Harbor Capital Advisors Inc. Grows Holdings in ServiceNow, Inc. $NOW

Key Points

• Harbor Capital Advisors boosted its stake in ServiceNow by 398.3% in Q4 to 22,967 shares (an additional 18,358 shares) valued at $3.52 million, and several other firms also materially increased holdings, leaving institutional ownership at about 87.18%.
• ServiceNow beat Q4 expectations with $0.92 EPS vs. $0.89 and revenue of $3.57 billion (+20.7% YoY), yet the stock has pulled back sharply and was trading around $101.98 (1-year high $211.48).
• Sell‑side views are mixed but tilted positive: the consensus is a “Moderate Buy” with an average price target of $188.59, although several analysts have recently trimmed targets, signaling near-term uncertainty.

Harbor Capital Advisors Inc. grew its position in shares of ServiceNow, Inc. (NYSE:NOW - Free Report) by 398.3% during the 4th quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The fund owned 22,967 shares of the information technology services provider's stock after purchasing an additional 18,358 shares during the period. Harbor Capital Advisors Inc.'s holdings in ServiceNow were worth $3,518,000 at the end of the most recent quarter.

Other hedge funds and other institutional investors have also modified their holdings of the company. Focus Financial Network Inc. lifted its position in ServiceNow by 286.1% during the fourth quarter. Focus Financial Network Inc. now owns 53,650 shares of the information technology services provider's stock worth $8,219,000 after buying an additional 39,756 shares during the period. Brookstone Capital Management grew its holdings in ServiceNow by 428.0% in the 4th quarter. Brookstone Capital Management now owns 91,158 shares of the information technology services provider's stock valued at $13,964,000 after buying an additional 73,894 shares during the period. Beacon Investment Advisory Services Inc. grew its holdings in ServiceNow by 299.4% in the 4th quarter. Beacon Investment Advisory Services Inc. now owns 49,283 shares of the information technology services provider's stock valued at $7,550,000 after buying an additional 36,944 shares during the period. Jacobs & Co. CA increased its stake in shares of ServiceNow by 477.3% during the 4th quarter. Jacobs & Co. CA now owns 60,245 shares of the information technology services provider's stock valued at $9,228,000 after acquiring an additional 49,809 shares during the last quarter. Finally, Legacy Wealth Asset Management LLC increased its stake in shares of ServiceNow by 428.0% during the 4th quarter. Legacy Wealth Asset Management LLC now owns 11,610 shares of the information technology services provider's stock valued at $1,779,000 after acquiring an additional 9,411 shares during the last quarter. 87.18% of the stock is currently owned by hedge funds and other institutional investors.

Wall Street Analyst Weigh In

Several research firms recently issued reports on NOW. Weiss Ratings reissued a "hold (c)" rating on shares of ServiceNow in a research report on Thursday, January 22nd. Macquarie Infrastructure dropped their price target on shares of ServiceNow from $172.00 to $140.00 and set a "neutral" rating for the company in a research report on Thursday, January 29th. Evercore reaffirmed an "outperform" rating and set a $175.00 price target (down from $225.00) on shares of ServiceNow in a research note on Thursday, January 29th. BMO Capital Markets decreased their price target on shares of ServiceNow from $175.00 to $170.00 and set an "outperform" rating on the stock in a report on Thursday, January 29th. Finally, Sanford C. Bernstein reissued an "outperform" rating on shares of ServiceNow in a research note on Thursday, January 29th. Three analysts have rated the stock with a Strong Buy rating, thirty-three have given a Buy rating, five have issued a Hold rating and two have issued a Sell rating to the company. According to MarketBeat.com, the company presently has a consensus rating of "Moderate Buy" and an average price target of $188.59.

ServiceNow Stock Down 0.0%

NOW opened at $101.98 on Friday. ServiceNow, Inc. has a 1 year low of $98.00 and a 1 year high of $211.48. The firm has a 50 day moving average price of $110.44 and a 200 day moving average price of $147.38. The company has a debt-to-equity ratio of 0.12, a quick ratio of 1.00 and a current ratio of 1.00. The company has a market cap of $106.67 billion, a PE ratio of 61.14, a price-to-earnings-growth ratio of 1.71 and a beta of 1.01.

ServiceNow (NYSE:NOW - Get Free Report) last announced its quarterly earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share for the quarter, beating analysts' consensus estimates of $0.89 by $0.03. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. The firm had revenue of $3.57 billion for the quarter, compared to analysts' expectations of $3.53 billion. During the same period in the previous year, the company posted $0.73 earnings per share. ServiceNow's revenue was up 20.7% compared to the same quarter last year. Sell-side analysts expect that ServiceNow, Inc. will post 8.93 earnings per share for the current year.

Insider Activity at ServiceNow

In other ServiceNow news, insider Kevin Thomas Mcbride sold 1,400 shares of the firm's stock in a transaction dated Friday, February 13th. The stock was sold at an average price of $105.71, for a total value of $147,994.00. Following the transaction, the insider directly owned 26,314 shares of the company's stock, valued at $2,781,652.94. This trade represents a 5.05% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. Also, Director Paul Edward Chamberlain sold 1,500 shares of the business's stock in a transaction dated Thursday, February 12th. The stock was sold at an average price of $101.17, for a total value of $151,755.00. Following the transaction, the director owned 46,430 shares in the company, valued at approximately $4,697,323.10. This represents a 3.13% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. In the last 90 days, insiders have sold 16,237 shares of company stock worth $1,697,162. 0.34% of the stock is currently owned by corporate insiders.

Trending Headlines about ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: CEO Bill McDermott personally invested roughly $3 million into NOW, signaling management confidence and providing a direct vote of conviction amid the pullback. ServiceNow (NOW) Stock: CEO Invests $3M Amid 32% Year-to-Date Decline
• Positive Sentiment: ServiceNow expanded its partnership with NVIDIA to operationalize the company’s AI “Control Tower,” which could accelerate product differentiation and enterprise AI adoption—a strategic positive for growth and gross-margin leverage. ServiceNow (NOW) Expands Partnership With NVIDIA
• Positive Sentiment: Following the sharp pullback, at least one outlet highlights a fresh buy call — fresh analyst interest could attract value-focused funds looking for rebound candidates after the sell-off. ServiceNow Gets Fresh Buy Call After Sharp Pullback
• Positive Sentiment: Analysis suggests the Armis acquisition strengthens ServiceNow’s core platform and could expand enterprise security/use-case cross-sell—supportive for longer-term revenue expansion. ServiceNow's Deal May Be Bigger Than It Looks
• Neutral Sentiment: CEO McDermott is publicly re-shaping ServiceNow’s business model around AI execution (the “control tower” concept). This signals strategic direction but execution and monetization timelines remain the key uncertainties. ServiceNow CEO Builds New Business Model Around AI
• Neutral Sentiment: Coverage pieces note ServiceNow among AI/enterprise leaders that could outperform broader markets if AI tailwinds persist; these are thematic endorsements rather than near-term catalysts. Tech Sell-Off: Wall Street Sees 60% or More Upside for These S&P 500 Stocks
• Neutral Sentiment: Corporate hiring/leadership moves in India (new MD/GVP) are incremental operational items that support regional growth but are unlikely to move the stock by themselves. ServiceNow appoints Kulmeet Bawa as MD and group VP for the India, SAARC
• Negative Sentiment: Stifel cut its price target from $180 to $135, citing weaker U.S. federal spending and softer Q1 trends—this is the primary near-term negative driver because it directly lowers sell‑side expectations and frames public-sector demand risk. ServiceNow's price target set lower by Stifel due to weaker federal spending
• Negative Sentiment: The stock has seen a substantial multi-month decline and recent daily drops, reinforcing momentum-driven selling and making it vulnerable to further cuts or rotation out of high-multiple software names. ServiceNow (NOW) Stock Declines While Market Improves: Some Information for Investors

About ServiceNow

ServiceNow NYSE: NOW is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company's flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.

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