Kelman Lazarov Inc. Raises Stock Position in Netflix, Inc. $NFLX

Key Points

• Kelman Lazarov Inc. increased its Netflix stake by 860.7% in Q4 to 11,163 shares, adding 10,001 shares and valuing the position at about $1.05 million per its latest 13F filing.
• Netflix beat Q1 expectations with $1.23 EPS and $12.25B in revenue, but issued soft Q2 guidance (~$0.78 EPS) and announced chairman Reed Hastings will not stand for re‑election, prompting an after‑hours selloff.
• Large institutional repositioning continues — firms like Baillie Gifford, Sumitomo Mitsui and Nordea made huge purchases (each up ~800–900%), leaving institutions owning about 80.9% of shares, while insiders sold roughly 1.49M shares (~$136M) in the past 90 days.

Kelman Lazarov Inc. increased its position in shares of Netflix, Inc. (NASDAQ:NFLX - Free Report) by 860.7% in the 4th quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The institutional investor owned 11,163 shares of the Internet television network's stock after acquiring an additional 10,001 shares during the quarter. Kelman Lazarov Inc.'s holdings in Netflix were worth $1,047,000 as of its most recent SEC filing.

A number of other hedge funds and other institutional investors also recently bought and sold shares of the company. Vanguard Group Inc. grew its holdings in Netflix by 0.4% in the third quarter. Vanguard Group Inc. now owns 38,521,322 shares of the Internet television network's stock worth $46,183,983,000 after purchasing an additional 142,238 shares during the last quarter. Baillie Gifford & Co. lifted its holdings in shares of Netflix by 912.3% during the 4th quarter. Baillie Gifford & Co. now owns 36,940,035 shares of the Internet television network's stock valued at $3,463,498,000 after purchasing an additional 33,290,988 shares during the last quarter. Sumitomo Mitsui Trust Group Inc. boosted its position in shares of Netflix by 891.3% in the 4th quarter. Sumitomo Mitsui Trust Group Inc. now owns 12,099,908 shares of the Internet television network's stock worth $1,134,487,000 after purchasing an additional 10,879,276 shares in the last quarter. Nordea Investment Management AB boosted its position in shares of Netflix by 886.6% in the 4th quarter. Nordea Investment Management AB now owns 9,667,997 shares of the Internet television network's stock worth $902,798,000 after purchasing an additional 8,688,113 shares in the last quarter. Finally, Massachusetts Financial Services Co. MA grew its stake in Netflix by 430.6% during the 4th quarter. Massachusetts Financial Services Co. MA now owns 6,738,241 shares of the Internet television network's stock worth $631,777,000 after buying an additional 5,468,262 shares during the last quarter. Hedge funds and other institutional investors own 80.93% of the company's stock.

Key Stories Impacting Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Q1 results beat expectations — Netflix posted stronger-than-expected revenue (~$12.25B) and EPS (~$1.23), driven by membership/pricing and ad growth; these results reinforce improved profitability trends. Netflix (NFLX) Q1 Earnings and Revenues Surpass Estimates
• Positive Sentiment: One‑time windfall and pricing power boosted profits — Coverage highlights a roughly $2.8B breakup fee from Warner Bros and recent U.S. price hikes as major contributors to the profit beat and higher margins. That cash/earnings boost improves near‑term free cash flow. Netflix shatters profit expectations thanks to price increase and $2.8 billion breakup fee from Warner Bros.
• Positive Sentiment: Ad business and price hikes seen as durable tailwinds — Analysts and coverage note Netflix is monetizing better via ad growth and subscription price increases, potentially creating a multi‑billion dollar uplift over time. Why Netflix is in a win-win position as it continues to hike prices
• Neutral Sentiment: Broader market backdrop was constructive — The market rally heading into the report provided a favorable environment, but macro strength didn’t offset company‑specific reaction to guidance and leadership news. Market Upswell Continues, Full Week in the Green In-Sight
• Negative Sentiment: Soft near‑term guidance hurt sentiment — Netflix issued Q2 EPS guidance below consensus ( ~0.78 vs ~0.84 ) and a cautious near‑term outlook, prompting investors to sell despite the quarter’s beat. Investors Don't Like Netflix's Latest Outlook—Or the News that Reed Hastings Is Moving On
• Negative Sentiment: Chairman Reed Hastings to leave board — Hastings won’t stand for re‑election when his term ends in June; investors view the timing of the leadership change as an additional risk during a strategic pivot toward ads and content. Netflix co-founder and chair Reed Hastings to leave board
• Negative Sentiment: After‑hours selloff and de‑risking — Despite the beat, headlines about soft guidance and the board exit triggered an after‑hours decline as traders de‑risked into uncertain near‑term visibility. Coverage documents the selloff and market reaction. Netflix stock falls after company reports earnings, announces Reed Hastings will step down as chairman

Analyst Upgrades and Downgrades

Several brokerages recently issued reports on NFLX. The Goldman Sachs Group raised Netflix from a "neutral" rating to a "buy" rating in a research report on Monday. Canaccord Genuity Group set a $125.00 price target on Netflix and gave the stock a "buy" rating in a report on Wednesday, January 21st. Bank of America dropped their price target on Netflix from $149.00 to $125.00 and set a "buy" rating on the stock in a research note on Friday, March 6th. Jefferies Financial Group reaffirmed a "buy" rating on shares of Netflix in a research report on Wednesday, April 8th. Finally, Wedbush reiterated an "outperform" rating on shares of Netflix in a research note on Thursday. Two analysts have rated the stock with a Strong Buy rating, thirty-five have assigned a Buy rating and thirteen have given a Hold rating to the stock. Based on data from MarketBeat, Netflix presently has a consensus rating of "Moderate Buy" and an average target price of $115.80.

Insider Buying and Selling at Netflix

In related news, CFO Spencer Adam Neumann sold 28,630 shares of the firm's stock in a transaction on Thursday, April 2nd. The shares were sold at an average price of $98.00, for a total transaction of $2,805,740.00. Following the completion of the transaction, the chief financial officer owned 73,787 shares of the company's stock, valued at $7,231,126. This trade represents a 27.95% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, Director Reed Hastings sold 420,550 shares of the business's stock in a transaction on Wednesday, April 1st. The shares were sold at an average price of $95.49, for a total transaction of $40,158,319.50. Following the transaction, the director owned 3,940 shares of the company's stock, valued at $376,230.60. This represents a 99.07% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last 90 days, insiders sold 1,487,794 shares of company stock worth $136,255,772. Corporate insiders own 1.37% of the company's stock.

Netflix Trading Up 0.1%

Shares of NASDAQ:NFLX opened at $107.79 on Friday. Netflix, Inc. has a 52-week low of $75.01 and a 52-week high of $134.12. The stock has a market cap of $455.11 billion, a price-to-earnings ratio of 42.66, a PEG ratio of 1.58 and a beta of 1.67. The company has a quick ratio of 1.19, a current ratio of 1.19 and a debt-to-equity ratio of 0.51. The business has a 50-day moving average price of $91.90 and a 200-day moving average price of $98.56.

Netflix (NASDAQ:NFLX - Get Free Report) last issued its earnings results on Thursday, April 16th. The Internet television network reported $1.23 EPS for the quarter, beating analysts' consensus estimates of $0.76 by $0.47. Netflix had a return on equity of 43.26% and a net margin of 24.30%.The firm had revenue of $12.25 billion for the quarter, compared to analyst estimates of $12.17 billion. During the same quarter in the prior year, the firm earned $6.61 earnings per share. Netflix's revenue for the quarter was up 16.2% on a year-over-year basis. Netflix has set its Q2 2026 guidance at 0.780-0.780 EPS. Equities analysts predict that Netflix, Inc. will post 24.58 EPS for the current year.

About Netflix

Netflix, Inc NASDAQ: NFLX is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company's primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.