GOOG vs. AAPL, AMZN, GOOGL, META, MSFT, NFLX, NVDA, TSLA, SNAP, and OMC
Should you be buying Alphabet stock or one of its competitors? The main competitors of Alphabet include Apple (AAPL), Amazon.com (AMZN), Alphabet (GOOGL), Meta Platforms (META), Microsoft (MSFT), Netflix (NFLX), NVIDIA (NVDA), Tesla (TSLA), Snap (SNAP), and Omnicom Group (OMC).
Alphabet vs. Its Competitors
Apple (NASDAQ:AAPL) and Alphabet (NASDAQ:GOOG) are both large-cap computer and technology companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, institutional ownership, dividends, risk, analyst recommendations, profitability, valuation and earnings.
Alphabet has a net margin of 31.12% compared to Apple's net margin of 24.30%. Apple's return on equity of 170.91% beat Alphabet's return on equity.
Alphabet has lower revenue, but higher earnings than Apple. Alphabet is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.
Apple pays an annual dividend of $1.04 per share and has a dividend yield of 0.4%. Alphabet pays an annual dividend of $0.84 per share and has a dividend yield of 0.4%. Apple pays out 15.8% of its earnings in the form of a dividend. Alphabet pays out 8.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Apple has increased its dividend for 14 consecutive years and Alphabet has increased its dividend for 1 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.
In the previous week, Apple had 11 more articles in the media than Alphabet. MarketBeat recorded 188 mentions for Apple and 177 mentions for Alphabet. Apple's average media sentiment score of 1.17 beat Alphabet's score of 1.15 indicating that Apple is being referred to more favorably in the media.
Apple has a beta of 1.09, meaning that its share price is 9% more volatile than the S&P 500. Comparatively, Alphabet has a beta of 1, meaning that its share price has a similar volatility profile to the S&P 500.
67.7% of Apple shares are held by institutional investors. Comparatively, 27.3% of Alphabet shares are held by institutional investors. 0.1% of Apple shares are held by company insiders. Comparatively, 13.0% of Alphabet shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.
Apple presently has a consensus price target of $248.29, indicating a potential upside of 1.23%. Alphabet has a consensus price target of $241.00, indicating a potential upside of 1.48%. Given Alphabet's stronger consensus rating and higher probable upside, analysts plainly believe Alphabet is more favorable than Apple.
Summary
Apple beats Alphabet on 11 of the 20 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding GOOG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Alphabet Competitors List
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This page (NASDAQ:GOOG) was last updated on 10/13/2025 by MarketBeat.com Staff
