Roku (ROKU) Competitors $104.84 +0.99 (+0.95%) Closing price 04:00 PM EasternExtended Trading$104.76 -0.08 (-0.08%) As of 07:52 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock ROKU vs. AAPL, AMZN, GOOG, GOOGL, NFLX, TTD, ZM, DIS, WMT, and WBDShould you be buying Roku stock or one of its competitors? The main competitors of Roku include Apple (AAPL), Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), Netflix (NFLX), Trade Desk (TTD), Zoom Communications (ZM), Walt Disney (DIS), Walmart (WMT), and Warner Bros. Discovery (WBD). Roku vs. Its Competitors Apple Amazon.com Alphabet Alphabet Netflix Trade Desk Zoom Communications Walt Disney Walmart Warner Bros. Discovery Roku (NASDAQ:ROKU) and Apple (NASDAQ:AAPL) are related large-cap companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, institutional ownership, analyst recommendations, media sentiment, earnings, profitability, valuation and dividends. Is ROKU or AAPL more profitable? Apple has a net margin of 24.30% compared to Roku's net margin of -1.40%. Apple's return on equity of 170.91% beat Roku's return on equity.Company Net Margins Return on Equity Return on Assets Roku-1.40% -2.44% -1.44% Apple 24.30%170.91%31.94% Do analysts recommend ROKU or AAPL? Roku presently has a consensus target price of $101.33, suggesting a potential downside of 3.34%. Apple has a consensus target price of $247.49, suggesting a potential downside of 3.58%. Given Roku's stronger consensus rating and higher probable upside, equities analysts clearly believe Roku is more favorable than Apple.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Roku 2 Sell rating(s) 7 Hold rating(s) 17 Buy rating(s) 2 Strong Buy rating(s) 2.68Apple 2 Sell rating(s) 13 Hold rating(s) 15 Buy rating(s) 3 Strong Buy rating(s) 2.58 Do institutionals & insiders believe in ROKU or AAPL? 86.3% of Roku shares are held by institutional investors. Comparatively, 67.7% of Apple shares are held by institutional investors. 14.0% of Roku shares are held by company insiders. Comparatively, 0.1% of Apple shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth. Which has more risk & volatility, ROKU or AAPL? Roku has a beta of 2.13, suggesting that its stock price is 113% more volatile than the S&P 500. Comparatively, Apple has a beta of 1.09, suggesting that its stock price is 9% more volatile than the S&P 500. Which has stronger valuation and earnings, ROKU or AAPL? Apple has higher revenue and earnings than Roku. Roku is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioRoku$4.39B3.51-$129.39M-$0.42-249.62Apple$391.04B9.74$93.74B$6.5938.95 Does the media refer more to ROKU or AAPL? In the previous week, Apple had 214 more articles in the media than Roku. MarketBeat recorded 242 mentions for Apple and 28 mentions for Roku. Apple's average media sentiment score of 1.02 beat Roku's score of 0.43 indicating that Apple is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Roku 9 Very Positive mention(s) 4 Positive mention(s) 11 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral Apple 149 Very Positive mention(s) 25 Positive mention(s) 26 Neutral mention(s) 16 Negative mention(s) 6 Very Negative mention(s) Positive SummaryApple beats Roku on 11 of the 17 factors compared between the two stocks. Get Roku News Delivered to You Automatically Sign up to receive the latest news and ratings for ROKU and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding ROKU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart ROKU vs. The Competition Export to ExcelMetricRokuBRDCST IndustryDiscretionary SectorNASDAQ ExchangeMarket Cap$15.30B$21.41B$8.41B$10.57BDividend YieldN/A5.38%2.99%4.66%P/E Ratio-249.6234.8718.3627.12Price / Sales3.511.486.37133.04Price / Cash72.1410.1314.8731.10Price / Book6.142.254.926.67Net Income-$129.39M$30.12M$256.85M$276.23M7 Day Performance4.76%0.78%-0.36%3.31%1 Month Performance10.08%3.60%1.97%10.76%1 Year Performance38.15%452.64%45.26%33.58% Roku Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)ROKURoku1.8128 of 5 stars$104.84+1.0%$101.33-3.3%+36.8%$15.30B$4.39B-249.623,340Trending NewsAAPLApple4.609 of 5 stars$254.35-0.4%$245.66-3.4%+13.8%$3.77T$391.04B38.60164,000Trending NewsAnalyst DowngradeInsider TradeAnalyst RevisionAMZNAmazon.com4.8687 of 5 stars$222.14+1.1%$264.13+18.9%+17.7%$2.37T$637.96B33.861,556,000Trending NewsAnalyst ForecastInsider TradeGOOGAlphabet4.5314 of 5 stars$244.27-1.2%$230.35-5.7%+46.2%$2.95T$350.02B26.01190,200Trending NewsGOOGLAlphabet3.6858 of 5 stars$243.97-1.0%$233.44-4.3%+46.9%$2.95T$350.02B25.98183,323Trending NewsNFLXNetflix4.6212 of 5 stars$1,205.57-0.4%$1,328.87+10.2%+60.3%$512.28B$39.00B51.3714,000Analyst ForecastTTDTrade Desk4.1106 of 5 stars$49.66+5.4%$86.15+73.5%-54.4%$24.28B$2.44B59.843,522Analyst ForecastZMZoom Communications4.5802 of 5 stars$83.49-1.2%$91.30+9.4%+17.9%$25.26B$4.67B22.037,412DISWalt Disney4.8271 of 5 stars$114.78+1.2%$131.18+14.3%+18.2%$206.37B$91.36B17.99233,000Trending NewsAnalyst DowngradeAnalyst RevisionWMTWalmart4.5695 of 5 stars$103.01-0.1%$112.38+9.1%+26.2%$821.28B$680.99B38.732,100,000Positive NewsWBDWarner Bros. Discovery2.5692 of 5 stars$18.86-3.3%$14.07-25.4%+144.1%$46.69B$39.32B62.8635,000Analyst Forecast Related Companies and Tools Related Companies AAPL Alternatives AMZN Alternatives GOOG Alternatives GOOGL Alternatives NFLX Alternatives TTD Alternatives ZM Alternatives DIS Alternatives WMT Alternatives WBD Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:ROKU) was last updated on 10/6/2025 by MarketBeat.com Staff From Our PartnersGenerate up to $5,000/month with 10X less money?The secret to retiring without a million-dollar nest egg. 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