Amazon.com, Inc. $AMZN Shares Bought by Sigma Planning Corp

Key Points

• Sigma Planning Corp raised its Amazon stake by 2.5% in Q3 to 355,956 shares (about $78.16 million), making AMZN its fourth-largest holding (~2.2% of the firm's assets).
• Company insiders have been net sellers, offloading a total of 71,686 shares worth roughly $14.69 million over the past three months; insiders still own about 10.8% of the company.
• Analysts remain broadly positive—Bank of America reaffirmed a Buy with a $275 target and the consensus is a "Moderate Buy" (avg. PT ~$287)—as Amazon commits to roughly $200 billion in capex to scale AWS/AI, though near-term risks include data‑center attacks and rising energy costs.

Sigma Planning Corp lifted its holdings in Amazon.com, Inc. (NASDAQ:AMZN) by 2.5% in the 3rd quarter, according to the company in its most recent disclosure with the SEC. The institutional investor owned 355,956 shares of the e-commerce giant's stock after purchasing an additional 8,826 shares during the quarter. Amazon.com accounts for approximately 2.2% of Sigma Planning Corp's holdings, making the stock its 4th largest position. Sigma Planning Corp's holdings in Amazon.com were worth $78,157,000 as of its most recent SEC filing.

Other hedge funds and other institutional investors have also modified their holdings of the company. Probity Advisors Inc. increased its stake in Amazon.com by 0.4% during the 2nd quarter. Probity Advisors Inc. now owns 12,157 shares of the e-commerce giant's stock valued at $2,667,000 after buying an additional 45 shares during the period. IMPACTfolio LLC raised its position in shares of Amazon.com by 3.8% during the 3rd quarter. IMPACTfolio LLC now owns 1,225 shares of the e-commerce giant's stock worth $269,000 after buying an additional 45 shares in the last quarter. Cadence Wealth Management LLC lifted its stake in shares of Amazon.com by 3.5% in the 3rd quarter. Cadence Wealth Management LLC now owns 1,328 shares of the e-commerce giant's stock worth $292,000 after acquiring an additional 45 shares during the period. Union Savings Bank lifted its stake in shares of Amazon.com by 0.4% in the 2nd quarter. Union Savings Bank now owns 10,723 shares of the e-commerce giant's stock worth $2,510,000 after acquiring an additional 45 shares during the period. Finally, Doheny Asset Management CA boosted its holdings in shares of Amazon.com by 0.3% in the second quarter. Doheny Asset Management CA now owns 17,821 shares of the e-commerce giant's stock valued at $3,910,000 after acquiring an additional 45 shares in the last quarter. 72.20% of the stock is currently owned by institutional investors.

Insiders Place Their Bets

In related news, CEO Douglas J. Herrington sold 6,835 shares of Amazon.com stock in a transaction dated Monday, February 23rd. The stock was sold at an average price of $205.82, for a total value of $1,406,779.70. Following the transaction, the chief executive officer owned 522,361 shares of the company's stock, valued at approximately $107,512,341.02. This trade represents a 1.29% decrease in their position. The sale was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Also, CEO Matthew S. Garman sold 17,751 shares of the business's stock in a transaction dated Monday, February 23rd. The stock was sold at an average price of $205.22, for a total value of $3,642,860.22. Following the sale, the chief executive officer owned 9,405 shares in the company, valued at approximately $1,930,094.10. The trade was a 65.37% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 71,686 shares of company stock worth $14,688,739 over the last three months. Company insiders own 10.80% of the company's stock.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Zoox expands robotaxi testing to Phoenix and Dallas and opens an Arizona command hub — reinforces Amazon’s push into autonomous mobility, logistics and edge AI capabilities that could create new service/revenue pathways over time. Amazon's Zoox to launch command hub in Arizona, expand testing to Dallas and Phoenix
• Positive Sentiment: Bank of America reaffirms a Buy rating with a $275 price target, citing AI‑led growth and AWS momentum — supports upside expectations and investor confidence. BofA Maintains Buy on Amazon.com, Inc. (AMZN) Stock
• Positive Sentiment: High‑profile institutional buying: Bill Ackman increased exposure and lists AMZN among top picks — large investor endorsement can support multiple valuation re-ratings. Amazon.com, Inc. (AMZN) Among Bill Ackman’s Top Picks
• Positive Sentiment: Amazon Pharmacy expands access to Eli Lilly’s Zepbound KwikPen — incremental revenue and margins opportunity in the health/pharmacy vertical. Amazon Pharmacy Expands Access to Eli Lilly’s Zepbound KwikPen
• Neutral Sentiment: Massive capital investment plan (~$200B capex) to scale AI/data‑center capacity — positive for long‑term AWS leadership but increases near‑term cash burn and execution risk. Amazon Just Committed $200 Billion to Capital Expenditures
• Neutral Sentiment: Partner ecosystem momentum (e.g., custom‑silicon and vendor activity) signals sustained AWS demand but binds Amazon to supplier/capex cycles — supportive but timing‑sensitive. Marvell’s Big Earnings Win Could Be the Start of Something Bigger
• Negative Sentiment: Drone strikes damaged AWS data centers in the UAE and Bahrain, causing outages — highlights geopolitical and physical‑security risks to cloud availability and could increase insurance, redundancy and recovery costs. Iran’s attacks on Amazon data centers in UAE, Bahrain
• Negative Sentiment: Surging oil prices and higher energy costs could pressure data‑center margins and raise operating costs for AWS, while broader macro effects may weigh e‑commerce demand. For Amazon, Alphabet, Microsoft, $119 Oil Could Be A Ticking Time Bomb
• Negative Sentiment: Reports of robotics unit job cuts highlight restructuring and execution risk as Amazon pivots more heavily into AI and cloud — could signal near‑term cost reductions but also business uncertainty. As Amazon Slashes Robotics Jobs, Should You Buy, Sell, or Hold AMZN Stock?

Amazon.com Price Performance

NASDAQ AMZN opened at $213.49 on Tuesday. Amazon.com, Inc. has a 1 year low of $161.38 and a 1 year high of $258.60. The business's fifty day moving average is $224.46 and its two-hundred day moving average is $227.16. The stock has a market capitalization of $2.29 trillion, a P/E ratio of 29.78, a P/E/G ratio of 1.60 and a beta of 1.40. The company has a debt-to-equity ratio of 0.16, a quick ratio of 0.88 and a current ratio of 1.05.

Amazon.com (NASDAQ:AMZN - Get Free Report) last released its quarterly earnings data on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share for the quarter, missing the consensus estimate of $1.97 by ($0.02). The company had revenue of $213.39 billion for the quarter, compared to the consensus estimate of $211.02 billion. Amazon.com had a return on equity of 21.87% and a net margin of 10.83%.The business's revenue was up 13.6% compared to the same quarter last year. During the same period in the prior year, the business earned $1.86 earnings per share. On average, research analysts forecast that Amazon.com, Inc. will post 6.31 earnings per share for the current fiscal year.

Analysts Set New Price Targets

AMZN has been the topic of a number of research analyst reports. Needham & Company LLC reiterated a "buy" rating and set a $265.00 price objective on shares of Amazon.com in a research note on Friday, February 6th. DZ Bank upgraded Amazon.com to a "strong-buy" rating in a research report on Friday, February 6th. Wolfe Research reaffirmed an "outperform" rating and set a $275.00 price target on shares of Amazon.com in a research note on Monday, January 5th. Piper Sandler reiterated an "overweight" rating and set a $260.00 price target (down from $300.00) on shares of Amazon.com in a research report on Friday, February 6th. Finally, Scotiabank reissued an "outperform" rating and issued a $275.00 price objective (down from $300.00) on shares of Amazon.com in a research note on Friday, February 6th. One analyst has rated the stock with a Strong Buy rating, fifty-three have given a Buy rating and four have assigned a Hold rating to the stock. According to MarketBeat.com, the stock currently has a consensus rating of "Moderate Buy" and an average price target of $287.29.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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