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Capital One Financial (COF) Competitors

Capital One Financial logo
$227.43 +0.29 (+0.13%)
Closing price 08/29/2025 03:59 PM Eastern
Extended Trading
$227.14 -0.28 (-0.12%)
As of 08/29/2025 07:43 PM Eastern
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COF vs. ALLY, AXP, BFH, CFG, MA, OMF, SYF, V, SLM, and CACC

Should you be buying Capital One Financial stock or one of its competitors? The main competitors of Capital One Financial include Ally Financial (ALLY), American Express (AXP), Bread Financial (BFH), Citizens Financial Group (CFG), Mastercard (MA), OneMain (OMF), Synchrony Financial (SYF), Visa (V), SLM (SLM), and Credit Acceptance (CACC).

Capital One Financial vs. Its Competitors

Capital One Financial (NYSE:COF) and Ally Financial (NYSE:ALLY) are both large-cap finance companies, but which is the superior business? We will contrast the two businesses based on the strength of their analyst recommendations, profitability, risk, institutional ownership, valuation, dividends, media sentiment and earnings.

Capital One Financial has higher revenue and earnings than Ally Financial. Ally Financial is trading at a lower price-to-earnings ratio than Capital One Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Capital One Financial$53.94B2.70$4.75B$1.95116.63
Ally Financial$8.57B1.47$668M$1.5426.65

Capital One Financial has a beta of 1.17, indicating that its share price is 17% more volatile than the S&P 500. Comparatively, Ally Financial has a beta of 1.13, indicating that its share price is 13% more volatile than the S&P 500.

Ally Financial has a net margin of 7.64% compared to Capital One Financial's net margin of 0.00%. Capital One Financial's return on equity of 10.01% beat Ally Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Capital One FinancialN/A 10.01% 1.40%
Ally Financial 7.64%9.48%0.59%

Capital One Financial currently has a consensus price target of $238.81, suggesting a potential upside of 5.01%. Ally Financial has a consensus price target of $42.80, suggesting a potential upside of 4.27%. Given Capital One Financial's stronger consensus rating and higher probable upside, equities research analysts plainly believe Capital One Financial is more favorable than Ally Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Capital One Financial
0 Sell rating(s)
4 Hold rating(s)
13 Buy rating(s)
3 Strong Buy rating(s)
2.95
Ally Financial
1 Sell rating(s)
7 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.47

Capital One Financial pays an annual dividend of $2.40 per share and has a dividend yield of 1.1%. Ally Financial pays an annual dividend of $1.20 per share and has a dividend yield of 2.9%. Capital One Financial pays out 123.1% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Ally Financial pays out 77.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Ally Financial is clearly the better dividend stock, given its higher yield and lower payout ratio.

In the previous week, Capital One Financial had 21 more articles in the media than Ally Financial. MarketBeat recorded 40 mentions for Capital One Financial and 19 mentions for Ally Financial. Ally Financial's average media sentiment score of 1.44 beat Capital One Financial's score of 1.35 indicating that Ally Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Capital One Financial
35 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Ally Financial
17 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

89.8% of Capital One Financial shares are owned by institutional investors. Comparatively, 88.8% of Ally Financial shares are owned by institutional investors. 1.3% of Capital One Financial shares are owned by company insiders. Comparatively, 0.7% of Ally Financial shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Summary

Capital One Financial beats Ally Financial on 15 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding COF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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COF vs. The Competition

MetricCapital One FinancialFIN IndustryFinance SectorNYSE Exchange
Market Cap$145.44B$12.06B$12.49B$21.25B
Dividend Yield1.06%3.57%5.42%3.50%
P/E Ratio116.6322.56229.1229.27
Price / Sales2.702.3631.9769.15
Price / Cash9.748.8719.0618.27
Price / Book1.431.912.314.58
Net Income$4.75B$486.48M$1.01B$997.71M
7 Day Performance2.82%0.78%0.53%0.77%
1 Month Performance9.62%10.40%4.55%6.95%
1 Year Performance54.79%31.65%541.64%11.66%

Capital One Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
COF
Capital One Financial
4.855 of 5 stars
$227.43
+0.1%
$238.81
+5.0%
+54.8%$145.44B$53.94B116.6352,600Positive News
ALLY
Ally Financial
4.75 of 5 stars
$40.73
+0.4%
$42.80
+5.1%
-5.0%$12.53B$8.18B26.4310,700Positive News
AXP
American Express
4.3874 of 5 stars
$315.89
-1.0%
$311.05
-1.5%
+28.2%$219.74B$65.95B22.1675,100Positive News
BFH
Bread Financial
3.0017 of 5 stars
$62.91
+0.9%
$64.91
+3.2%
+13.9%$2.93B$4.80B10.646,000Positive News
Buyback Announcement
Analyst Revision
CFG
Citizens Financial Group
4.6218 of 5 stars
$50.79
+0.0%
$51.53
+1.5%
+21.5%$21.90B$7.85B15.4317,287Positive News
MA
Mastercard
4.7713 of 5 stars
$594.21
-0.8%
$617.93
+4.0%
+23.3%$537.12B$28.17B40.0635,300Positive News
OMF
OneMain
4.6301 of 5 stars
$60.39
+0.4%
$61.50
+1.8%
+25.2%$7.18B$4.76B10.909,000News Coverage
Positive News
SYF
Synchrony Financial
4.9407 of 5 stars
$74.00
+1.1%
$74.05
+0.1%
+52.1%$27.51B$16.05B8.9720,000Positive News
V
Visa
4.5562 of 5 stars
$349.79
-0.1%
$380.84
+8.9%
+27.3%$640.71B$38.89B34.1431,600Positive News
SLM
SLM
4.943 of 5 stars
$31.37
-1.1%
$35.00
+11.6%
+41.8%$6.54B$1.76B15.771,710Positive News
CACC
Credit Acceptance
3.1268 of 5 stars
$509.53
+0.6%
$440.00
-13.6%
+10.3%$5.72B$2.16B14.672,431News Coverage
Positive News

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This page (NYSE:COF) was last updated on 9/1/2025 by MarketBeat.com Staff
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