Harley-Davidson Company Profile (NYSE:HOG)

About Harley-Davidson

Harley-Davidson logoHarley-Davidson, Inc. is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road l Harley-Davidson motorcycles, as well as a line of motorcycle parts, accessories, general merchandise and related services. The Company offers its products to retail customers through a network of independent dealers. The Company operates across the world, including the Americas, Europe/Middle East/Africa (EMEA) and Asia-Pacific. The Financial Services segment consists of HDFS, which provides wholesale and retail financing and insurance, and insurance-related programs to the Harley-Davidson dealers and their retail customers. HDFS conducts business in the United States and Canada.

Industry, Sector and Symbol:
  • Sector: Auto/Tires/Trucks
  • Industry: Recreational Vehicles
  • Sub-Industry: Motorcycle Manufacturers
  • Exchange: NYSE
  • Symbol: HOG
  • CUSIP: 41282210
Key Metrics:
  • Previous Close: $56.37
  • 50 Day Moving Average: $51.72
  • 200 Day Moving Average: $49.09
  • 52-Week Range: $36.36 - $57.33
  • Trailing P/E Ratio: 15.09
  • Foreward P/E Ratio: 13.62
  • P/E Growth: 1.37
  • Market Cap: $10.06B
  • Outstanding Shares: 180,587,000
  • Beta: 1.05
  • Net Margins: 12.86%
  • Return on Equity: 35.49%
  • Return on Assets: 6.70%
  • Debt-to-Equity Ratio: 2.60%
  • Current Ratio: 1.61%
  • Quick Ratio: 1.59%
Additional Links:
Companies Related to Harley-Davidson:

Analyst Ratings

Consensus Ratings for Harley-Davidson (NYSE:HOG) (?)
Ratings Breakdown: 5 Sell Ratings, 13 Hold Ratings, 4 Buy Ratings
Consensus Rating:Hold (Score: 1.95)
Consensus Price Target: $51.56 (8.54% downside)

Analysts' Ratings History for Harley-Davidson (NYSE:HOG)
DateFirmActionRatingPrice TargetDetails
10/20/2016Stifel NicolausBoost Price TargetHold$50.00 -> $51.00View Rating Details
10/19/2016RBC Capital MarketsSet Price TargetSell$43.00 -> $46.00View Rating Details
10/19/2016Royal Bank Of CanadaBoost Price TargetUnderperform$43.00 -> $46.00View Rating Details
10/18/2016WunderlichReiterated RatingHold$52.00View Rating Details
10/14/2016UBS AGReiterated RatingHoldView Rating Details
9/30/2016Jefferies GroupInitiated CoverageHold$49.00View Rating Details
9/17/2016WedbushReiterated RatingHoldView Rating Details
9/9/2016BMO Capital MarketsReiterated RatingOutperform$66.00View Rating Details
9/8/2016Sanford C. BernsteinInitiated CoverageOutperform$64.00View Rating Details
8/29/2016Longbow ResearchDowngradeNeutral -> Underperform$52.57 -> $40.00View Rating Details
8/29/2016Citigroup Inc.Boost Price TargetBuy$51.00 -> $62.00View Rating Details
8/3/2016Goldman Sachs Group Inc.Reiterated RatingNeutral$47.00View Rating Details
8/1/2016ArgusReiterated RatingHoldView Rating Details
7/29/2016Barclays PLCDowngradeEqual Weight -> Underperform$49.00 -> $45.00View Rating Details
7/29/2016Wells Fargo & Co.DowngradeOutperform -> Market PerformView Rating Details
7/5/2016Robert W. BairdDowngradeOutperform -> Neutral$54.00View Rating Details
5/16/2016Sterne Agee CRTReiterated RatingNeutralView Rating Details
4/25/2016Morgan StanleyReiterated RatingOverweight$54.00View Rating Details
4/20/2016Deutsche Bank AGBoost Price TargetHold$44.00 -> $47.00View Rating Details
4/6/2016William BlairDowngradeOutperform -> Market PerformView Rating Details
1/11/2016Raymond James Financial Inc.DowngradeMarket Perform -> UnderperformView Rating Details
10/21/2015JPMorgan Chase & Co.DowngradeOverweight -> Neutral$50.00View Rating Details
7/8/2015DA DavidsonDowngradeOutperform -> Sector PerformView Rating Details
6/11/2015WeedenDowngradeNeutral$74.00 -> $57.00View Rating Details
2/3/2015S&P Equity ResearchReiterated RatingHoldView Rating Details
(Data available from 10/21/2014 forward)


Earnings History for Harley-Davidson (NYSE:HOG)
DateQuarterConsensus EstimateActual EPSRevenue EstimateActual RevenueRelease LinkConference CallDetails
10/18/2016Q316$0.64$0.64$1.09 billion$1.27 billionViewListenView Earnings Details
7/28/2016Q216$1.54$1.55$1.67 billion$1.86 billionViewListenView Earnings Details
4/19/2016Q116$1.30$1.36$1.50 billion$1.75 billionViewListenView Earnings Details
1/28/2016Q415$0.19$0.22$1.03 billion$1.18 billionViewListenView Earnings Details
10/20/2015Q315$0.78$0.69$1.21 billion$1.32 billionViewListenView Earnings Details
7/21/2015Q215$1.39$1.44$1.68 billion$1.65 billionViewListenView Earnings Details
4/21/2015Q115$1.24$1.27$1.67 billionViewListenView Earnings Details
1/29/2015Q414$0.34$0.35$1.06 billion$1.20 billionViewListenView Earnings Details
10/21/2014Q314$0.60$0.69$1.14 billion$1.30 billionViewListenView Earnings Details
7/22/2014Q214$1.46$1.62$1.84 billion$1.83 billionViewListenView Earnings Details
4/22/2014Q114$1.08$1.21$1.53 billion$1.57 billionViewListenView Earnings Details
1/30/2014Q413$0.34$0.34$1.04 billion$1.03 billionViewListenView Earnings Details
10/22/2013Q313$0.73$0.73$1.17 billion$1.34 billionViewListenView Earnings Details
7/25/2013Q2 2013$1.18$1.21$1.63 billion$1.79 billionViewListenView Earnings Details
4/25/2013Q1 2013$0.99$0.99$1.46 billion$1.57 billionViewListenView Earnings Details
1/29/2013Q4 2012$0.32$0.31$976.88 million$1.17 millionViewListenView Earnings Details
10/23/2012$0.58$0.59ViewN/AView Earnings Details
8/1/2012$1.05$1.07ViewN/AView Earnings Details
4/25/2012$0.72$0.74ViewN/AView Earnings Details
1/24/2012$0.23$0.24ViewN/AView Earnings Details
10/18/2011$0.76$0.78ViewN/AView Earnings Details
7/19/2011$0.71$0.81ViewN/AView Earnings Details
4/19/2011$0.53$0.51ViewN/AView Earnings Details
1/25/2011($0.30)($0.18)ViewN/AView Earnings Details
(Data available from 1/1/2011 forward)


Earnings Estimates for Harley-Davidson (NYSE:HOG)
Current Year EPS Consensus Estimate: $3.87 EPS
Next Year EPS Consensus Estimate: $4.14 EPS
QuarterNumber of EstimatesLow EstimateHigh EstimateAverage Estimate
Q1 20162$1.17$1.29$1.23
Q2 20163$1.47$1.57$1.52
Q3 20163$0.59$0.66$0.62
Q4 20163$0.30$0.36$0.34
Q1 20171$1.41$1.41$1.41
Q2 20171$1.65$1.65$1.65
Q3 20171$0.78$0.78$0.78
Q4 20171$0.36$0.36$0.36
(Data provided by Zacks Investment Research)


Current Dividend Information for Harley-Davidson (NYSE:HOG)
Annual Dividend:$1.40
Dividend Yield:2.48%
Dividend Growth:14.50% (3 Year Average)
Payout Ratio:37.14% (Based on Trailing 12 Months of Earnings)
36.18% (Based on Current Year Consensus EPS Estimate)
33.82% (Based on Next Year Consensus EPS Estimate)
Track Record:5 Years of Consecutive Dividend Growth

Dividend History for Harley-Davidson (NYSE:HOG)
AnnouncedPeriodAmountYieldEx-Dividend DateRecord DatePayable Date
(Data available from 1/1/2013 forward)

Insider Trades

Insider Trading History for Harley-Davidson (NYSE:HOG)
Insider Ownership Percentage: 0.99%
Institutional Ownership Percentage: 94.88%
Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionDetails
8/19/2016Paul J. JonesVPSell2,517$54.03$135,993.51View SEC Filing  
8/5/2016Lawrence G HundInsiderSell12,537$53.23$667,344.51View SEC Filing  
5/10/2016Michelle KumbierSVPSell26,667$46.25$1,233,348.75View SEC Filing  
4/22/2016Tonit M. CalawayVPSell2,227$48.97$109,056.19View SEC Filing  
4/20/2016Michelle KumbierSVPSell2,032$46.45$94,386.40View SEC Filing  
2/1/2016Lawrence G. HundinsiderSell1,554$40.12$62,346.48View SEC Filing  
8/17/2015Mark Hans RicherSVPSell10,000$59.32$593,200.00View SEC Filing  
8/14/2015George H ConradesDirectorSell3,873$59.42$230,133.66View SEC Filing  
2/26/2015Tonit M CalawayVPSell7,809$63.68$497,277.12View SEC Filing  
2/23/2015George H ConradesDirectorSell20,000$62.31$1,246,200.00View SEC Filing  
2/10/2015Keith E WandellCEOSell12,621$63.62$802,948.02View SEC Filing  
2/9/2015Paul J JonesVPSell9,142$64.27$587,556.34View SEC Filing  
2/6/2015George H ConradesDirectorSell19,700$64.08$1,262,376.00View SEC Filing  
2/5/2015Keith E WandellCEOSell69,545$63.06$4,385,507.70View SEC Filing  
2/5/2015Lawrence G HundInsiderSell21,812$63.41$1,383,098.92View SEC Filing  
2/5/2015Tonit M CalawayVPSell2,299$63.44$145,848.56View SEC Filing  
11/25/2014John P BakerInsiderSell2,271$69.44$157,698.24View SEC Filing  
11/24/2014Keith E WandellCEOSell50,000$69.32$3,466,000.00View SEC Filing  
11/18/2014Joanne M BischmannVPSell9,939$68.80$683,803.20View SEC Filing  
11/18/2014Lawrence G HundInsiderSell24,870$68.63$1,706,828.10View SEC Filing  
10/27/2014Paul J JonesVPSell3,163$63.45$200,692.35View SEC Filing  
5/12/2014Joanne BischmannVPSell5,000$73.30$366,500.00View SEC Filing  
5/6/2014John OlinCFOSell25,374$72.76$1,846,212.24View SEC Filing  
5/5/2014Joanne BischmannVPSell11,152$72.99$813,984.48View SEC Filing  
4/29/2014Joanne BischmannVPSell5,000$73.46$367,300.00View SEC Filing  
4/29/2014Keith WandellCEOSell45,308$73.45$3,327,872.60View SEC Filing  
2/28/2014Joanne BischmannVPSell3,476$66.26$230,319.76View SEC Filing  
2/21/2014Lawrence HundInsiderSell5,534$64.33$356,002.22View SEC Filing  
2/14/2014Tonit CalawayVPSell3,026$64.46$195,055.96View SEC Filing  
2/7/2014Paul JonesVPSell30,000$64.87$1,946,100.00View SEC Filing  
10/24/2013Matthew S LevatichCOOSell8,883$64.10$569,400.30View SEC Filing  
8/27/2013Paul JonesVPSell2,562$59.05$151,286.10View SEC Filing  
8/26/2013Joanne BischmannVPSell17,457$60.15$1,050,038.55View SEC Filing  
8/26/2013Lawrence HundInsiderSell14,000$60.00$840,000.00View SEC Filing  
8/13/2013Keith WandellCEOSell77,102$58.82$4,535,139.64View SEC Filing  
8/9/2013John OlinCFOSell11,104$59.00$655,136.00View SEC Filing  
(Data available from 1/1/2013 forward)


Latest Headlines for Harley-Davidson (NYSE:HOG)
News IconTrader's Watch List: Expedia Inc (NASDAQ:EXPE), Harley-Davidson Inc (NYSE:HOG), United Technologies ... - NYSE Journal (press release) (NYSE:HOG)
stockznews.com - October 21 at 5:33 PM
marketrealist.com logoHow Harley’s Financing Business Fared in 3Q16 (NYSE:HOG)
marketrealist.com - October 21 at 8:38 AM
News IconPost Earnings Coverage as Harley Davidson Sales Top Expectations (NYSE:HOG)
news.investornetwork.com - October 21 at 8:38 AM
rttnews.com logoHarley-Davidson Inc. (HOG) Rose To A 2-Month High After Q3 Report (NYSE:HOG)
www.rttnews.com - October 20 at 5:30 PM
News IconHarley-Davidson Inc. (HOG) Given Hold Rating at Wunderlich (NYSE:HOG)
canalcncarauca.com - October 20 at 5:30 PM
marketrealist.com logoWhy Harley’s Stock Jumped despite Its Dismal 3Q16 Results (NYSE:HOG)
marketrealist.com - October 20 at 5:30 PM
marketrealist.com logoAmericans Still Love the Hog, and Harley’s 3Q Results Show It (NYSE:HOG)
marketrealist.com - October 20 at 5:30 PM
marketrealist.com logoHOG Taps Touring Motorcycle Space, but Was It to Its Detriment? (NYSE:HOG)
marketrealist.com - October 20 at 5:30 PM
zacks.com logoAuto Stock Roundup: HOG, WGO Post Earnings; Honda to Build New Plant in China (NYSE:HOG)
www.zacks.com - October 20 at 10:55 AM
News IconWhat are Brokerage Firms Saying About Harley-Davidson, Inc. (NYSE:HOG)? - CSZ News (NYSE:HOG)
cincysportszone.com - October 19 at 5:48 PM
News IconVerizon Communications Inc. (NYSE:VZ) & Harley-Davidson Inc (NYSE:HOG) Stocks to Keep Your Eyes on - Money News (NYSE:HOG)
www.newsismoney.com - October 19 at 5:48 PM
marketexclusive.com logoHarley-Davidson, Inc. (NYSE:HOG) Files An 8-K - Market Exclusive (NYSE:HOG)
marketexclusive.com - October 19 at 5:48 PM
finance.yahoo.com logoHarley-Davidson to lay off workers (NYSE:HOG)
au.finance.yahoo.com - October 19 at 5:48 PM
forbes.com logoHarley-Davidson Reports Q3 Results In Line With Estimates; Plans For Reorganization (NYSE:HOG)
www.forbes.com - October 19 at 2:43 PM
feeds.benzinga.com logoHarley-Davidson's Q3 Hampered By Weak Product Mix (NYSE:HOG)
feeds.benzinga.com - October 19 at 1:41 PM
News IconHarley-Davidson Inc(NYSE:HOG) Trending Below Average - Live Trading News (NYSE:HOG)
www.livetradingnews.com - October 19 at 10:21 AM
seekingalpha.com logoHarley-Davidson popped 9% today on boost from new engine, cost cuts (NYSE:HOG)
seekingalpha.com - October 18 at 5:51 PM
investorplace.com logoWhy Del Taco Restaurants Inc (TACO), Harley-Davidson Inc (HOG) and Netflix, Inc. (NFLX) Are 3 of Today's Best Stocks - Investorplace.com (NYSE:HOG)
investorplace.com - October 18 at 5:23 PM
News IconHarley-Davidson, Inc. (NYSE:HOG) Earnings on the Doorstep; Analysts Take Aim - CSZ News (NYSE:HOG)
cincysportszone.com - October 18 at 5:23 PM
News IconHarley-Davidson Inc. Motorcycles Aren't As Cool Anymore (HOG) - U.S. News & World Report (NYSE:HOG)
money.usnews.com - October 18 at 5:23 PM
sg.finance.yahoo.com logoHarley-Davidson 3rd-quarter profit falls on lower sales (NYSE:HOG)
sg.finance.yahoo.com - October 18 at 5:23 PM
finance.yahoo.com logoHarley-Davidson Jumps on Boost From New Engine, Cost Cuts (NYSE:HOG)
finance.yahoo.com - October 18 at 5:23 PM
fool.com logoWhy Harley-Davidson Inc Shares Popped 10% Today (NYSE:HOG)
www.fool.com - October 18 at 4:52 PM
bloomberg.com logoHarley-Davidson Jumps on Boost From New Engine, Cost Reductions - Bloomberg (NYSE:HOG)
www.bloomberg.com - October 18 at 3:45 PM
News IconHarley-Davidson Jumps on Decent Earnings (NYSE:HOG)
feedproxy.google.com - October 18 at 12:44 PM
investorplace.com logoHarley-Davidson Inc (HOG) Shares Roar Despite Weak Demand (NYSE:HOG)
investorplace.com - October 18 at 12:22 PM
marketwatch.com logoHarley-Davidson revenue tops estimates, to cut costs in fourth quarter (NYSE:HOG)
www.marketwatch.com - October 18 at 10:31 AM
seekingalpha.com logoMargins go in reverse for Harley-Davidson in Q3 (NYSE:HOG)
seekingalpha.com - October 18 at 10:31 AM
fortune.com logoHarley-Davidson Is Cutting Jobs as Motorcycle Sales Fall (NYSE:HOG)
fortune.com - October 18 at 10:31 AM
zacks.com logoHarley-Davidson (HOG) Q3 Earnings Beat Estimates, Fall Y/Y (NYSE:HOG)
www.zacks.com - October 18 at 10:31 AM
reuters.com logoHarley-Davidson posts lower third quarter profit (NYSE:HOG)
www.reuters.com - October 18 at 10:31 AM
News IconHarley-Davidson tops 3Q profit forecasts (NYSE:HOG)
billingsgazette.com - October 18 at 10:31 AM
News IconHarley-Davidson Motorcycles Aren't As Cool Anymore (NYSE:HOG)
money.usnews.com - October 18 at 10:31 AM
finance.yahoo.com logoHarley-Davidson plans to reorganize, reduce workforce (NYSE:HOG)
in.finance.yahoo.com - October 18 at 10:31 AM
finance.yahoo.com logoHarley-Davidson plans to lay off temp workers first (NYSE:HOG)
finance.yahoo.com - October 18 at 10:31 AM
feeds.benzinga.com logoHarley-Davidson's Q3 Results Meet On Earnings, Sales (NYSE:HOG)
feeds.benzinga.com - October 18 at 8:43 AM
marketwatch.com logoHarley-Davidson revenue tops estimates; company plans Q4 cost-cutting (NYSE:HOG)
feeds.marketwatch.com - October 18 at 8:43 AM
benzinga.com logoHarley-Davidson Might Have Sputtered In Q3 (NYSE:HOG)
www.benzinga.com - October 17 at 5:25 PM
istreetwire.com logoStocks Intraday Alert: Harley-Davidson, Inc. (HOG), CarMax Inc. (KMX), MeetMe, Inc. (MEET) (NYSE:HOG)
istreetwire.com - October 17 at 5:25 PM
nasdaq.com logoHarley-Davidson (HOG) Q3 Earnings: Stock to Disappoint? - Nasdaq (NYSE:HOG)
www.nasdaq.com - October 17 at 10:29 AM
News IconTrading Earnings in Harley-Davidson, Inc. HOG NYSE With Options (NYSE:HOG)
mytradingbuddy.com - October 15 at 5:12 PM
thestreet.com logoWill Harley-Davidson (HOG) Stock Be Helped by Asia Expansion? - TheStreet.com (NYSE:HOG)
www.thestreet.com - October 14 at 5:22 PM
thestreet.com logoWhat to Expect When Harley-Davidson (HOG) Posts Q3 Results (NYSE:HOG)
www.thestreet.com - October 14 at 5:22 PM
seekingalpha.com logoHarley-Davidson swings higher (NYSE:HOG)
seekingalpha.com - October 13 at 3:50 PM
reuters.com logoHarley-Davidson eyes Asian riders to rev up growth | Reuters - Reuters (NYSE:HOG)
www.reuters.com - October 13 at 8:40 AM
News IconSell-side is Weighing in on Harley-Davidson, Inc. (NYSE:HOG) Earnings - CSZ News (NYSE:HOG)
cincysportszone.com - October 13 at 8:40 AM
thestreet.com logoWill Harley-Davidson (HOG) Stock Be Helped by Asia Expansion? (NYSE:HOG)
www.thestreet.com - October 13 at 8:40 AM
feeds.reuters.com logoHarley-Davidson eyes Asian riders to rev up growth (NYSE:HOG)
feeds.reuters.com - October 13 at 3:24 AM
blogs.barrons.com logoA New Strategy For Harley Davidson Still Doesn't Make It A Buy (NYSE:HOG)
blogs.barrons.com - October 12 at 5:29 PM
News IconRating Sentiment On Watch: Discussion stirs around Harley-Davidson Inc (NYSE:HOG) this week; here is what analysts ... - MoneyMakingArticles (NYSE:HOG)
www.mmahotstuff.com - October 12 at 10:32 AM


Harley-Davidson (NYSE:HOG) Chart for Friday, October, 21, 2016

Last Updated on 10/21/2016 by MarketBeat.com Staff