Go Pro

Capital One Financial (COF) Competitors

Capital One Financial logo
$205.08 +2.65 (+1.31%)
As of 09/21/2026 03:58 PM Eastern

COF vs. ALLY, AXP, BFH, CFG, and MA

Should you buy Capital One Financial stock or one of its competitors? Capital One Financial's main competitors and comparable companies include Ally Financial (ALLY), American Express (AXP), Bread Financial (BFH), Citizens Financial Group (CFG), and Mastercard (MA). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "finance" sector.

How does Capital One Financial compare to Ally Financial?

Ally Financial (NYSE:ALLY) and Capital One Financial (NYSE:COF) are both large-cap finance companies, but which is the better investment? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, dividends, profitability, media sentiment, risk, earnings and valuation.

Ally Financial has a net margin of 16.75% compared to Capital One Financial's net margin of 13.37%. Ally Financial's return on equity of 11.75% beat Capital One Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Ally Financial16.75% 11.75% 0.79%
Capital One Financial 13.37%11.28%1.90%

Ally Financial pays an annual dividend of $1.20 per share and has a dividend yield of 3.0%. Capital One Financial pays an annual dividend of $3.20 per share and has a dividend yield of 1.6%. Ally Financial pays out 28.3% of its earnings in the form of a dividend. Capital One Financial pays out 19.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Capital One Financial has higher revenue and earnings than Ally Financial. Ally Financial is trading at a lower price-to-earnings ratio than Capital One Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ally Financial$7.91B1.54$852M$4.249.44
Capital One Financial$69.25B1.82$2.45B$16.1612.69

Ally Financial has a beta of 1.09, indicating that its stock price is 9% more volatile than the broader market. Comparatively, Capital One Financial has a beta of 1.02, indicating that its stock price is 2% more volatile than the broader market.

In the previous week, Capital One Financial had 13 more articles in the media than Ally Financial. MarketBeat recorded 20 mentions for Capital One Financial and 7 mentions for Ally Financial. Ally Financial's average media sentiment score of 0.80 beat Capital One Financial's score of 0.53 indicating that Ally Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Ally Financial
3 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Capital One Financial
6 Very Positive mention(s)
5 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

88.8% of Ally Financial shares are held by institutional investors. Comparatively, 89.8% of Capital One Financial shares are held by institutional investors. 0.5% of Ally Financial shares are held by insiders. Comparatively, 0.8% of Capital One Financial shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Ally Financial presently has a consensus price target of $53.73, indicating a potential upside of 34.30%. Capital One Financial has a consensus price target of $258.91, indicating a potential upside of 26.25%. Given Ally Financial's stronger consensus rating and higher probable upside, analysts clearly believe Ally Financial is more favorable than Capital One Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ally Financial
0 Sell rating(s)
2 Hold rating(s)
14 Buy rating(s)
1 Strong Buy rating(s)
2.94
Capital One Financial
0 Sell rating(s)
3 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.88

Summary

Capital One Financial beats Ally Financial on 11 of the 19 factors compared between the two stocks.

How does Capital One Financial compare to American Express?

American Express (NYSE:AXP) and Capital One Financial (NYSE:COF) are both large-cap finance companies, but which is the superior investment? We will contrast the two companies based on the strength of their dividends, media sentiment, risk, valuation, profitability, earnings, analyst recommendations and institutional ownership.

American Express has a beta of 1.05, indicating that its share price is 5% more volatile than the broader market. Comparatively, Capital One Financial has a beta of 1.02, indicating that its share price is 2% more volatile than the broader market.

In the previous week, American Express had 10 more articles in the media than Capital One Financial. MarketBeat recorded 30 mentions for American Express and 20 mentions for Capital One Financial. American Express' average media sentiment score of 0.60 beat Capital One Financial's score of 0.53 indicating that American Express is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
American Express
11 Very Positive mention(s)
5 Positive mention(s)
12 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive
Capital One Financial
6 Very Positive mention(s)
5 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

American Express has higher revenue and earnings than Capital One Financial. Capital One Financial is trading at a lower price-to-earnings ratio than American Express, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
American Express$72.23B2.94$10.83B$16.4819.05
Capital One Financial$69.25B1.82$2.45B$16.1612.69

American Express has a net margin of 15.07% compared to Capital One Financial's net margin of 13.37%. American Express' return on equity of 34.12% beat Capital One Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
American Express15.07% 34.12% 3.77%
Capital One Financial 13.37%11.28%1.90%

American Express pays an annual dividend of $3.80 per share and has a dividend yield of 1.2%. Capital One Financial pays an annual dividend of $3.20 per share and has a dividend yield of 1.6%. American Express pays out 23.1% of its earnings in the form of a dividend. Capital One Financial pays out 19.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. American Express has raised its dividend for 4 consecutive years. Capital One Financial is clearly the better dividend stock, given its higher yield and lower payout ratio.

84.3% of American Express shares are held by institutional investors. Comparatively, 89.8% of Capital One Financial shares are held by institutional investors. 0.1% of American Express shares are held by company insiders. Comparatively, 0.8% of Capital One Financial shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

American Express currently has a consensus target price of $373.32, indicating a potential upside of 18.91%. Capital One Financial has a consensus target price of $258.91, indicating a potential upside of 26.25%. Given Capital One Financial's stronger consensus rating and higher probable upside, analysts plainly believe Capital One Financial is more favorable than American Express.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
American Express
1 Sell rating(s)
10 Hold rating(s)
12 Buy rating(s)
1 Strong Buy rating(s)
2.54
Capital One Financial
0 Sell rating(s)
3 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.88

Summary

American Express beats Capital One Financial on 13 of the 20 factors compared between the two stocks.

How does Capital One Financial compare to Bread Financial?

Capital One Financial (NYSE:COF) and Bread Financial (NYSE:BFH) are both finance companies, but which is the better stock? We will contrast the two businesses based on the strength of their earnings, risk, media sentiment, valuation, institutional ownership, profitability, analyst recommendations and dividends.

Capital One Financial has a beta of 1.02, suggesting that its stock price is 2% more volatile than the broader market. Comparatively, Bread Financial has a beta of 1.1, suggesting that its stock price is 10% more volatile than the broader market.

Capital One Financial pays an annual dividend of $3.20 per share and has a dividend yield of 1.6%. Bread Financial pays an annual dividend of $0.92 per share and has a dividend yield of 0.9%. Capital One Financial pays out 19.8% of its earnings in the form of a dividend. Bread Financial pays out 7.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

In the previous week, Capital One Financial had 5 more articles in the media than Bread Financial. MarketBeat recorded 20 mentions for Capital One Financial and 15 mentions for Bread Financial. Bread Financial's average media sentiment score of 0.72 beat Capital One Financial's score of 0.53 indicating that Bread Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Capital One Financial
6 Very Positive mention(s)
5 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Bread Financial
4 Very Positive mention(s)
3 Positive mention(s)
5 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

89.8% of Capital One Financial shares are owned by institutional investors. Comparatively, 99.5% of Bread Financial shares are owned by institutional investors. 0.8% of Capital One Financial shares are owned by insiders. Comparatively, 1.3% of Bread Financial shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Capital One Financial presently has a consensus target price of $258.91, suggesting a potential upside of 26.25%. Bread Financial has a consensus target price of $112.29, suggesting a potential upside of 4.01%. Given Capital One Financial's stronger consensus rating and higher possible upside, equities analysts clearly believe Capital One Financial is more favorable than Bread Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Capital One Financial
0 Sell rating(s)
3 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.88
Bread Financial
1 Sell rating(s)
6 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.56

Capital One Financial has higher revenue and earnings than Bread Financial. Bread Financial is trading at a lower price-to-earnings ratio than Capital One Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Capital One Financial$69.25B1.82$2.45B$16.1612.69
Bread Financial$4.70B0.88$518M$12.828.42

Capital One Financial has a net margin of 13.37% compared to Bread Financial's net margin of 11.95%. Bread Financial's return on equity of 18.42% beat Capital One Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Capital One Financial13.37% 11.28% 1.90%
Bread Financial 11.95%18.42%2.76%

Summary

Capital One Financial beats Bread Financial on 11 of the 19 factors compared between the two stocks.

How does Capital One Financial compare to Citizens Financial Group?

Capital One Financial (NYSE:COF) and Citizens Financial Group (NYSE:CFG) are both large-cap finance companies, but which is the better business? We will contrast the two businesses based on the strength of their media sentiment, institutional ownership, dividends, analyst recommendations, profitability, earnings, valuation and risk.

In the previous week, Capital One Financial had 14 more articles in the media than Citizens Financial Group. MarketBeat recorded 20 mentions for Capital One Financial and 6 mentions for Citizens Financial Group. Capital One Financial's average media sentiment score of 0.53 beat Citizens Financial Group's score of 0.26 indicating that Capital One Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Capital One Financial
6 Very Positive mention(s)
5 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Citizens Financial Group
2 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Capital One Financial has a beta of 1.02, suggesting that its stock price is 2% more volatile than the broader market. Comparatively, Citizens Financial Group has a beta of 0.66, suggesting that its stock price is 34% less volatile than the broader market.

Capital One Financial has higher revenue and earnings than Citizens Financial Group. Capital One Financial is trading at a lower price-to-earnings ratio than Citizens Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Capital One Financial$69.25B1.82$2.45B$16.1612.69
Citizens Financial Group$12.06B2.36$1.83B$4.6114.63

89.8% of Capital One Financial shares are owned by institutional investors. Comparatively, 94.9% of Citizens Financial Group shares are owned by institutional investors. 0.8% of Capital One Financial shares are owned by company insiders. Comparatively, 0.7% of Citizens Financial Group shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Capital One Financial presently has a consensus target price of $258.91, indicating a potential upside of 26.25%. Citizens Financial Group has a consensus target price of $79.80, indicating a potential upside of 18.33%. Given Capital One Financial's stronger consensus rating and higher possible upside, analysts clearly believe Capital One Financial is more favorable than Citizens Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Capital One Financial
0 Sell rating(s)
3 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.88
Citizens Financial Group
0 Sell rating(s)
4 Hold rating(s)
16 Buy rating(s)
0 Strong Buy rating(s)
2.80

Citizens Financial Group has a net margin of 17.18% compared to Capital One Financial's net margin of 13.37%. Capital One Financial's return on equity of 11.28% beat Citizens Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Capital One Financial13.37% 11.28% 1.90%
Citizens Financial Group 17.18%8.85%0.93%

Capital One Financial pays an annual dividend of $3.20 per share and has a dividend yield of 1.6%. Citizens Financial Group pays an annual dividend of $1.84 per share and has a dividend yield of 2.7%. Capital One Financial pays out 19.8% of its earnings in the form of a dividend. Citizens Financial Group pays out 39.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Summary

Capital One Financial beats Citizens Financial Group on 13 of the 18 factors compared between the two stocks.

How does Capital One Financial compare to Mastercard?

Mastercard (NYSE:MA) and Capital One Financial (NYSE:COF) are both large-cap finance companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, institutional ownership, dividends, earnings, profitability, media sentiment, analyst recommendations and risk.

Mastercard has a beta of 0.74, meaning that its stock price is 26% less volatile than the broader market. Comparatively, Capital One Financial has a beta of 1.02, meaning that its stock price is 2% more volatile than the broader market.

97.3% of Mastercard shares are held by institutional investors. Comparatively, 89.8% of Capital One Financial shares are held by institutional investors. 0.1% of Mastercard shares are held by company insiders. Comparatively, 0.8% of Capital One Financial shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Mastercard has a net margin of 46.34% compared to Capital One Financial's net margin of 13.37%. Mastercard's return on equity of 239.99% beat Capital One Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Mastercard46.34% 239.99% 30.88%
Capital One Financial 13.37%11.28%1.90%

Mastercard pays an annual dividend of $3.48 per share and has a dividend yield of 0.6%. Capital One Financial pays an annual dividend of $3.20 per share and has a dividend yield of 1.6%. Mastercard pays out 19.1% of its earnings in the form of a dividend. Capital One Financial pays out 19.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Mastercard has increased its dividend for 13 consecutive years.

Mastercard presently has a consensus price target of $666.64, indicating a potential upside of 17.33%. Capital One Financial has a consensus price target of $258.91, indicating a potential upside of 26.25%. Given Capital One Financial's higher probable upside, analysts clearly believe Capital One Financial is more favorable than Mastercard.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Mastercard
1 Sell rating(s)
0 Hold rating(s)
25 Buy rating(s)
5 Strong Buy rating(s)
3.10
Capital One Financial
0 Sell rating(s)
3 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.88

In the previous week, Mastercard had 23 more articles in the media than Capital One Financial. MarketBeat recorded 43 mentions for Mastercard and 20 mentions for Capital One Financial. Capital One Financial's average media sentiment score of 0.53 beat Mastercard's score of 0.50 indicating that Capital One Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Mastercard
18 Very Positive mention(s)
2 Positive mention(s)
21 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral
Capital One Financial
6 Very Positive mention(s)
5 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Mastercard has higher earnings, but lower revenue than Capital One Financial. Capital One Financial is trading at a lower price-to-earnings ratio than Mastercard, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Mastercard$32.79B15.18$14.97B$18.1831.25
Capital One Financial$69.25B1.82$2.45B$16.1612.69

Summary

Mastercard beats Capital One Financial on 14 of the 20 factors compared between the two stocks.

Get Capital One Financial News Delivered to You Automatically

Sign up to receive the latest news and ratings for COF and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding COF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

COF vs. The Competition

MetricCapital One FinancialConsumer Finance IndustryFinance SectorNYSE Exchange
Market Cap$124.19B$6.98B$13.80B$23.07B
Dividend Yield1.58%12.77%5.95%3.62%
P/E Ratio12.698.8025.3428.31
Price / Sales1.8265.42516.8020.56
Price / Cash8.1511.3630.0819.33
Price / Book1.152.542.744.73
Net Income$2.45B$442.63M$1.31B$1.07B
7 Day Performance-0.73%-0.22%0.70%-0.28%
1 Month Performance-5.95%-4.35%0.08%-3.65%
1 Year Performance-9.05%-2.25%9.28%8.18%

Capital One Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
COF
Capital One Financial
4.9891 of 5 stars
$205.08
+1.3%
$258.91
+26.2%
-10.1%$124.19B$69.25B12.6976,300
ALLY
Ally Financial
4.998 of 5 stars
$40.01
+0.0%
$53.73
+34.3%
-9.5%$12.17B$9.63B9.4410,300
AXP
American Express
4.5127 of 5 stars
$313.96
+0.8%
$373.32
+18.9%
-7.8%$212.02B$75.95B19.0576,800
BFH
Bread Financial
3.5477 of 5 stars
$107.96
-0.5%
$112.29
+4.0%
+70.1%$4.15B$3.96B8.426,000
CFG
Citizens Financial Group
4.9768 of 5 stars
$67.44
+0.6%
$79.80
+18.3%
+25.9%$28.40B$12.06B14.6317,398

Related Companies and Tools


This page (NYSE:COF) was last updated on 9/22/2026 by MarketBeat.com Staff.
From Our Partners