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Roku (ROKU) Competitors

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$94.21 -1.12 (-1.17%)
Closing price 10/17/2025 04:00 PM Eastern
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$94.30 +0.10 (+0.10%)
As of 10/17/2025 07:58 PM Eastern
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ROKU vs. AAPL, AMZN, GOOG, GOOGL, NFLX, TTD, ZM, DIS, WMT, and WBD

Should you be buying Roku stock or one of its competitors? The main competitors of Roku include Apple (AAPL), Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), Netflix (NFLX), Trade Desk (TTD), Zoom Communications (ZM), Walt Disney (DIS), Walmart (WMT), and Warner Bros. Discovery (WBD).

Roku vs. Its Competitors

Apple (NASDAQ:AAPL) and Roku (NASDAQ:ROKU) are related large-cap companies, but which is the better investment? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, risk, dividends, media sentiment, profitability, institutional ownership and valuation.

Apple has higher revenue and earnings than Roku. Roku is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$391.04B9.57$93.74B$6.5938.28
Roku$4.11B3.37-$129.39M-$0.42-224.31

Apple currently has a consensus target price of $248.29, indicating a potential downside of 1.58%. Roku has a consensus target price of $101.33, indicating a potential upside of 7.56%. Given Roku's stronger consensus rating and higher probable upside, analysts plainly believe Roku is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
2 Sell rating(s)
12 Hold rating(s)
15 Buy rating(s)
4 Strong Buy rating(s)
2.64
Roku
2 Sell rating(s)
7 Hold rating(s)
17 Buy rating(s)
2 Strong Buy rating(s)
2.68

Apple has a net margin of 24.30% compared to Roku's net margin of -1.40%. Apple's return on equity of 170.91% beat Roku's return on equity.

Company Net Margins Return on Equity Return on Assets
Apple24.30% 170.91% 31.94%
Roku -1.40%-2.44%-1.44%

67.7% of Apple shares are owned by institutional investors. Comparatively, 86.3% of Roku shares are owned by institutional investors. 0.1% of Apple shares are owned by company insiders. Comparatively, 14.0% of Roku shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

In the previous week, Apple had 202 more articles in the media than Roku. MarketBeat recorded 236 mentions for Apple and 34 mentions for Roku. Apple's average media sentiment score of 1.04 beat Roku's score of 0.35 indicating that Apple is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
165 Very Positive mention(s)
23 Positive mention(s)
28 Neutral mention(s)
8 Negative mention(s)
3 Very Negative mention(s)
Positive
Roku
11 Very Positive mention(s)
7 Positive mention(s)
10 Neutral mention(s)
1 Negative mention(s)
3 Very Negative mention(s)
Neutral

Apple has a beta of 1.09, indicating that its stock price is 9% more volatile than the S&P 500. Comparatively, Roku has a beta of 2.13, indicating that its stock price is 113% more volatile than the S&P 500.

Summary

Apple beats Roku on 11 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ROKU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ROKU vs. The Competition

MetricRokuBRDCST IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$13.88B$21.76B$8.35B$10.55B
Dividend YieldN/A5.84%3.10%4.83%
P/E Ratio-224.3133.1518.0227.06
Price / Sales3.371.406.19132.30
Price / Cash65.459.5914.3430.35
Price / Book5.522.184.916.58
Net Income-$129.39M$30.12M$256.63M$276.84M
7 Day Performance0.40%-2.00%-0.08%-0.72%
1 Month Performance-7.44%-8.76%-5.16%2.16%
1 Year Performance17.66%386.02%31.91%34.63%

Roku Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ROKU
Roku
3.0271 of 5 stars
$94.21
-1.2%
$101.33
+7.6%
+17.7%$13.88B$4.11B-224.313,340Trending News
Analyst Upgrade
Insider Trade
Gap Up
AAPL
Apple
4.7275 of 5 stars
$247.66
+1.0%
$248.29
+0.3%
+7.4%$3.68T$391.04B37.58164,000Trending News
Insider Trade
AMZN
Amazon.com
4.8816 of 5 stars
$220.01
+1.7%
$266.26
+21.0%
+12.7%$2.35T$637.96B33.541,556,000Trending News
Analyst Revision
GOOG
Alphabet
4.6112 of 5 stars
$244.64
+3.0%
$241.00
-1.5%
+53.8%$2.96T$371.40B26.05190,200Trending News
Insider Trade
Analyst Revision
GOOGL
Alphabet
3.9499 of 5 stars
$244.15
+3.2%
$247.40
+1.3%
+55.0%$2.95T$371.40B26.00183,323Trending News
Analyst Forecast
Insider Trade
Analyst Revision
NFLX
Netflix
4.6912 of 5 stars
$1,219.03
-0.1%
$1,337.63
+9.7%
+57.0%$518.00B$39.00B51.9414,000Trending News
Upcoming Earnings
Analyst Forecast
TTD
Trade Desk
4.0755 of 5 stars
$51.28
-2.1%
$84.48
+64.8%
-57.9%$25.07B$2.68B61.783,522News Coverage
Positive News
ZM
Zoom Communications
4.5842 of 5 stars
$79.17
-1.4%
$91.74
+15.9%
+13.5%$23.95B$4.75B20.897,412News Coverage
Analyst Forecast
Insider Trade
DIS
Walt Disney
4.8973 of 5 stars
$110.32
+1.0%
$131.18
+18.9%
+13.8%$198.35B$94.54B17.29233,000Trending News
Analyst Forecast
WMT
Walmart
4.6304 of 5 stars
$102.04
+0.2%
$112.38
+10.1%
+32.6%$813.51B$693.15B38.362,100,000Trending News
Insider Trade
WBD
Warner Bros. Discovery
2.0111 of 5 stars
$17.78
+4.0%
$16.61
-6.6%
+132.6%$44.02B$39.32B59.2735,000Trending News

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This page (NASDAQ:ROKU) was last updated on 10/20/2025 by MarketBeat.com Staff
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