Roku (ROKU) Competitors $90.12 +0.07 (+0.08%) Closing price 07/25/2025 04:00 PM EasternExtended Trading$90.27 +0.15 (+0.17%) As of 07/25/2025 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock ROKU vs. AAPL, AMZN, GOOG, GOOGL, NFLX, TTD, ZM, DIS, SHOP, and WMTShould you be buying Roku stock or one of its competitors? The main competitors of Roku include Apple (AAPL), Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), Netflix (NFLX), Trade Desk (TTD), Zoom Communications (ZM), Walt Disney (DIS), Shopify (SHOP), and Walmart (WMT). Roku vs. Its Competitors Apple Amazon.com Alphabet Alphabet Netflix Trade Desk Zoom Communications Walt Disney Shopify Walmart Apple (NASDAQ:AAPL) and Roku (NASDAQ:ROKU) are related large-cap companies, but which is the better business? We will compare the two companies based on the strength of their dividends, analyst recommendations, valuation, profitability, earnings, media sentiment, institutional ownership and risk. Do analysts rate AAPL or ROKU? Apple presently has a consensus price target of $234.94, indicating a potential upside of 9.85%. Roku has a consensus price target of $93.92, indicating a potential upside of 4.21%. Given Apple's higher possible upside, equities analysts plainly believe Apple is more favorable than Roku.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Apple 2 Sell rating(s) 11 Hold rating(s) 15 Buy rating(s) 2 Strong Buy rating(s) 2.57Roku 1 Sell rating(s) 7 Hold rating(s) 17 Buy rating(s) 2 Strong Buy rating(s) 2.74 Does the media refer more to AAPL or ROKU? In the previous week, Apple had 223 more articles in the media than Roku. MarketBeat recorded 263 mentions for Apple and 40 mentions for Roku. Apple's average media sentiment score of 0.94 beat Roku's score of 0.80 indicating that Apple is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Apple 161 Very Positive mention(s) 24 Positive mention(s) 51 Neutral mention(s) 20 Negative mention(s) 5 Very Negative mention(s) Positive Roku 19 Very Positive mention(s) 5 Positive mention(s) 10 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Positive Which has more volatility & risk, AAPL or ROKU? Apple has a beta of 1.2, suggesting that its share price is 20% more volatile than the S&P 500. Comparatively, Roku has a beta of 2.12, suggesting that its share price is 112% more volatile than the S&P 500. Which has preferable valuation and earnings, AAPL or ROKU? Apple has higher revenue and earnings than Roku. Roku is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioApple$391.04B8.17$93.74B$6.4233.31Roku$4.11B3.20-$129.39M-$0.73-123.45 Is AAPL or ROKU more profitable? Apple has a net margin of 24.30% compared to Roku's net margin of -2.49%. Apple's return on equity of 167.24% beat Roku's return on equity.Company Net Margins Return on Equity Return on Assets Apple24.30% 167.24% 31.35% Roku -2.49%-4.29%-2.51% Do institutionals & insiders believe in AAPL or ROKU? 67.7% of Apple shares are owned by institutional investors. Comparatively, 86.3% of Roku shares are owned by institutional investors. 0.1% of Apple shares are owned by company insiders. Comparatively, 14.0% of Roku shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term. SummaryApple beats Roku on 11 of the 16 factors compared between the two stocks. Get Roku News Delivered to You Automatically Sign up to receive the latest news and ratings for ROKU and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding ROKU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart ROKU vs. The Competition Export to ExcelMetricRokuBRDCST IndustryDiscretionary SectorNASDAQ ExchangeMarket Cap$13.14B$21.06B$8.33B$9.50BDividend YieldN/A5.19%3.10%4.01%P/E Ratio-123.459.1321.4620.06Price / Sales3.201.454.6489.33Price / Cash62.5632.4316.6558.56Price / Book5.282.164.865.87Net Income-$129.39M-$19.04M$215.28M$258.55M7 Day Performance-3.40%0.68%2.27%3.73%1 Month Performance4.18%5.29%44.30%11.75%1 Year Performance52.64%11.72%16.08%18.02% Roku Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)ROKURoku2.0789 of 5 stars$90.12+0.1%$93.92+4.2%+56.9%$13.14B$4.11B-123.453,340Trending NewsUpcoming EarningsAnalyst ForecastInsider TradeAAPLApple4.5817 of 5 stars$212.31+0.5%$235.11+10.7%-1.7%$3.17T$391.04B33.05164,000Trending NewsUpcoming EarningsAnalyst ForecastAMZNAmazon.com4.3175 of 5 stars$229.19+1.4%$250.02+9.1%+28.7%$2.43T$637.96B37.331,556,000Trending NewsUpcoming EarningsAnalyst ForecastInsider TradeGOOGAlphabet4.8683 of 5 stars$191.04+2.7%$208.40+9.1%+14.7%$2.32T$350.02B21.30190,200Trending NewsEarnings ReportDividend AnnouncementAnalyst ForecastOptions VolumeAnalyst RevisionGOOGLAlphabet3.7041 of 5 stars$190.12+2.7%$202.22+6.4%+15.5%$2.31T$350.02B21.19183,323Trending NewsDividend AnnouncementAnalyst ForecastOptions VolumeAnalyst RevisionNFLXNetflix4.2499 of 5 stars$1,231.99+1.9%$1,297.66+5.3%+86.2%$525.23B$41.69B52.5914,000Trending NewsAnalyst UpgradeTTDTrade Desk4.2179 of 5 stars$80.05-0.2%$98.48+23.0%-5.2%$39.40B$2.44B97.773,522Trending NewsAnalyst ForecastZMZoom Communications4.7728 of 5 stars$74.50-0.5%$87.00+16.8%+25.5%$22.53B$4.67B22.377,412Positive NewsAnalyst DowngradeDISWalt Disney4.6508 of 5 stars$120.81-0.5%$128.13+6.1%+36.1%$217.61B$91.36B24.75233,000Trending NewsSHOPShopify4.129 of 5 stars$128.48+1.1%$118.11-8.1%+109.4%$166.65B$9.38B82.8711,600Positive NewsAnalyst DowngradeWMTWalmart4.6621 of 5 stars$95.63+0.6%$106.67+11.5%+39.2%$763.49B$680.99B40.882,100,000Trending NewsInsider Trade Related Companies and Tools Related Companies AAPL Alternatives AMZN Alternatives GOOG Alternatives GOOGL Alternatives NFLX Alternatives TTD Alternatives ZM Alternatives DIS Alternatives SHOP Alternatives WMT Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:ROKU) was last updated on 7/26/2025 by MarketBeat.com Staff From Our PartnersGoogle did what!?!?A new technology has sparked a modern-day gold rush in Silicon Valley. 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