Roku (ROKU) Competitors $97.91 +3.99 (+4.25%) Closing price 04:00 PM EasternExtended Trading$97.76 -0.16 (-0.16%) As of 07:55 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock ROKU vs. AAPL, AMZN, GOOG, GOOGL, NFLX, TTD, ZM, DIS, SHOP, and WMTShould you be buying Roku stock or one of its competitors? The main competitors of Roku include Apple (AAPL), Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), Netflix (NFLX), Trade Desk (TTD), Zoom Communications (ZM), Walt Disney (DIS), Shopify (SHOP), and Walmart (WMT). Roku vs. Its Competitors Apple Amazon.com Alphabet Alphabet Netflix Trade Desk Zoom Communications Walt Disney Shopify Walmart Apple (NASDAQ:AAPL) and Roku (NASDAQ:ROKU) are related large-cap companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, profitability, risk, institutional ownership, earnings, analyst recommendations, valuation and dividends. Which has higher earnings and valuation, AAPL or ROKU? Apple has higher revenue and earnings than Roku. Roku is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioApple$391.04B9.04$93.74B$6.5936.14Roku$4.11B3.51-$129.39M-$0.42-233.12 Do insiders & institutionals believe in AAPL or ROKU? 67.7% of Apple shares are held by institutional investors. Comparatively, 86.3% of Roku shares are held by institutional investors. 0.1% of Apple shares are held by company insiders. Comparatively, 14.0% of Roku shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth. Does the media prefer AAPL or ROKU? In the previous week, Apple had 283 more articles in the media than Roku. MarketBeat recorded 319 mentions for Apple and 36 mentions for Roku. Apple's average media sentiment score of 0.91 beat Roku's score of 0.87 indicating that Apple is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Apple 207 Very Positive mention(s) 34 Positive mention(s) 51 Neutral mention(s) 18 Negative mention(s) 3 Very Negative mention(s) Positive Roku 18 Very Positive mention(s) 8 Positive mention(s) 5 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Which has more volatility and risk, AAPL or ROKU? Apple has a beta of 1.11, meaning that its stock price is 11% more volatile than the S&P 500. Comparatively, Roku has a beta of 2.05, meaning that its stock price is 105% more volatile than the S&P 500. Is AAPL or ROKU more profitable? Apple has a net margin of 24.30% compared to Roku's net margin of -1.40%. Apple's return on equity of 170.91% beat Roku's return on equity.Company Net Margins Return on Equity Return on Assets Apple24.30% 170.91% 31.94% Roku -1.40%-2.44%-1.44% Do analysts prefer AAPL or ROKU? Apple currently has a consensus price target of $241.77, indicating a potential upside of 1.52%. Roku has a consensus price target of $100.67, indicating a potential upside of 2.82%. Given Roku's stronger consensus rating and higher possible upside, analysts plainly believe Roku is more favorable than Apple.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Apple 1 Sell rating(s) 14 Hold rating(s) 15 Buy rating(s) 2 Strong Buy rating(s) 2.56Roku 1 Sell rating(s) 6 Hold rating(s) 18 Buy rating(s) 2 Strong Buy rating(s) 2.78 SummaryApple beats Roku on 10 of the 16 factors compared between the two stocks. Get Roku News Delivered to You Automatically Sign up to receive the latest news and ratings for ROKU and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding ROKU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart ROKU vs. The Competition Export to ExcelMetricRokuBRDCST IndustryDiscretionary SectorNASDAQ ExchangeMarket Cap$13.84B$22.01B$8.41B$10.31BDividend YieldN/A5.23%2.97%4.63%P/E Ratio-233.1229.6118.6822.76Price / Sales3.511.485.69123.58Price / Cash65.2435.3317.2060.46Price / Book5.732.295.086.29Net Income-$129.39M$30.12M$255.59M$270.51M7 Day Performance0.95%2.86%1.45%2.15%1 Month Performance8.44%206.57%18.39%6.35%1 Year Performance31.65%420.09%51.33%25.48% Roku Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)ROKURoku2.3927 of 5 stars$97.91+4.2%$100.67+2.8%+25.7%$13.84B$4.11B-233.123,340Trending NewsShort Interest ↓AAPLApple4.7037 of 5 stars$237.74-0.8%$238.99+0.5%+6.4%$3.53T$391.04B36.08164,000Trending NewsAnalyst ForecastAMZNAmazon.com4.8294 of 5 stars$235.68+1.4%$262.87+11.5%+24.1%$2.51T$637.96B35.921,556,000Trending NewsAnalyst ForecastGOOGAlphabet4.6376 of 5 stars$234.11-0.4%$227.56-2.8%+59.0%$2.83T$350.02B24.94190,200Trending NewsInsider TradeShort Interest ↓GOOGLAlphabet3.8797 of 5 stars$234.03-0.3%$221.44-5.4%+59.8%$2.83T$350.02B24.93183,323Trending NewsAnalyst UpgradeInsider TradeNFLXNetflix4.5317 of 5 stars$1,244.35+0.0%$1,317.58+5.9%+72.5%$528.81B$39.00B53.0214,000Trending NewsAnalyst UpgradeTTDTrade Desk4.092 of 5 stars$52.03-0.1%$88.58+70.3%-57.1%$25.44B$2.44B62.683,522Trending NewsGap DownZMZoom Communications4.5043 of 5 stars$85.04+1.6%$90.30+6.2%+25.2%$25.73B$4.67B22.447,412Positive NewsDISWalt Disney4.7733 of 5 stars$118.77+0.7%$131.18+10.5%+27.7%$213.54B$91.36B18.62233,000Trending NewsSHOPShopifyN/A$146.13-0.5%$150.27+2.8%N/A$189.92B$10.01B94.2811,600Trending NewsWMTWalmart4.6579 of 5 stars$102.26+1.7%$110.76+8.3%+28.6%$815.33B$680.99B38.442,100,000Trending NewsInsider Trade Related Companies and Tools Related Companies AAPL Alternatives AMZN Alternatives GOOG Alternatives GOOGL Alternatives NFLX Alternatives TTD Alternatives ZM Alternatives DIS Alternatives SHOP Alternatives WMT Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:ROKU) was last updated on 9/16/2025 by MarketBeat.com Staff From Our PartnersWhy More Investors Are Using Family Trusts to Protect Their WealthFor many investors, a family trust can be an essential tool for protecting assets, avoiding probate, and ensur...SmartAsset | SponsoredMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | SponsoredTurn $1K into $50K with This DeFi GemBitcoin grabs headlines, but smart money likes this token My research team has identified the token positio...Crypto 101 Media | SponsoredClaim Your Share of $5.39 BILLION in AI Equity ChecksThe U.S. government just took advantage of Public Law 81-774 to crack down on AI companies... 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