Bluebird Wealth Management LLC Takes $1.45 Million Position in Roku, Inc. $ROKU

Key Points

• Bluebird Wealth Management initiated a new position of 13,382 Roku shares (~$1.45M) in Q4, joining big institutional buyers (AQR, Holocene, Duquesne, Assenagon) as institutions now own 86.3% of the stock.
• Roku beat Q1 estimates with $0.57 EPS (vs. $0.34) and $1.25B revenue (up 22.4% YoY), triggering multiple analyst price‑target raises and a consensus "Moderate Buy" (average target ≈ $142).
• Corporate insiders have been selling via Rule 10b5‑1 plans—totaling 663,038 shares (~$70.96M) in the last three months—while insiders still hold about 13.45% of shares.

Bluebird Wealth Management LLC bought a new stake in shares of Roku, Inc. (NASDAQ:ROKU - Free Report) during the 4th quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The fund bought 13,382 shares of the company's stock, valued at approximately $1,452,000.

Several other large investors have also recently modified their holdings of ROKU. AQR Capital Management LLC increased its position in shares of Roku by 275.5% during the 3rd quarter. AQR Capital Management LLC now owns 2,586,125 shares of the company's stock valued at $258,897,000 after purchasing an additional 1,897,407 shares during the last quarter. Holocene Advisors LP grew its position in Roku by 352.3% in the 3rd quarter. Holocene Advisors LP now owns 1,650,448 shares of the company's stock valued at $165,259,000 after acquiring an additional 1,285,585 shares during the last quarter. Duquesne Family Office LLC grew its position in Roku by 123.0% in the 2nd quarter. Duquesne Family Office LLC now owns 1,100,500 shares of the company's stock valued at $96,723,000 after acquiring an additional 606,900 shares during the last quarter. Assenagon Asset Management S.A. increased its stake in Roku by 172.9% in the fourth quarter. Assenagon Asset Management S.A. now owns 931,653 shares of the company's stock worth $101,075,000 after purchasing an additional 590,286 shares during the period. Finally, Artisan Partners Limited Partnership purchased a new stake in Roku in the third quarter worth $55,660,000. Institutional investors own 86.30% of the company's stock.

Insider Transactions at Roku

In related news, CAO Matthew C. Banks sold 725 shares of the business's stock in a transaction on Friday, May 1st. The stock was sold at an average price of $125.52, for a total transaction of $91,002.00. Following the transaction, the chief accounting officer directly owned 6,222 shares in the company, valued at $780,985.44. The trade was a 10.44% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider Charles Collier sold 20,538 shares of the company's stock in a transaction dated Monday, May 4th. The shares were sold at an average price of $124.23, for a total value of $2,551,435.74. Following the transaction, the insider directly owned 7,700 shares in the company, valued at $956,571. This represents a 72.73% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last three months, insiders have sold 663,038 shares of company stock worth $70,956,545. 13.45% of the stock is currently owned by corporate insiders.

Roku Stock Up 2.9%

Shares of Roku stock opened at $127.98 on Thursday. The company has a market cap of $18.87 billion, a P/E ratio of 96.23 and a beta of 2.04. The firm's 50 day moving average price is $101.98 and its 200-day moving average price is $101.29. Roku, Inc. has a 52-week low of $59.45 and a 52-week high of $128.53.

Roku (NASDAQ:ROKU - Get Free Report) last announced its earnings results on Thursday, April 30th. The company reported $0.57 earnings per share for the quarter, beating the consensus estimate of $0.34 by $0.23. Roku had a net margin of 4.06% and a return on equity of 7.64%. The company had revenue of $1.25 billion during the quarter, compared to the consensus estimate of $1.20 billion. During the same period last year, the firm earned ($0.19) earnings per share. Roku's revenue was up 22.4% compared to the same quarter last year. As a group, equities research analysts forecast that Roku, Inc. will post 2.41 EPS for the current fiscal year.

Wall Street Analyst Weigh In

A number of analysts have weighed in on ROKU shares. Wells Fargo & Company increased their target price on Roku from $137.00 to $167.00 and gave the stock an "overweight" rating in a research note on Friday, May 1st. Benchmark increased their target price on Roku from $130.00 to $160.00 and gave the stock a "buy" rating in a research note on Friday, May 1st. Weiss Ratings upgraded Roku from a "sell (d-)" rating to a "hold (c-)" rating in a research note on Tuesday, February 17th. Needham & Company LLC increased their target price on Roku from $110.00 to $140.00 and gave the stock a "buy" rating in a research note on Friday, May 1st. Finally, UBS Group reaffirmed an "outperform" rating and set a $145.00 price target on shares of Roku in a research note on Friday, May 1st. Twenty-one research analysts have rated the stock with a Buy rating and five have issued a Hold rating to the company's stock. According to MarketBeat.com, Roku currently has an average rating of "Moderate Buy" and a consensus price target of $142.17.

Roku News Roundup

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Q1 beat and platform strength — Roku’s recent quarter topped estimates (better EPS, revenue and platform metrics), supporting upside for ad and subscription revenue and driving investor momentum. Read More.
• Positive Sentiment: Market share leadership in CTV — Pixalate’s Q1 report shows Roku leading share‑of‑voice in North America and LATAM, which reinforces Roku’s attractiveness to advertisers and supports ad monetization growth. Read More.
• Positive Sentiment: Content & partnerships expand engagement — Roku added dozens of free channels and struck a new WNBA fan‑hub partnership for the 2026 season, both of which can increase hours streamed and ad inventory. Read More. Read More.
• Positive Sentiment: User experience tweaks — how‑to pieces (e.g., speed‑up tips) and product refinements can improve customer satisfaction and reduce churn. Read More.
• Neutral Sentiment: Insider selling via 10b5‑1 plans — several insiders disclosed sales (including large, pre‑arranged dispositions). Execution under trading plans lowers informational concern but high dollar volumes can weigh on near‑term supply/demand. Read More.
• Neutral Sentiment: Mixed analyst positioning — many firms remain bullish with raised targets, but a range of ratings/targets means upside could be capped until guidance/earnings cadence confirms trends. Read More.
• Negative Sentiment: Class‑action lawsuit alleging “bricked” TVs — multiple outlets report a proposed suit against Roku and TCL claiming recent Roku OS updates rendered some smart TVs unusable. Legal exposure, remediation costs and brand/reputational risk are meaningful near‑term negatives. Read More.

Roku Company Profile

Roku, Inc NASDAQ: ROKU is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company's platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku's product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.

Want to see what other hedge funds are holding ROKU? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Roku, Inc. (NASDAQ:ROKU - Free Report).

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.