Alphabet (GOOG) Competitors $171.98 +1.92 (+1.13%) Closing price 04:00 PM EasternExtended Trading$172.69 +0.71 (+0.41%) As of 06:33 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock GOOG vs. OMC, LAMR, IPG, CCO, NCMI, GOOGL, META, APP, FLUT, and TTDShould you be buying Alphabet stock or one of its competitors? The main competitors of Alphabet include Omnicom Group (OMC), Lamar Advertising (LAMR), Interpublic Group of Companies (IPG), Clear Channel Outdoor (CCO), National CineMedia (NCMI), Alphabet (GOOGL), Meta Platforms (META), AppLovin (APP), Flutter Entertainment (FLUT), and Trade Desk (TTD). Alphabet vs. Omnicom Group Lamar Advertising Interpublic Group of Companies Clear Channel Outdoor National CineMedia Alphabet Meta Platforms AppLovin Flutter Entertainment Trade Desk Omnicom Group (NYSE:OMC) and Alphabet (NASDAQ:GOOG) are both large-cap business services companies, but which is the superior stock? We will compare the two companies based on the strength of their community ranking, media sentiment, analyst recommendations, profitability, earnings, valuation, dividends, institutional ownership and risk. Is OMC or GOOG a better dividend stock? Omnicom Group pays an annual dividend of $2.80 per share and has a dividend yield of 3.8%. Alphabet pays an annual dividend of $0.84 per share and has a dividend yield of 0.5%. Omnicom Group pays out 38.3% of its earnings in the form of a dividend. Alphabet pays out 9.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has raised its dividend for 1 consecutive years. Which has more volatility & risk, OMC or GOOG? Omnicom Group has a beta of 0.95, indicating that its stock price is 5% less volatile than the S&P 500. Comparatively, Alphabet has a beta of 1.01, indicating that its stock price is 1% more volatile than the S&P 500. Do analysts rate OMC or GOOG? Omnicom Group presently has a consensus price target of $101.29, suggesting a potential upside of 38.26%. Alphabet has a consensus price target of $203.94, suggesting a potential upside of 17.48%. Given Omnicom Group's higher probable upside, research analysts plainly believe Omnicom Group is more favorable than Alphabet.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Omnicom Group 1 Sell rating(s) 2 Hold rating(s) 5 Buy rating(s) 0 Strong Buy rating(s) 2.50Alphabet 3 Sell rating(s) 5 Hold rating(s) 14 Buy rating(s) 5 Strong Buy rating(s) 2.78 Do insiders & institutionals hold more shares of OMC or GOOG? 92.0% of Omnicom Group shares are owned by institutional investors. Comparatively, 27.3% of Alphabet shares are owned by institutional investors. 1.0% of Omnicom Group shares are owned by insiders. Comparatively, 13.0% of Alphabet shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth. Is OMC or GOOG more profitable? Alphabet has a net margin of 28.60% compared to Omnicom Group's net margin of 9.44%. Omnicom Group's return on equity of 36.39% beat Alphabet's return on equity.Company Net Margins Return on Equity Return on Assets Omnicom Group9.44% 36.39% 5.67% Alphabet 28.60%32.49%23.52% Does the MarketBeat Community believe in OMC or GOOG? Alphabet received 2048 more outperform votes than Omnicom Group when rated by MarketBeat users. Likewise, 82.50% of users gave Alphabet an outperform vote while only 49.74% of users gave Omnicom Group an outperform vote. CompanyUnderperformOutperformOmnicom GroupOutperform Votes38449.74% Underperform Votes38850.26% AlphabetOutperform Votes243282.50% Underperform Votes51617.50% Does the media prefer OMC or GOOG? In the previous week, Alphabet had 168 more articles in the media than Omnicom Group. MarketBeat recorded 184 mentions for Alphabet and 16 mentions for Omnicom Group. Omnicom Group's average media sentiment score of 1.10 beat Alphabet's score of 0.80 indicating that Omnicom Group is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Omnicom Group 10 Very Positive mention(s) 1 Positive mention(s) 5 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Alphabet 113 Very Positive mention(s) 24 Positive mention(s) 33 Neutral mention(s) 10 Negative mention(s) 1 Very Negative mention(s) Positive Which has better earnings and valuation, OMC or GOOG? Alphabet has higher revenue and earnings than Omnicom Group. Omnicom Group is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioOmnicom Group$15.75B0.91$1.48B$7.3110.02Alphabet$359.71B5.86$100.12B$8.9719.35 SummaryAlphabet beats Omnicom Group on 17 of the 22 factors compared between the two stocks. Get Alphabet News Delivered to You Automatically Sign up to receive the latest news and ratings for GOOG and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart GOOG vs. The Competition Export to ExcelMetricAlphabetComputer & Data IndustryComputer SectorNASDAQ ExchangeMarket Cap$2.11T$78.83B$25.27B$8.43BDividend Yield0.48%1.96%2.89%4.11%P/E Ratio21.5959.6244.7719.75Price / Sales5.86183.462,072.01118.67Price / Cash19.7130.1934.7834.62Price / Book6.515.046.684.50Net Income$100.12B$3.40B$739.99M$248.32M7 Day Performance4.95%-2.12%-0.27%0.48%1 Month Performance12.79%12.84%13.42%13.08%1 Year Performance-2.48%34.35%52,709.90%7.36% Alphabet Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)GOOGAlphabet4.7202 of 5 stars$171.98+1.1%$203.94+18.6%-5.3%$2.09T$359.71B21.36190,200Trending NewsAnalyst RevisionHigh Trading VolumeOMCOmnicom Group4.9033 of 5 stars$76.28+0.3%$101.29+32.8%-22.5%$14.88B$15.75B10.2474,200Positive NewsLAMRLamar Advertising3.3958 of 5 stars$117.29+1.3%$132.60+13.1%-4.8%$12.01B$2.21B33.233,500Positive NewsDividend AnnouncementIPGInterpublic Group of Companies4.8381 of 5 stars$25.22+0.5%$33.44+32.6%-22.9%$9.32B$10.52B13.7858,400Analyst ForecastCCOClear Channel Outdoor1.5056 of 5 stars$1.21+2.5%$2.04+68.4%-27.6%$592.97M$1.51B-4.174,700Positive NewsGap UpNCMINational CineMedia3.65 of 5 stars$5.09-0.6%$7.70+51.3%+0.2%$480.01M$238.30M-20.36350Positive NewsGOOGLAlphabet4.1053 of 5 stars$162.55-1.7%$199.75+22.9%-5.2%$1.97T$359.71B20.19190,200Trending NewsAnalyst ForecastAnalyst RevisionMETAMeta Platforms4.2196 of 5 stars$643.17-2.5%$696.45+8.3%+36.8%$1.63T$170.36B26.8986,500Trending NewsInsider TradeAPPAppLovin3.9084 of 5 stars$364.50-3.2%$433.85+19.0%+326.6%$123.91B$5.14B80.291,710Trending NewsInsider TradeFLUTFlutter Entertainment4.5485 of 5 stars$243.36-1.9%$306.28+25.9%+14.6%$43.00B$14.32B84.2123,053Positive NewsTTDTrade Desk4.2123 of 5 stars$76.78-3.0%$98.88+28.8%-22.1%$38.09B$2.57B98.442,770Positive NewsAnalyst Forecast Related Companies and Tools Related Companies Omnicom Group Alternatives Lamar Advertising Alternatives Interpublic Group of Companies Alternatives Clear Channel Outdoor Alternatives National CineMedia Alternatives Alphabet Alternatives Meta Platforms Alternatives AppLovin Alternatives Flutter Entertainment Alternatives Trade Desk Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:GOOG) was last updated on 5/22/2025 by MarketBeat.com Staff From Our PartnersBuffett’s $325 Billion Cash Problem — Solved by Gold?A bombshell announcement is just weeks away — and it could send shockwaves through the gold market. 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