Bread Financial (BFH) Competitors $55.78 +0.64 (+1.17%) Closing price 10/3/2025 03:59 PM EasternExtended Trading$55.70 -0.08 (-0.14%) As of 10/3/2025 04:10 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock BFH vs. HBAN, ALLY, AXP, CFG, COF, ENVA, EQH, OMF, SF, and SYFShould you be buying Bread Financial stock or one of its competitors? The main competitors of Bread Financial include Huntington Bancshares (HBAN), Ally Financial (ALLY), American Express (AXP), Citizens Financial Group (CFG), Capital One Financial (COF), Enova International (ENVA), Equitable (EQH), OneMain (OMF), Stifel Financial (SF), and Synchrony Financial (SYF). These companies are all part of the "finance" sector. Bread Financial vs. Its Competitors Huntington Bancshares Ally Financial American Express Citizens Financial Group Capital One Financial Enova International Equitable OneMain Stifel Financial Synchrony Financial Bread Financial (NYSE:BFH) and Huntington Bancshares (NASDAQ:HBAN) are both finance companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, earnings, valuation, media sentiment, analyst recommendations, risk, institutional ownership and dividends. Is BFH or HBAN a better dividend stock? Bread Financial pays an annual dividend of $0.84 per share and has a dividend yield of 1.5%. Huntington Bancshares pays an annual dividend of $0.62 per share and has a dividend yield of 3.6%. Bread Financial pays out 14.2% of its earnings in the form of a dividend. Huntington Bancshares pays out 45.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Does the media refer more to BFH or HBAN? In the previous week, Huntington Bancshares had 5 more articles in the media than Bread Financial. MarketBeat recorded 18 mentions for Huntington Bancshares and 13 mentions for Bread Financial. Huntington Bancshares' average media sentiment score of 1.16 beat Bread Financial's score of 0.27 indicating that Huntington Bancshares is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Bread Financial 2 Very Positive mention(s) 0 Positive mention(s) 6 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Neutral Huntington Bancshares 11 Very Positive mention(s) 2 Positive mention(s) 4 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Is BFH or HBAN more profitable? Huntington Bancshares has a net margin of 17.36% compared to Bread Financial's net margin of 6.05%. Bread Financial's return on equity of 13.10% beat Huntington Bancshares' return on equity.Company Net Margins Return on Equity Return on Assets Bread Financial6.05% 13.10% 1.83% Huntington Bancshares 17.36%11.81%1.06% Which has preferable earnings & valuation, BFH or HBAN? Huntington Bancshares has higher revenue and earnings than Bread Financial. Bread Financial is trading at a lower price-to-earnings ratio than Huntington Bancshares, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBread Financial$4.80B0.54$277M$5.919.44Huntington Bancshares$11.96B2.10$1.94B$1.3512.75 Do institutionals & insiders believe in BFH or HBAN? 99.5% of Bread Financial shares are owned by institutional investors. Comparatively, 80.7% of Huntington Bancshares shares are owned by institutional investors. 0.6% of Bread Financial shares are owned by company insiders. Comparatively, 0.9% of Huntington Bancshares shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term. Do analysts rate BFH or HBAN? Bread Financial presently has a consensus price target of $66.40, suggesting a potential upside of 19.03%. Huntington Bancshares has a consensus price target of $19.24, suggesting a potential upside of 11.78%. Given Bread Financial's higher probable upside, equities analysts plainly believe Bread Financial is more favorable than Huntington Bancshares.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Bread Financial 3 Sell rating(s) 6 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.00Huntington Bancshares 1 Sell rating(s) 3 Hold rating(s) 16 Buy rating(s) 2 Strong Buy rating(s) 2.86 Which has more volatility & risk, BFH or HBAN? Bread Financial has a beta of 1.41, suggesting that its stock price is 41% more volatile than the S&P 500. Comparatively, Huntington Bancshares has a beta of 0.96, suggesting that its stock price is 4% less volatile than the S&P 500. SummaryHuntington Bancshares beats Bread Financial on 12 of the 19 factors compared between the two stocks. Get Bread Financial News Delivered to You Automatically Sign up to receive the latest news and ratings for BFH and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding BFH and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart BFH vs. The Competition Export to ExcelMetricBread FinancialFIN IndustryFinance SectorNYSE ExchangeMarket Cap$2.60B$8.10B$12.72B$21.82BDividend Yield1.51%4.79%5.49%3.54%P/E Ratio9.4416.7239.9029.82Price / Sales0.545.9630.0167.71Price / Cash4.7327.9119.7418.31Price / Book0.912.762.284.65Net Income$277M$313.50M$1.01B$1.00B7 Day Performance-3.78%2.52%0.30%1.20%1 Month Performance-15.86%11.10%0.79%3.32%1 Year Performance15.40%25.44%540.95%13.11% Bread Financial Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)BFHBread Financial4.6905 of 5 stars$55.78+1.2%$66.40+19.0%+15.4%$2.60B$4.80B9.446,000Analyst ForecastAnalyst RevisionHBANHuntington Bancshares4.9849 of 5 stars$17.33-2.2%$18.84+8.7%+17.7%$25.85B$11.96B12.8419,932News CoveragePositive NewsAnalyst ForecastALLYAlly Financial4.9081 of 5 stars$43.51-1.6%$44.40+2.0%+12.7%$13.61B$8.18B28.2510,700AXPAmerican Express4.6045 of 5 stars$341.73+0.2%$315.20-7.8%+19.6%$237.38B$65.95B23.9875,100Positive NewsAnalyst ForecastCFGCitizens Financial Group4.5432 of 5 stars$52.58-1.8%$52.35-0.4%+30.8%$23.10B$12.36B15.9817,287Analyst ForecastCOFCapital One Financial4.9656 of 5 stars$225.48-1.2%$239.44+6.2%+39.7%$146.01B$53.94B115.6352,600Trending NewsAnalyst ForecastInsider TradeENVAEnova International2.942 of 5 stars$127.53+1.2%$111.00-13.0%+35.4%$3.15B$2.66B13.541,787Positive NewsEQHEquitable4.4184 of 5 stars$54.08-0.3%$64.55+19.4%+19.2%$16.24B$12.44B43.618,000Positive NewsOMFOneMain4.9591 of 5 stars$60.45-0.6%$61.50+1.7%+19.6%$7.23B$4.99B10.919,000Positive NewsOptions VolumeSFStifel Financial4.4764 of 5 stars$114.54-0.4%$115.78+1.1%+16.1%$11.75B$4.97B22.209,000Positive NewsAnalyst UpgradeSYFSynchrony Financial4.8408 of 5 stars$75.62-1.3%$73.79-2.4%+37.4%$28.50B$22.65B9.1820,000 Related Companies and Tools Related Companies Huntington Bancshares Alternatives Ally Financial Alternatives American Express Alternatives Citizens Financial Group Alternatives Capital One Financial Alternatives Enova International Alternatives Equitable Alternatives OneMain Alternatives Stifel Financial Alternatives Synchrony Financial Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:BFH) was last updated on 10/6/2025 by MarketBeat.com Staff From Our PartnersThis soon could be the most precious company in AmericaCurrently, a brand-new, all-American factory outside San Antonio is becoming the most significant site in the ...True Market Insiders | SponsoredStunning new initiative unfolding in the White House?what I just learned about what’s unfolding in the White House is truly stunning… And you need to see it for...Paradigm Press | SponsoredAn $8 trillion-dollar discovery 17,000 ft underwater A strange rock pulled from the ocean floor may hold the key to a $16 trillion resource boom. 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