ServiceNow, Inc. $NOW Shares Purchased by Consolidated Investment Group LLC

Key Points

• Consolidated Investment Group LLC increased its stake in ServiceNow by 400%, buying an additional 46,000 shares to hold 57,500 shares worth about $8.81 million, representing ~1.1% of the fund and its 18th largest position.
• Several large institutions also boosted positions — notably Sumitomo Mitsui Trust added ~2.06 million shares to hold 2.599 million shares (~$398.2 million) — and institutional investors now own 87.18% of the stock.
• Market sentiment is mixed: positives include expanded Latin America data centers, AI partnerships and an expected modest Q1 beat, while negatives include multiple analyst price‑target cuts, a ~43% YTD drawdown, recent insider selling, and the stock trading near $94 versus a consensus target of ~$179.85.

Consolidated Investment Group LLC increased its stake in shares of ServiceNow, Inc. (NYSE:NOW - Free Report) by 400.0% in the 4th quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The fund owned 57,500 shares of the information technology services provider's stock after purchasing an additional 46,000 shares during the period. ServiceNow accounts for about 1.1% of Consolidated Investment Group LLC's holdings, making the stock its 18th biggest position. Consolidated Investment Group LLC's holdings in ServiceNow were worth $8,808,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

Several other institutional investors have also recently modified their holdings of the stock. Cohen Klingenstein LLC increased its holdings in ServiceNow by 400.0% in the 4th quarter. Cohen Klingenstein LLC now owns 10,000 shares of the information technology services provider's stock valued at $1,532,000 after purchasing an additional 8,000 shares in the last quarter. Sumitomo Mitsui Trust Group Inc. increased its holdings in ServiceNow by 385.9% in the 4th quarter. Sumitomo Mitsui Trust Group Inc. now owns 2,599,397 shares of the information technology services provider's stock valued at $398,202,000 after purchasing an additional 2,064,440 shares in the last quarter. Focus Financial Network Inc. increased its holdings in ServiceNow by 286.1% in the 4th quarter. Focus Financial Network Inc. now owns 53,650 shares of the information technology services provider's stock valued at $8,219,000 after purchasing an additional 39,756 shares in the last quarter. Natural Investments LLC increased its holdings in ServiceNow by 332.0% in the 4th quarter. Natural Investments LLC now owns 16,453 shares of the information technology services provider's stock valued at $2,520,000 after purchasing an additional 12,644 shares in the last quarter. Finally, Telos Capital Management Inc. increased its holdings in ServiceNow by 706.0% in the 4th quarter. Telos Capital Management Inc. now owns 50,940 shares of the information technology services provider's stock valued at $7,803,000 after purchasing an additional 44,620 shares in the last quarter. 87.18% of the stock is currently owned by institutional investors and hedge funds.

ServiceNow News Roundup

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Expanded Latin America footprint — ServiceNow announced new data centers in Rio de Janeiro and Brasilia and reports record enterprise adoption in Brazil, positioning the platform as an AI-powered workflow hub for large regional customers; this supports revenue growth and local compliance demand. ServiceNow Expands AI Workflow Hub In Brazil As Regional Role Grows
• Positive Sentiment: Modest Q1 beat expected — previews point to a modest quarter beat driven by early AI-driven demand, which reduces near-term earnings risk and is a catalyst ahead of the April 22 earnings report. ServiceNow Seen Delivering Modest Q1 Beat
• Positive Sentiment: Risk‑on market flows into quality SaaS — broader risk‑on buying (partly driven by easing geopolitical tensions) has pushed investors back into high‑margin subscription names like ServiceNow that have clear AI monetization paths. Atlassian and Shopify Shares Are Soaring, What You Need To Know
• Positive Sentiment: Product partnerships add enterprise AI value — a new alliance with Qlik to surface governed analytics inside ServiceNow workflows strengthens the company’s position as an “enterprise AI nerve center,” which can expand wallet share. ServiceNow Qlik Alliance Aims To Make NOW The Enterprise AI Nerve Center
• Neutral Sentiment: Partner ecosystem updates and integrations (e.g., TrustCloud, top partner recognitions) boost go‑to‑market execution but are incremental near-term revenue drivers. TrustCloud Brings AI-Driven Cyber Risk Automation Directly Into ServiceNow
• Neutral Sentiment: Execution gap highlighted in CX research — ServiceNow’s India CX report shows leaders investing in AI but customers not yet feeling the impact, which signals both opportunity and execution risk. 48% of Indian Customers Cite Lack of Empathy in CX, But Only 19% of Leaders Address It with AI - Reports ServiceNow
• Negative Sentiment: Analyst target cuts and cautious notes — multiple firms trimmed price targets (Citi cut to $177; BMO to $120; Oppenheimer lowered its target), keeping ratings but signaling valuation and near‑term growth concern. Citi Slashes ServiceNow's Target to $177: Is the AI Workflow Giant Losing Its Edge?
• Negative Sentiment: Large YTD drawdown and bearish headlines — coverage noting a roughly 43% YTD decline and skeptical writeups amplify downside sentiment and valuation questions ahead of earnings. ServiceNow (NOW) Stock Plunges 43% in 2026 — Time to Buy the Selloff?

Insider Activity at ServiceNow

In related news, insider Paul Fipps sold 3,696 shares of ServiceNow stock in a transaction on Monday, February 23rd. The shares were sold at an average price of $101.77, for a total value of $376,141.92. Following the transaction, the insider owned 8,061 shares in the company, valued at $820,367.97. This trade represents a 31.44% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available through this link. Also, insider Kevin Thomas Mcbride sold 1,400 shares of the business's stock in a transaction dated Friday, February 13th. The stock was sold at an average price of $105.71, for a total transaction of $147,994.00. Following the transaction, the insider owned 26,314 shares in the company, valued at approximately $2,781,652.94. The trade was a 5.05% decrease in their position. The SEC filing for this sale provides additional information. In the last 90 days, insiders sold 16,237 shares of company stock valued at $1,697,162. Insiders own 0.34% of the company's stock.

ServiceNow Trading Up 7.2%

ServiceNow stock opened at $94.11 on Thursday. The company has a debt-to-equity ratio of 0.12, a quick ratio of 1.00 and a current ratio of 1.00. The firm has a market cap of $97.51 billion, a price-to-earnings ratio of 56.42, a price-to-earnings-growth ratio of 1.47 and a beta of 1.01. ServiceNow, Inc. has a 1 year low of $81.24 and a 1 year high of $211.48. The firm's 50 day moving average price is $105.93 and its two-hundred day moving average price is $141.78.

ServiceNow (NYSE:NOW - Get Free Report) last posted its quarterly earnings data on Wednesday, January 28th. The information technology services provider reported $0.92 EPS for the quarter, topping analysts' consensus estimates of $0.89 by $0.03. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. The firm had revenue of $3.57 billion during the quarter, compared to analyst estimates of $3.53 billion. During the same quarter last year, the business posted $0.73 EPS. The company's revenue was up 20.7% on a year-over-year basis. On average, research analysts predict that ServiceNow, Inc. will post 8.93 EPS for the current fiscal year.

Wall Street Analysts Forecast Growth

Several brokerages recently issued reports on NOW. The Goldman Sachs Group lowered their price target on ServiceNow from $216.00 to $188.00 and set a "buy" rating for the company in a report on Tuesday, April 7th. Capital One Financial lowered their target price on ServiceNow from $188.00 to $161.00 and set an "overweight" rating for the company in a research note on Friday, January 16th. Canaccord Genuity Group set a $200.00 target price on ServiceNow in a research note on Thursday, January 29th. Royal Bank Of Canada reduced their price target on shares of ServiceNow from $150.00 to $121.00 and set an "outperform" rating on the stock in a research report on Monday. Finally, Needham & Company LLC reissued a "buy" rating and issued a $155.00 target price on shares of ServiceNow in a report on Thursday, February 5th. Three equities research analysts have rated the stock with a Strong Buy rating, thirty-three have given a Buy rating, six have given a Hold rating and one has issued a Sell rating to the stock. According to MarketBeat.com, ServiceNow presently has a consensus rating of "Moderate Buy" and an average target price of $179.85.

ServiceNow Profile

ServiceNow NYSE: NOW is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company's flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.

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