Roku (ROKU) Competitors $97.15 -1.32 (-1.34%) Closing price 04:00 PM EasternExtended Trading$97.16 +0.01 (+0.01%) As of 06:06 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock ROKU vs. AAPL, AMZN, GOOG, GOOGL, NFLX, TTD, ZM, DIS, SHOP, and WMTShould you be buying Roku stock or one of its competitors? The main competitors of Roku include Apple (AAPL), Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), Netflix (NFLX), Trade Desk (TTD), Zoom Communications (ZM), Walt Disney (DIS), Shopify (SHOP), and Walmart (WMT). Roku vs. Its Competitors Apple Amazon.com Alphabet Alphabet Netflix Trade Desk Zoom Communications Walt Disney Shopify Walmart Roku (NASDAQ:ROKU) and Apple (NASDAQ:AAPL) are related large-cap companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, valuation, risk, profitability, dividends, earnings, analyst recommendations and media sentiment. Does the media refer more to ROKU or AAPL? In the previous week, Apple had 245 more articles in the media than Roku. MarketBeat recorded 277 mentions for Apple and 32 mentions for Roku. Apple's average media sentiment score of 1.06 beat Roku's score of 0.82 indicating that Apple is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Roku 19 Very Positive mention(s) 4 Positive mention(s) 7 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Apple 194 Very Positive mention(s) 25 Positive mention(s) 38 Neutral mention(s) 11 Negative mention(s) 7 Very Negative mention(s) Positive Do insiders and institutionals believe in ROKU or AAPL? 86.3% of Roku shares are owned by institutional investors. Comparatively, 67.7% of Apple shares are owned by institutional investors. 14.0% of Roku shares are owned by insiders. Comparatively, 0.1% of Apple shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth. Is ROKU or AAPL more profitable? Apple has a net margin of 24.30% compared to Roku's net margin of -1.40%. Apple's return on equity of 170.91% beat Roku's return on equity.Company Net Margins Return on Equity Return on Assets Roku-1.40% -2.44% -1.44% Apple 24.30%170.91%31.94% Which has stronger earnings and valuation, ROKU or AAPL? Apple has higher revenue and earnings than Roku. Roku is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioRoku$4.11B3.48-$129.39M-$0.42-231.31Apple$391.04B9.10$93.74B$6.5936.39 Do analysts recommend ROKU or AAPL? Roku currently has a consensus target price of $98.96, indicating a potential upside of 1.86%. Apple has a consensus target price of $239.05, indicating a potential downside of 0.31%. Given Roku's stronger consensus rating and higher probable upside, research analysts clearly believe Roku is more favorable than Apple.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Roku 1 Sell rating(s) 6 Hold rating(s) 19 Buy rating(s) 2 Strong Buy rating(s) 2.79Apple 1 Sell rating(s) 12 Hold rating(s) 15 Buy rating(s) 2 Strong Buy rating(s) 2.60 Which has more risk & volatility, ROKU or AAPL? Roku has a beta of 2.05, meaning that its stock price is 105% more volatile than the S&P 500. Comparatively, Apple has a beta of 1.11, meaning that its stock price is 11% more volatile than the S&P 500. SummaryApple beats Roku on 10 of the 16 factors compared between the two stocks. Get Roku News Delivered to You Automatically Sign up to receive the latest news and ratings for ROKU and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding ROKU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart ROKU vs. The Competition Export to ExcelMetricRokuBRDCST IndustryDiscretionary SectorNASDAQ ExchangeMarket Cap$14.31B$22.17B$8.50B$9.91BDividend YieldN/A5.12%3.01%4.49%P/E Ratio-231.3128.8718.3526.65Price / Sales3.481.475.00163.66Price / Cash67.089.3715.0328.92Price / Book5.532.664.806.52Net Income-$129.39M$30.12M$228.48M$266.21M7 Day Performance-0.40%1.35%0.98%-0.76%1 Month Performance13.19%208.01%19.12%3.83%1 Year Performance52.87%397.93%51.59%24.39% Roku Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)ROKURoku1.7641 of 5 stars$97.15-1.3%$98.96+1.9%+51.0%$14.31B$4.11B-231.313,340Trending NewsAnalyst ForecastShort Interest ↑AAPLApple4.6751 of 5 stars$227.30-0.2%$237.98+4.7%+7.0%$3.37T$391.04B34.49164,000Trending NewsAnalyst ForecastAMZNAmazon.com4.8462 of 5 stars$228.18-0.3%$262.87+15.2%+28.2%$2.43T$637.96B34.781,556,000Trending NewsGOOGAlphabet4.5054 of 5 stars$209.39+1.3%$215.19+2.8%+45.7%$2.53T$371.40B22.30190,200Trending NewsAnalyst ForecastGOOGLAlphabet3.7215 of 5 stars$208.69+1.3%$211.53+1.4%+46.6%$2.52T$371.40B22.22183,323Trending NewsAnalyst ForecastNFLXNetflix4.2828 of 5 stars$1,218.88+1.2%$1,297.66+6.5%+81.6%$517.94B$39.00B51.9314,000Trending NewsAnalyst DowngradeInsider TradeTTDTrade Desk4.4168 of 5 stars$52.41-1.5%$88.58+69.0%-46.7%$25.62B$2.68B63.143,522Analyst DowngradeZMZoom Communications4.1498 of 5 stars$81.46-1.2%$89.04+9.3%+21.3%$24.65B$4.67B21.497,412Positive NewsDISWalt Disney4.8006 of 5 stars$117.83-0.9%$131.18+11.3%+31.6%$211.84B$91.36B18.47233,000Trending NewsAnalyst ForecastAnalyst RevisionSHOPShopify4.4104 of 5 stars$140.70-1.0%$148.51+5.6%+96.8%$182.86B$10.01B90.7711,600Positive NewsWMTWalmart4.8143 of 5 stars$96.18-0.7%$110.07+14.4%+28.7%$767.53B$680.99B36.162,100,000Trending NewsAnalyst ForecastInsider Trade Related Companies and Tools Related Companies AAPL Alternatives AMZN Alternatives GOOG Alternatives GOOGL Alternatives NFLX Alternatives TTD Alternatives ZM Alternatives DIS Alternatives SHOP Alternatives WMT Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:ROKU) was last updated on 9/4/2025 by MarketBeat.com Staff From Our PartnersMusk Warns. 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