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CompanyCurrent Price50-Day Moving Average52-Week RangeMarket CapBetaAvg. VolumeToday's Volume
Adidas AG stock logo
ADDYY
Adidas
$114.56
+2.2%
$119.26
$99.40
$137.73
$40.02B1.2233,403 shs36,640 shs
Crocs, Inc. stock logo
CROX
Crocs
$97.37
-1.2%
$102.72
$86.11
$154.83
$5.52B1.411.52 million shs1.61 million shs
Deckers Outdoor Corporation stock logo
DECK
Deckers Outdoor
$100.40
-1.3%
$111.44
$93.72
$223.98
$15.20B1.022.61 million shs2.79 million shs
lululemon athletica inc. stock logo
LULU
lululemon athletica
$225.56
-0.8%
$281.72
$220.21
$423.32
$27.26B1.262.26 million shs4.68 million shs
NIKE, Inc. stock logo
NKE
NIKE
$60.81
+1.7%
$59.78
$52.28
$98.04
$88.44B1.2115.29 million shs15.87 million shs
On Holding AG stock logo
ONON
ON
$53.06
+0.7%
$52.65
$34.59
$64.05
$33.16B2.354.56 million shs4.40 million shs
Skechers U.S.A., Inc. stock logo
SKX
Skechers U.S.A.
$62.70
+0.3%
$57.92
$44.50
$78.85
$9.35B1.133.43 million shs5.07 million shs
Under Armour, Inc. stock logo
UAA
Under Armour
$6.89
-2.0%
$6.31
$4.78
$11.89
$3.02B1.6312.78 million shs13.44 million shs
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Compare Price Performance

Company1-Day Performance7-Day Performance30-Day Performance90-Day Performance1-Year Performance
Adidas AG stock logo
ADDYY
Adidas
0.00%-2.33%-7.32%-6.53%-3.68%
Crocs, Inc. stock logo
CROX
Crocs
0.00%+1.06%-9.02%-11.18%-36.33%
Deckers Outdoor Corporation stock logo
DECK
Deckers Outdoor
0.00%+0.41%+0.90%-18.45%+273.89%
lululemon athletica inc. stock logo
LULU
lululemon athletica
0.00%-4.87%-26.80%-32.09%-27.05%
NIKE, Inc. stock logo
NKE
NIKE
0.00%-1.10%-0.41%-11.37%-38.49%
On Holding AG stock logo
ONON
ON
0.00%+0.85%-9.66%+9.11%+32.91%
Skechers U.S.A., Inc. stock logo
SKX
Skechers U.S.A.
0.00%+0.05%+1.00%+7.03%-13.90%
Under Armour, Inc. stock logo
UAA
Under Armour
0.00%+6.68%+4.46%+6.37%+0.50%
CompanyOverall ScoreAnalyst's OpinionShort Interest ScoreDividend StrengthESG ScoreNews and Social Media SentimentCompany OwnershipEarnings & Valuation
Adidas AG stock logo
ADDYY
Adidas
N/AN/AN/AN/AN/AN/AN/AN/A
Crocs, Inc. stock logo
CROX
Crocs
3.9757 of 5 stars
4.42.00.00.01.52.52.5
Deckers Outdoor Corporation stock logo
DECK
Deckers Outdoor
4.9258 of 5 stars
4.35.00.02.02.93.32.5
lululemon athletica inc. stock logo
LULU
lululemon athletica
4.8645 of 5 stars
4.35.00.01.73.31.72.5
NIKE, Inc. stock logo
NKE
NIKE
4.9785 of 5 stars
4.35.04.21.52.53.31.9
On Holding AG stock logo
ONON
ON
2.7678 of 5 stars
3.52.00.00.02.80.01.9
Skechers U.S.A., Inc. stock logo
SKX
Skechers U.S.A.
4.2941 of 5 stars
2.25.00.01.32.53.32.5
Under Armour, Inc. stock logo
UAA
Under Armour
3.7821 of 5 stars
2.14.00.02.31.61.72.5
CompanyConsensus Rating ScoreConsensus RatingConsensus Price Target% Upside from Current Price
Adidas AG stock logo
ADDYY
Adidas
3.00
BuyN/AN/A
Crocs, Inc. stock logo
CROX
Crocs
2.86
Moderate Buy$139.7943.56% Upside
Deckers Outdoor Corporation stock logo
DECK
Deckers Outdoor
2.50
Moderate Buy$134.6834.14% Upside
lululemon athletica inc. stock logo
LULU
lululemon athletica
2.58
Moderate Buy$340.2650.85% Upside
NIKE, Inc. stock logo
NKE
NIKE
2.58
Moderate Buy$78.7429.49% Upside
On Holding AG stock logo
ONON
ON
3.00
Buy$63.8520.34% Upside
Skechers U.S.A., Inc. stock logo
SKX
Skechers U.S.A.
2.43
Hold$67.697.96% Upside
Under Armour, Inc. stock logo
UAA
Under Armour
2.11
Hold$7.336.34% Upside

Current Analyst Ratings Breakdown

Latest ONON, ADDYY, CROX, DECK, LULU, NKE, UAA, and SKX Analyst Ratings

DateCompanyBrokerageActionRatingPrice TargetDetails
6/20/2025
NIKE, Inc. stock logo
NKE
NIKE
Deutsche Bank Aktiengesellschaft
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Lower Price TargetBuy ➝ Buy$77.00 ➝ $71.00
6/18/2025
NIKE, Inc. stock logo
NKE
NIKE
Barclays
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Lower Price TargetEqual Weight ➝ Equal Weight$60.00 ➝ $53.00
6/18/2025
NIKE, Inc. stock logo
NKE
NIKE
Needham & Company LLC
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Lower Price TargetBuy ➝ Buy$75.00 ➝ $66.00
6/17/2025
NIKE, Inc. stock logo
NKE
NIKE
Morgan Stanley
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Lower Price TargetEqual Weight ➝ Equal Weight$70.00 ➝ $61.00
6/17/2025
NIKE, Inc. stock logo
NKE
NIKE
Telsey Advisory Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Reiterated RatingMarket Perform ➝ Market Perform$70.00
6/13/2025
Deckers Outdoor Corporation stock logo
DECK
Deckers Outdoor
Argus
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Initiated CoverageHold
6/9/2025
lululemon athletica inc. stock logo
LULU
lululemon athletica
CICC Research
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Reiterated RatingOutperform ➝ Market Perform$280.49
6/9/2025
lululemon athletica inc. stock logo
LULU
lululemon athletica
Barclays
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Lower Price TargetEqual Weight ➝ Equal Weight$276.00 ➝ $270.00
6/9/2025
lululemon athletica inc. stock logo
LULU
lululemon athletica
Morgan Stanley
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Reiterated RatingOverweight ➝ Equal Weight$346.00 ➝ $280.00
6/6/2025
lululemon athletica inc. stock logo
LULU
lululemon athletica
Wells Fargo & Company
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Reiterated RatingEqual Weight ➝ Equal Weight
6/6/2025
lululemon athletica inc. stock logo
LULU
lululemon athletica
Barclays
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Reiterated RatingEqual Weight ➝ Equal Weight
(Data available from 6/23/2022 forward. View 10+ years of historical ratings with our analyst ratings screener.)
CompanyAnnual RevenuePrice/SalesCashflowPrice/CashBook ValuePrice/Book
Adidas AG stock logo
ADDYY
Adidas
$25.63B1.60$6.08 per share18.83$17.78 per share6.44
Crocs, Inc. stock logo
CROX
Crocs
$4.10B1.33$14.55 per share6.69$31.50 per share3.09
Deckers Outdoor Corporation stock logo
DECK
Deckers Outdoor
$4.99B3.01$6.75 per share14.87$16.56 per share6.06
lululemon athletica inc. stock logo
LULU
lululemon athletica
$10.59B2.55$18.49 per share12.20$35.65 per share6.33
NIKE, Inc. stock logo
NKE
NIKE
$51.36B1.75$4.66 per share13.06$9.60 per share6.33
On Holding AG stock logo
ONON
ON
$2.63B12.69$0.58 per share90.97$2.51 per share21.14
Skechers U.S.A., Inc. stock logo
SKX
Skechers U.S.A.
$9.13B1.03$5.72 per share10.96$31.70 per share1.98
Under Armour, Inc. stock logo
UAA
Under Armour
$5.16B0.57$0.62 per share11.06$4.40 per share1.57
CompanyNet IncomeEPSTrailing P/E RatioForward P/E RatioP/E GrowthNet MarginsReturn on Equity (ROE)Return on Assets (ROA)Next Earnings Date
Adidas AG stock logo
ADDYY
Adidas
$826.72M$3.0737.3228.150.554.20%17.85%5.10%7/30/2025 (Estimated)
Crocs, Inc. stock logo
CROX
Crocs
$950.07M$16.325.976.852.4723.35%43.07%16.02%7/30/2025 (Estimated)
Deckers Outdoor Corporation stock logo
DECK
Deckers Outdoor
$966.09M$6.3415.8315.216.1719.49%41.17%27.30%7/24/2025 (Estimated)
lululemon athletica inc. stock logo
LULU
lululemon athletica
$1.81B$14.7615.2814.672.0916.82%43.48%25.05%8/27/2025 (Estimated)
NIKE, Inc. stock logo
NKE
NIKE
$5.70B$3.0120.2025.992.119.43%32.18%11.96%6/26/2025 (Estimated)
On Holding AG stock logo
ONON
ON
$275.23M$0.7075.8061.703.017.81%14.79%8.83%8/12/2025 (Estimated)
Skechers U.S.A., Inc. stock logo
SKX
Skechers U.S.A.
$639.47M$4.1615.0712.44N/A6.96%13.34%7.53%7/23/2025 (Estimated)
Under Armour, Inc. stock logo
UAA
Under Armour
-$201.27M-$0.47N/A18.130.96-3.90%7.04%2.95%8/6/2025 (Estimated)

Latest ONON, ADDYY, CROX, DECK, LULU, NKE, UAA, and SKX Earnings

DateQuarterCompanyConsensus EstimateReported EPSBeat/MissGap EPSRevenue EstimateActual RevenueDetails
6/26/2025Q4 2025
NIKE, Inc. stock logo
NKE
NIKE
$0.11N/AN/AN/A$10.69 billionN/A
6/5/2025Q1 2026
lululemon athletica inc. stock logo
LULU
lululemon athletica
$2.60$2.60N/A$2.60$2.36 billion$2.37 billion
5/22/2025Q4 2025
Deckers Outdoor Corporation stock logo
DECK
Deckers Outdoor
$0.57$1.00+$0.43$1.00$1.01 billion$1.02 billion
5/13/2025Q4 2025
Under Armour, Inc. stock logo
UAA
Under Armour
-$0.09-$0.08+$0.01-$0.16$1.16 billion$1.18 billion
5/8/2025Q1 2025
Crocs, Inc. stock logo
CROX
Crocs
$2.51$3.00+$0.49$2.83$907.07 million$937.33 million
4/29/2025Q1 2025
Adidas AG stock logo
ADDYY
Adidas
$1.27$1.28+$0.01$1.26$6.33 billion$7.00 billion
4/24/2025Q1 2025
Skechers U.S.A., Inc. stock logo
SKX
Skechers U.S.A.
$1.17$1.34+$0.17$1.34$2.43 billion$2.41 billion
3/27/2025Q4 2025
lululemon athletica inc. stock logo
LULU
lululemon athletica
$5.85$6.14+$0.29$6.14$3.59 billion$3.60 billion
CompanyAnnual PayoutDividend Yield3-Year Dividend GrowthPayout RatioYears of Consecutive Growth
Adidas AG stock logo
ADDYY
Adidas
$0.760.66%N/A24.76%N/A
Crocs, Inc. stock logo
CROX
Crocs
N/AN/AN/AN/AN/A
Deckers Outdoor Corporation stock logo
DECK
Deckers Outdoor
N/AN/AN/AN/AN/A
lululemon athletica inc. stock logo
LULU
lululemon athletica
N/AN/AN/AN/AN/A
NIKE, Inc. stock logo
NKE
NIKE
$1.602.63%N/A53.16%22 Years
On Holding AG stock logo
ONON
ON
N/AN/AN/AN/AN/A
Skechers U.S.A., Inc. stock logo
SKX
Skechers U.S.A.
N/AN/AN/AN/AN/A
Under Armour, Inc. stock logo
UAA
Under Armour
N/AN/AN/AN/AN/A

Latest ONON, ADDYY, CROX, DECK, LULU, NKE, UAA, and SKX Dividends

AnnouncementCompanyPeriodAmountYieldEx-Dividend DateRecord DatePayable Date
5/1/2025
NIKE, Inc. stock logo
NKE
NIKE
quarterly$0.402.82%6/2/20256/2/20257/1/2025
5/16/2025
Adidas AG stock logo
ADDYY
Adidas
$0.75650.62%5/19/20255/20/20255/27/2025
(Data available from 1/1/2013 forward)
CompanyDebt-to-Equity RatioCurrent RatioQuick Ratio
Adidas AG stock logo
ADDYY
Adidas
0.31
1.29
0.72
Crocs, Inc. stock logo
CROX
Crocs
0.75
1.52
0.97
Deckers Outdoor Corporation stock logo
DECK
Deckers Outdoor
N/A
3.72
3.07
lululemon athletica inc. stock logo
LULU
lululemon athletica
N/A
2.28
1.23
NIKE, Inc. stock logo
NKE
NIKE
0.57
2.19
1.52
On Holding AG stock logo
ONON
ON
0.19
2.80
2.18
Skechers U.S.A., Inc. stock logo
SKX
Skechers U.S.A.
0.02
2.13
1.28
Under Armour, Inc. stock logo
UAA
Under Armour
0.31
2.10
1.25

Institutional Ownership

CompanyInstitutional Ownership
Adidas AG stock logo
ADDYY
Adidas
N/A
Crocs, Inc. stock logo
CROX
Crocs
93.44%
Deckers Outdoor Corporation stock logo
DECK
Deckers Outdoor
97.79%
lululemon athletica inc. stock logo
LULU
lululemon athletica
85.20%
NIKE, Inc. stock logo
NKE
NIKE
64.25%
On Holding AG stock logo
ONON
ON
36.39%
Skechers U.S.A., Inc. stock logo
SKX
Skechers U.S.A.
79.96%
Under Armour, Inc. stock logo
UAA
Under Armour
34.58%

Insider Ownership

CompanyInsider Ownership
Adidas AG stock logo
ADDYY
Adidas
N/A
Crocs, Inc. stock logo
CROX
Crocs
2.72%
Deckers Outdoor Corporation stock logo
DECK
Deckers Outdoor
0.40%
lululemon athletica inc. stock logo
LULU
lululemon athletica
0.54%
NIKE, Inc. stock logo
NKE
NIKE
1.10%
On Holding AG stock logo
ONON
ON
N/A
Skechers U.S.A., Inc. stock logo
SKX
Skechers U.S.A.
24.78%
Under Armour, Inc. stock logo
UAA
Under Armour
15.60%
CompanyEmployeesShares OutstandingFree FloatOptionable
Adidas AG stock logo
ADDYY
Adidas
62,035357.10 millionN/ANot Optionable
Crocs, Inc. stock logo
CROX
Crocs
7,91056.06 million54.54 millionOptionable
Deckers Outdoor Corporation stock logo
DECK
Deckers Outdoor
5,500149.44 million148.84 millionOptionable
lululemon athletica inc. stock logo
LULU
lululemon athletica
39,000119.85 million119.20 millionOptionable
NIKE, Inc. stock logo
NKE
NIKE
79,4001.48 billion1.46 billionOptionable
On Holding AG stock logo
ONON
ON
3,254629.65 millionN/AOptionable
Skechers U.S.A., Inc. stock logo
SKX
Skechers U.S.A.
20,100149.60 million112.53 millionOptionable
Under Armour, Inc. stock logo
UAA
Under Armour
14,400429.86 million362.80 millionOptionable

Recent News About These Companies

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Adidas stock logo

Adidas OTCMKTS:ADDYY

$114.56 +2.50 (+2.23%)
As of 04:00 PM Eastern

adidas AG, together with its subsidiaries, designs, develops, produces, and markets athletic and sports lifestyle products in Europe, the Middle East, Africa, North America, Greater China, the Asia-Pacific, and Latin America. It offers footwear, apparel, and accessories and gear, such as bags and balls under the adidas brand; golf footwear and apparel under the adidas Golf brand; and outdoor footwear under the Five Ten brand. It sells its products through its own retail stores; mono-branded franchise stores and shop-in-shops; and wholesale and its e-commerce channels. The company was formerly known as adidas-Salomon AG and changed its name to adidas AG in June 2006. adidas AG was founded in 1920 and is headquartered in Herzogenaurach, Germany.

Crocs stock logo

Crocs NASDAQ:CROX

$97.37 -1.15 (-1.17%)
Closing price 04:00 PM Eastern
Extended Trading
$97.86 +0.49 (+0.51%)
As of 07:58 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

Crocs, Inc., together with its subsidiaries, designs, develops, manufactures, markets, distributes, and sells casual lifestyle footwear and accessories for men, women, and children under Crocs and HEYDUDE Brand in the United States and internationally. The company offers various footwear products, including clogs, sandals, slides, flips, wedges, platforms, socks, boots, charms, flip flops, sneakers, and slippers. It sells its products through wholesalers, retail stores, e-commerce sites, third-party marketplaces, and kiosks/store-in-store locations. Crocs, Inc. was founded in 1999 and is headquartered in Broomfield, Colorado.

Deckers Outdoor stock logo

Deckers Outdoor NYSE:DECK

$100.40 -1.29 (-1.27%)
Closing price 03:59 PM Eastern
Extended Trading
$102.54 +2.13 (+2.13%)
As of 07:59 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

Deckers Outdoor Corporation, together with its subsidiaries, designs, markets, and distributes footwear, apparel, and accessories for casual lifestyle use and high-performance activities in the United States and internationally. The company offers premium footwear, apparel, and accessories under the UGG brand name; footwear, apparel, and accessories for ultra-runners and athletes under the HOKA brand name; and sandals, shoes, and boots under the Teva brand name. It also provides relaxed casual shoes and sandals under the Sanuk brand name; casual footwear fashion line under the Koolaburra brand name; and footwear under the AHNU brand name. The company sells its products through domestic and international retailers; international distributors; and directly to its consumers through its direct-to-consumer business, which includes e-commerce websites and retail stores. Deckers Outdoor Corporation was founded in 1973 and is headquartered in Goleta, California.

lululemon athletica stock logo

lululemon athletica NASDAQ:LULU

$225.56 -1.91 (-0.84%)
Closing price 04:00 PM Eastern
Extended Trading
$227.55 +1.99 (+0.88%)
As of 07:59 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

Lululemon Athletica Inc., together with its subsidiaries, designs, distributes, and retails athletic apparel, footwear, and accessories under the lululemon brand for women and men. It offers pants, shorts, tops, and jackets for healthy lifestyle, such as yoga, running, training, and other activities. It also provides fitness-inspired accessories. The company sells its products through a chain of company-operated stores; outlets; interactive workout platform; yoga and fitness studios, university campus retailers, and other partners; license and supply arrangements; and temporary locations, as well as through mobile apps and lululemon.com e-commerce website. It has operations in the United States, Canada, Mainland China, Australia, South Korea, Hong Kong, Japan, New Zealand, Taiwan, Singapore, Malaysia, Macau, Thailand, the Asia Pacific, the United Kingdom, Germany, France, Ireland, Spain, the Netherlands, Sweden, Norway, Switzerland, Europe, the Middle East, and Africa. Lululemon Athletica Inc. was founded in 1998 and is based in Vancouver, Canada.

NIKE stock logo

NIKE NYSE:NKE

$60.81 +1.02 (+1.71%)
Closing price 03:59 PM Eastern
Extended Trading
$61.24 +0.43 (+0.71%)
As of 08:00 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services worldwide. The company provides athletic and casual footwear, apparel, and accessories under the Jumpman trademark; and casual sneakers, apparel, and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. It also sells a line of performance equipment and accessories comprising bags, sport balls, socks, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities under the NIKE brand; and various plastic products to other manufacturers. In addition, the company markets apparel with licensed college and professional team, and league logos, as well as sells sports apparel; and licenses unaffiliated parties to manufacture and sell apparel, digital devices, and applications and other equipment for sports activities under NIKE-owned trademarks. It sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other retail accounts through NIKE-owned retail stores, digital platforms, independent distributors, licensees, and sales representatives. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.

ON stock logo

ON NYSE:ONON

$53.06 +0.39 (+0.74%)
Closing price 03:59 PM Eastern
Extended Trading
$53.50 +0.45 (+0.84%)
As of 07:59 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

On Holding AG engages in the development and distribution of sports products such as footwear, apparel, and accessories for high-performance running, outdoor, all-day activities, and tennis. It sells its products worldwide through independent retailers and global distributors, its own online presence, and its own stores. The company was founded by David Allemann, Olivier Bernhard, and Caspar Coppetti in January 2010 and is headquartered in Zurich, Switzerland.

Skechers U.S.A. stock logo

Skechers U.S.A. NYSE:SKX

$62.70 +0.20 (+0.32%)
Closing price 03:59 PM Eastern
Extended Trading
$62.84 +0.14 (+0.23%)
As of 07:50 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

Skechers U.S.A., Inc. designs, develops, markets, and distributes footwear for men, women, and children worldwide. The company operates through Wholesale and Direct-to-Consumer segments. It offers footwear under Skechers Hands Free Slip-ins, Skechers Arch Fit, and Skechers Air-Cooled Memory Foam brands. In addition, the company provides men's and women's slip-resistant and safety-toe casuals, and boots for protective footwear in their work environments. It sells its products through department stores, family shoe stores, specialty running and sporting goods retailers, and big box club stores; franchisee and licensee third-party store operators; company-owned retail stores; digital commerce sites and mobile applications; and concept, factory outlet, and big box stores. The company licenses its Skechers brand. Skechers U.S.A., Inc. was incorporated in 1992 and is headquartered in Manhattan Beach, California.

Under Armour stock logo

Under Armour NYSE:UAA

$6.89 -0.14 (-1.99%)
Closing price 03:59 PM Eastern
Extended Trading
$6.90 +0.02 (+0.22%)
As of 07:53 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

Under Armour, Inc., together with its subsidiaries, engages developing, marketing, and distributing performance apparel, footwear, and accessories for men, women, and youth. The company provides its apparel in compression, fitted, and loose fit types. It also offers footwear products for running, training, basketball, cleated sports, recovery, and outdoor applications. In addition, the company provides accessories, which include gloves, bags, headwear, and socks; and engages in brand licensing, digital subscription, advertising, and other digital business activities. It primarily offers its products under the UNDER ARMOUR, ARMOUR, HEATGEAR, COLDGEAR, HOVR, UA, PROTECT THIS HOUSE, I WILL, ARMOUR FLEECE, and ARMOUR BRA brands. The company sells its products through wholesale channels, including national and regional sporting goods chains, independent and specialty retailers, department store chains, mono-branded Under Armour retail stores, institutional athletic departments, and leagues and teams, as well as independent distributors; and directly to consumers through Brand and Factory House stores, as well as through e-commerce websites. It operates in the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America. The company was incorporated in 1996 and is headquartered in Baltimore, Maryland.