Alphabet (GOOG) Competitors

Alphabet (NASDAQ:GOOG) and Omnicom Group (NYSE:OMC) are both large-cap computer and technology companies, but which is the superior investment? We will compare the two businesses based on the strength of their risk, earnings, profitability, dividends, community ranking, analyst recommendations, valuation, media sentiment and institutional ownership.

Is GOOG or OMC a better dividend stock?

Alphabet pays an annual dividend of $0.84 per share and has a dividend yield of 0.5%. Omnicom Group pays an annual dividend of $2.80 per share and has a dividend yield of 3.8%. Alphabet pays out 9.4% of its earnings in the form of a dividend. Omnicom Group pays out 38.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years.

Do institutionals and insiders hold more shares of GOOG or OMC?

27.3% of Alphabet shares are held by institutional investors. Comparatively, 92.0% of Omnicom Group shares are held by institutional investors. 13.0% of Alphabet shares are held by company insiders. Comparatively, 1.0% of Omnicom Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Does the MarketBeat Community believe in GOOG or OMC?

Alphabet received 2049 more outperform votes than Omnicom Group when rated by MarketBeat users. Likewise, 82.50% of users gave Alphabet an outperform vote while only 49.74% of users gave Omnicom Group an outperform vote.

Company	Underperform	Outperform
Alphabet	Outperform Votes 2433 82.50%	Underperform Votes 516 17.50%
Omnicom Group	Outperform Votes 384 49.74%	Underperform Votes 388 50.26%

Does the media refer more to GOOG or OMC?

In the previous week, Alphabet had 134 more articles in the media than Omnicom Group. MarketBeat recorded 147 mentions for Alphabet and 13 mentions for Omnicom Group. Omnicom Group's average media sentiment score of 1.00 beat Alphabet's score of 0.91 indicating that Omnicom Group is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Alphabet	98 Very Positive mention(s)	7 Positive mention(s)	25 Neutral mention(s)	15 Negative mention(s)	1 Very Negative mention(s)	Positive
Omnicom Group	9 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has higher earnings & valuation, GOOG or OMC?

Alphabet has higher revenue and earnings than Omnicom Group. Omnicom Group is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Alphabet	$359.71B	6.03	$100.12B	$8.97	19.93
Omnicom Group	$15.75B	0.91	$1.48B	$7.31	10.03

Do analysts prefer GOOG or OMC?

Alphabet currently has a consensus price target of $204.88, indicating a potential upside of 14.59%. Omnicom Group has a consensus price target of $101.29, indicating a potential upside of 38.09%. Given Omnicom Group's higher possible upside, analysts plainly believe Omnicom Group is more favorable than Alphabet.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Alphabet	3 Sell rating(s)	5 Hold rating(s)	14 Buy rating(s)	5 Strong Buy rating(s)	2.78
Omnicom Group	1 Sell rating(s)	2 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.50

Which has more risk and volatility, GOOG or OMC?

Alphabet has a beta of 1.01, indicating that its stock price is 1% more volatile than the S&P 500. Comparatively, Omnicom Group has a beta of 0.93, indicating that its stock price is 7% less volatile than the S&P 500.

Is GOOG or OMC more profitable?

Alphabet has a net margin of 28.60% compared to Omnicom Group's net margin of 9.44%. Omnicom Group's return on equity of 36.39% beat Alphabet's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Alphabet	28.60%	32.49%	23.52%
Omnicom Group	9.44%	36.39%	5.67%

Summary

Alphabet beats Omnicom Group on 17 of the 22 factors compared between the two stocks.