Bread Financial (BFH) Competitors $63.84 +0.66 (+1.04%) Closing price 03:59 PM EasternExtended Trading$63.85 +0.01 (+0.02%) As of 07:38 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock BFH vs. HBAN, ALLY, AXP, CFG, COF, ENVA, EQH, OMF, SF, and SYFShould you be buying Bread Financial stock or one of its competitors? The main competitors of Bread Financial include Huntington Bancshares (HBAN), Ally Financial (ALLY), American Express (AXP), Citizens Financial Group (CFG), Capital One Financial (COF), Enova International (ENVA), Equitable (EQH), OneMain (OMF), Stifel Financial (SF), and Synchrony Financial (SYF). These companies are all part of the "finance" sector. Bread Financial vs. Its Competitors Huntington Bancshares Ally Financial American Express Citizens Financial Group Capital One Financial Enova International Equitable OneMain Stifel Financial Synchrony Financial Bread Financial (NYSE:BFH) and Huntington Bancshares (NASDAQ:HBAN) are both finance companies, but which is the superior business? We will contrast the two businesses based on the strength of their profitability, dividends, institutional ownership, risk, valuation, media sentiment, earnings and analyst recommendations. Do insiders & institutionals believe in BFH or HBAN? 99.5% of Bread Financial shares are held by institutional investors. Comparatively, 80.7% of Huntington Bancshares shares are held by institutional investors. 0.6% of Bread Financial shares are held by insiders. Comparatively, 0.9% of Huntington Bancshares shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term. Do analysts prefer BFH or HBAN? Bread Financial presently has a consensus price target of $64.91, suggesting a potential upside of 1.68%. Huntington Bancshares has a consensus price target of $18.79, suggesting a potential upside of 6.58%. Given Huntington Bancshares' stronger consensus rating and higher probable upside, analysts clearly believe Huntington Bancshares is more favorable than Bread Financial.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Bread Financial 3 Sell rating(s) 5 Hold rating(s) 4 Buy rating(s) 0 Strong Buy rating(s) 2.08Huntington Bancshares 1 Sell rating(s) 3 Hold rating(s) 15 Buy rating(s) 2 Strong Buy rating(s) 2.86 Is BFH or HBAN a better dividend stock? Bread Financial pays an annual dividend of $0.84 per share and has a dividend yield of 1.3%. Huntington Bancshares pays an annual dividend of $0.62 per share and has a dividend yield of 3.5%. Bread Financial pays out 14.2% of its earnings in the form of a dividend. Huntington Bancshares pays out 45.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Is BFH or HBAN more profitable? Huntington Bancshares has a net margin of 17.36% compared to Bread Financial's net margin of 6.05%. Bread Financial's return on equity of 13.10% beat Huntington Bancshares' return on equity.Company Net Margins Return on Equity Return on Assets Bread Financial6.05% 13.10% 1.83% Huntington Bancshares 17.36%11.81%1.06% Which has more volatility & risk, BFH or HBAN? Bread Financial has a beta of 1.46, meaning that its share price is 46% more volatile than the S&P 500. Comparatively, Huntington Bancshares has a beta of 0.96, meaning that its share price is 4% less volatile than the S&P 500. Does the media prefer BFH or HBAN? In the previous week, Huntington Bancshares had 12 more articles in the media than Bread Financial. MarketBeat recorded 29 mentions for Huntington Bancshares and 17 mentions for Bread Financial. Huntington Bancshares' average media sentiment score of 1.27 beat Bread Financial's score of 1.26 indicating that Huntington Bancshares is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Bread Financial 12 Very Positive mention(s) 2 Positive mention(s) 2 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Huntington Bancshares 20 Very Positive mention(s) 0 Positive mention(s) 6 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Which has better earnings and valuation, BFH or HBAN? Huntington Bancshares has higher revenue and earnings than Bread Financial. Bread Financial is trading at a lower price-to-earnings ratio than Huntington Bancshares, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBread Financial$4.80B0.62$277M$5.9110.80Huntington Bancshares$11.96B2.15$1.94B$1.3513.06 SummaryHuntington Bancshares beats Bread Financial on 13 of the 19 factors compared between the two stocks. Get Bread Financial News Delivered to You Automatically Sign up to receive the latest news and ratings for BFH and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding BFH and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart BFH vs. The Competition Export to ExcelMetricBread FinancialFIN IndustryFinance SectorNYSE ExchangeMarket Cap$2.95B$7.95B$12.73B$21.53BDividend Yield1.33%4.67%5.42%3.50%P/E Ratio10.8017.29244.6429.84Price / Sales0.626.7730.9752.61Price / Cash5.3627.0119.2518.13Price / Book1.043.032.314.65Net Income$277M$313.53M$1.01B$999.94M7 Day Performance-2.56%5.78%0.66%0.79%1 Month Performance6.82%7.65%3.19%4.54%1 Year Performance32.72%33.24%543.58%16.77% Bread Financial Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)BFHBread Financial3.8126 of 5 stars$63.84+1.0%$64.91+1.7%+31.3%$2.95B$4.80B10.806,000Positive NewsHBANHuntington Bancshares4.8842 of 5 stars$17.73+0.6%$18.74+5.7%+23.6%$25.72B$11.96B13.1319,932News CoveragePositive NewsAnalyst ForecastALLYAlly Financial4.8708 of 5 stars$41.34-0.1%$43.67+5.6%+28.1%$12.73B$8.18B26.8410,700Positive NewsAnalyst ForecastAXPAmerican Express4.2757 of 5 stars$325.44-0.2%$313.45-3.7%+25.7%$227.01B$65.95B22.8475,100Trending NewsAnalyst ForecastCFGCitizens Financial Group4.1709 of 5 stars$51.75+0.1%$51.53-0.4%+29.3%$22.31B$12.36B15.7317,287Positive NewsCOFCapital One Financial4.9635 of 5 stars$219.94-0.7%$238.81+8.6%+60.9%$141.67B$53.94B112.7952,600News CoveragePositive NewsAnalyst ForecastENVAEnova International2.1762 of 5 stars$118.42-1.5%$111.00-6.3%+45.1%$3.01B$2.66B12.571,787EQHEquitable4.4234 of 5 stars$53.16-0.4%$64.90+22.1%+34.8%$15.99B$12.44B42.878,000Positive NewsAnalyst ForecastOMFOneMain4.8702 of 5 stars$61.06-0.7%$61.50+0.7%+32.3%$7.31B$4.99B11.029,000Positive NewsSFStifel Financial4.421 of 5 stars$112.85+0.2%$115.78+2.6%+34.4%$11.50B$4.97B21.879,000Positive NewsSYFSynchrony Financial4.7098 of 5 stars$75.17-0.6%$74.05-1.5%+60.0%$28.13B$22.65B9.1220,000Positive News Related Companies and Tools Related Companies Huntington Bancshares Alternatives Ally Financial Alternatives American Express Alternatives Citizens Financial Group Alternatives Capital One Financial Alternatives Enova International Alternatives Equitable Alternatives OneMain Alternatives Stifel Financial Alternatives Synchrony Financial Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:BFH) was last updated on 9/15/2025 by MarketBeat.com Staff From Our PartnersHe Called Nvidia at $1.10. 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