Alphabet (GOOG) Competitors $162.79 +1.90 (+1.18%) Closing price 05/1/2025 04:00 PM EasternExtended Trading$164.06 +1.27 (+0.78%) As of 04:24 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock GOOG vs. OMC, LAMR, IPG, NCMI, CCO, GOOGL, META, APP, FLUT, and BIDUShould you be buying Alphabet stock or one of its competitors? The main competitors of Alphabet include Omnicom Group (OMC), Lamar Advertising (LAMR), Interpublic Group of Companies (IPG), National CineMedia (NCMI), Clear Channel Outdoor (CCO), Alphabet (GOOGL), Meta Platforms (META), AppLovin (APP), Flutter Entertainment (FLUT), and Baidu (BIDU). Alphabet vs. Omnicom Group Lamar Advertising Interpublic Group of Companies National CineMedia Clear Channel Outdoor Alphabet Meta Platforms AppLovin Flutter Entertainment Baidu Omnicom Group (NYSE:OMC) and Alphabet (NASDAQ:GOOG) are both large-cap business services companies, but which is the better investment? We will compare the two companies based on the strength of their valuation, profitability, institutional ownership, risk, earnings, community ranking, dividends, media sentiment and analyst recommendations. Which has higher valuation and earnings, OMC or GOOG? Alphabet has higher revenue and earnings than Omnicom Group. Omnicom Group is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioOmnicom Group$15.75B0.94$1.48B$7.3110.36Alphabet$359.71B5.52$100.12B$8.9718.15 Does the media prefer OMC or GOOG? In the previous week, Alphabet had 223 more articles in the media than Omnicom Group. MarketBeat recorded 233 mentions for Alphabet and 10 mentions for Omnicom Group. Omnicom Group's average media sentiment score of 1.45 beat Alphabet's score of 0.84 indicating that Omnicom Group is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Omnicom Group 9 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Alphabet 127 Very Positive mention(s) 25 Positive mention(s) 40 Neutral mention(s) 16 Negative mention(s) 6 Very Negative mention(s) Positive Do institutionals and insiders hold more shares of OMC or GOOG? 92.0% of Omnicom Group shares are held by institutional investors. Comparatively, 27.3% of Alphabet shares are held by institutional investors. 1.0% of Omnicom Group shares are held by insiders. Comparatively, 13.0% of Alphabet shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth. Does the MarketBeat Community believe in OMC or GOOG? Alphabet received 2046 more outperform votes than Omnicom Group when rated by MarketBeat users. Likewise, 82.51% of users gave Alphabet an outperform vote while only 49.74% of users gave Omnicom Group an outperform vote. CompanyUnderperformOutperformOmnicom GroupOutperform Votes38449.74% Underperform Votes38850.26% AlphabetOutperform Votes243082.51% Underperform Votes51517.49% Is OMC or GOOG more profitable? Alphabet has a net margin of 28.60% compared to Omnicom Group's net margin of 9.44%. Omnicom Group's return on equity of 36.39% beat Alphabet's return on equity.Company Net Margins Return on Equity Return on Assets Omnicom Group9.44% 36.39% 5.67% Alphabet 28.60%32.49%23.52% Do analysts rate OMC or GOOG? Omnicom Group presently has a consensus target price of $101.29, indicating a potential upside of 33.71%. Alphabet has a consensus target price of $203.94, indicating a potential upside of 25.28%. Given Omnicom Group's higher possible upside, equities research analysts clearly believe Omnicom Group is more favorable than Alphabet.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Omnicom Group 1 Sell rating(s) 2 Hold rating(s) 5 Buy rating(s) 0 Strong Buy rating(s) 2.50Alphabet 2 Sell rating(s) 5 Hold rating(s) 14 Buy rating(s) 4 Strong Buy rating(s) 2.80 Is OMC or GOOG a better dividend stock? Omnicom Group pays an annual dividend of $2.80 per share and has a dividend yield of 3.7%. Alphabet pays an annual dividend of $0.84 per share and has a dividend yield of 0.5%. Omnicom Group pays out 38.3% of its earnings in the form of a dividend. Alphabet pays out 9.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Which has more risk & volatility, OMC or GOOG? Omnicom Group has a beta of 0.87, indicating that its share price is 13% less volatile than the S&P 500. Comparatively, Alphabet has a beta of 1.04, indicating that its share price is 4% more volatile than the S&P 500. SummaryAlphabet beats Omnicom Group on 16 of the 21 factors compared between the two stocks. Get Alphabet News Delivered to You Automatically Sign up to receive the latest news and ratings for GOOG and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart GOOG vs. The Competition Export to ExcelMetricAlphabetComputer & Data IndustryComputer SectorNASDAQ ExchangeMarket Cap$1.98T$73.21B$23.42B$7.92BDividend Yield0.49%2.02%2.96%4.22%P/E Ratio20.2277.1342.3518.54Price / Sales5.52182.862,105.70103.35Price / Cash19.7130.1934.7234.62Price / Book6.104.496.184.25Net Income$100.12B$3.40B$737.35M$248.18M7 Day Performance0.82%2.28%1.88%1.25%1 Month Performance2.46%-1.39%2.31%3.76%1 Year Performance-1.68%41.08%52,745.56%5.28% Alphabet Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)GOOGAlphabet4.9164 of 5 stars$162.79+1.2%$203.94+25.3%-1.7%$1.98T$359.71B20.22190,200Dividend IncreaseOMCOmnicom Group4.8632 of 5 stars$76.10+3.9%$101.29+33.1%-19.1%$14.93B$15.75B10.1974,200Positive NewsLAMRLamar Advertising3.5047 of 5 stars$112.35+1.4%$134.60+19.8%-3.0%$11.49B$2.21B31.783,500Upcoming EarningsAnalyst ForecastPositive NewsIPGInterpublic Group of Companies4.6186 of 5 stars$25.03+4.3%$33.67+34.5%-18.1%$9.31B$10.69B13.6558,400NCMINational CineMedia3.0576 of 5 stars$5.81-0.8%$7.70+32.6%+26.4%$551.64M$240.80M-23.18350Upcoming EarningsAnalyst ForecastNews CoveragePositive NewsCCOClear Channel Outdoor1.5788 of 5 stars$1.03+2.8%$2.22+116.3%-29.2%$502.31M$1.51B-3.534,700Analyst ForecastNews CoveragePositive NewsGap UpGOOGLAlphabet4.0089 of 5 stars$158.86+2.3%$199.64+25.7%-1.6%$1.93T$350.02B19.70190,200Analyst ForecastMETAMeta Platforms4.0245 of 5 stars$531.29+2.1%$676.55+27.3%+30.3%$1.34T$164.50B22.1686,500Earnings ReportAnalyst ForecastInsider TradeGap UpAPPAppLovin3.9692 of 5 stars$267.34+5.9%$414.05+54.9%+300.8%$91.21B$4.71B59.091,710Upcoming EarningsGap UpFLUTFlutter Entertainment4.5505 of 5 stars$231.13-0.3%$306.67+32.7%+28.0%$41.02B$14.05B1,050.6623,053Upcoming EarningsPositive NewsBIDUBaidu4.9078 of 5 stars$89.82+2.6%$110.83+23.4%-15.7%$31.44B$133.13B9.7845,500 Related Companies and Tools Related Companies Omnicom Group Alternatives Lamar Advertising Alternatives Interpublic Group of Companies Alternatives National CineMedia Alternatives Clear Channel Outdoor Alternatives Alphabet Alternatives Meta Platforms Alternatives AppLovin Alternatives Flutter Entertainment Alternatives Baidu Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:GOOG) was last updated on 5/2/2025 by MarketBeat.com Staff From Our PartnersThe next market Nvidia is positioned to dominate …Robots — built by Nvidia. 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