Salesforce (CRM) Competitors

Intuit (NASDAQ:INTU) and Salesforce (NYSE:CRM) are both large-cap computer and technology companies, but which is the superior investment? We will contrast the two businesses based on the strength of their profitability, media sentiment, risk, institutional ownership, valuation, dividends, earnings, community ranking and analyst recommendations.

Is INTU or CRM more profitable?

Intuit has a net margin of 17.59% compared to Salesforce's net margin of 15.96%. Intuit's return on equity of 18.25% beat Salesforce's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Intuit	17.59%	18.25%	10.42%
Salesforce	15.96%	12.34%	7.65%

Is INTU or CRM a better dividend stock?

Intuit pays an annual dividend of $4.16 per share and has a dividend yield of 0.6%. Salesforce pays an annual dividend of $1.66 per share and has a dividend yield of 0.6%. Intuit pays out 38.8% of its earnings in the form of a dividend. Salesforce pays out 26.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Intuit has raised its dividend for 13 consecutive years and Salesforce has raised its dividend for 1 consecutive years. Intuit is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Do insiders & institutionals have more ownership in INTU or CRM?

83.7% of Intuit shares are owned by institutional investors. Comparatively, 80.4% of Salesforce shares are owned by institutional investors. 2.7% of Intuit shares are owned by insiders. Comparatively, 3.2% of Salesforce shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Do analysts rate INTU or CRM?

Intuit currently has a consensus target price of $719.06, suggesting a potential upside of 7.14%. Salesforce has a consensus target price of $352.62, suggesting a potential upside of 22.59%. Given Salesforce's stronger consensus rating and higher probable upside, analysts plainly believe Salesforce is more favorable than Intuit.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Intuit	1 Sell rating(s)	3 Hold rating(s)	17 Buy rating(s)	1 Strong Buy rating(s)	2.82
Salesforce	1 Sell rating(s)	5 Hold rating(s)	32 Buy rating(s)	5 Strong Buy rating(s)	2.95

Does the media refer more to INTU or CRM?

In the previous week, Salesforce had 40 more articles in the media than Intuit. MarketBeat recorded 90 mentions for Salesforce and 50 mentions for Intuit. Salesforce's average media sentiment score of 1.24 beat Intuit's score of 1.20 indicating that Salesforce is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Intuit	35 Very Positive mention(s)	1 Positive mention(s)	13 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Salesforce	61 Very Positive mention(s)	12 Positive mention(s)	14 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Does the MarketBeat Community believe in INTU or CRM?

Salesforce received 2148 more outperform votes than Intuit when rated by MarketBeat users. Likewise, 82.27% of users gave Salesforce an outperform vote while only 68.76% of users gave Intuit an outperform vote.

Company	Underperform	Outperform
Intuit	Outperform Votes 1118 68.76%	Underperform Votes 508 31.24%
Salesforce	Outperform Votes 3266 82.27%	Underperform Votes 704 17.73%

Which has stronger valuation and earnings, INTU or CRM?

Salesforce has higher revenue and earnings than Intuit. Salesforce is trading at a lower price-to-earnings ratio than Intuit, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Intuit	$17.17B	10.93	$2.96B	$10.72	62.61
Salesforce	$37.90B	7.30	$4.14B	$6.36	45.23

Which has more risk & volatility, INTU or CRM?

Intuit has a beta of 1.24, meaning that its share price is 24% more volatile than the S&P 500. Comparatively, Salesforce has a beta of 1.42, meaning that its share price is 42% more volatile than the S&P 500.

Summary

Salesforce beats Intuit on 13 of the 22 factors compared between the two stocks.