Capital One Financial (COF) Competitors $228.13 -1.61 (-0.70%) Closing price 09/19/2025 03:59 PM EasternExtended Trading$227.72 -0.41 (-0.18%) As of 05:49 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock COF vs. ALLY, AXP, BFH, CFG, MA, OMF, SYF, V, SLM, and CACCShould you be buying Capital One Financial stock or one of its competitors? The main competitors of Capital One Financial include Ally Financial (ALLY), American Express (AXP), Bread Financial (BFH), Citizens Financial Group (CFG), Mastercard (MA), OneMain (OMF), Synchrony Financial (SYF), Visa (V), SLM (SLM), and Credit Acceptance (CACC). Capital One Financial vs. Its Competitors Ally Financial American Express Bread Financial Citizens Financial Group Mastercard OneMain Synchrony Financial Visa SLM Credit Acceptance Capital One Financial (NYSE:COF) and Ally Financial (NYSE:ALLY) are both large-cap finance companies, but which is the superior stock? We will compare the two companies based on the strength of their profitability, media sentiment, risk, valuation, dividends, analyst recommendations, earnings and institutional ownership. Do analysts prefer COF or ALLY? Capital One Financial currently has a consensus target price of $239.44, indicating a potential upside of 4.96%. Ally Financial has a consensus target price of $44.40, indicating a potential upside of 0.38%. Given Capital One Financial's stronger consensus rating and higher probable upside, analysts plainly believe Capital One Financial is more favorable than Ally Financial.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Capital One Financial 0 Sell rating(s) 4 Hold rating(s) 13 Buy rating(s) 3 Strong Buy rating(s) 2.95Ally Financial 0 Sell rating(s) 8 Hold rating(s) 9 Buy rating(s) 0 Strong Buy rating(s) 2.53 Is COF or ALLY a better dividend stock? Capital One Financial pays an annual dividend of $2.40 per share and has a dividend yield of 1.1%. Ally Financial pays an annual dividend of $1.20 per share and has a dividend yield of 2.7%. Capital One Financial pays out 123.1% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Ally Financial pays out 77.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Ally Financial is clearly the better dividend stock, given its higher yield and lower payout ratio. Do institutionals and insiders hold more shares of COF or ALLY? 89.8% of Capital One Financial shares are held by institutional investors. Comparatively, 88.8% of Ally Financial shares are held by institutional investors. 1.3% of Capital One Financial shares are held by insiders. Comparatively, 0.7% of Ally Financial shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth. Does the media refer more to COF or ALLY? In the previous week, Capital One Financial had 82 more articles in the media than Ally Financial. MarketBeat recorded 99 mentions for Capital One Financial and 17 mentions for Ally Financial. Capital One Financial's average media sentiment score of 1.38 beat Ally Financial's score of 0.68 indicating that Capital One Financial is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Capital One Financial 86 Very Positive mention(s) 5 Positive mention(s) 6 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Positive Ally Financial 7 Very Positive mention(s) 2 Positive mention(s) 6 Neutral mention(s) 0 Negative mention(s) 1 Very Negative mention(s) Positive Is COF or ALLY more profitable? Ally Financial has a net margin of 7.64% compared to Capital One Financial's net margin of 0.00%. Capital One Financial's return on equity of 10.01% beat Ally Financial's return on equity.Company Net Margins Return on Equity Return on Assets Capital One FinancialN/A 10.01% 1.40% Ally Financial 7.64%9.48%0.59% Which has more risk and volatility, COF or ALLY? Capital One Financial has a beta of 1.17, meaning that its share price is 17% more volatile than the S&P 500. Comparatively, Ally Financial has a beta of 1.14, meaning that its share price is 14% more volatile than the S&P 500. Which has better valuation & earnings, COF or ALLY? Capital One Financial has higher revenue and earnings than Ally Financial. Ally Financial is trading at a lower price-to-earnings ratio than Capital One Financial, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioCapital One Financial$42.75B3.41$4.75B$1.95116.99Ally Financial$8.57B1.59$668M$1.5428.72 SummaryCapital One Financial beats Ally Financial on 16 of the 19 factors compared between the two stocks. Get Capital One Financial News Delivered to You Automatically Sign up to receive the latest news and ratings for COF and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding COF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart COF vs. The Competition Export to ExcelMetricCapital One FinancialFIN IndustryFinance SectorNYSE ExchangeMarket Cap$145.89B$12.20B$12.76B$21.57BDividend Yield1.04%3.61%5.43%3.51%P/E Ratio116.9922.77241.3129.95Price / Sales3.413.0331.2781.60Price / Cash9.799.0019.8318.30Price / Book1.431.942.334.64Net Income$4.75B$486.48M$1.01B$1.00B7 Day Performance0.77%1.49%0.47%0.63%1 Month Performance3.12%2.01%1.89%2.56%1 Year Performance49.81%35.41%541.27%14.55% Capital One Financial Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)COFCapital One Financial4.9778 of 5 stars$228.13-0.7%$239.44+5.0%+49.8%$145.89B$42.75B116.9952,600Positive NewsALLYAlly Financial4.7973 of 5 stars$42.93+1.7%$44.40+3.4%+28.3%$13.20B$8.18B27.8610,700AXPAmerican Express4.1307 of 5 stars$327.07+0.5%$315.20-3.6%+26.6%$227.60B$65.95B22.9575,100Trending NewsBFHBread Financial3.8529 of 5 stars$63.78+0.9%$64.91+1.8%+20.9%$2.97B$4.80B10.796,000Positive NewsCFGCitizens Financial Group4.2225 of 5 stars$51.27-1.1%$52.00+1.4%+28.6%$22.12B$12.36B15.5817,287Trending NewsAnalyst ForecastMAMastercard4.8403 of 5 stars$582.68+0.4%$626.54+7.5%+18.5%$526.29B$28.17B39.2635,300Trending NewsDividend AnnouncementOMFOneMain4.8004 of 5 stars$61.31+1.2%$61.50+0.3%+23.9%$7.29B$4.99B11.079,000Positive NewsSYFSynchrony Financial4.7137 of 5 stars$76.29+1.2%$73.79-3.3%+51.4%$28.38B$16.05B9.2620,000Positive NewsAnalyst UpgradeVVisa4.8632 of 5 stars$338.84-0.2%$385.96+13.9%+20.1%$620.29B$35.93B33.0531,600Positive NewsSLMSLM4.9837 of 5 stars$27.84-1.0%$35.00+25.7%+28.8%$5.80B$2.62B13.991,710CACCCredit Acceptance2.4342 of 5 stars$501.80+5.8%$440.00-12.3%+11.8%$5.64B$2.24B14.472,431Positive News Related Companies and Tools Related Companies Ally Financial Competitors American Express Competitors Bread Financial Competitors Citizens Financial Group Competitors Mastercard Competitors OneMain Competitors Synchrony Financial Competitors Visa Competitors SLM Competitors Credit Acceptance Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:COF) was last updated on 9/22/2025 by MarketBeat.com Staff From Our PartnersA New Way to Double Your Retirement Income?Bloomberg reports that a new class of investments is “entering a golden era,” with yields fueling a retail boo...Investors Alley | SponsoredPrepare for the “Mar-a-Lago Accord” Money ShockWhy Are Wall Street Insiders Moving Their Money to This ONE Asset? 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