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Netflix (NFLX) Stock Forecast & Price Target

Netflix logo
$78.25 -4.42 (-5.35%)
As of 04:00 PM Eastern

Netflix - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
1
Hold
16
Buy
38

Based on 55 Wall Street analysts who have issued ratings for Netflix in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 55 analysts, 1 has given a sell rating, 16 have given a hold rating, 34 have given a buy rating, and 4 have given a strong buy rating for NFLX.

Consensus Price Target

$96.65
23.52% Upside
According to the 55 analysts' twelve-month price targets for Netflix, the average price target is $96.65. The highest price target for NFLX is $135.00, while the lowest price target for NFLX is $70.00. The average price target represents a forecasted upside of 23.52% from the current price of $78.25.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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NFLX Analyst Ratings Over Time

TypeCurrent Forecast
9/4/25 to 9/4/26
1 Month Ago
8/5/25 to 8/5/26
3 Months Ago
6/6/25 to 6/6/26
1 Year Ago
9/4/24 to 9/4/25
Strong Buy
4 Strong Buy rating(s)
4 Strong Buy rating(s)
2 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
34 Buy rating(s)
34 Buy rating(s)
34 Buy rating(s)
22 Buy rating(s)
Hold
16 Hold rating(s)
17 Hold rating(s)
16 Hold rating(s)
10 Hold rating(s)
Sell
1 Sell rating(s)
1 Sell rating(s)
0 Sell rating(s)
3 Sell rating(s)
Consensus Price Target$96.65$96.94$114.82$129.77
Forecasted Upside23.52% Upside30.64% Upside39.72% Upside3.19% Upside
Consensus RatingModerate BuyModerate BuyModerate BuyModerate Buy

NFLX Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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NFLX Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Netflix Stock vs. The Competition

TypeNetflixCommunication Services CompaniesBroader Market
Consensus Rating Score
2.75
2.06
2.53
Consensus RatingModerate BuyHoldModerate Buy
Predicted Upside21.27% Upside135.96% Upside14.04% Upside
News Sentiment Rating
Positive News

See Recent NFLX News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
8/25/2026
Wolfe Research logo
Wolfe Research
4 of 5 stars
Peter Supino
Peter Supino
Not Rated
Reiterated RatingOutperform$84.00 ➝ $95.00+18.74%
8/20/2026
Doug Anmuth
Doug Anmuth
3 of 5 stars
Reiterated RatingBuy
8/17/2026
Citigroup Inc. logo
Citigroup
4 of 5 stars
Jason Bazinet
Jason Bazinet
2 of 5 stars
Reiterated RatingMarket Perform
8/14/2026 Reiterated RatingOutperform
8/5/2026 Lower TargetOutperform$151.40 ➝ $96.00+17.70%
7/24/2026 Lower TargetBuy$115.00 ➝ $95.00+16.48%
7/22/2026Set TargetOutperform$120.00 ➝ $90.00+31.06%
7/22/2026 Lower TargetOutperform$102.00 ➝ $76.00-6.82%
7/21/2026 Lower TargetBuy$120.00 ➝ $93.00+14.03%
7/21/2026 Lower TargetOutperform$110.00 ➝ $90.00+10.35%
7/21/2026 UpgradeStrong-Buy
7/20/2026 Initiated CoverageOutperform
7/20/2026DowngradeUnderweightSell
7/20/2026 Set Target$110.00+59.54%
7/20/2026 Lower TargetBuy$134.00 ➝ $83.00+1.77%
7/20/2026 Reiterated RatingBuy
7/19/2026 UpgradeModerate BuyStrong-Buy$110.00+62.72%
7/17/2026 Initiated CoverageOverweight
7/17/2026Set TargetNeutral$95.00 ➝ $75.00+11.94%
7/17/2026Reiterated RatingOverweight$115.00 ➝ $85.00+14.32%
7/17/2026DowngradeOutperformNeutral$75.00+0.87%
7/17/2026Set TargetBuy$120.00 ➝ $75.00+11.94%
7/17/2026Set TargetEqual Weight$105.00 ➝ $80.00+7.60%
7/17/2026Set TargetOutperform$100.00 ➝ $85.00+14.32%
7/17/2026Set TargetOutperform$100.00 ➝ $95.00+27.77%
7/17/2026 Lower TargetBuy$110.00 ➝ $90.00+10.35%
7/17/2026 Lower TargetHold$100.00 ➝ $80.00-1.91%
7/17/2026 Boost TargetNeutral$96.00 ➝ $102.00+25.06%
7/17/2026 Lower TargetBuy$115.00 ➝ $100.00+22.61%
7/17/2026Lower TargetBuy$125.00 ➝ $105.00+28.74%
7/17/2026 Lower TargetBuy$104.00 ➝ $96.00+17.70%
7/17/2026Lower TargetOutperform$118.00 ➝ $105.00+41.22%
7/17/2026Lower TargetBuy$130.00 ➝ $115.00+54.67%
7/17/2026Lower TargetBuy$112.00 ➝ $100.00+34.50%
7/17/2026Lower TargetEqual Weight$85.00 ➝ $80.00+7.60%
7/17/2026Lower TargetHold$96.00 ➝ $70.00-5.85%
7/14/2026Reiterated RatingOverweight$115.00 ➝ $90.00+21.90%
7/13/2026Reiterated RatingOverweight$115.00 ➝ $92.00+25.39%
6/26/2026 DowngradeHold (C+)Hold (C)
5/14/2026 Reiterated RatingMarket Perform
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4/27/2026 DowngradeBuyHold
4/27/2026 Boost TargetHold$95.00 ➝ $107.00+15.84%
4/17/2026 Reiterated RatingBuy
4/15/2026Reiterated RatingMarket Perform
3/6/2026UpgradeHoldBuy$115.00+16.00%
2/27/2026 UpgradeStrong SellStrong-Buy
2/27/2026 UpgradeNeutralBuy
2/27/2026Initiated CoverageOutperform$115.00+35.96%
1/27/2026 UpgradeHoldStrong-Buy
1/22/2026Lower TargetBuy$141.00 ➝ $110.00+28.87%
1/21/2026 UpgradePositive$112.00+33.44%
1/21/2026 Reiterated RatingHold
1/21/2026 Reiterated RatingOutperform
1/21/2026Set TargetBuy$152.50 ➝ $125.00+43.25%
1/13/2026Reiterated RatingHold
9/1/2025 DowngradeStrong-BuyHold
4/21/2025Boost TargetOutperform$115.00 ➝ $120.00+21.97%
3/27/2025Initiated CoverageOutperform$116.50+18.16%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 05:51 PM ET.


Should I Buy Netflix Stock? NFLX Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, September 2, 2026. Please send any questions or comments about these Netflix pros and cons to contact@marketbeat.com.

Netflix
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Netflix, Inc.:

  • Netflix, Inc. is currently trading at $82.73, which is significantly below its 52-week high of $126.71, presenting a potential entry point for investors who believe the recent sell-off has overcorrected the stock's value relative to its long-term growth trajectory.
  • The company's advertising business and large share-repurchase program are cited as key catalysts for recovery, as these initiatives support per-share earnings and provide a new revenue stream beyond traditional subscriptions, which is particularly attractive given the stock's current valuation.
  • Netflix, Inc. recently reported strong financial performance with a return on equity of 40.02% and a net margin of 28.22%, demonstrating robust profitability and efficient capital management that underpins the company's ability to fund its content and expansion strategies.
  • Analyst sentiment remains constructive with a consensus rating of Moderate Buy and a price target of $96.65, suggesting that the current market price offers a margin of safety and upside potential as institutions continue to view the company as a leader in the entertainment sector.
  • Recent strategic partnerships, such as the multi-year agreement with EverPass Media to distribute NFL games and the brand integration with Stella Artois, highlight the company's ability to monetize its content through diverse channels and attract substantial audiences, as evidenced by the 31.1 million views for the Grand Theft Auto VI preview.

Netflix
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Netflix, Inc. for these reasons:

  • Netflix, Inc. has underperformed the S&P 500 this year and remains well below its 52-week high, indicating that investor confidence is currently low and the stock is facing significant headwinds that have not yet been resolved by recent operational improvements.
  • Corporate insiders have been consistently selling shares, with CEO Gregory K. Peters and other executives reducing their positions in recent months, which may signal a lack of internal conviction in the stock's near-term upside or a desire to lock in gains during the current price range.
  • The stock's beta of 1.53 indicates that it is more volatile than the overall market, meaning that investors should expect larger price swings and higher risk exposure, which can be challenging for those with lower risk tolerance or shorter investment horizons.
  • Options market commentary suggests that some traders are positioning for downside risk by shorting puts for elevated yields, reflecting persistent concerns about the stock's volatility and potential for further declines despite the recent rebound from its lows.
  • Several analysts have recently lowered their price targets, with Piper Sandler reducing its target from $115.00 to $85.00 and Pivotal Research cutting its objective from $96.00 to $70.00, indicating that the consensus view on the company's valuation is becoming more conservative and cautious.

NFLX Forecast - Frequently Asked Questions

According to the research reports of 55 Wall Street equities research analysts, the average twelve-month stock price forecast for Netflix is $96.65, with a high forecast of $135.00 and a low forecast of $70.00.

55 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Netflix in the last year. There is currently 1 sell rating, 16 hold ratings, 34 buy ratings and 4 strong buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" NFLX shares.

According to analysts, Netflix's stock has a predicted upside of 23.52% based on their 12-month stock forecasts.

Over the previous 90 days, Netflix's stock had 6 downgrades and 2 upgrades by analysts.

Analysts like Netflix more than other "communication services" companies. The consensus rating for Netflix is Moderate Buy while the average consensus rating for "communication services" companies is Hold. Learn more on how NFLX compares to other companies.


MarketBeat monitors more than a dozen sources for Netflix analyst ratings, with the most recent rating issued on 8/25/2026.
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