Snap (SNAP) Competitors

Snap (NYSE:SNAP) and Apple (NASDAQ:AAPL) are both large-cap computer and technology companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, media sentiment, institutional ownership, risk, dividends, analyst recommendations, earnings and valuation.

Which has better earnings & valuation, SNAP or AAPL?

Apple has higher revenue and earnings than Snap. Snap is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Snap	$5.36B	2.21	-$697.86M	-$0.32	-21.91
Apple	$391.04B	8.62	$93.74B	$6.59	34.47

Do analysts recommend SNAP or AAPL?

Snap presently has a consensus price target of $34.16, indicating a potential upside of 387.33%. Apple has a consensus price target of $237.98, indicating a potential upside of 4.76%. Given Snap's higher probable upside, equities analysts clearly believe Snap is more favorable than Apple.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Snap	2 Sell rating(s)	23 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.10
Apple	2 Sell rating(s)	11 Hold rating(s)	16 Buy rating(s)	2 Strong Buy rating(s)	2.58

Does the media prefer SNAP or AAPL?

In the previous week, Apple had 271 more articles in the media than Snap. MarketBeat recorded 317 mentions for Apple and 46 mentions for Snap. Apple's average media sentiment score of 0.79 beat Snap's score of 0.15 indicating that Apple is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Snap	13 Very Positive mention(s)	2 Positive mention(s)	21 Neutral mention(s)	2 Negative mention(s)	3 Very Negative mention(s)	Neutral
Apple	188 Very Positive mention(s)	35 Positive mention(s)	52 Neutral mention(s)	24 Negative mention(s)	16 Very Negative mention(s)	Positive

Is SNAP or AAPL more profitable?

Apple has a net margin of 24.30% compared to Snap's net margin of -9.69%. Apple's return on equity of 170.91% beat Snap's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Snap	-9.69%	-23.32%	-6.91%
Apple	24.30%	170.91%	31.94%

Do insiders & institutionals believe in SNAP or AAPL?

47.5% of Snap shares are held by institutional investors. Comparatively, 67.7% of Apple shares are held by institutional investors. 0.1% of Apple shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Which has more volatility and risk, SNAP or AAPL?

Snap has a beta of 0.62, indicating that its share price is 38% less volatile than the S&P 500. Comparatively, Apple has a beta of 1.16, indicating that its share price is 16% more volatile than the S&P 500.

Summary

Apple beats Snap on 16 of the 17 factors compared between the two stocks.