Roku (ROKU) Competitors

Roku (NASDAQ:ROKU) and Apple (NASDAQ:AAPL) are related large-cap companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, dividends, earnings, valuation, institutional ownership, risk, profitability and analyst recommendations.

Does the media favor ROKU or AAPL?

In the previous week, Apple had 267 more articles in the media than Roku. MarketBeat recorded 308 mentions for Apple and 41 mentions for Roku. Apple's average media sentiment score of 0.82 beat Roku's score of 0.69 indicating that Apple is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Roku	19 Very Positive mention(s)	4 Positive mention(s)	14 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive
Apple	178 Very Positive mention(s)	31 Positive mention(s)	60 Neutral mention(s)	31 Negative mention(s)	6 Very Negative mention(s)	Positive

Do analysts recommend ROKU or AAPL?

Roku currently has a consensus target price of $98.96, indicating a potential upside of 8.97%. Apple has a consensus target price of $237.60, indicating a potential upside of 2.26%. Given Roku's stronger consensus rating and higher possible upside, analysts plainly believe Roku is more favorable than Apple.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Roku	1 Sell rating(s)	7 Hold rating(s)	18 Buy rating(s)	2 Strong Buy rating(s)	2.75
Apple	2 Sell rating(s)	11 Hold rating(s)	16 Buy rating(s)	2 Strong Buy rating(s)	2.58

Which has more risk and volatility, ROKU or AAPL?

Roku has a beta of 2.05, meaning that its stock price is 105% more volatile than the S&P 500. Comparatively, Apple has a beta of 1.16, meaning that its stock price is 16% more volatile than the S&P 500.

Do institutionals and insiders believe in ROKU or AAPL?

86.3% of Roku shares are owned by institutional investors. Comparatively, 67.7% of Apple shares are owned by institutional investors. 14.0% of Roku shares are owned by company insiders. Comparatively, 0.1% of Apple shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Which has stronger earnings and valuation, ROKU or AAPL?

Apple has higher revenue and earnings than Roku. Roku is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Roku	$4.11B	3.25	-$129.39M	-$0.42	-216.22
Apple	$391.04B	8.82	$93.74B	$6.59	35.26

Is ROKU or AAPL more profitable?

Apple has a net margin of 24.30% compared to Roku's net margin of -1.40%. Apple's return on equity of 170.91% beat Roku's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Roku	-1.40%	-2.44%	-1.44%
Apple	24.30%	170.91%	31.94%

Summary

Apple beats Roku on 10 of the 16 factors compared between the two stocks.