Netflix (NFLX) Stock Forecast & Price Target

$70.57 +0.11 (+0.16%)

Closing price 04:00 PM Eastern

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$70.63 +0.06 (+0.09%)

As of 08:00 PM Eastern

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Netflix - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 55 Analyst Ratings

Sell
2

Hold
15

Buy
38

Based on 55 Wall Street analysts who have issued ratings for Netflix in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 55 analysts, 2 have given a sell rating, 15 have given a hold rating, 35 have given a buy rating, and 3 have given a strong buy rating for NFLX.

Consensus Price Target

$94.53
33.96% Upside

According to the 55 analysts' twelve-month price targets for Netflix, the average price target is $94.53. The highest price target for NFLX is $135.00, while the lowest price target for NFLX is $57.00. The average price target represents a forecasted upside of 33.96% from the current price of $70.57.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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NFLX Analyst Ratings Over Time

Type	Current Forecast 10/14/25 to 10/14/26	1 Month Ago 9/14/25 to 9/14/26	3 Months Ago 7/16/25 to 7/16/26	1 Year Ago 10/14/24 to 10/14/25
Strong Buy	3 Strong Buy rating(s)	4 Strong Buy rating(s)	2 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	35 Buy rating(s)	34 Buy rating(s)	34 Buy rating(s)	25 Buy rating(s)
Hold	15 Hold rating(s)	16 Hold rating(s)	15 Hold rating(s)	8 Hold rating(s)
Sell	2 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)	3 Sell rating(s)
Consensus Price Target	$94.53	$96.65	$111.29	$133.76
Forecasted Upside	33.96% Upside	20.33% Upside	49.68% Upside	10.06% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

NFLX Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

NFLX Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Netflix Stock vs. The Competition

Type	Netflix	Communication Services Companies	Broader Market
Consensus Rating Score	2.71	2.07	2.53
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	34.48% Upside	272.17% Upside	19.79% Upside
News Sentiment Rating	Neutral News See Recent NFLX News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

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Rating

Upside/Downside

Action

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
10/13/2026	Huber Research Not Rated		Downgrade	Buy ➝ Underweight
10/13/2026	KeyCorp 2 of 5 stars	Justin Patterson 3 of 5 stars	Lower Target	Overweight	$92.00 ➝ $85.00	+20.38%
10/8/2026	Weiss Ratings 3 of 5 stars		Upgrade	Hold (C) ➝ Hold (C+)
10/8/2026	Morgan Stanley Subscribe to MarketBeat All Access to unlock brokerage rankings	Sean Diffley Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Overweight	$83.00 ➝ $80.00	+14.78%
10/7/2026	Barclays Subscribe to MarketBeat All Access to unlock brokerage rankings	Kannan Venkateshwar Subscribe to MarketBeat All Access to unlock analyst rankings	Set Target	Equal Weight	$80.00 ➝ $70.00	+1.91%
10/6/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access to unlock brokerage rankings	Eric Sheridan Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Buy	$90.00	+33.33%
10/5/2026	TD Cowen Subscribe to MarketBeat All Access to unlock brokerage rankings	John Blackledge Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Buy	$100.00	+48.98%
10/1/2026	Guggenheim Subscribe to MarketBeat All Access to unlock brokerage rankings	Michael Morris Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Buy	$75.00 ➝ $80.00	+16.93%
9/29/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access to unlock brokerage rankings	Bryan Kraft Subscribe to MarketBeat All Access to unlock analyst rankings	Upgrade	Hold ➝ Buy	$100.00 ➝ $95.00	+37.22%
9/28/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access to unlock brokerage rankings	Laurent Yoon Subscribe to MarketBeat All Access to unlock analyst rankings	Initiated Coverage	Outperform ➝ Buy
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9/22/2026	BMO Capital Markets Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Outperform
9/22/2026	HSBC Subscribe to MarketBeat All Access to unlock brokerage rankings	Mohammed Khallouf Subscribe to MarketBeat All Access to unlock analyst rankings	Downgrade	Buy ➝ Hold	$96.00 ➝ $76.00	+3.60%
9/18/2026	Wells Fargo & Company Subscribe to MarketBeat All Access to unlock brokerage rankings	Steven Cahall Subscribe to MarketBeat All Access to unlock analyst rankings	Downgrade	Neutral ➝ Underweight	$80.00 ➝ $57.00	-24.31%
9/14/2026	Evercore Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Outperform	$100.00 ➝ $110.00	+42.12%
8/25/2026	Wolfe Research Subscribe to MarketBeat All Access to unlock brokerage rankings	Peter Supino Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Outperform	$84.00 ➝ $95.00	+18.74%
8/20/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access to unlock brokerage rankings	Doug Anmuth Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Buy
8/17/2026	Citigroup Subscribe to MarketBeat All Access to unlock brokerage rankings	Jason Bazinet Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Market Perform
8/5/2026	Itau BBA Securities Subscribe to MarketBeat All Access to unlock brokerage rankings		Lower Target	Outperform	$151.40 ➝ $96.00	+17.70%
7/24/2026	Loop Capital Subscribe to MarketBeat All Access to unlock brokerage rankings		Lower Target	Buy	$115.00 ➝ $95.00	+16.48%
7/22/2026	Robert W. Baird Subscribe to MarketBeat All Access to unlock brokerage rankings	Vikram Kesavabhotla Subscribe to MarketBeat All Access to unlock analyst rankings	Set Target	Outperform	$120.00 ➝ $90.00	+31.06%
7/22/2026	Daiwa Securities Group Subscribe to MarketBeat All Access to unlock brokerage rankings		Lower Target	Outperform	$102.00 ➝ $76.00	-6.82%
7/21/2026	Rothschild & Co Redburn Subscribe to MarketBeat All Access to unlock brokerage rankings		Lower Target	Buy	$120.00 ➝ $93.00	+14.03%
7/21/2026	CICC Research Subscribe to MarketBeat All Access to unlock brokerage rankings		Lower Target	Outperform	$110.00 ➝ $90.00	+10.35%
7/21/2026	China Intl Cap Subscribe to MarketBeat All Access to unlock brokerage rankings		Upgrade	Strong-Buy
7/20/2026	CLSA Subscribe to MarketBeat All Access to unlock brokerage rankings		Initiated Coverage	Outperform
7/20/2026	President Capital Subscribe to MarketBeat All Access to unlock brokerage rankings		Lower Target	Buy	$134.00 ➝ $83.00	+1.77%
7/20/2026	DZ Bank Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Buy
7/19/2026	Phillip Securities Subscribe to MarketBeat All Access to unlock brokerage rankings		Upgrade	Moderate Buy ➝ Strong-Buy	$110.00	+62.72%
7/17/2026	Stephens Subscribe to MarketBeat All Access to unlock brokerage rankings		Initiated Coverage	Overweight
7/17/2026	Rosenblatt Securities Subscribe to MarketBeat All Access to unlock brokerage rankings	Barton Crockett Subscribe to MarketBeat All Access to unlock analyst rankings	Set Target	Neutral	$95.00 ➝ $75.00	+11.94%
7/17/2026	Piper Sandler Subscribe to MarketBeat All Access to unlock brokerage rankings	Thomas Champion Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Overweight	$115.00 ➝ $85.00	+14.32%
7/17/2026	KGI Securities Subscribe to MarketBeat All Access to unlock brokerage rankings	Tommy Lai Subscribe to MarketBeat All Access to unlock analyst rankings	Downgrade	Outperform ➝ Neutral	$75.00	+0.87%
7/17/2026	Oppenheimer Subscribe to MarketBeat All Access to unlock brokerage rankings	Jason Helfstein Subscribe to MarketBeat All Access to unlock analyst rankings	Set Target	Outperform	$100.00 ➝ $85.00	+14.32%
7/17/2026	Jefferies Financial Group Subscribe to MarketBeat All Access to unlock brokerage rankings		Lower Target	Buy	$110.00 ➝ $90.00	+10.35%
7/17/2026	China Renaissance Subscribe to MarketBeat All Access to unlock brokerage rankings		Lower Target	Hold	$100.00 ➝ $80.00	-1.91%
7/17/2026	New Street Research Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Neutral	$96.00 ➝ $102.00	+25.06%
7/17/2026	Moffett Nathanson Subscribe to MarketBeat All Access to unlock brokerage rankings		Lower Target	Buy	$115.00 ➝ $100.00	+22.61%
7/17/2026	Bank of America Subscribe to MarketBeat All Access to unlock brokerage rankings	Jessica Reif Ehrlich Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Buy	$125.00 ➝ $105.00	+28.74%
7/17/2026	Wedbush Subscribe to MarketBeat All Access to unlock brokerage rankings	Alicia Reese Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Outperform	$118.00 ➝ $105.00	+41.22%
7/17/2026	UBS Group Subscribe to MarketBeat All Access to unlock brokerage rankings	John Hodulik Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Buy	$130.00 ➝ $115.00	+54.67%
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7/17/2026	Pivotal Research Subscribe to MarketBeat All Access to unlock brokerage rankings	Jeffrey Wlodarczak Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Hold	$96.00 ➝ $70.00	-5.85%
5/14/2026	Raymond James Financial Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Market Perform
4/27/2026	Erste Group Bank Subscribe to MarketBeat All Access to unlock brokerage rankings		Downgrade	Buy ➝ Hold
4/27/2026	Citic Securities Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Hold	$95.00 ➝ $107.00	+15.84%
4/17/2026	Needham & Company LLC Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Buy
4/15/2026	Citizens Jmp Subscribe to MarketBeat All Access to unlock brokerage rankings	Matthew Condon Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Market Perform
3/6/2026	Cfra Subscribe to MarketBeat All Access to unlock brokerage rankings	Kenneth Leon Subscribe to MarketBeat All Access to unlock analyst rankings	Upgrade	Hold ➝ Buy	$115.00	+16.00%
2/27/2026	Arete Research Subscribe to MarketBeat All Access to unlock brokerage rankings		Upgrade	Neutral ➝ Buy
1/27/2026	Freedom Capital Subscribe to MarketBeat All Access to unlock brokerage rankings		Upgrade	Hold ➝ Strong-Buy
1/22/2026	Argus Subscribe to MarketBeat All Access to unlock brokerage rankings	Joseph Bonner Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Buy	$141.00 ➝ $110.00	+28.87%
1/21/2026	Susquehanna Subscribe to MarketBeat All Access to unlock brokerage rankings		Upgrade	Positive	$112.00	+33.44%
1/21/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Hold
1/21/2026	William Blair Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Outperform
1/21/2026	Canaccord Genuity Group Subscribe to MarketBeat All Access to unlock brokerage rankings	Maria Ripps Subscribe to MarketBeat All Access to unlock analyst rankings	Set Target	Buy	$152.50 ➝ $125.00	+43.25%
1/13/2026	Benchmark Subscribe to MarketBeat All Access to unlock brokerage rankings	Daniel L. Kurnos Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Hold
9/1/2025	Zacks Research Subscribe to MarketBeat All Access to unlock brokerage rankings		Downgrade	Strong-Buy ➝ Hold
4/21/2025	Macquarie Infrastructure Subscribe to MarketBeat All Access to unlock brokerage rankings	Tim Nollen Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Outperform	$115.00 ➝ $120.00	+21.97%
3/27/2025	FBN Securities Subscribe to MarketBeat All Access to unlock brokerage rankings	M. Thornton Subscribe to MarketBeat All Access to unlock analyst rankings	Initiated Coverage	Outperform	$116.50	+18.16%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 12:40 AM ET.

Should I Buy Netflix Stock? NFLX Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, October 14, 2026. Please send any questions or comments about these Netflix pros and cons to contact@marketbeat.com.

Netflix
Bull Case

Here are some ways that investors could benefit from investing in Netflix, Inc.:

Netflix, Inc. is currently trading at $70.57, which is significantly below the consensus price target of $95.51, suggesting substantial upside potential for investors who believe the market is overreacting to recent operational challenges.
The company demonstrated strong financial performance in the most recent quarter, reporting earnings per share of $0.80, which exceeded the analyst consensus estimate of $0.79, while maintaining a robust net margin of 28.22% and a return on equity of 40.02%.
Netflix, Inc. has secured exclusive broadcasting rights for the 2030 FIFA World Cup in Spain and Andorra, a strategic move that strengthens its sports content offering and provides a new avenue to attract and retain subscribers in key international markets.
Despite recent stock price declines, the company continues to generate strong revenue growth, with the most recent quarter showing a 13.4% year-over-year increase in revenue to $12.56 billion, indicating that the core subscription business remains resilient.
Analysts maintain a "Moderate Buy" consensus rating for the stock, with 38 out of 55 analysts assigning a Buy or Strong Buy rating, reflecting a general belief in the long-term value of the company's entertainment platform.

Netflix
Bear Case

Investors should be bearish about investing in Netflix, Inc. for these reasons:

Netflix, Inc. is eliminating approximately 1,000 jobs, or 6% of its global workforce, in its largest reduction since 2022, a move that signals management is responding to slowing growth, weaker engagement, and intensifying competition for viewers.
Recent data indicates a 16.6% rise in U.S. app churn, raising significant concerns that the company is struggling to maintain user engagement in its home market as viewers face more competing entertainment options.
The stock has experienced a roughly 40% decline over the past year, falling from a 52-week high of $124.86 to the current price of $70.57, reflecting a sustained period of negative sentiment and potential structural headwinds for the business.
Several analysts have recently downgraded the stock or lowered price targets, including Huber Research downgrading to Sell and KeyBanc lowering its target, citing concerns about slowing viewership, rising content costs, and margin pressure.
Insider selling has been prominent, with corporate insiders selling 179,045 shares worth over $13 million in the last quarter, including significant sales by the CFO and co-CEOs, which may signal a lack of confidence in the near-term stock price recovery.

NFLX Forecast - Frequently Asked Questions

According to the research reports of 55 Wall Street equities research analysts, the average twelve-month stock price forecast for Netflix is $94.53, with a high forecast of $135.00 and a low forecast of $57.00.

55 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Netflix in the last twelve months. There are currently 2 sell ratings, 15 hold ratings, 35 buy ratings and 3 strong buy ratings for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" NFLX shares.

According to analysts, Netflix's stock has a predicted upside of 33.96% based on their 12-month stock forecasts.

Over the previous 90 days, Netflix's stock had 7 downgrades and 4 upgrades by analysts.

Netflix has been rated by research analysts at Bank of America, Barclays, BMO Capital Markets, China Intl Cap, China Renaissance, CICC Research, Citigroup, CLSA, Daiwa Securities Group, Deutsche Bank Aktiengesellschaft, DZ Bank, Evercore, Guggenheim, HSBC, Huber Research, Itau BBA Securities, Jefferies Financial Group, JPMorgan Chase & Co., KeyCorp, KGI Securities, Loop Capital, Moffett Nathanson, Morgan Stanley, New Street Research, Oppenheimer, Phillip Securities, Piper Sandler, Pivotal Research, President Capital, Robert W. Baird, Rosenblatt Securities, Rothschild & Co Redburn, Sanford C. Bernstein, Stephens, TD Cowen, The Goldman Sachs Group, UBS Group, Wedbush, Weiss Ratings, Wells Fargo & Company, and Wolfe Research in the past 90 days.

Analysts like Netflix more than other "communication services" companies. The consensus rating for Netflix is Moderate Buy while the average consensus rating for "communication services" companies is Hold. Learn more on how NFLX compares to other companies.

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MarketBeat monitors more than a dozen sources for Netflix analyst ratings, with the most recent rating issued on 10/13/2026.

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Netflix (NFLX) Stock Forecast & Price Target

Netflix - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

NFLX Analyst Ratings Over Time

NFLX Analyst Recommendations By Month

NFLX Price Targets by Month

Netflix Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Netflix Stock? NFLX Pros and Cons Explained

Netflix
Bull Case

Netflix
Bear Case

NFLX Forecast - Frequently Asked Questions

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Netflix (NFLX) Stock Forecast & Price Target

Netflix - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

NFLX Analyst Ratings Over Time

NFLX Analyst Recommendations By Month

NFLX Price Targets by Month

Netflix Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Netflix Stock? NFLX Pros and Cons Explained

Netflix Bull Case

Netflix Bear Case

NFLX Forecast - Frequently Asked Questions

What is Netflix's forecast for 2026?

Should I buy or sell Netflix stock right now?

Does Netflix's stock price have much upside?

Has Netflix been upgraded or downgraded by Wall Street analysts recently?

What analysts cover Netflix?

Do Wall Street analysts like Netflix more than its competitors?

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Today's Analyst Ratings

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Netflix
Bull Case

Netflix
Bear Case