Rathbones Group PLC Has $118.25 Million Stock Holdings in ServiceNow, Inc. $NOW

Key Points

• Rathbones Group PLC boosted its stake in ServiceNow by 419.8% in Q4 to 771,946 shares, worth about $118.25 million (roughly 0.07% of the company).
• Analyst sentiment is mixed but overall positive: the stock carries an average rating of "Moderate Buy" with an average target of $188.59, even as some firms cut targets amid near‑term demand concerns.
• Corporate and market signals are mixed—insiders sold ~16,237 shares in the last 90 days while CEO Bill McDermott invested roughly $3 million, and ServiceNow is pursuing AI initiatives (expanded NVIDIA partnership) and the Armis acquisition to drive longer‑term growth.

Rathbones Group PLC increased its holdings in ServiceNow, Inc. (NYSE:NOW - Free Report) by 419.8% during the 4th quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The fund owned 771,946 shares of the information technology services provider's stock after purchasing an additional 623,446 shares during the quarter. Rathbones Group PLC owned approximately 0.07% of ServiceNow worth $118,254,000 at the end of the most recent reporting period.

A number of other institutional investors and hedge funds have also added to or reduced their stakes in the company. Y.D. More Investments Ltd grew its position in ServiceNow by 1,964.0% in the 4th quarter. Y.D. More Investments Ltd now owns 17,750 shares of the information technology services provider's stock valued at $2,719,000 after purchasing an additional 16,890 shares during the period. Beaumont Asset Management L.L.C. lifted its position in shares of ServiceNow by 398.5% during the 4th quarter. Beaumont Asset Management L.L.C. now owns 14,381 shares of the information technology services provider's stock worth $2,203,000 after buying an additional 11,496 shares in the last quarter. Trueblood Wealth Management LLC lifted its holdings in ServiceNow by 349.3% during the fourth quarter. Trueblood Wealth Management LLC now owns 3,235 shares of the information technology services provider's stock worth $496,000 after acquiring an additional 2,515 shares during the period. Buffalo Business & Estate Services Ltd. purchased a new position in shares of ServiceNow in the 4th quarter worth about $255,000. Finally, Sunburst Financial Group LLC grew its position in shares of ServiceNow by 335.2% during the 4th quarter. Sunburst Financial Group LLC now owns 1,767 shares of the information technology services provider's stock valued at $271,000 after acquiring an additional 1,361 shares during the period. Institutional investors and hedge funds own 87.18% of the company's stock.

Wall Street Analysts Forecast Growth

NOW has been the subject of several research reports. Sanford C. Bernstein reiterated an "outperform" rating on shares of ServiceNow in a research note on Thursday, January 29th. Benchmark initiated coverage on ServiceNow in a research note on Wednesday, April 1st. They issued a "buy" rating and a $125.00 target price on the stock. KeyCorp dropped their price objective on shares of ServiceNow from $155.00 to $115.00 and set an "underweight" rating for the company in a report on Thursday, January 29th. TD Cowen reduced their price target on shares of ServiceNow from $200.00 to $185.00 and set a "buy" rating on the stock in a research report on Thursday, January 29th. Finally, Canaccord Genuity Group set a $200.00 target price on ServiceNow in a research note on Thursday, January 29th. Three investment analysts have rated the stock with a Strong Buy rating, thirty-three have given a Buy rating, five have issued a Hold rating and two have assigned a Sell rating to the company. Based on data from MarketBeat.com, the stock has an average rating of "Moderate Buy" and an average target price of $188.59.

Insider Buying and Selling

In other news, insider Paul Fipps sold 3,696 shares of the business's stock in a transaction on Monday, February 23rd. The shares were sold at an average price of $101.77, for a total value of $376,141.92. Following the transaction, the insider owned 8,061 shares of the company's stock, valued at approximately $820,367.97. The trade was a 31.44% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, Director Paul Edward Chamberlain sold 1,500 shares of the stock in a transaction dated Thursday, February 12th. The shares were sold at an average price of $101.17, for a total transaction of $151,755.00. Following the transaction, the director directly owned 46,430 shares of the company's stock, valued at $4,697,323.10. This trade represents a 3.13% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. In the last ninety days, insiders sold 16,237 shares of company stock valued at $1,697,162. 0.34% of the stock is owned by corporate insiders.

Key Headlines Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: CEO Bill McDermott personally invested roughly $3 million into NOW, signaling management confidence and providing a direct vote of conviction amid the pullback. ServiceNow (NOW) Stock: CEO Invests $3M Amid 32% Year-to-Date Decline
• Positive Sentiment: ServiceNow expanded its partnership with NVIDIA to operationalize the company’s AI “Control Tower,” which could accelerate product differentiation and enterprise AI adoption—a strategic positive for growth and gross-margin leverage. ServiceNow (NOW) Expands Partnership With NVIDIA
• Positive Sentiment: Following the sharp pullback, at least one outlet highlights a fresh buy call — fresh analyst interest could attract value-focused funds looking for rebound candidates after the sell-off. ServiceNow Gets Fresh Buy Call After Sharp Pullback
• Positive Sentiment: Analysis suggests the Armis acquisition strengthens ServiceNow’s core platform and could expand enterprise security/use-case cross-sell—supportive for longer-term revenue expansion. ServiceNow's Deal May Be Bigger Than It Looks
• Neutral Sentiment: CEO McDermott is publicly re-shaping ServiceNow’s business model around AI execution (the “control tower” concept). This signals strategic direction but execution and monetization timelines remain the key uncertainties. ServiceNow CEO Builds New Business Model Around AI
• Neutral Sentiment: Coverage pieces note ServiceNow among AI/enterprise leaders that could outperform broader markets if AI tailwinds persist; these are thematic endorsements rather than near-term catalysts. Tech Sell-Off: Wall Street Sees 60% or More Upside for These S&P 500 Stocks
• Neutral Sentiment: Corporate hiring/leadership moves in India (new MD/GVP) are incremental operational items that support regional growth but are unlikely to move the stock by themselves. ServiceNow appoints Kulmeet Bawa as MD and group VP for the India, SAARC
• Negative Sentiment: Stifel cut its price target from $180 to $135, citing weaker U.S. federal spending and softer Q1 trends—this is the primary near-term negative driver because it directly lowers sell‑side expectations and frames public-sector demand risk. ServiceNow's price target set lower by Stifel due to weaker federal spending
• Negative Sentiment: The stock has seen a substantial multi-month decline and recent daily drops, reinforcing momentum-driven selling and making it vulnerable to further cuts or rotation out of high-multiple software names. ServiceNow (NOW) Stock Declines While Market Improves: Some Information for Investors

ServiceNow Stock Performance

Shares of ServiceNow stock opened at $101.98 on Monday. The firm's 50-day moving average is $110.44 and its 200 day moving average is $146.80. ServiceNow, Inc. has a 1 year low of $98.00 and a 1 year high of $211.48. The company has a debt-to-equity ratio of 0.12, a current ratio of 1.00 and a quick ratio of 1.00. The stock has a market cap of $106.67 billion, a price-to-earnings ratio of 61.14, a PEG ratio of 1.71 and a beta of 1.01.

ServiceNow (NYSE:NOW - Get Free Report) last released its quarterly earnings data on Wednesday, January 28th. The information technology services provider reported $0.92 EPS for the quarter, topping the consensus estimate of $0.89 by $0.03. The company had revenue of $3.57 billion during the quarter, compared to the consensus estimate of $3.53 billion. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.ServiceNow's revenue for the quarter was up 20.7% on a year-over-year basis. During the same period last year, the company earned $0.73 EPS. Sell-side analysts anticipate that ServiceNow, Inc. will post 8.93 EPS for the current fiscal year.

About ServiceNow

ServiceNow NYSE: NOW is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company's flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.

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