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Bread Financial (BFH) Competitors

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$59.09 +1.48 (+2.57%)
Closing price 10/17/2025 03:59 PM Eastern
Extended Trading
$59.04 -0.05 (-0.08%)
As of 10/17/2025 04:31 PM Eastern
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BFH vs. HBAN, ALLY, AXP, CFG, COF, ENVA, EQH, OMF, SF, and SYF

Should you be buying Bread Financial stock or one of its competitors? The main competitors of Bread Financial include Huntington Bancshares (HBAN), Ally Financial (ALLY), American Express (AXP), Citizens Financial Group (CFG), Capital One Financial (COF), Enova International (ENVA), Equitable (EQH), OneMain (OMF), Stifel Financial (SF), and Synchrony Financial (SYF). These companies are all part of the "finance" sector.

Bread Financial vs. Its Competitors

Huntington Bancshares (NASDAQ:HBAN) and Bread Financial (NYSE:BFH) are both finance companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, dividends, earnings, media sentiment, analyst recommendations, profitability, institutional ownership and risk.

Huntington Bancshares currently has a consensus target price of $19.50, suggesting a potential upside of 25.81%. Bread Financial has a consensus target price of $66.20, suggesting a potential upside of 12.03%. Given Huntington Bancshares' stronger consensus rating and higher possible upside, research analysts plainly believe Huntington Bancshares is more favorable than Bread Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Huntington Bancshares
1 Sell rating(s)
3 Hold rating(s)
15 Buy rating(s)
2 Strong Buy rating(s)
2.86
Bread Financial
3 Sell rating(s)
6 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00

Huntington Bancshares pays an annual dividend of $0.62 per share and has a dividend yield of 4.0%. Bread Financial pays an annual dividend of $0.84 per share and has a dividend yield of 1.4%. Huntington Bancshares pays out 45.9% of its earnings in the form of a dividend. Bread Financial pays out 14.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Huntington Bancshares has higher revenue and earnings than Bread Financial. Bread Financial is trading at a lower price-to-earnings ratio than Huntington Bancshares, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Huntington Bancshares$11.96B1.89$1.94B$1.3511.48
Bread Financial$4.80B0.57$277M$5.9110.00

Huntington Bancshares has a beta of 0.96, indicating that its share price is 4% less volatile than the S&P 500. Comparatively, Bread Financial has a beta of 1.41, indicating that its share price is 41% more volatile than the S&P 500.

Huntington Bancshares has a net margin of 17.36% compared to Bread Financial's net margin of 6.05%. Bread Financial's return on equity of 13.10% beat Huntington Bancshares' return on equity.

Company Net Margins Return on Equity Return on Assets
Huntington Bancshares17.36% 11.81% 1.06%
Bread Financial 6.05%13.10%1.83%

In the previous week, Huntington Bancshares had 20 more articles in the media than Bread Financial. MarketBeat recorded 28 mentions for Huntington Bancshares and 8 mentions for Bread Financial. Huntington Bancshares' average media sentiment score of 0.89 beat Bread Financial's score of 0.62 indicating that Huntington Bancshares is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Huntington Bancshares
12 Very Positive mention(s)
5 Positive mention(s)
7 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Bread Financial
3 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

80.7% of Huntington Bancshares shares are held by institutional investors. Comparatively, 99.5% of Bread Financial shares are held by institutional investors. 0.9% of Huntington Bancshares shares are held by company insiders. Comparatively, 0.9% of Bread Financial shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Summary

Huntington Bancshares beats Bread Financial on 13 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BFH and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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BFH vs. The Competition

MetricBread FinancialFIN IndustryFinance SectorNYSE Exchange
Market Cap$2.75B$7.90B$12.62B$21.80B
Dividend Yield1.42%4.97%5.60%3.62%
P/E Ratio10.0016.1028.5532.43
Price / Sales0.576.6230.3389.20
Price / Cash5.0129.3222.2224.21
Price / Book0.962.682.234.59
Net Income$277M$310.95M$1.02B$1.02B
7 Day Performance9.22%-0.90%0.22%1.31%
1 Month Performance-6.89%-3.27%-2.24%-0.93%
1 Year Performance15.52%16.37%537.64%9.51%

Bread Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
BFH
Bread Financial
4.3052 of 5 stars
$59.09
+2.6%
$66.20
+12.0%
+15.6%$2.75B$4.80B10.006,000News Coverage
Upcoming Earnings
HBAN
Huntington Bancshares
4.9986 of 5 stars
$16.71
-2.9%
$19.24
+15.1%
+0.9%$25.11B$11.96B12.3819,932Trending News
Analyst Forecast
ALLY
Ally Financial
4.8819 of 5 stars
$39.79
+0.4%
$45.36
+14.0%
+13.6%$12.20B$8.18B25.8410,700Trending News
Earnings Report
Analyst Forecast
AXP
American Express
4.303 of 5 stars
$331.93
+0.5%
$321.90
-3.0%
+25.2%$229.81B$65.95B23.2975,100Trending News
Earnings Report
Analyst Forecast
Gap Up
CFG
Citizens Financial Group
4.7767 of 5 stars
$54.02
+0.4%
$54.70
+1.3%
+16.0%$23.22B$12.36B16.4217,287Trending News
Earnings Report
Dividend Increase
Analyst Forecast
Analyst Revision
COF
Capital One Financial
4.9886 of 5 stars
$213.78
-0.3%
$249.44
+16.7%
+32.8%$137.11B$53.94B109.6352,600Positive News
Upcoming Earnings
ENVA
Enova International
3.2516 of 5 stars
$110.52
-2.4%
$111.00
+0.4%
+25.4%$2.83B$2.66B11.731,787News Coverage
Upcoming Earnings
EQH
Equitable
4.3542 of 5 stars
$50.90
-0.5%
$64.55
+26.8%
+3.2%$15.32B$12.44B41.058,000Analyst Forecast
Insider Trade
OMF
OneMain
4.9289 of 5 stars
$55.42
-1.4%
$61.50
+11.0%
+13.7%$6.68B$4.99B10.009,000
SF
Stifel Financial
4.5733 of 5 stars
$113.28
+1.7%
$116.30
+2.7%
+7.9%$11.38B$4.97B21.959,000Upcoming Earnings
SYF
Synchrony Financial
4.9118 of 5 stars
$71.39
+0.2%
$76.84
+7.6%
+26.9%$26.50B$16.05B8.6620,000Trending News
Earnings Report
Analyst Forecast
Buyback Announcement
Analyst Revision

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This page (NYSE:BFH) was last updated on 10/19/2025 by MarketBeat.com Staff
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