Bread Financial (BFH) Competitors $67.01 +1.14 (+1.73%) Closing price 03:59 PM EasternExtended Trading$67.54 +0.53 (+0.80%) As of 06:29 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock BFH vs. HBAN, ALLY, AXP, CFG, COF, ENVA, EQH, OMF, SF, and SYFShould you be buying Bread Financial stock or one of its competitors? The main competitors of Bread Financial include Huntington Bancshares (HBAN), Ally Financial (ALLY), American Express (AXP), Citizens Financial Group (CFG), Capital One Financial (COF), Enova International (ENVA), Equitable (EQH), OneMain (OMF), Stifel Financial (SF), and Synchrony Financial (SYF). These companies are all part of the "finance" sector. Bread Financial vs. Its Competitors Huntington Bancshares Ally Financial American Express Citizens Financial Group Capital One Financial Enova International Equitable OneMain Stifel Financial Synchrony Financial Huntington Bancshares (NASDAQ:HBAN) and Bread Financial (NYSE:BFH) are both finance companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, risk, valuation, dividends, analyst recommendations, media sentiment, earnings and profitability. Do analysts rate HBAN or BFH? Huntington Bancshares presently has a consensus price target of $18.74, indicating a potential upside of 4.79%. Bread Financial has a consensus price target of $64.91, indicating a potential downside of 3.14%. Given Huntington Bancshares' stronger consensus rating and higher probable upside, analysts clearly believe Huntington Bancshares is more favorable than Bread Financial.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Huntington Bancshares 1 Sell rating(s) 3 Hold rating(s) 15 Buy rating(s) 2 Strong Buy rating(s) 2.86Bread Financial 3 Sell rating(s) 5 Hold rating(s) 4 Buy rating(s) 0 Strong Buy rating(s) 2.08 Does the media refer more to HBAN or BFH? In the previous week, Huntington Bancshares had 12 more articles in the media than Bread Financial. MarketBeat recorded 22 mentions for Huntington Bancshares and 10 mentions for Bread Financial. Huntington Bancshares' average media sentiment score of 1.43 beat Bread Financial's score of 1.01 indicating that Huntington Bancshares is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Huntington Bancshares 18 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Bread Financial 5 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Do insiders and institutionals hold more shares of HBAN or BFH? 80.7% of Huntington Bancshares shares are owned by institutional investors. Comparatively, 99.5% of Bread Financial shares are owned by institutional investors. 0.9% of Huntington Bancshares shares are owned by company insiders. Comparatively, 0.9% of Bread Financial shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term. Which has more volatility and risk, HBAN or BFH? Huntington Bancshares has a beta of 0.97, indicating that its share price is 3% less volatile than the S&P 500. Comparatively, Bread Financial has a beta of 1.46, indicating that its share price is 46% more volatile than the S&P 500. Which has preferable earnings & valuation, HBAN or BFH? Huntington Bancshares has higher revenue and earnings than Bread Financial. Bread Financial is trading at a lower price-to-earnings ratio than Huntington Bancshares, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioHuntington Bancshares$7.69B3.39$1.94B$1.3513.24Bread Financial$3.81B0.82$277M$5.9111.34 Is HBAN or BFH a better dividend stock? Huntington Bancshares pays an annual dividend of $0.62 per share and has a dividend yield of 3.5%. Bread Financial pays an annual dividend of $0.84 per share and has a dividend yield of 1.3%. Huntington Bancshares pays out 45.9% of its earnings in the form of a dividend. Bread Financial pays out 14.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Is HBAN or BFH more profitable? Huntington Bancshares has a net margin of 17.36% compared to Bread Financial's net margin of 6.05%. Bread Financial's return on equity of 13.10% beat Huntington Bancshares' return on equity.Company Net Margins Return on Equity Return on Assets Huntington Bancshares17.36% 11.81% 1.06% Bread Financial 6.05%13.10%1.83% SummaryHuntington Bancshares beats Bread Financial on 13 of the 19 factors compared between the two stocks. Get Bread Financial News Delivered to You Automatically Sign up to receive the latest news and ratings for BFH and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding BFH and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart BFH vs. The Competition Export to ExcelMetricBread FinancialFIN IndustryFinance SectorNYSE ExchangeMarket Cap$3.13B$7.80B$12.53B$21.30BDividend Yield1.28%4.65%5.42%3.49%P/E Ratio11.3417.14230.6629.44Price / Sales0.826.7031.7864.27Price / Cash5.6225.5819.0618.29Price / Book0.994.682.345.30Net Income$277M$313.53M$1.01B$998.51M7 Day Performance0.34%-3.16%0.11%0.12%1 Month Performance12.95%0.55%3.71%5.75%1 Year Performance18.00%32.26%542.65%14.88% Bread Financial Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)BFHBread Financial3.4554 of 5 stars$67.01+1.7%$64.91-3.1%+14.3%$3.13B$3.81B11.346,000Positive NewsBuyback AnnouncementAnalyst RevisionHBANHuntington Bancshares4.8702 of 5 stars$17.29-0.4%$18.68+8.1%+19.1%$25.32B$11.96B12.8119,932News CoveragePositive NewsAnalyst ForecastALLYAlly Financial4.7868 of 5 stars$40.70+0.3%$42.80+5.2%-2.5%$12.49B$8.18B26.4310,700News CoveragePositive NewsAnalyst UpgradeAXPAmerican Express4.4098 of 5 stars$316.00-1.0%$311.05-1.6%+27.1%$222.10B$65.95B22.1875,100Positive NewsInsider TradeCFGCitizens Financial Group4.7839 of 5 stars$50.73-0.1%$51.53+1.6%+20.9%$21.90B$12.36B15.4217,287Positive NewsShort Interest ↓COFCapital One Financial4.8434 of 5 stars$221.190.0%$238.81+8.0%+51.8%$141.47B$53.94B113.4352,600News CoveragePositive NewsInsider TradeENVAEnova International2.5896 of 5 stars$114.68+0.6%$111.00-3.2%+45.5%$2.85B$2.66B12.171,787EQHEquitable3.8034 of 5 stars$52.88-1.3%$64.90+22.7%+27.8%$16.05B$12.44B42.648,000News CoveragePositive NewsShort Interest ↑OMFOneMain4.71 of 5 stars$60.19+0.0%$61.50+2.2%+27.8%$7.15B$4.99B10.869,000Positive NewsSFStifel Financial4.1615 of 5 stars$115.31+0.9%$115.78+0.4%+32.9%$11.68B$4.97B22.359,000Positive NewsShort Interest ↑SYFSynchrony Financial4.7919 of 5 stars$74.01+1.1%$74.05+0.1%+53.0%$27.23B$22.65B8.9820,000Positive News Related Companies and Tools Related Companies Huntington Bancshares Alternatives Ally Financial Alternatives American Express Alternatives Citizens Financial Group Alternatives Capital One Financial Alternatives Enova International Alternatives Equitable Alternatives OneMain Alternatives Stifel Financial Alternatives Synchrony Financial Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:BFH) was last updated on 9/4/2025 by MarketBeat.com Staff From Our PartnersCapital Gains Tax Strategies for SeniorsCapital gains taxes can take a bite out of your retirement income—unless you have a smart strategy. 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