Capital One Financial (COF) Competitors $208.15 -0.08 (-0.04%) Closing price 08/11/2025 03:59 PM EasternExtended Trading$208.32 +0.17 (+0.08%) As of 08/11/2025 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock COF vs. ALLY, AXP, BFH, CFG, MA, OMF, SYF, V, SLM, and CACCShould you be buying Capital One Financial stock or one of its competitors? The main competitors of Capital One Financial include Ally Financial (ALLY), American Express (AXP), Bread Financial (BFH), Citizens Financial Group (CFG), Mastercard (MA), OneMain (OMF), Synchrony Financial (SYF), Visa (V), SLM (SLM), and Credit Acceptance (CACC). Capital One Financial vs. Its Competitors Ally Financial American Express Bread Financial Citizens Financial Group Mastercard OneMain Synchrony Financial Visa SLM Credit Acceptance Capital One Financial (NYSE:COF) and Ally Financial (NYSE:ALLY) are both large-cap finance companies, but which is the better stock? We will compare the two businesses based on the strength of their risk, profitability, analyst recommendations, institutional ownership, media sentiment, dividends, valuation and earnings. Is COF or ALLY more profitable? Ally Financial has a net margin of 7.64% compared to Capital One Financial's net margin of 0.00%. Capital One Financial's return on equity of 10.01% beat Ally Financial's return on equity.Company Net Margins Return on Equity Return on Assets Capital One FinancialN/A 10.01% 1.40% Ally Financial 7.64%9.48%0.59% Do analysts prefer COF or ALLY? Capital One Financial presently has a consensus target price of $238.81, indicating a potential upside of 14.73%. Ally Financial has a consensus target price of $42.80, indicating a potential upside of 14.88%. Given Ally Financial's higher probable upside, analysts clearly believe Ally Financial is more favorable than Capital One Financial.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Capital One Financial 0 Sell rating(s) 4 Hold rating(s) 13 Buy rating(s) 3 Strong Buy rating(s) 2.95Ally Financial 1 Sell rating(s) 7 Hold rating(s) 9 Buy rating(s) 0 Strong Buy rating(s) 2.47 Is COF or ALLY a better dividend stock? Capital One Financial pays an annual dividend of $2.40 per share and has a dividend yield of 1.2%. Ally Financial pays an annual dividend of $1.20 per share and has a dividend yield of 3.2%. Capital One Financial pays out 123.1% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Ally Financial pays out 77.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Ally Financial is clearly the better dividend stock, given its higher yield and lower payout ratio. Which has higher earnings and valuation, COF or ALLY? Capital One Financial has higher revenue and earnings than Ally Financial. Ally Financial is trading at a lower price-to-earnings ratio than Capital One Financial, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioCapital One Financial$53.94B2.47$4.75B$1.95106.75Ally Financial$8.18B1.40$668M$1.5424.19 Does the media prefer COF or ALLY? In the previous week, Capital One Financial had 24 more articles in the media than Ally Financial. MarketBeat recorded 38 mentions for Capital One Financial and 14 mentions for Ally Financial. Ally Financial's average media sentiment score of 1.33 beat Capital One Financial's score of 1.13 indicating that Ally Financial is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Capital One Financial 30 Very Positive mention(s) 2 Positive mention(s) 4 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Ally Financial 9 Very Positive mention(s) 1 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do institutionals & insiders have more ownership in COF or ALLY? 89.8% of Capital One Financial shares are held by institutional investors. Comparatively, 88.8% of Ally Financial shares are held by institutional investors. 1.3% of Capital One Financial shares are held by insiders. Comparatively, 0.6% of Ally Financial shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth. Which has more volatility and risk, COF or ALLY? Capital One Financial has a beta of 1.16, meaning that its stock price is 16% more volatile than the S&P 500. Comparatively, Ally Financial has a beta of 1.16, meaning that its stock price is 16% more volatile than the S&P 500. SummaryCapital One Financial beats Ally Financial on 13 of the 18 factors compared between the two stocks. Get Capital One Financial News Delivered to You Automatically Sign up to receive the latest news and ratings for COF and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding COF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart COF vs. The Competition Export to ExcelMetricCapital One FinancialFIN IndustryFinance SectorNYSE ExchangeMarket Cap$133.17B$11.09B$12.25B$20.71BDividend Yield1.15%3.57%5.63%3.65%P/E Ratio106.7520.8419.2727.87Price / Sales2.472.3826.2657.64Price / Cash8.938.2518.2317.60Price / Book1.311.802.214.60Net Income$4.75B$486.48M$1.00B$994.60M7 Day Performance-1.81%1.27%0.08%-0.24%1 Month Performance-5.32%-1.65%-0.03%-1.21%1 Year Performance57.48%36.47%543.13%16.01% Capital One Financial Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)COFCapital One Financial4.9103 of 5 stars$208.150.0%$238.81+14.7%+54.4%$133.17B$53.94B106.7552,600Positive NewsAnalyst DowngradeALLYAlly Financial4.96 of 5 stars$37.40+1.0%$42.80+14.5%-8.1%$11.50B$8.45B24.3010,700Positive NewsAnalyst RevisionAXPAmerican Express4.6423 of 5 stars$298.85+1.6%$311.05+4.1%+24.6%$208.08B$68.64B20.9875,100Positive NewsInsider TradeBFHBread Financial4.2247 of 5 stars$58.90+2.3%$64.42+9.4%+14.3%$2.75B$4.80B9.976,000Analyst DowngradeCFGCitizens Financial Group4.6591 of 5 stars$47.62+1.7%$51.53+8.2%+18.6%$20.83B$12.36B14.4817,287Positive NewsAnalyst RevisionMAMastercard4.623 of 5 stars$569.18+1.7%$615.33+8.1%+25.6%$519.18B$30.24B38.4035,300Positive NewsOMFOneMain4.8475 of 5 stars$55.62+0.3%$61.50+10.6%+20.2%$6.62B$4.99B10.059,000Positive NewsSYFSynchrony Financial4.8918 of 5 stars$69.24+2.5%$74.05+7.0%+49.5%$25.79B$22.65B8.4120,000Positive NewsVVisa4.7202 of 5 stars$342.16+0.8%$380.84+11.3%+29.3%$631.55B$35.93B33.4331,600Positive NewsSLMSLM4.974 of 5 stars$31.84+1.9%$35.00+9.9%+54.0%$6.64B$2.62B16.011,710CACCCredit Acceptance2.111 of 5 stars$453.29+1.3%$440.00-2.9%+1.0%$5.25B$2.16B13.042,431 Related Companies and Tools Related Companies Ally Financial Competitors American Express Competitors Bread Financial Competitors Citizens Financial Group Competitors Mastercard Competitors OneMain Competitors Synchrony Financial Competitors Visa Competitors SLM Competitors Credit Acceptance Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:COF) was last updated on 8/12/2025 by MarketBeat.com Staff From Our PartnersTrump’s national nightmare is herePorter Stansberry and Jeff Brown say a new U.S. national emergency is already underway — and it could trigger ...Porter & Company | SponsoredThe stealth altcoin the financial world is underestimatingThe Single Most Undervalued DeFi Protocol You've Never Heard Of If there's one cryptocurrency you should b...Crypto 101 Media | SponsoredOne stock to replace NvidiaInvesting Legend Hints the End May be Near for These 3 Iconic Stocks One company to replace Amazon… another...InvestorPlace | SponsoredGENIUS Act: Cancel Your Money?A new law called the GENIUS Act could quietly trigger the most radical shift in American finance in decades. 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