Capital One Financial (COF) Competitors $224.93 +4.89 (+2.22%) Closing price 10/24/2025 03:59 PM EasternExtended Trading$225.16 +0.23 (+0.10%) As of 10/24/2025 07:58 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock COF vs. ALLY, AXP, BFH, CFG, MA, OMF, SYF, V, CACC, and SLMShould you be buying Capital One Financial stock or one of its competitors? The main competitors of Capital One Financial include Ally Financial (ALLY), American Express (AXP), Bread Financial (BFH), Citizens Financial Group (CFG), Mastercard (MA), OneMain (OMF), Synchrony Financial (SYF), Visa (V), Credit Acceptance (CACC), and SLM (SLM). Capital One Financial vs. Its Competitors Ally Financial American Express Bread Financial Citizens Financial Group Mastercard OneMain Synchrony Financial Visa Credit Acceptance SLM Ally Financial (NYSE:ALLY) and Capital One Financial (NYSE:COF) are both large-cap finance companies, but which is the superior business? We will contrast the two businesses based on the strength of their earnings, analyst recommendations, dividends, valuation, risk, profitability, institutional ownership and media sentiment. Is ALLY or COF a better dividend stock? Ally Financial pays an annual dividend of $1.20 per share and has a dividend yield of 2.9%. Capital One Financial pays an annual dividend of $2.40 per share and has a dividend yield of 1.1%. Ally Financial pays out 72.3% of its earnings in the form of a dividend. Capital One Financial pays out 101.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Ally Financial is clearly the better dividend stock, given its higher yield and lower payout ratio. Which has more risk and volatility, ALLY or COF? Ally Financial has a beta of 1.18, suggesting that its share price is 18% more volatile than the S&P 500. Comparatively, Capital One Financial has a beta of 1.18, suggesting that its share price is 18% more volatile than the S&P 500. Is ALLY or COF more profitable? Ally Financial has a net margin of 8.10% compared to Capital One Financial's net margin of 2.24%. Capital One Financial's return on equity of 10.94% beat Ally Financial's return on equity.Company Net Margins Return on Equity Return on Assets Ally Financial8.10% 9.96% 0.63% Capital One Financial 2.24%10.94%1.66% Which has stronger valuation & earnings, ALLY or COF? Capital One Financial has higher revenue and earnings than Ally Financial. Ally Financial is trading at a lower price-to-earnings ratio than Capital One Financial, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioAlly Financial$8.18B1.57$668M$1.6625.18Capital One Financial$53.94B2.67$4.75B$2.3794.91 Do analysts prefer ALLY or COF? Ally Financial currently has a consensus target price of $45.67, indicating a potential upside of 9.26%. Capital One Financial has a consensus target price of $260.79, indicating a potential upside of 15.94%. Given Capital One Financial's stronger consensus rating and higher probable upside, analysts plainly believe Capital One Financial is more favorable than Ally Financial.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Ally Financial 0 Sell rating(s) 7 Hold rating(s) 11 Buy rating(s) 0 Strong Buy rating(s) 2.61Capital One Financial 0 Sell rating(s) 6 Hold rating(s) 15 Buy rating(s) 3 Strong Buy rating(s) 2.88 Does the media favor ALLY or COF? In the previous week, Capital One Financial had 111 more articles in the media than Ally Financial. MarketBeat recorded 128 mentions for Capital One Financial and 17 mentions for Ally Financial. Capital One Financial's average media sentiment score of 1.09 beat Ally Financial's score of 0.70 indicating that Capital One Financial is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Ally Financial 3 Very Positive mention(s) 4 Positive mention(s) 6 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Capital One Financial 75 Very Positive mention(s) 14 Positive mention(s) 28 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do insiders and institutionals hold more shares of ALLY or COF? 88.8% of Ally Financial shares are held by institutional investors. Comparatively, 89.8% of Capital One Financial shares are held by institutional investors. 0.7% of Ally Financial shares are held by insiders. Comparatively, 1.3% of Capital One Financial shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth. SummaryCapital One Financial beats Ally Financial on 15 of the 18 factors compared between the two stocks. Get Capital One Financial News Delivered to You Automatically Sign up to receive the latest news and ratings for COF and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding COF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart COF vs. The Competition Export to ExcelMetricCapital One FinancialFIN IndustryFinance SectorNYSE ExchangeMarket Cap$143.90B$11.97B$12.75B$22.11BDividend Yield1.07%3.53%5.54%3.55%P/E Ratio94.9120.6422.4233.37Price / Sales2.672.3830.0483.37Price / Cash9.648.7622.5724.64Price / Book1.261.832.204.66Net Income$4.75B$486.48M$1.02B$1.02B7 Day Performance6.48%3.13%1.62%2.22%1 Month Performance1.13%-2.18%0.33%2.07%1 Year Performance39.44%24.42%538.12%14.05% Capital One Financial Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)COFCapital One Financial4.9671 of 5 stars$224.93+2.2%$260.79+15.9%+46.8%$143.90B$53.94B94.9152,600Trending NewsEarnings ReportAnalyst ForecastOptions VolumeALLYAlly Financial4.8164 of 5 stars$40.56+1.8%$45.60+12.4%+21.2%$12.48B$8.18B24.4310,700Earnings ReportInsider TradeAXPAmerican Express4.1125 of 5 stars$349.22+0.7%$329.05-5.8%+32.3%$243.01B$65.95B23.4475,100Trending NewsEarnings ReportAnalyst UpgradeInsider TradeAnalyst RevisionBFHBread Financial4.2927 of 5 stars$60.01+1.7%$66.20+10.3%+30.9%$2.81B$3.81B10.186,000Trending NewsEarnings ReportDividend IncreaseAnalyst ForecastBuyback AnnouncementCFGCitizens Financial Group4.5677 of 5 stars$50.38+2.2%$56.57+12.3%+25.1%$21.74B$12.36B14.1217,287Analyst ForecastMAMastercard4.9436 of 5 stars$566.47+1.0%$634.04+11.9%+12.4%$512.38B$28.17B38.2235,300Trending NewsUpcoming EarningsAnalyst UpgradeAnalyst RevisionOMFOneMain4.935 of 5 stars$55.48+2.5%$60.50+9.0%+22.8%$6.60B$4.99B10.029,000Positive NewsUpcoming EarningsGap UpSYFSynchrony Financial4.8657 of 5 stars$72.18+0.9%$81.38+12.7%+35.4%$26.86B$22.65B7.8820,000Trending NewsDividend AnnouncementAnalyst ForecastBuyback AnnouncementAnalyst RevisionVVisa4.7377 of 5 stars$344.31+0.7%$389.00+13.0%+22.6%$631.44B$35.93B33.6531,600Trending NewsUpcoming EarningsAnalyst UpgradeAnalyst RevisionCACCCredit Acceptance2.8906 of 5 stars$494.24+0.6%$440.00-11.0%+5.4%$5.58B$2.16B14.322,431News CoveragePositive NewsUpcoming EarningsAnalyst ForecastSLMSLM4.9278 of 5 stars$26.03+1.3%$32.89+26.4%+24.4%$5.44B$2.62B13.101,710Trending NewsEarnings ReportDividend AnnouncementAnalyst ForecastGap Up Related Companies and Tools Related Companies Ally Financial Competitors American Express Competitors Bread Financial Competitors Citizens Financial Group Competitors Mastercard Competitors OneMain Competitors Synchrony Financial Competitors Visa Competitors Credit Acceptance Competitors SLM Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:COF) was last updated on 10/25/2025 by MarketBeat.com Staff From Our PartnersIf You Keep Cash In A U.S. Bank Account… Read This NOWThe Treasury Department just issued a stunning warning: U.S. banks could lose up to $6.6 trillion of custom...Banyan Hill Publishing | SponsoredINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredMove $1,000 into this stock before Nov 6The End of Tesla? 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