Trade Desk (TTD) Competitors

Trade Desk (NASDAQ:TTD) and Apple (NASDAQ:AAPL) are both large-cap computer and technology companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, valuation, earnings, profitability, analyst recommendations, dividends, media sentiment and risk.

Which has more risk & volatility, TTD or AAPL?

Trade Desk has a beta of 1.38, meaning that its share price is 38% more volatile than the S&P 500. Comparatively, Apple has a beta of 1.09, meaning that its share price is 9% more volatile than the S&P 500.

Does the media favor TTD or AAPL?

In the previous week, Apple had 171 more articles in the media than Trade Desk. MarketBeat recorded 193 mentions for Apple and 22 mentions for Trade Desk. Apple's average media sentiment score of 1.14 beat Trade Desk's score of 1.05 indicating that Apple is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Trade Desk	12 Very Positive mention(s)	4 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Apple	141 Very Positive mention(s)	12 Positive mention(s)	23 Neutral mention(s)	7 Negative mention(s)	2 Very Negative mention(s)	Positive

Do analysts recommend TTD or AAPL?

Trade Desk presently has a consensus target price of $84.48, suggesting a potential upside of 67.21%. Apple has a consensus target price of $248.29, suggesting a potential upside of 0.49%. Given Trade Desk's higher possible upside, research analysts clearly believe Trade Desk is more favorable than Apple.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Trade Desk	3 Sell rating(s)	12 Hold rating(s)	21 Buy rating(s)	0 Strong Buy rating(s)	2.50
Apple	2 Sell rating(s)	12 Hold rating(s)	15 Buy rating(s)	4 Strong Buy rating(s)	2.64

Which has preferable earnings and valuation, TTD or AAPL?

Apple has higher revenue and earnings than Trade Desk. Apple is trading at a lower price-to-earnings ratio than Trade Desk, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Trade Desk	$2.44B	10.10	$393.08M	$0.83	60.88
Apple	$391.04B	9.38	$93.74B	$6.59	37.49

Is TTD or AAPL more profitable?

Apple has a net margin of 24.30% compared to Trade Desk's net margin of 15.57%. Apple's return on equity of 170.91% beat Trade Desk's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Trade Desk	15.57%	15.19%	7.17%
Apple	24.30%	170.91%	31.94%

Do institutionals & insiders hold more shares of TTD or AAPL?

67.8% of Trade Desk shares are owned by institutional investors. Comparatively, 67.7% of Apple shares are owned by institutional investors. 10.0% of Trade Desk shares are owned by company insiders. Comparatively, 0.1% of Apple shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Summary

Apple beats Trade Desk on 10 of the 17 factors compared between the two stocks.