Roku (ROKU) Competitors $94.21 -1.12 (-1.17%) Closing price 10/17/2025 04:00 PM EasternExtended Trading$94.30 +0.10 (+0.10%) As of 10/17/2025 07:58 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock ROKU vs. AAPL, AMZN, GOOG, GOOGL, NFLX, TTD, ZM, DIS, WMT, and WBDShould you be buying Roku stock or one of its competitors? The main competitors of Roku include Apple (AAPL), Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), Netflix (NFLX), Trade Desk (TTD), Zoom Communications (ZM), Walt Disney (DIS), Walmart (WMT), and Warner Bros. Discovery (WBD). Roku vs. Its Competitors Apple Amazon.com Alphabet Alphabet Netflix Trade Desk Zoom Communications Walt Disney Walmart Warner Bros. Discovery Apple (NASDAQ:AAPL) and Roku (NASDAQ:ROKU) are related large-cap companies, but which is the better investment? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, risk, dividends, media sentiment, profitability, institutional ownership and valuation. Which has preferable earnings & valuation, AAPL or ROKU? Apple has higher revenue and earnings than Roku. Roku is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioApple$391.04B9.57$93.74B$6.5938.28Roku$4.11B3.37-$129.39M-$0.42-224.31 Do analysts recommend AAPL or ROKU? Apple currently has a consensus target price of $248.29, indicating a potential downside of 1.58%. Roku has a consensus target price of $101.33, indicating a potential upside of 7.56%. Given Roku's stronger consensus rating and higher probable upside, analysts plainly believe Roku is more favorable than Apple.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Apple 2 Sell rating(s) 12 Hold rating(s) 15 Buy rating(s) 4 Strong Buy rating(s) 2.64Roku 2 Sell rating(s) 7 Hold rating(s) 17 Buy rating(s) 2 Strong Buy rating(s) 2.68 Is AAPL or ROKU more profitable? Apple has a net margin of 24.30% compared to Roku's net margin of -1.40%. Apple's return on equity of 170.91% beat Roku's return on equity.Company Net Margins Return on Equity Return on Assets Apple24.30% 170.91% 31.94% Roku -1.40%-2.44%-1.44% Do insiders and institutionals believe in AAPL or ROKU? 67.7% of Apple shares are owned by institutional investors. Comparatively, 86.3% of Roku shares are owned by institutional investors. 0.1% of Apple shares are owned by company insiders. Comparatively, 14.0% of Roku shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term. Does the media favor AAPL or ROKU? In the previous week, Apple had 202 more articles in the media than Roku. MarketBeat recorded 236 mentions for Apple and 34 mentions for Roku. Apple's average media sentiment score of 1.04 beat Roku's score of 0.35 indicating that Apple is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Apple 165 Very Positive mention(s) 23 Positive mention(s) 28 Neutral mention(s) 8 Negative mention(s) 3 Very Negative mention(s) Positive Roku 11 Very Positive mention(s) 7 Positive mention(s) 10 Neutral mention(s) 1 Negative mention(s) 3 Very Negative mention(s) Neutral Which has more volatility & risk, AAPL or ROKU? Apple has a beta of 1.09, indicating that its stock price is 9% more volatile than the S&P 500. Comparatively, Roku has a beta of 2.13, indicating that its stock price is 113% more volatile than the S&P 500. SummaryApple beats Roku on 11 of the 17 factors compared between the two stocks. Get Roku News Delivered to You Automatically Sign up to receive the latest news and ratings for ROKU and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding ROKU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart ROKU vs. The Competition Export to ExcelMetricRokuBRDCST IndustryDiscretionary SectorNASDAQ ExchangeMarket Cap$13.88B$21.76B$8.35B$10.55BDividend YieldN/A5.84%3.10%4.83%P/E Ratio-224.3133.1518.0227.06Price / Sales3.371.406.19132.30Price / Cash65.459.5914.3430.35Price / Book5.522.184.916.58Net Income-$129.39M$30.12M$256.63M$276.84M7 Day Performance0.40%-2.00%-0.08%-0.72%1 Month Performance-7.44%-8.76%-5.16%2.16%1 Year Performance17.66%386.02%31.91%34.63% Roku Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)ROKURoku3.0271 of 5 stars$94.21-1.2%$101.33+7.6%+17.7%$13.88B$4.11B-224.313,340Trending NewsAnalyst UpgradeInsider TradeGap UpAAPLApple4.7275 of 5 stars$247.66+1.0%$248.29+0.3%+7.4%$3.68T$391.04B37.58164,000Trending NewsInsider TradeAMZNAmazon.com4.8816 of 5 stars$220.01+1.7%$266.26+21.0%+12.7%$2.35T$637.96B33.541,556,000Trending NewsAnalyst RevisionGOOGAlphabet4.6112 of 5 stars$244.64+3.0%$241.00-1.5%+53.8%$2.96T$371.40B26.05190,200Trending NewsInsider TradeAnalyst RevisionGOOGLAlphabet3.9499 of 5 stars$244.15+3.2%$247.40+1.3%+55.0%$2.95T$371.40B26.00183,323Trending NewsAnalyst ForecastInsider TradeAnalyst RevisionNFLXNetflix4.6912 of 5 stars$1,219.03-0.1%$1,337.63+9.7%+57.0%$518.00B$39.00B51.9414,000Trending NewsUpcoming EarningsAnalyst ForecastTTDTrade Desk4.0755 of 5 stars$51.28-2.1%$84.48+64.8%-57.9%$25.07B$2.68B61.783,522News CoveragePositive NewsZMZoom Communications4.5842 of 5 stars$79.17-1.4%$91.74+15.9%+13.5%$23.95B$4.75B20.897,412News CoverageAnalyst ForecastInsider TradeDISWalt Disney4.8973 of 5 stars$110.32+1.0%$131.18+18.9%+13.8%$198.35B$94.54B17.29233,000Trending NewsAnalyst ForecastWMTWalmart4.6304 of 5 stars$102.04+0.2%$112.38+10.1%+32.6%$813.51B$693.15B38.362,100,000Trending NewsInsider TradeWBDWarner Bros. Discovery2.0111 of 5 stars$17.78+4.0%$16.61-6.6%+132.6%$44.02B$39.32B59.2735,000Trending News Related Companies and Tools Related Companies AAPL Alternatives AMZN Alternatives GOOG Alternatives GOOGL Alternatives NFLX Alternatives TTD Alternatives ZM Alternatives DIS Alternatives WMT Alternatives WBD Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:ROKU) was last updated on 10/20/2025 by MarketBeat.com Staff From Our Partners$15 Fund: Turn Gold Boom into Real IncomeIf you've been watching gold's historic run and wondering if it's too late… I've got good news. Because the...Investors Alley | SponsoredAI's Next Magnificent SevenThe original Magnificent Seven returned 16,894%—turning $7K into $1.18 million. 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