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Salesforce (CRM) Competitors

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$248.77 +7.09 (+2.93%)
Closing price 03:59 PM Eastern
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$248.55 -0.22 (-0.09%)
As of 05:27 PM Eastern
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CRM vs. ADBE, AMZN, GOOG, GOOGL, META, MSFT, NVDA, ANET, NOW, and ORCL

Should you be buying Salesforce stock or one of its competitors? The main competitors of Salesforce include Adobe (ADBE), Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), Meta Platforms (META), Microsoft (MSFT), NVIDIA (NVDA), Arista Networks (ANET), ServiceNow (NOW), and Oracle (ORCL).

Salesforce vs. Its Competitors

Adobe (NASDAQ:ADBE) and Salesforce (NYSE:CRM) are both large-cap computer and technology companies, but which is the superior stock? We will compare the two businesses based on the strength of their risk, institutional ownership, media sentiment, earnings, dividends, analyst recommendations, valuation and profitability.

Adobe has a net margin of 30.01% compared to Salesforce's net margin of 16.87%. Adobe's return on equity of 57.54% beat Salesforce's return on equity.

Company Net Margins Return on Equity Return on Assets
Adobe30.01% 57.54% 24.79%
Salesforce 16.87%13.27%8.21%

In the previous week, Salesforce had 21 more articles in the media than Adobe. MarketBeat recorded 111 mentions for Salesforce and 90 mentions for Adobe. Adobe's average media sentiment score of 1.24 beat Salesforce's score of 1.12 indicating that Adobe is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Adobe
70 Very Positive mention(s)
7 Positive mention(s)
10 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive
Salesforce
78 Very Positive mention(s)
5 Positive mention(s)
20 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive

Adobe has a beta of 1.49, suggesting that its share price is 49% more volatile than the S&P 500. Comparatively, Salesforce has a beta of 1.19, suggesting that its share price is 19% more volatile than the S&P 500.

Adobe currently has a consensus price target of $433.41, suggesting a potential upside of 27.73%. Salesforce has a consensus price target of $331.89, suggesting a potential upside of 33.41%. Given Salesforce's stronger consensus rating and higher probable upside, analysts plainly believe Salesforce is more favorable than Adobe.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Adobe
3 Sell rating(s)
11 Hold rating(s)
13 Buy rating(s)
1 Strong Buy rating(s)
2.43
Salesforce
1 Sell rating(s)
11 Hold rating(s)
26 Buy rating(s)
0 Strong Buy rating(s)
2.66

81.8% of Adobe shares are held by institutional investors. Comparatively, 80.4% of Salesforce shares are held by institutional investors. 0.2% of Adobe shares are held by insiders. Comparatively, 3.0% of Salesforce shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Salesforce has higher revenue and earnings than Adobe. Adobe is trading at a lower price-to-earnings ratio than Salesforce, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Adobe$23.18B6.13$5.56B$16.0521.14
Salesforce$39.50B6.00$6.20B$6.8836.16

Summary

Adobe beats Salesforce on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CRM and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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CRM vs. The Competition

MetricSalesforceCOMP IndustryComputer SectorNYSE Exchange
Market Cap$236.83B$179.59B$32.48B$21.70B
Dividend Yield0.68%1.22%3.20%3.64%
P/E Ratio36.1632.06494.9929.63
Price / Sales6.006.751,639.2795.27
Price / Cash17.4426.3034.3017.79
Price / Book3.899.607.654.63
Net Income$6.20B$4.39B$819.71M$1.01B
7 Day Performance1.19%-0.68%-0.59%-1.85%
1 Month Performance2.51%2.30%6.98%0.54%
1 Year Performance-13.65%6.64%24,211.29%13.42%

Salesforce Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CRM
Salesforce
4.9876 of 5 stars
$248.77
+2.9%
$331.89
+33.4%
-16.0%$236.83B$39.50B36.1676,453Trending News
Analyst Upgrade
ADBE
Adobe
4.83 of 5 stars
$353.92
+2.1%
$433.41
+22.5%
-31.9%$147.92B$21.51B22.0230,709Positive News
AMZN
Amazon.com
4.8439 of 5 stars
$220.29
+0.4%
$266.26
+20.9%
+14.6%$2.35T$637.96B33.591,556,000Trending News
Options Volume
GOOG
Alphabet
4.4783 of 5 stars
$248.06
+0.7%
$235.33
-5.1%
+44.4%$3.02T$350.02B26.61190,200Trending News
GOOGL
Alphabet
3.6312 of 5 stars
$247.02
+0.7%
$240.76
-2.5%
+44.9%$3.01T$350.02B26.50183,323Trending News
Analyst Forecast
META
Meta Platforms
4.4038 of 5 stars
$708.87
-0.2%
$830.02
+17.1%
+19.6%$1.78T$164.50B25.6574,067Trending News
MSFT
Microsoft
4.9491 of 5 stars
$526.11
+1.7%
$618.47
+17.6%
+22.7%$3.90T$281.72B38.48228,000Trending News
Analyst Upgrade
NVDA
NVIDIA
4.854 of 5 stars
$186.07
-0.8%
$211.26
+13.5%
+35.9%$4.52T$130.50B53.0336,000Trending News
Analyst Downgrade
Insider Trade
ANET
Arista Networks
4.7392 of 5 stars
$152.93
+5.1%
$162.00
+5.9%
+48.2%$192.25B$7.00B60.164,412Positive News
Analyst Forecast
Gap Up
NOW
ServiceNow
4.9448 of 5 stars
$925.70
+1.5%
$1,122.20
+21.2%
-5.3%$192.32B$12.06B116.4526,293Positive News
ORCL
Oracle
4.4965 of 5 stars
$293.42
+2.5%
$304.71
+3.8%
+66.7%$836.48B$57.40B67.92162,000Trending News
Analyst Forecast

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This page (NYSE:CRM) was last updated on 10/13/2025 by MarketBeat.com Staff
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