Quintet Private Bank Europe S.A. Raises Position in ServiceNow, Inc. $NOW

Key Points

• Quintet Private Bank Europe S.A. increased its stake in ServiceNow by 383.1% in Q4, adding 143,288 shares to hold 180,693 shares worth about $27.68 million, making NOW its 18th-largest position (≈1.6% of the firm’s holdings).
• Multiple other institutions also sharply boosted positions—institutional ownership stands at roughly 87.18%—while insiders sold 16,237 shares in the quarter, leaving corporate insiders with just 0.34% ownership.
• Analyst sentiment is cautiously positive with a consensus rating of Moderate Buy and an average target of $188.59, but targets diverge (Stifel cut to $135); shares trade near $102 amid catalysts like the CEO’s ~$3M purchase and an expanded NVIDIA partnership.

Quintet Private Bank Europe S.A. grew its holdings in shares of ServiceNow, Inc. (NYSE:NOW - Free Report) by 383.1% during the 4th quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The firm owned 180,693 shares of the information technology services provider's stock after purchasing an additional 143,288 shares during the period. ServiceNow makes up about 1.6% of Quintet Private Bank Europe S.A.'s holdings, making the stock its 18th biggest position. Quintet Private Bank Europe S.A.'s holdings in ServiceNow were worth $27,680,000 as of its most recent SEC filing.

Several other hedge funds have also modified their holdings of the business. Focus Financial Network Inc. boosted its holdings in ServiceNow by 286.1% during the fourth quarter. Focus Financial Network Inc. now owns 53,650 shares of the information technology services provider's stock worth $8,219,000 after buying an additional 39,756 shares in the last quarter. Brookstone Capital Management increased its holdings in ServiceNow by 428.0% in the fourth quarter. Brookstone Capital Management now owns 91,158 shares of the information technology services provider's stock valued at $13,964,000 after buying an additional 73,894 shares in the last quarter. Beacon Investment Advisory Services Inc. increased its holdings in ServiceNow by 299.4% in the fourth quarter. Beacon Investment Advisory Services Inc. now owns 49,283 shares of the information technology services provider's stock valued at $7,550,000 after buying an additional 36,944 shares in the last quarter. Jacobs & Co. CA lifted its position in shares of ServiceNow by 477.3% during the 4th quarter. Jacobs & Co. CA now owns 60,245 shares of the information technology services provider's stock valued at $9,228,000 after acquiring an additional 49,809 shares during the period. Finally, Legacy Wealth Asset Management LLC boosted its stake in shares of ServiceNow by 428.0% during the 4th quarter. Legacy Wealth Asset Management LLC now owns 11,610 shares of the information technology services provider's stock worth $1,779,000 after acquiring an additional 9,411 shares in the last quarter. 87.18% of the stock is owned by institutional investors and hedge funds.

Insider Buying and Selling

In other ServiceNow news, insider Paul Fipps sold 3,696 shares of the company's stock in a transaction dated Monday, February 23rd. The shares were sold at an average price of $101.77, for a total value of $376,141.92. Following the transaction, the insider directly owned 8,061 shares in the company, valued at approximately $820,367.97. This represents a 31.44% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, Director Paul Edward Chamberlain sold 1,500 shares of the firm's stock in a transaction dated Thursday, February 12th. The stock was sold at an average price of $101.17, for a total transaction of $151,755.00. Following the sale, the director directly owned 46,430 shares in the company, valued at $4,697,323.10. This represents a 3.13% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last quarter, insiders sold 16,237 shares of company stock worth $1,697,162. 0.34% of the stock is owned by corporate insiders.

Trending Headlines about ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: CEO Bill McDermott personally invested roughly $3 million into NOW, signaling management confidence and providing a direct vote of conviction amid the pullback. ServiceNow (NOW) Stock: CEO Invests $3M Amid 32% Year-to-Date Decline
• Positive Sentiment: ServiceNow expanded its partnership with NVIDIA to operationalize the company’s AI “Control Tower,” which could accelerate product differentiation and enterprise AI adoption—a strategic positive for growth and gross-margin leverage. ServiceNow (NOW) Expands Partnership With NVIDIA
• Positive Sentiment: Following the sharp pullback, at least one outlet highlights a fresh buy call — fresh analyst interest could attract value-focused funds looking for rebound candidates after the sell-off. ServiceNow Gets Fresh Buy Call After Sharp Pullback
• Positive Sentiment: Analysis suggests the Armis acquisition strengthens ServiceNow’s core platform and could expand enterprise security/use-case cross-sell—supportive for longer-term revenue expansion. ServiceNow's Deal May Be Bigger Than It Looks
• Neutral Sentiment: CEO McDermott is publicly re-shaping ServiceNow’s business model around AI execution (the “control tower” concept). This signals strategic direction but execution and monetization timelines remain the key uncertainties. ServiceNow CEO Builds New Business Model Around AI
• Neutral Sentiment: Coverage pieces note ServiceNow among AI/enterprise leaders that could outperform broader markets if AI tailwinds persist; these are thematic endorsements rather than near-term catalysts. Tech Sell-Off: Wall Street Sees 60% or More Upside for These S&P 500 Stocks
• Neutral Sentiment: Corporate hiring/leadership moves in India (new MD/GVP) are incremental operational items that support regional growth but are unlikely to move the stock by themselves. ServiceNow appoints Kulmeet Bawa as MD and group VP for the India, SAARC
• Negative Sentiment: Stifel cut its price target from $180 to $135, citing weaker U.S. federal spending and softer Q1 trends—this is the primary near-term negative driver because it directly lowers sell‑side expectations and frames public-sector demand risk. ServiceNow's price target set lower by Stifel due to weaker federal spending
• Negative Sentiment: The stock has seen a substantial multi-month decline and recent daily drops, reinforcing momentum-driven selling and making it vulnerable to further cuts or rotation out of high-multiple software names. ServiceNow (NOW) Stock Declines While Market Improves: Some Information for Investors

Wall Street Analyst Weigh In

A number of equities research analysts recently weighed in on NOW shares. Stifel Nicolaus lowered their price target on ServiceNow from $180.00 to $135.00 and set a "buy" rating on the stock in a report on Thursday. DA Davidson reiterated a "buy" rating and set a $220.00 target price on shares of ServiceNow in a research report on Thursday, January 29th. Sanford C. Bernstein reissued an "outperform" rating on shares of ServiceNow in a report on Thursday, January 29th. HSBC dropped their price target on ServiceNow from $266.40 to $226.00 and set a "buy" rating for the company in a research report on Friday, January 30th. Finally, Piper Sandler reiterated an "overweight" rating on shares of ServiceNow in a research report on Thursday, January 29th. Three research analysts have rated the stock with a Strong Buy rating, thirty-three have issued a Buy rating, five have issued a Hold rating and two have issued a Sell rating to the company. Based on data from MarketBeat, ServiceNow has a consensus rating of "Moderate Buy" and an average price target of $188.59.

ServiceNow Price Performance

Shares of NYSE:NOW opened at $101.98 on Friday. The business's fifty day moving average price is $110.44 and its two-hundred day moving average price is $147.38. The stock has a market cap of $106.67 billion, a PE ratio of 61.14, a price-to-earnings-growth ratio of 1.71 and a beta of 1.01. The company has a debt-to-equity ratio of 0.12, a quick ratio of 1.00 and a current ratio of 1.00. ServiceNow, Inc. has a one year low of $98.00 and a one year high of $211.48.

ServiceNow (NYSE:NOW - Get Free Report) last released its quarterly earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share for the quarter, topping the consensus estimate of $0.89 by $0.03. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.The company had revenue of $3.57 billion during the quarter, compared to the consensus estimate of $3.53 billion. During the same quarter last year, the business posted $0.73 earnings per share. ServiceNow's revenue was up 20.7% compared to the same quarter last year. On average, analysts forecast that ServiceNow, Inc. will post 8.93 EPS for the current fiscal year.

ServiceNow Company Profile

ServiceNow NYSE: NOW is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company's flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.

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