Trade Desk (TTD) Competitors

Apple (NASDAQ:AAPL) and Trade Desk (NASDAQ:TTD) are both large-cap computer and technology companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, media sentiment, valuation, profitability, risk, analyst recommendations, dividends and institutional ownership.

Do insiders & institutionals believe in AAPL or TTD?

67.7% of Apple shares are held by institutional investors. Comparatively, 67.8% of Trade Desk shares are held by institutional investors. 0.1% of Apple shares are held by company insiders. Comparatively, 10.0% of Trade Desk shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Is AAPL or TTD more profitable?

Apple has a net margin of 24.30% compared to Trade Desk's net margin of 15.57%. Apple's return on equity of 170.91% beat Trade Desk's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Apple	24.30%	170.91%	31.94%
Trade Desk	15.57%	15.19%	7.17%

Which has better valuation and earnings, AAPL or TTD?

Apple has higher revenue and earnings than Trade Desk. Apple is trading at a lower price-to-earnings ratio than Trade Desk, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Apple	$391.04B	8.86	$93.74B	$6.59	35.41
Trade Desk	$2.44B	10.93	$393.08M	$0.83	65.49

Do analysts prefer AAPL or TTD?

Apple currently has a consensus price target of $237.60, indicating a potential upside of 1.83%. Trade Desk has a consensus price target of $89.33, indicating a potential upside of 64.34%. Given Trade Desk's higher probable upside, analysts clearly believe Trade Desk is more favorable than Apple.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Apple	2 Sell rating(s)	11 Hold rating(s)	16 Buy rating(s)	2 Strong Buy rating(s)	2.58
Trade Desk	3 Sell rating(s)	11 Hold rating(s)	21 Buy rating(s)	0 Strong Buy rating(s)	2.51

Which has more risk & volatility, AAPL or TTD?

Apple has a beta of 1.16, indicating that its share price is 16% more volatile than the S&P 500. Comparatively, Trade Desk has a beta of 1.37, indicating that its share price is 37% more volatile than the S&P 500.

Does the media refer more to AAPL or TTD?

In the previous week, Apple had 187 more articles in the media than Trade Desk. MarketBeat recorded 326 mentions for Apple and 139 mentions for Trade Desk. Apple's average media sentiment score of 0.79 beat Trade Desk's score of 0.23 indicating that Apple is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Apple	186 Very Positive mention(s)	33 Positive mention(s)	60 Neutral mention(s)	32 Negative mention(s)	11 Very Negative mention(s)	Positive
Trade Desk	36 Very Positive mention(s)	18 Positive mention(s)	30 Neutral mention(s)	30 Negative mention(s)	3 Very Negative mention(s)	Neutral

Summary

Apple beats Trade Desk on 10 of the 17 factors compared between the two stocks.