79$93.74B$6.5939.15Amazon.com$637.96B3.67$59.25B$6.5633.46 SummaryApple and Amazon.com tied by winning 8 of the 16 factors compared between the two stocks. Get Amazon.com News Delivered to You Automatically Sign up to receive the latest news and ratings for AMZN and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding AMZN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart AMZN vs. The Competition Export to ExcelMetricAmazon.comINTERNET COMMERCE IndustryRetail SectorNASDAQ ExchangeMarket Cap$2.34T$77.16B$27.55B$10.58BDividend YieldN/A1.17%172.46%4.69%P/E Ratio33.4629.7520.3326.70Price / Sales3.6732.538.86131.81Price / Cash20.76373.8965.6961.31Price / Book8.149.044.986.55Net Income$59.25B$2.25B$908.87M$277.50M7 Day Performance-0.12%0.10%1.37%2.42%1 Month Performance-5.52%5.28%2.67%8.63%1 Year Performance17.69%54.85%15.63%31.60% Amazon.com Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)AMZNAmazon.com4.8267 of 5 stars$219.51-1.3%$266.26+21.3%+17.7%$2.34T$637.96B33.461,556,000Trending NewsAnalyst ForecastInsider TradeAAPLApple4.6126 of 5 stars$253.93-0.6%$245.66-3.3%+13.8%$3.77T$391.04B38.55164,000Trending NewsAnalyst UpgradeInsider TradeAnalyst RevisionGOOGAlphabet4.5332 of 5 stars$248.89+0.7%$230.35-7.4%+46.2%$3.01T$350.02B26.54190,200Trending NewsAnalyst ForecastInsider TradeGOOGLAlphabet3.704 of 5 stars$248.46+0.8%$233.44-6.0%+46.9%$3.01T$350.02B26.49183,323Trending NewsAnalyst ForecastInsider TradeMETAMeta Platforms4.4816 of 5 stars$747.08+0.4%$826.05+10.6%+19.2%$1.88T$164.50B27.0474,067Trending NewsInsider TradeMSFTMicrosoft4.9578 of 5 stars$514.75+0.6%$614.45+19.4%+24.3%$3.83T$281.72B37.76228,000Trending NewsAnalyst ForecastNFLXNetflix4.6413 of 5 stars$1,220.86+0.8%$1,328.87+8.8%+60.3%$520.05B$39.00B52.1514,000Trending NewsAnalyst ForecastInsider TradeNVDANVIDIA4.8783 of 5 stars$183.36-89.7%$209.82+14.4%+50.2%$4.45T$130.50B52.1536,000Trending NewsAnalyst ForecastInsider TradeTSLATesla4.3362 of 5 stars$443.16+0.6%$332.33-25.0%+71.9%$1.48T$97.69B256.57125,665Trending NewsAnalyst ForecastAnalyst RevisionDISWalt Disney4.8353 of 5 stars$114.35+0.8%$131.18+14.7%+18.2%$205.43B$91.36B17.91233,000Trending NewsAnalyst DowngradeAnalyst RevisionWMTWalmart4.5962 of 5 stars$102.99-0.2%$112.38+9.1%+26.2%$820.90B$680.99B38.712,100,000Trending NewsInsider Trade Related Companies and Tools Related Companies AAPL Competitors GOOG Competitors GOOGL Competitors META Competitors MSFT Competitors NFLX Competitors NVDA Competitors TSLA Competitors DIS Competitors WMT Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:AMZN) was last updated on 10/5/2025 by MarketBeat.com Staff From Our PartnersMagnificent 7 being replaced by the “Hidden 7”?BULLISH: It's time to buy this 'hidden' AI stock An award-winning stock-rating system has turned BULLISH on...Chaikin Analytics | SponsoredU.S. Government Sparking Crypto RallyU.S. Puts GDP on the Blockchain Could this spark the next crypto supercycle? 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