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Capital One Financial (COF) Competitors

Capital One Financial logo
$208.15 -0.08 (-0.04%)
Closing price 08/11/2025 03:59 PM Eastern
Extended Trading
$208.32 +0.17 (+0.08%)
As of 08/11/2025 07:59 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

COF vs. ALLY, AXP, BFH, CFG, MA, OMF, SYF, V, SLM, and CACC

Should you be buying Capital One Financial stock or one of its competitors? The main competitors of Capital One Financial include Ally Financial (ALLY), American Express (AXP), Bread Financial (BFH), Citizens Financial Group (CFG), Mastercard (MA), OneMain (OMF), Synchrony Financial (SYF), Visa (V), SLM (SLM), and Credit Acceptance (CACC).

Capital One Financial vs. Its Competitors

Capital One Financial (NYSE:COF) and Ally Financial (NYSE:ALLY) are both large-cap finance companies, but which is the better stock? We will compare the two businesses based on the strength of their risk, profitability, analyst recommendations, institutional ownership, media sentiment, dividends, valuation and earnings.

Ally Financial has a net margin of 7.64% compared to Capital One Financial's net margin of 0.00%. Capital One Financial's return on equity of 10.01% beat Ally Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Capital One FinancialN/A 10.01% 1.40%
Ally Financial 7.64%9.48%0.59%

Capital One Financial presently has a consensus target price of $238.81, indicating a potential upside of 14.73%. Ally Financial has a consensus target price of $42.80, indicating a potential upside of 14.88%. Given Ally Financial's higher probable upside, analysts clearly believe Ally Financial is more favorable than Capital One Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Capital One Financial
0 Sell rating(s)
4 Hold rating(s)
13 Buy rating(s)
3 Strong Buy rating(s)
2.95
Ally Financial
1 Sell rating(s)
7 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.47

Capital One Financial pays an annual dividend of $2.40 per share and has a dividend yield of 1.2%. Ally Financial pays an annual dividend of $1.20 per share and has a dividend yield of 3.2%. Capital One Financial pays out 123.1% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Ally Financial pays out 77.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Ally Financial is clearly the better dividend stock, given its higher yield and lower payout ratio.

Capital One Financial has higher revenue and earnings than Ally Financial. Ally Financial is trading at a lower price-to-earnings ratio than Capital One Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Capital One Financial$53.94B2.47$4.75B$1.95106.75
Ally Financial$8.18B1.40$668M$1.5424.19

In the previous week, Capital One Financial had 24 more articles in the media than Ally Financial. MarketBeat recorded 38 mentions for Capital One Financial and 14 mentions for Ally Financial. Ally Financial's average media sentiment score of 1.33 beat Capital One Financial's score of 1.13 indicating that Ally Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Capital One Financial
30 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Ally Financial
9 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

89.8% of Capital One Financial shares are held by institutional investors. Comparatively, 88.8% of Ally Financial shares are held by institutional investors. 1.3% of Capital One Financial shares are held by insiders. Comparatively, 0.6% of Ally Financial shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Capital One Financial has a beta of 1.16, meaning that its stock price is 16% more volatile than the S&P 500. Comparatively, Ally Financial has a beta of 1.16, meaning that its stock price is 16% more volatile than the S&P 500.

Summary

Capital One Financial beats Ally Financial on 13 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding COF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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COF vs. The Competition

MetricCapital One FinancialFIN IndustryFinance SectorNYSE Exchange
Market Cap$133.17B$11.09B$12.25B$20.71B
Dividend Yield1.15%3.57%5.63%3.65%
P/E Ratio106.7520.8419.2727.87
Price / Sales2.472.3826.2657.64
Price / Cash8.938.2518.2317.60
Price / Book1.311.802.214.60
Net Income$4.75B$486.48M$1.00B$994.60M
7 Day Performance-1.81%1.27%0.08%-0.24%
1 Month Performance-5.32%-1.65%-0.03%-1.21%
1 Year Performance57.48%36.47%543.13%16.01%

Capital One Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
COF
Capital One Financial
4.9103 of 5 stars
$208.15
0.0%
$238.81
+14.7%
+54.4%$133.17B$53.94B106.7552,600Positive News
Analyst Downgrade
ALLY
Ally Financial
4.96 of 5 stars
$37.40
+1.0%
$42.80
+14.5%
-8.1%$11.50B$8.45B24.3010,700Positive News
Analyst Revision
AXP
American Express
4.6423 of 5 stars
$298.85
+1.6%
$311.05
+4.1%
+24.6%$208.08B$68.64B20.9875,100Positive News
Insider Trade
BFH
Bread Financial
4.2247 of 5 stars
$58.90
+2.3%
$64.42
+9.4%
+14.3%$2.75B$4.80B9.976,000Analyst Downgrade
CFG
Citizens Financial Group
4.6591 of 5 stars
$47.62
+1.7%
$51.53
+8.2%
+18.6%$20.83B$12.36B14.4817,287Positive News
Analyst Revision
MA
Mastercard
4.623 of 5 stars
$569.18
+1.7%
$615.33
+8.1%
+25.6%$519.18B$30.24B38.4035,300Positive News
OMF
OneMain
4.8475 of 5 stars
$55.62
+0.3%
$61.50
+10.6%
+20.2%$6.62B$4.99B10.059,000Positive News
SYF
Synchrony Financial
4.8918 of 5 stars
$69.24
+2.5%
$74.05
+7.0%
+49.5%$25.79B$22.65B8.4120,000Positive News
V
Visa
4.7202 of 5 stars
$342.16
+0.8%
$380.84
+11.3%
+29.3%$631.55B$35.93B33.4331,600Positive News
SLM
SLM
4.974 of 5 stars
$31.84
+1.9%
$35.00
+9.9%
+54.0%$6.64B$2.62B16.011,710
CACC
Credit Acceptance
2.111 of 5 stars
$453.29
+1.3%
$440.00
-2.9%
+1.0%$5.25B$2.16B13.042,431

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This page (NYSE:COF) was last updated on 8/12/2025 by MarketBeat.com Staff
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