Stonehage Fleming Financial Services Holdings Ltd Has $196.61 Million Stock Position in Amazon.com, Inc. $AMZN

Key Points

• Stonehage Fleming cut its Amazon stake by 25.1% in Q4, holding 851,787 shares valued at about $196.61 million, which represents roughly 6.0% of the firm's portfolio and is its 7th-largest position.
• Analyst sentiment is mildly bullish with an average rating of "Moderate Buy" and an average price target of $286.57, while several brokers (including Citi) recently revised targets and ratings.
• Institutional investors own about 72.2% of Amazon, and insiders have been net sellers—71,686 shares worth ~$14.69 million sold in the past 90 days, including notable sales by the CEO and a VP.

Stonehage Fleming Financial Services Holdings Ltd decreased its holdings in Amazon.com, Inc. (NASDAQ:AMZN - Free Report) by 25.1% in the 4th quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The institutional investor owned 851,787 shares of the e-commerce giant's stock after selling 285,814 shares during the period. Amazon.com accounts for about 6.0% of Stonehage Fleming Financial Services Holdings Ltd's holdings, making the stock its 7th biggest position. Stonehage Fleming Financial Services Holdings Ltd's holdings in Amazon.com were worth $196,609,000 at the end of the most recent quarter.

Several other hedge funds and other institutional investors also recently modified their holdings of AMZN. Fairway Wealth LLC boosted its holdings in shares of Amazon.com by 113.2% in the third quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant's stock worth $25,000 after acquiring an additional 60 shares during the period. Sellwood Investment Partners LLC bought a new position in Amazon.com in the 3rd quarter worth about $27,000. Bridge Generations Wealth Management LLC boosted its stake in Amazon.com by 2,330.0% in the 3rd quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant's stock worth $53,000 after purchasing an additional 233 shares during the period. Cooksen Wealth LLC grew its holdings in Amazon.com by 23.5% during the 2nd quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant's stock valued at $54,000 after buying an additional 47 shares in the last quarter. Finally, PayPay Securities Corp increased its position in shares of Amazon.com by 62.3% during the third quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant's stock valued at $55,000 after buying an additional 96 shares during the period. Institutional investors own 72.20% of the company's stock.

Analyst Ratings Changes

A number of brokerages have recently issued reports on AMZN. Citigroup increased their price target on shares of Amazon.com from $265.00 to $285.00 and gave the stock a "buy" rating in a report on Wednesday, March 25th. Evercore decreased their target price on shares of Amazon.com from $335.00 to $285.00 and set an "outperform" rating on the stock in a report on Friday, February 27th. Guggenheim reiterated a "buy" rating and issued a $300.00 target price on shares of Amazon.com in a research note on Friday, February 6th. Monness Crespi & Hardt cut their price target on shares of Amazon.com from $300.00 to $280.00 and set a "buy" rating for the company in a report on Friday, February 6th. Finally, Piper Sandler reaffirmed an "overweight" rating and issued a $260.00 price target (down from $300.00) on shares of Amazon.com in a report on Friday, February 6th. One research analyst has rated the stock with a Strong Buy rating, fifty-three have given a Buy rating and four have issued a Hold rating to the stock. Based on data from MarketBeat.com, the company presently has an average rating of "Moderate Buy" and an average target price of $286.57.

More Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Big AI vote of confidence — Amazon was a backer in OpenAI’s record $122B funding round, which supports higher AWS demand for model training and inference and strengthens Amazon’s AI/cloud narrative. Amazon Goes Big on OpenAI's Record Fund Raise. ChatGPT Parent Worth $852 Billion Ahead of IPO.
• Positive Sentiment: Commercial win for Amazon Leo — Delta agreed to equip hundreds of planes with Amazon’s LEO satellite service starting in 2028, a tangible revenue & distribution milestone for Amazon’s satellite initiative versus Starlink. Amazon, Delta team up for in-flight Wi-Fi, challenging Musk's Starlink
• Positive Sentiment: Wall Street and notable funds are bullish — Citi raised its AMZN price target and high‑profile managers (Druckenmiller, Dalio, Citadel, D.E. Shaw mentions) have increased or maintained stakes, supporting sentiment and upside expectations for AWS-driven growth. Citi Raises Target Price for Amazon.com (AMZN)
• Positive Sentiment: Fintech expansion — Amazon is launching new small‑business credit cards with U.S. Bank/Mastercard, which can boost payments revenue and SMB engagement over time. Amazon to launch new small business credit cards in partnership with U.S. Bank, Mastercard
• Positive Sentiment: Operational/legal tail risk reduced — Amazon settled a Teamsters case alleging retaliation against striking workers, removing a potential labor overhang. Amazon settles Teamsters case alleging it retaliated against striking workers
• Neutral Sentiment: Strategic M&A talks — Reports say Amazon is in talks to buy Globalstar for about $9B to accelerate satellite capacity; strategically meaningful but will require capital and regulatory scrutiny. Amazon in talks to buy $9 billion satellite group Globalstar, FT reports
• Negative Sentiment: Data‑center attack risk — FT/Reuters report Amazon’s cloud operations in Bahrain were damaged in an Iranian strike and another data center was hit by a drone attack, highlighting geopolitical/availability risks to AWS revenue and costs. Amazon's cloud business in Bahrain damaged in Iran strike, FT reports
• Negative Sentiment: Ad product test underwhelms — Amazon’s new chatbot‑embedded ads reportedly showed weak early results, which could slow ad revenue upside if broader rollout is delayed or reworked. Amazon (AMZN) Tests New Chatbot Ads, but Early Results Are Weak
• Negative Sentiment: Key talent loss & bearish research — Reports of a departing AI chip executive and a pessimistic New Street Research forecast add execution and sentiment risk for AMZN’s AI/hardware ambitions. Amazon Just Lost a Key AI Chip Executive. Is That Bad News for AMZN Stock? New Street Research Issues Pessimistic Forecast for Amazon.com NASDAQ: AMZN Stock Price

Insider Buying and Selling

In other Amazon.com news, VP Shelley Reynolds sold 2,695 shares of Amazon.com stock in a transaction that occurred on Monday, February 23rd. The shares were sold at an average price of $205.90, for a total transaction of $554,900.50. Following the transaction, the vice president directly owned 119,780 shares of the company's stock, valued at approximately $24,662,702. This trade represents a 2.20% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this hyperlink. Also, CEO Matthew S. Garman sold 17,751 shares of the business's stock in a transaction that occurred on Monday, February 23rd. The stock was sold at an average price of $205.22, for a total transaction of $3,642,860.22. Following the completion of the sale, the chief executive officer owned 9,405 shares of the company's stock, valued at approximately $1,930,094.10. The trade was a 65.37% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders have sold a total of 71,686 shares of company stock worth $14,688,739 over the last ninety days. Corporate insiders own 9.70% of the company's stock.

Amazon.com Trading Up 1.1%

NASDAQ AMZN opened at $210.57 on Thursday. The company has a quick ratio of 0.88, a current ratio of 1.05 and a debt-to-equity ratio of 0.16. The stock's 50-day simple moving average is $214.78 and its two-hundred day simple moving average is $224.63. Amazon.com, Inc. has a twelve month low of $161.38 and a twelve month high of $258.60. The company has a market capitalization of $2.26 trillion, a price-to-earnings ratio of 29.37, a PEG ratio of 1.56 and a beta of 1.38.

Amazon.com (NASDAQ:AMZN - Get Free Report) last posted its quarterly earnings data on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, missing analysts' consensus estimates of $1.97 by ($0.02). The firm had revenue of $213.39 billion during the quarter, compared to analysts' expectations of $211.02 billion. Amazon.com had a return on equity of 21.87% and a net margin of 10.83%.Amazon.com's revenue for the quarter was up 13.6% compared to the same quarter last year. During the same quarter in the previous year, the company posted $1.86 earnings per share. Research analysts forecast that Amazon.com, Inc. will post 6.31 EPS for the current fiscal year.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.