Pinterest (PINS) Competitors

Pinterest (NYSE:PINS) and Apple (NASDAQ:AAPL) are both large-cap computer and technology companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, media sentiment, risk, valuation, institutional ownership, profitability, dividends and analyst recommendations.

Do institutionals and insiders hold more shares of PINS or AAPL?

88.8% of Pinterest shares are held by institutional investors. Comparatively, 67.7% of Apple shares are held by institutional investors. 7.1% of Pinterest shares are held by company insiders. Comparatively, 0.1% of Apple shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Is PINS or AAPL more profitable?

Pinterest has a net margin of 49.31% compared to Apple's net margin of 24.30%. Apple's return on equity of 170.91% beat Pinterest's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Pinterest	49.31%	8.44%	7.41%
Apple	24.30%	170.91%	31.94%

Do analysts rate PINS or AAPL?

Pinterest presently has a consensus price target of $42.40, suggesting a potential upside of 18.50%. Apple has a consensus price target of $237.60, suggesting a potential upside of 1.83%. Given Pinterest's stronger consensus rating and higher probable upside, research analysts plainly believe Pinterest is more favorable than Apple.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Pinterest	0 Sell rating(s)	5 Hold rating(s)	25 Buy rating(s)	0 Strong Buy rating(s)	2.83
Apple	2 Sell rating(s)	11 Hold rating(s)	16 Buy rating(s)	2 Strong Buy rating(s)	2.58

Does the media prefer PINS or AAPL?

In the previous week, Apple had 250 more articles in the media than Pinterest. MarketBeat recorded 327 mentions for Apple and 77 mentions for Pinterest. Apple's average media sentiment score of 0.79 beat Pinterest's score of 0.54 indicating that Apple is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Pinterest	29 Very Positive mention(s)	11 Positive mention(s)	18 Neutral mention(s)	9 Negative mention(s)	1 Very Negative mention(s)	Positive
Apple	187 Very Positive mention(s)	33 Positive mention(s)	60 Neutral mention(s)	32 Negative mention(s)	11 Very Negative mention(s)	Positive

Which has more risk & volatility, PINS or AAPL?

Pinterest has a beta of 0.78, indicating that its share price is 22% less volatile than the S&P 500. Comparatively, Apple has a beta of 1.16, indicating that its share price is 16% more volatile than the S&P 500.

Which has higher valuation & earnings, PINS or AAPL?

Apple has higher revenue and earnings than Pinterest. Pinterest is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Pinterest	$3.65B	6.66	$1.86B	$2.79	12.82
Apple	$391.04B	8.86	$93.74B	$6.59	35.41

Summary

Apple beats Pinterest on 11 of the 17 factors compared between the two stocks.