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Alphabet (GOOG) Competitors

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$213.53 +1.16 (+0.55%)
Closing price 08/29/2025 04:00 PM Eastern
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$213.32 -0.21 (-0.10%)
As of 08/29/2025 07:59 PM Eastern
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GOOG vs. AAPL, AMZN, GOOGL, META, MSFT, NFLX, NVDA, TSLA, SHOP, and SNAP

Should you be buying Alphabet stock or one of its competitors? The main competitors of Alphabet include Apple (AAPL), Amazon.com (AMZN), Alphabet (GOOGL), Meta Platforms (META), Microsoft (MSFT), Netflix (NFLX), NVIDIA (NVDA), Tesla (TSLA), Shopify (SHOP), and Snap (SNAP).

Alphabet vs. Its Competitors

Apple (NASDAQ:AAPL) and Alphabet (NASDAQ:GOOG) are both large-cap computer and technology companies, but which is the superior stock? We will contrast the two companies based on the strength of their risk, earnings, dividends, profitability, valuation, analyst recommendations, institutional ownership and media sentiment.

Apple pays an annual dividend of $1.04 per share and has a dividend yield of 0.4%. Alphabet pays an annual dividend of $0.84 per share and has a dividend yield of 0.4%. Apple pays out 15.8% of its earnings in the form of a dividend. Alphabet pays out 8.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Apple has raised its dividend for 14 consecutive years and Alphabet has raised its dividend for 1 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Apple had 140 more articles in the media than Alphabet. MarketBeat recorded 278 mentions for Apple and 138 mentions for Alphabet. Alphabet's average media sentiment score of 1.02 beat Apple's score of 0.92 indicating that Alphabet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
178 Very Positive mention(s)
37 Positive mention(s)
32 Neutral mention(s)
21 Negative mention(s)
8 Very Negative mention(s)
Positive
Alphabet
93 Very Positive mention(s)
14 Positive mention(s)
18 Neutral mention(s)
10 Negative mention(s)
1 Very Negative mention(s)
Positive

Apple currently has a consensus price target of $237.37, indicating a potential upside of 2.25%. Alphabet has a consensus price target of $215.19, indicating a potential upside of 0.78%. Given Apple's higher probable upside, equities analysts clearly believe Apple is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
2 Sell rating(s)
11 Hold rating(s)
15 Buy rating(s)
2 Strong Buy rating(s)
2.57
Alphabet
3 Sell rating(s)
6 Hold rating(s)
17 Buy rating(s)
5 Strong Buy rating(s)
2.77

Apple has a beta of 1.11, indicating that its share price is 11% more volatile than the S&P 500. Comparatively, Alphabet has a beta of 1.01, indicating that its share price is 1% more volatile than the S&P 500.

67.7% of Apple shares are held by institutional investors. Comparatively, 27.3% of Alphabet shares are held by institutional investors. 0.1% of Apple shares are held by insiders. Comparatively, 13.0% of Alphabet shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Alphabet has a net margin of 31.12% compared to Apple's net margin of 24.30%. Apple's return on equity of 170.91% beat Alphabet's return on equity.

Company Net Margins Return on Equity Return on Assets
Apple24.30% 170.91% 31.94%
Alphabet 31.12%34.31%24.88%

Alphabet has lower revenue, but higher earnings than Apple. Alphabet is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$391.04B8.81$93.74B$6.5935.23
Alphabet$350.02B7.38$100.12B$9.3922.74

Summary

Apple beats Alphabet on 11 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding GOOG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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GOOG vs. The Competition

MetricAlphabetINTERNET SERVICES IndustryComputer SectorNASDAQ Exchange
Market Cap$2.58T$113.69B$29.79B$9.74B
Dividend Yield0.39%1.90%3.19%4.48%
P/E Ratio22.7438.09419.5226.59
Price / Sales7.3810.561,455.44159.23
Price / Cash22.5525.1734.2828.92
Price / Book8.013.217.056.08
Net Income$100.12B$4.40B$807.18M$265.93M
7 Day Performance2.09%-1.09%0.74%0.36%
1 Month Performance12.41%6.49%4.43%5.58%
1 Year Performance29.33%41.65%24,221.15%19.67%

Alphabet Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
GOOG
Alphabet
4.3869 of 5 stars
$213.53
+0.5%
$215.19
+0.8%
+29.3%$2.58T$350.02B22.74190,200Trending News
AAPL
Apple
4.6394 of 5 stars
$224.78
-0.5%
$237.98
+5.9%
+1.4%$3.34T$391.04B34.11164,000Trending News
AMZN
Amazon.com
4.7838 of 5 stars
$221.79
-0.9%
$262.87
+18.5%
+28.3%$2.37T$637.96B33.811,556,000Trending News
GOOGL
Alphabet
3.8476 of 5 stars
$199.69
+0.2%
$211.53
+5.9%
+30.3%$2.41T$350.02B21.27183,323Trending News
META
Meta Platforms
4.4059 of 5 stars
$738.87
-1.2%
$822.41
+11.3%
+41.7%$1.86T$164.50B26.7574,067Positive News
MSFT
Microsoft
4.9606 of 5 stars
$504.25
-0.3%
$612.54
+21.5%
+21.5%$3.75T$281.72B36.97228,000Positive News
Analyst Forecast
NFLX
Netflix
4.2158 of 5 stars
$1,205.33
-0.7%
$1,297.66
+7.7%
+72.3%$512.18B$41.69B51.3614,000Positive News
Analyst Downgrade
NVDA
NVIDIA
4.915 of 5 stars
$174.72
-0.4%
$191.78
+9.8%
+45.9%$4.26T$130.50B56.3636,000Trending News
Earnings Report
Dividend Announcement
Analyst Revision
TSLA
Tesla
4.3555 of 5 stars
$320.28
-1.1%
$303.31
-5.3%
+55.9%$1.03T$97.69B185.13125,665Trending News
SHOP
Shopify
4.3099 of 5 stars
$136.62
-0.5%
$148.51
+8.7%
+90.7%$177.24B$10.01B88.1411,600Positive News
SNAP
Snap
3.8033 of 5 stars
$7.07
-1.3%
$34.16
+383.5%
-23.5%$11.94B$5.36B-22.084,911Insider Trade

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This page (NASDAQ:GOOG) was last updated on 9/1/2025 by MarketBeat.com Staff
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