Amazon.com, Inc. $AMZN Shares Bought by Hobart Private Capital LLC

Key Points

• Hobart Private Capital LLC increased its Amazon stake by 36.4% in Q4 to 17,358 shares worth $4.01 million, and institutional investors now own roughly 72.20% of AMZN.
• Insider selling was notable this quarter: CEO Douglas J. Herrington sold 27,500 shares under a prearranged Rule 10b5-1 plan (≈$7.56M), and insiders sold a total of 191,593 shares (~$46.29M), leaving insiders with 8.90% ownership.
• Operational and market outlook: Amazon beat Q1 expectations (EPS $2.78 vs. $1.63; revenue $181.52B vs. $177.28B) with AWS reacceleration, and analysts hold a "Moderate Buy" consensus with an average price target of $313.09.

Hobart Private Capital LLC lifted its holdings in Amazon.com, Inc. (NASDAQ:AMZN) by 36.4% in the 4th quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The institutional investor owned 17,358 shares of the e-commerce giant's stock after acquiring an additional 4,634 shares during the period. Hobart Private Capital LLC's holdings in Amazon.com were worth $4,007,000 as of its most recent SEC filing.

Several other large investors also recently made changes to their positions in the business. American Capital Advisory LLC grew its holdings in Amazon.com by 63.9% during the 3rd quarter. American Capital Advisory LLC now owns 8,081 shares of the e-commerce giant's stock worth $1,774,000 after acquiring an additional 3,152 shares in the last quarter. Compagnie Lombard Odier SCmA acquired a new position in Amazon.com during the 3rd quarter worth $451,642,000. Weaver Capital Management LLC grew its holdings in Amazon.com by 13.6% during the 4th quarter. Weaver Capital Management LLC now owns 39,264 shares of the e-commerce giant's stock worth $9,063,000 after acquiring an additional 4,713 shares in the last quarter. Ethos Financial Group LLC grew its holdings in Amazon.com by 9.6% during the 4th quarter. Ethos Financial Group LLC now owns 36,485 shares of the e-commerce giant's stock worth $8,421,000 after acquiring an additional 3,196 shares in the last quarter. Finally, Baltimore Washington Financial Advisors Inc. grew its holdings in Amazon.com by 1.9% during the 3rd quarter. Baltimore Washington Financial Advisors Inc. now owns 239,862 shares of the e-commerce giant's stock worth $52,667,000 after acquiring an additional 4,558 shares in the last quarter. Institutional investors and hedge funds own 72.20% of the company's stock.

Insider Activity

In related news, CEO Douglas J. Herrington sold 27,500 shares of Amazon.com stock in a transaction dated Monday, May 4th. The shares were sold at an average price of $275.00, for a total value of $7,562,500.00. Following the sale, the chief executive officer directly owned 471,361 shares in the company, valued at $129,624,275. This trade represents a 5.51% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, Director Jonathan Rubinstein sold 3,706 shares of Amazon.com stock in a transaction dated Thursday, April 30th. The shares were sold at an average price of $273.02, for a total transaction of $1,011,812.12. Following the completion of the sale, the director owned 74,948 shares in the company, valued at approximately $20,462,302.96. This represents a 4.71% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last quarter, insiders have sold 191,593 shares of company stock valued at $46,289,241. 8.90% of the stock is owned by company insiders.

Wall Street Analyst Weigh In

Several research analysts have weighed in on AMZN shares. China Renaissance raised their price objective on shares of Amazon.com from $300.00 to $326.00 and gave the stock a "buy" rating in a report on Tuesday. President Capital decreased their price objective on shares of Amazon.com from $320.00 to $296.00 and set a "buy" rating for the company in a report on Tuesday, February 10th. Citizens Jmp reissued a "market outperform" rating and set a $315.00 price objective on shares of Amazon.com in a report on Friday, April 10th. William Blair reissued an "outperform" rating on shares of Amazon.com in a report on Thursday, April 9th. Finally, Stifel Nicolaus set a $319.00 price objective on shares of Amazon.com and gave the company a "buy" rating in a research report on Thursday, April 30th. Fifty-six investment analysts have rated the stock with a Buy rating and three have given a Hold rating to the company's stock. According to data from MarketBeat.com, the stock currently has an average rating of "Moderate Buy" and an average price target of $313.09.

More Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Q1 beat and AWS reacceleration — Amazon reported stronger‑than‑expected Q1 revenue and EPS with AWS growth reaccelerating, reinforcing the thesis that AI demand is lifting cloud backlog and revenue prospects. Read More.
• Positive Sentiment: Launch of Amazon Supply Chain Services — AMZN opened its freight/fulfillment/parcel network to third parties, creating a potential high‑margin, scalable business (markets are comparing the opportunity to the early AWS monetization path). Read More.
• Positive Sentiment: Wall Street momentum — multiple firms raised price targets (example: BNP Paribas lift), adding analyst validation and buyer interest. Read More.
• Positive Sentiment: Product / commercial expansion — same‑day fresh grocery deliveries and other Business offerings widen TAM and recurring order flows for Amazon Business. Read More.
• Neutral Sentiment: Insider sales disclosed — several pre‑arranged 10b5‑1 filings (CEO, directors) show planned selling; typical for tax/planning but worth monitoring for timing/scale. Read More.
• Neutral Sentiment: Operational AI moves with unclear near‑term monetization — Amazon is expanding internal AI tooling and exploring merging AI chat into search; improves UX/productivity but revenue timing is uncertain. Read More.
• Negative Sentiment: CapEx and free‑cash‑flow pressure — the $200B+ AI/infra buildout and ramped capex have compressed FCF (reported drop from prior levels), creating execution and timing risk if AWS/AI monetization lags. Read More.
• Negative Sentiment: Analyst caveats on earnings quality — some analysts warn the current cloud/AI backlog may be partly cyclical or concentrated (OpenAI/Anthropic exposure), which could make near‑term results look stronger than sustainable growth. Read More.

Amazon.com Trading Up 0.6%

Shares of NASDAQ:AMZN opened at $275.06 on Thursday. The company has a market cap of $2.96 trillion, a PE ratio of 32.90, a P/E/G ratio of 1.97 and a beta of 1.46. The company's 50-day moving average price is $226.29 and its 200 day moving average price is $228.31. Amazon.com, Inc. has a fifty-two week low of $185.01 and a fifty-two week high of $278.56. The company has a quick ratio of 1.01, a current ratio of 1.18 and a debt-to-equity ratio of 0.27.

Amazon.com (NASDAQ:AMZN - Get Free Report) last issued its quarterly earnings data on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share for the quarter, beating the consensus estimate of $1.63 by $1.15. The firm had revenue of $181.52 billion for the quarter, compared to the consensus estimate of $177.28 billion. Amazon.com had a net margin of 12.22% and a return on equity of 19.92%. Amazon.com's quarterly revenue was up 16.6% compared to the same quarter last year. During the same period last year, the firm posted $1.59 EPS. Sell-side analysts anticipate that Amazon.com, Inc. will post 8 earnings per share for the current year.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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