Bread Financial (BFH) Competitors $59.09 +1.48 (+2.57%) Closing price 10/17/2025 03:59 PM EasternExtended Trading$59.04 -0.05 (-0.08%) As of 10/17/2025 04:31 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock BFH vs. HBAN, ALLY, AXP, CFG, COF, ENVA, EQH, OMF, SF, and SYFShould you be buying Bread Financial stock or one of its competitors? The main competitors of Bread Financial include Huntington Bancshares (HBAN), Ally Financial (ALLY), American Express (AXP), Citizens Financial Group (CFG), Capital One Financial (COF), Enova International (ENVA), Equitable (EQH), OneMain (OMF), Stifel Financial (SF), and Synchrony Financial (SYF). These companies are all part of the "finance" sector. Bread Financial vs. Its Competitors Huntington Bancshares Ally Financial American Express Citizens Financial Group Capital One Financial Enova International Equitable OneMain Stifel Financial Synchrony Financial Huntington Bancshares (NASDAQ:HBAN) and Bread Financial (NYSE:BFH) are both finance companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, dividends, earnings, media sentiment, analyst recommendations, profitability, institutional ownership and risk. Do analysts recommend HBAN or BFH? Huntington Bancshares currently has a consensus target price of $19.50, suggesting a potential upside of 25.81%. Bread Financial has a consensus target price of $66.20, suggesting a potential upside of 12.03%. Given Huntington Bancshares' stronger consensus rating and higher possible upside, research analysts plainly believe Huntington Bancshares is more favorable than Bread Financial.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Huntington Bancshares 1 Sell rating(s) 3 Hold rating(s) 15 Buy rating(s) 2 Strong Buy rating(s) 2.86Bread Financial 3 Sell rating(s) 6 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.00 Is HBAN or BFH a better dividend stock? Huntington Bancshares pays an annual dividend of $0.62 per share and has a dividend yield of 4.0%. Bread Financial pays an annual dividend of $0.84 per share and has a dividend yield of 1.4%. Huntington Bancshares pays out 45.9% of its earnings in the form of a dividend. Bread Financial pays out 14.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Which has preferable valuation and earnings, HBAN or BFH? Huntington Bancshares has higher revenue and earnings than Bread Financial. Bread Financial is trading at a lower price-to-earnings ratio than Huntington Bancshares, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioHuntington Bancshares$11.96B1.89$1.94B$1.3511.48Bread Financial$4.80B0.57$277M$5.9110.00 Which has more volatility & risk, HBAN or BFH? Huntington Bancshares has a beta of 0.96, indicating that its share price is 4% less volatile than the S&P 500. Comparatively, Bread Financial has a beta of 1.41, indicating that its share price is 41% more volatile than the S&P 500. Is HBAN or BFH more profitable? Huntington Bancshares has a net margin of 17.36% compared to Bread Financial's net margin of 6.05%. Bread Financial's return on equity of 13.10% beat Huntington Bancshares' return on equity.Company Net Margins Return on Equity Return on Assets Huntington Bancshares17.36% 11.81% 1.06% Bread Financial 6.05%13.10%1.83% Does the media prefer HBAN or BFH? In the previous week, Huntington Bancshares had 20 more articles in the media than Bread Financial. MarketBeat recorded 28 mentions for Huntington Bancshares and 8 mentions for Bread Financial. Huntington Bancshares' average media sentiment score of 0.89 beat Bread Financial's score of 0.62 indicating that Huntington Bancshares is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Huntington Bancshares 12 Very Positive mention(s) 5 Positive mention(s) 7 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Positive Bread Financial 3 Very Positive mention(s) 1 Positive mention(s) 4 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do insiders & institutionals believe in HBAN or BFH? 80.7% of Huntington Bancshares shares are held by institutional investors. Comparatively, 99.5% of Bread Financial shares are held by institutional investors. 0.9% of Huntington Bancshares shares are held by company insiders. Comparatively, 0.9% of Bread Financial shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term. SummaryHuntington Bancshares beats Bread Financial on 13 of the 19 factors compared between the two stocks. Get Bread Financial News Delivered to You Automatically Sign up to receive the latest news and ratings for BFH and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding BFH and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart BFH vs. The Competition Export to ExcelMetricBread FinancialFIN IndustryFinance SectorNYSE ExchangeMarket Cap$2.75B$7.90B$12.62B$21.80BDividend Yield1.42%4.97%5.60%3.62%P/E Ratio10.0016.1028.5532.43Price / Sales0.576.6230.3389.20Price / Cash5.0129.3222.2224.21Price / Book0.962.682.234.59Net Income$277M$310.95M$1.02B$1.02B7 Day Performance9.22%-0.90%0.22%1.31%1 Month Performance-6.89%-3.27%-2.24%-0.93%1 Year Performance15.52%16.37%537.64%9.51% Bread Financial Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)BFHBread Financial4.3052 of 5 stars$59.09+2.6%$66.20+12.0%+15.6%$2.75B$4.80B10.006,000News CoverageUpcoming EarningsHBANHuntington Bancshares4.9986 of 5 stars$16.71-2.9%$19.24+15.1%+0.9%$25.11B$11.96B12.3819,932Trending NewsAnalyst ForecastALLYAlly Financial4.8819 of 5 stars$39.79+0.4%$45.36+14.0%+13.6%$12.20B$8.18B25.8410,700Trending NewsEarnings ReportAnalyst ForecastAXPAmerican Express4.303 of 5 stars$331.93+0.5%$321.90-3.0%+25.2%$229.81B$65.95B23.2975,100Trending NewsEarnings ReportAnalyst ForecastGap UpCFGCitizens Financial Group4.7767 of 5 stars$54.02+0.4%$54.70+1.3%+16.0%$23.22B$12.36B16.4217,287Trending NewsEarnings ReportDividend IncreaseAnalyst ForecastAnalyst RevisionCOFCapital One Financial4.9886 of 5 stars$213.78-0.3%$249.44+16.7%+32.8%$137.11B$53.94B109.6352,600Positive NewsUpcoming EarningsENVAEnova International3.2516 of 5 stars$110.52-2.4%$111.00+0.4%+25.4%$2.83B$2.66B11.731,787News CoverageUpcoming EarningsEQHEquitable4.3542 of 5 stars$50.90-0.5%$64.55+26.8%+3.2%$15.32B$12.44B41.058,000Analyst ForecastInsider TradeOMFOneMain4.9289 of 5 stars$55.42-1.4%$61.50+11.0%+13.7%$6.68B$4.99B10.009,000SFStifel Financial4.5733 of 5 stars$113.28+1.7%$116.30+2.7%+7.9%$11.38B$4.97B21.959,000Upcoming EarningsSYFSynchrony Financial4.9118 of 5 stars$71.39+0.2%$76.84+7.6%+26.9%$26.50B$16.05B8.6620,000Trending NewsEarnings ReportAnalyst ForecastBuyback AnnouncementAnalyst Revision Related Companies and Tools Related Companies Huntington Bancshares Alternatives Ally Financial Alternatives American Express Alternatives Citizens Financial Group Alternatives Capital One Financial Alternatives Enova International Alternatives Equitable Alternatives OneMain Alternatives Stifel Financial Alternatives Synchrony Financial Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:BFH) was last updated on 10/19/2025 by MarketBeat.com Staff From Our PartnersINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredCapital Gains Tax Strategies for SeniorsCapital gains taxes can take a bite out of your retirement income—unless you have a smart strategy. 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