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Bread Financial (BFH) Competitors

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$55.78 +0.64 (+1.17%)
Closing price 10/3/2025 03:59 PM Eastern
Extended Trading
$55.70 -0.08 (-0.14%)
As of 10/3/2025 04:10 PM Eastern
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BFH vs. HBAN, ALLY, AXP, CFG, COF, ENVA, EQH, OMF, SF, and SYF

Should you be buying Bread Financial stock or one of its competitors? The main competitors of Bread Financial include Huntington Bancshares (HBAN), Ally Financial (ALLY), American Express (AXP), Citizens Financial Group (CFG), Capital One Financial (COF), Enova International (ENVA), Equitable (EQH), OneMain (OMF), Stifel Financial (SF), and Synchrony Financial (SYF). These companies are all part of the "finance" sector.

Bread Financial vs. Its Competitors

Bread Financial (NYSE:BFH) and Huntington Bancshares (NASDAQ:HBAN) are both finance companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, earnings, valuation, media sentiment, analyst recommendations, risk, institutional ownership and dividends.

Bread Financial pays an annual dividend of $0.84 per share and has a dividend yield of 1.5%. Huntington Bancshares pays an annual dividend of $0.62 per share and has a dividend yield of 3.6%. Bread Financial pays out 14.2% of its earnings in the form of a dividend. Huntington Bancshares pays out 45.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

In the previous week, Huntington Bancshares had 5 more articles in the media than Bread Financial. MarketBeat recorded 18 mentions for Huntington Bancshares and 13 mentions for Bread Financial. Huntington Bancshares' average media sentiment score of 1.16 beat Bread Financial's score of 0.27 indicating that Huntington Bancshares is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Bread Financial
2 Very Positive mention(s)
0 Positive mention(s)
6 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral
Huntington Bancshares
11 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Huntington Bancshares has a net margin of 17.36% compared to Bread Financial's net margin of 6.05%. Bread Financial's return on equity of 13.10% beat Huntington Bancshares' return on equity.

Company Net Margins Return on Equity Return on Assets
Bread Financial6.05% 13.10% 1.83%
Huntington Bancshares 17.36%11.81%1.06%

Huntington Bancshares has higher revenue and earnings than Bread Financial. Bread Financial is trading at a lower price-to-earnings ratio than Huntington Bancshares, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Bread Financial$4.80B0.54$277M$5.919.44
Huntington Bancshares$11.96B2.10$1.94B$1.3512.75

99.5% of Bread Financial shares are owned by institutional investors. Comparatively, 80.7% of Huntington Bancshares shares are owned by institutional investors. 0.6% of Bread Financial shares are owned by company insiders. Comparatively, 0.9% of Huntington Bancshares shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Bread Financial presently has a consensus price target of $66.40, suggesting a potential upside of 19.03%. Huntington Bancshares has a consensus price target of $19.24, suggesting a potential upside of 11.78%. Given Bread Financial's higher probable upside, equities analysts plainly believe Bread Financial is more favorable than Huntington Bancshares.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bread Financial
3 Sell rating(s)
6 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00
Huntington Bancshares
1 Sell rating(s)
3 Hold rating(s)
16 Buy rating(s)
2 Strong Buy rating(s)
2.86

Bread Financial has a beta of 1.41, suggesting that its stock price is 41% more volatile than the S&P 500. Comparatively, Huntington Bancshares has a beta of 0.96, suggesting that its stock price is 4% less volatile than the S&P 500.

Summary

Huntington Bancshares beats Bread Financial on 12 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BFH and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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BFH vs. The Competition

MetricBread FinancialFIN IndustryFinance SectorNYSE Exchange
Market Cap$2.60B$8.10B$12.72B$21.82B
Dividend Yield1.51%4.79%5.49%3.54%
P/E Ratio9.4416.7239.9029.82
Price / Sales0.545.9630.0167.71
Price / Cash4.7327.9119.7418.31
Price / Book0.912.762.284.65
Net Income$277M$313.50M$1.01B$1.00B
7 Day Performance-3.78%2.52%0.30%1.20%
1 Month Performance-15.86%11.10%0.79%3.32%
1 Year Performance15.40%25.44%540.95%13.11%

Bread Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
BFH
Bread Financial
4.6905 of 5 stars
$55.78
+1.2%
$66.40
+19.0%
+15.4%$2.60B$4.80B9.446,000Analyst Forecast
Analyst Revision
HBAN
Huntington Bancshares
4.9849 of 5 stars
$17.33
-2.2%
$18.84
+8.7%
+17.7%$25.85B$11.96B12.8419,932News Coverage
Positive News
Analyst Forecast
ALLY
Ally Financial
4.9081 of 5 stars
$43.51
-1.6%
$44.40
+2.0%
+12.7%$13.61B$8.18B28.2510,700
AXP
American Express
4.6045 of 5 stars
$341.73
+0.2%
$315.20
-7.8%
+19.6%$237.38B$65.95B23.9875,100Positive News
Analyst Forecast
CFG
Citizens Financial Group
4.5432 of 5 stars
$52.58
-1.8%
$52.35
-0.4%
+30.8%$23.10B$12.36B15.9817,287Analyst Forecast
COF
Capital One Financial
4.9656 of 5 stars
$225.48
-1.2%
$239.44
+6.2%
+39.7%$146.01B$53.94B115.6352,600Trending News
Analyst Forecast
Insider Trade
ENVA
Enova International
2.942 of 5 stars
$127.53
+1.2%
$111.00
-13.0%
+35.4%$3.15B$2.66B13.541,787Positive News
EQH
Equitable
4.4184 of 5 stars
$54.08
-0.3%
$64.55
+19.4%
+19.2%$16.24B$12.44B43.618,000Positive News
OMF
OneMain
4.9591 of 5 stars
$60.45
-0.6%
$61.50
+1.7%
+19.6%$7.23B$4.99B10.919,000Positive News
Options Volume
SF
Stifel Financial
4.4764 of 5 stars
$114.54
-0.4%
$115.78
+1.1%
+16.1%$11.75B$4.97B22.209,000Positive News
Analyst Upgrade
SYF
Synchrony Financial
4.8408 of 5 stars
$75.62
-1.3%
$73.79
-2.4%
+37.4%$28.50B$22.65B9.1820,000

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This page (NYSE:BFH) was last updated on 10/6/2025 by MarketBeat.com Staff
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