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Harbor Investment Advisory, LLC Top Holdings and 13F Report (2026)

About Harbor Investment Advisory, LLC

Investment Activity

  • Harbor Investment Advisory, LLC has $1.47 billion in total holdings as of September 30, 2026.
  • Harbor Investment Advisory, LLC owns shares of 1,428 different stocks, but just 110 companies or ETFs make up 80% of its holdings.
  • Approximately 4.14% of the portfolio was purchased this quarter.
  • About 2.10% of the portfolio was sold this quarter.
  • This quarter, Harbor Investment Advisory, LLC has purchased 1,310 new stocks and bought additional shares in 428 stocks.
  • Harbor Investment Advisory, LLC sold shares of 268 stocks and completely divested from 37 stocks this quarter.

Largest Holdings

Apple
$105,755,806
Amazon.com
$57,756,319
Alphabet
$57,645,544
Microsoft
$50,114,537

Largest New Holdings this Quarter

84615Q103 - SPACE EXPLORATION TECHN CORP CLASS A COM STK
$2,463,544 Holding
438516205 - HONEYWELL INTL INC COM
$1,561,167 Holding
43849R105 - HONEYWELL AEROSPACE INC COM
$1,394,885 Holding
25434V880 - Dimensional World ex U.S. Core Equity 2 ETF
$895,921 Holding
58155Q103 - McKesson
$545,585 Holding

Largest Purchases this Quarter

CrowdStrike
24,330 shares (about $6.44M)
NVIDIA
13,315 shares (about $3.04M)
SPACE EXPLORATION TECHN CORP CLASS A COM STK
16,330 shares (about $2.46M)
Microsoft
3,984 shares (about $2.04M)
Invesco S&P 500 Equal Weight ETF
8,723 shares (about $1.81M)

Largest Sales this Quarter

SANDISK CORP COM
1,399 shares (about $2.43M)
VanEck Junior Gold Miners ETF
20,186 shares (about $2.30M)
SLB
25,051 shares (about $1.22M)
Seagate Technology
1,233 shares (about $1.14M)
AMPLIFY JUNIOR SILVER MINERS ETF
37,095 shares (about $1.01M)

Sector Allocation Over Time

Map of 500 Largest Holdings ofHarbor Investment Advisory, LLC

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
Marriott International, Inc. stock logo
MAR
Marriott International
$189,165,716$64,732 ▼0.0%531,85712.9%Consumer Discretionary
Apple Inc. stock logo
AAPL
Apple
$105,755,806$332,687 ▼-0.3%317,5667.2%Technology
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$57,756,319$628,376 ▲1.1%231,9903.9%Consumer Discretionary
Alphabet Inc. stock logo
GOOGL
Alphabet
$57,645,544$845,750 ▼-1.4%167,5353.9%Communication Services
Microsoft Corporation stock logo
MSFT
Microsoft
$50,114,537$2,043,398 ▲4.3%97,7083.4%Technology
Berkshire Hathaway Inc. stock logo
BRK.B
Berkshire Hathaway
$31,470,428$418,278 ▼-1.3%63,2002.1%Finance
NVIDIA Corporation stock logo
NVDA
NVIDIA
$21,470,884$3,040,875 ▲16.5%94,0141.5%Technology
Alphabet Inc. stock logo
GOOG
Alphabet
$21,404,946$436,147 ▼-2.0%62,8191.5%Communication Services
JPMorgan Chase & Co. stock logo
JPM
JPMorgan Chase & Co.
$19,433,101$333,148 ▲1.7%58,7401.3%Finance
iShares Core S&P 500 ETF stock logo
IVV
iShares Core S&P 500 ETF
$18,949,386$53,609 ▼-0.3%24,7431.3%ETF
Vanguard Total Stock Market ETF stock logo
VTI
Vanguard Total Stock Market ETF
$17,754,510$3,742 ▼0.0%47,4421.2%ETF
Vanguard Growth ETF stock logo
VUG
Vanguard Growth ETF
$17,529,976$715,022 ▼-3.9%194,5401.2%ETF
Vanguard Value ETF stock logo
VTV
Vanguard Value ETF
$17,189,641$1,082,996 ▲6.7%79,5521.2%ETF
Invesco S&P 500 Equal Weight ETF stock logo
RSP
Invesco S&P 500 Equal Weight ETF
$17,009,635$1,814,564 ▲11.9%81,7691.2%ETF
Vanguard S&P 500 ETF stock logo
VOO
Vanguard S&P 500 ETF
$15,628,506$233,387 ▲1.5%22,2991.1%ETF
SPDR Gold MiniShares Trust stock logo
GLDM
SPDR Gold MiniShares Trust
$14,827,409$191,972 ▲1.3%180,4261.0%ETF
Mastercard Incorporated stock logo
MA
Mastercard
$14,388,264$3,309 ▼0.0%26,0911.0%Finance
Visa Inc. stock logo
V
Visa
$14,172,694$255,843 ▼-1.8%39,4421.0%Finance
iShares Russell 2000 Value ETF stock logo
IWN
iShares Russell 2000 Value ETF
$12,092,620$499,330 ▼-4.0%57,7350.8%ETF
Eli Lilly and Company stock logo
LLY
Eli Lilly and Company
$11,757,739$5,785 ▲0.0%10,1620.8%Healthcare
Johnson & Johnson stock logo
JNJ
Johnson & Johnson
$11,166,519$109,603 ▲1.0%42,1790.8%Healthcare
SPDR Bloomberg 1-3 Month T-Bill ETF stock logo
BIL
SPDR Bloomberg 1-3 Month T-Bill ETF
$11,131,694$1,472,105 ▲15.2%121,4720.8%ETF
SPDR S&P 500 ETF Trust stock logo
SPY
SPDR S&P 500 ETF Trust
$10,904,084$851,095 ▼-7.2%14,2980.7%ETF
Vanguard Mid-Cap Value ETF stock logo
VOE
Vanguard Mid-Cap Value ETF
$10,377,324$351,757 ▲3.5%53,0730.7%ETF
Meta Platforms, Inc. stock logo
META
Meta Platforms
$9,903,415$43,512 ▲0.4%13,6560.7%Communication Services
Broadcom Inc. stock logo
AVGO
Broadcom
$9,870,195$578,059 ▲6.2%28,1050.7%Technology
SPDR Gold Shares stock logo
GLD
SPDR Gold Shares
$9,869,469$754,444 ▼-7.1%25,9150.7%ETF
Amgen Inc. stock logo
AMGN
Amgen
$9,790,611$168,607 ▲1.8%23,2270.7%Healthcare
iShares Core MSCI EAFE ETF stock logo
IEFA
iShares Core MSCI EAFE ETF
$9,600,439$546,307 ▲6.0%99,0960.7%ETF
Vanguard Mid-Cap Growth ETF stock logo
VOT
Vanguard Mid-Cap Growth ETF
$9,133,131$167,082 ▲1.9%31,2670.6%ETF
CrowdStrike stock logo
CRWD
CrowdStrike
$8,657,855$6,441,368 ▲290.6%32,7020.6%Technology
iShares Russell Top 200 Growth ETF stock logo
IWY
iShares Russell Top 200 Growth ETF
$8,417,829$250,081 ▼-2.9%28,5440.6%ETF
iShares MSCI EAFE ETF stock logo
EFA
iShares MSCI EAFE ETF
$7,968,323$3,532 ▼0.0%76,7000.5%ETF
JANUS HENDERSON SECURITIZED INCOME ETF
$7,833,596$781,248 ▲11.1%156,9230.5%ETF
Janus Henderson AAA CLO ETF stock logo
JAAA
Janus Henderson AAA CLO ETF
$7,659,974$409,362 ▲5.6%151,7730.5%ETF
iShares Core Dividend Growth ETF stock logo
DGRO
iShares Core Dividend Growth ETF
$7,621,854$119,267 ▲1.6%101,0990.5%ETF
Invesco QQQ stock logo
QQQ
Invesco QQQ
$7,589,458$39,209 ▼-0.5%10,2590.5%ETF
Vanguard Real Estate ETF stock logo
VNQ
Vanguard Real Estate ETF
$7,564,681$9,859 ▲0.1%84,3990.5%ETF
BLACKROCK INC COM
$7,406,578$52,912 ▼-0.7%6,9990.5%Stock
iShares Russell 1000 Growth ETF stock logo
IWF
iShares Russell 1000 Growth ETF
$7,286,266$35,574 ▼-0.5%58,1690.5%ETF
RISR
FolioBeyond Alternative Income and Interest Rate Hedge ETF
$6,974,358$938,433 ▲15.5%188,1910.5%ETF
The Goldman Sachs Group, Inc. stock logo
GS
The Goldman Sachs Group
$6,769,807$1,381,152 ▲25.6%7,5190.5%Finance
Bank of America Corporation stock logo
BAC
Bank of America
$6,700,006$86,925 ▲1.3%123,0940.5%Finance
EXXONMOBIL HOLDINGS CORP COM SHS
$6,687,689$237,777 ▲3.7%41,0920.5%Stock
iShares Russell 1000 Value ETF stock logo
IWD
iShares Russell 1000 Value ETF
$6,521,151$14,628 ▲0.2%26,3020.4%ETF
Dimensional International Small Cap ETF stock logo
DFIS
Dimensional International Small Cap ETF
$6,506,525$41,483 ▲0.6%179,5890.4%ETF
iShares Russell 2000 Growth ETF stock logo
IWO
iShares Russell 2000 Growth ETF
$6,204,328$299,438 ▼-4.6%17,3840.4%ETF
iShares Core S&P Mid-Cap ETF stock logo
IJH
iShares Core S&P Mid-Cap ETF
$6,198,627$77,706 ▲1.3%86,1520.4%ETF
iShares S&P 500 Growth ETF stock logo
IVW
iShares S&P 500 Growth ETF
$6,071,230$6,402 ▼-0.1%42,6770.4%ETF
WALMART INC COM
$6,069,110$266,658 ▲4.6%58,4020.4%Stock
Costco Wholesale Corporation stock logo
COST
Costco Wholesale
$6,001,472$216,646 ▼-3.5%6,5930.4%Consumer Staples
iShares Russell 1000 ETF stock logo
IWB
iShares Russell 1000 ETF
$5,715,546$120,678 ▼-2.1%13,7350.4%ETF
Advanced Micro Devices, Inc. stock logo
AMD
Advanced Micro Devices
$5,349,229$534,678 ▲11.1%8,7440.4%Technology
UnitedHealth Group Incorporated stock logo
UNH
UnitedHealth Group
$5,322,440$91,405 ▼-1.7%14,4990.4%Healthcare
AMERICAN BEACON GLG NATURAL RESOURCES ETF
$5,307,128$303,861 ▲6.1%107,6060.4%ETF
AbbVie Inc. stock logo
ABBV
AbbVie
$5,233,605$6,801 ▲0.1%20,0070.4%Healthcare
Vanguard Small-Cap Growth ETF stock logo
VBK
Vanguard Small-Cap Growth ETF
$5,228,878$28,715 ▼-0.5%15,4780.4%ETF
iShares Russell Top 200 Value ETF stock logo
IWX
iShares Russell Top 200 Value ETF
$5,165,180$356,408 ▼-6.5%47,1580.4%ETF
iShares Russell Mid-Cap Growth ETF stock logo
IWP
iShares Russell Mid-Cap Growth ETF
$4,960,886$63,884 ▼-1.3%36,0320.3%ETF
iShares Core S&P Small-Cap ETF stock logo
IJR
iShares Core S&P Small-Cap ETF
$4,919,537$4,081 ▼-0.1%36,1620.3%ETF
iShares S&P 500 Value ETF stock logo
IVE
iShares S&P 500 Value ETF
$4,897,976$93,823 ▲2.0%21,4560.3%ETF
VanEck Junior Gold Miners ETF stock logo
GDXJ
VanEck Junior Gold Miners ETF
$4,483,249$2,300,195 ▼-33.9%39,3440.3%ETF
T. Rowe Price Capital Appreciation Equity ETF stock logo
TCAF
T. Rowe Price Capital Appreciation Equity ETF
$4,419,907$429,293 ▲10.8%104,5640.3%ETF
Intel Corporation stock logo
INTC
Intel
$4,396,450$402,770 ▲10.1%36,5670.3%Technology
Starbucks Corporation stock logo
SBUX
Starbucks
$4,339,731$31,101 ▼-0.7%46,1870.3%Consumer Discretionary
Vanguard High Dividend Yield ETF stock logo
VYM
Vanguard High Dividend Yield ETF
$4,017,863$525,979 ▲15.1%25,8880.3%ETF
Markel Group Inc. stock logo
MKL
Markel Group
$3,989,152$225,995 ▲6.0%2,3300.3%Finance
iShares Russell Mid-Cap Value ETF stock logo
IWS
iShares Russell Mid-Cap Value ETF
$3,941,666$21,861 ▼-0.6%24,5220.3%ETF
Tesla, Inc. stock logo
TSLA
Tesla
$3,868,848$641,142 ▼-14.2%10,9040.3%Consumer Discretionary
Chevron Corporation stock logo
CVX
Chevron
$3,758,602$8,168 ▲0.2%18,4060.3%Energy
Agnico Eagle Mines Limited stock logo
AEM
Agnico Eagle Mines
$3,734,584$156,700 ▼-4.0%20,3770.3%Materials
Vanguard Dividend Appreciation ETF stock logo
VIG
Vanguard Dividend Appreciation ETF
$3,678,9230.0%15,7680.3%ETF
Cisco Systems, Inc. stock logo
CSCO
Cisco Systems
$3,646,289$85,243 ▲2.4%33,8780.2%Technology
ASML Holding N.V. stock logo
ASML
ASML
$3,634,210$289,867 ▲8.7%2,0060.2%Technology
Procter & Gamble Company (The) stock logo
PG
Procter & Gamble
$3,428,852$96,319 ▼-2.7%23,6020.2%Consumer Staples
iShares iBonds Dec 2028 Term Corporate ETF stock logo
IBDT
iShares iBonds Dec 2028 Term Corporate ETF
$3,358,967$303,314 ▲9.9%134,5740.2%ETF
Capital Group Dividend Value ETF stock logo
CGDV
Capital Group Dividend Value ETF
$3,342,089$235,654 ▲7.6%68,4150.2%ETF
iShares iBonds Dec 2027 Term Corporate ETF stock logo
IBDS
iShares iBonds Dec 2027 Term Corporate ETF
$3,283,890$169,467 ▲5.4%136,1480.2%ETF
JPMORGAN HEDGED EQUITY LADDERED OVERLAY ETF
$3,233,717$186,207 ▼-5.4%46,7500.2%ETF
GE VERNOVA INC COM
$3,155,152$499,883 ▲18.8%3,3200.2%Stock
Micron Technology, Inc. stock logo
MU
Micron Technology
$3,132,489$1,024,636 ▲48.6%2,9410.2%Technology
iShares 1-3 Year Treasury Bond ETF stock logo
SHY
iShares 1-3 Year Treasury Bond ETF
$3,002,614$74,379 ▼-2.4%36,9780.2%ETF
iShares Core MSCI Emerging Markets ETF stock logo
IEMG
iShares Core MSCI Emerging Markets ETF
$2,965,262$472,514 ▼-13.7%36,5360.2%ETF
Vanguard Small-Cap Value ETF stock logo
VBR
Vanguard Small-Cap Value ETF
$2,956,650$147,856 ▲5.3%12,7980.2%ETF
KLA Corporation stock logo
KLAC
KLA
$2,920,051$40,935 ▲1.4%14,9800.2%Technology
RTX Corporation stock logo
RTX
RTX
$2,906,768$157,062 ▲5.7%15,6570.2%Industrials
Abbott Laboratories stock logo
ABT
Abbott Laboratories
$2,896,905$68,687 ▲2.4%29,3120.2%Healthcare
United Rentals, Inc. stock logo
URI
United Rentals
$2,857,227$15,012 ▲0.5%2,8550.2%Industrials
iShares iBonds Dec 2029 Term Corporate ETF stock logo
IBDU
iShares iBonds Dec 2029 Term Corporate ETF
$2,774,851$488,606 ▲21.4%122,2940.2%ETF
SPDR S&P Biotech ETF stock logo
XBI
SPDR S&P Biotech ETF
$2,750,728$175,340 ▲6.8%17,4450.2%ETF
Eaton Corporation, PLC stock logo
ETN
Eaton
$2,710,181$103,990 ▲4.0%6,3070.2%Industrials
HGER
Harbor Commodity All-Weather Strategy ETF
$2,698,871$72,459 ▲2.8%76,5420.2%ETF
Technology Select Sector SPDR Fund stock logo
XLK
Technology Select Sector SPDR Fund
$2,695,329$281,885 ▼-9.5%13,7690.2%ETF
Avantis International Equity ETF stock logo
AVDE
Avantis International Equity ETF
$2,669,636$216,718 ▲8.8%29,6260.2%ETF
The Home Depot, Inc. stock logo
HD
Home Depot
$2,658,832$14,224 ▼-0.5%9,3460.2%Consumer Discretionary
Suncor Energy  Inc. stock logo
SU
Suncor Energy
$2,621,209$16,832 ▼-0.6%38,6210.2%Energy
Vertiv Holdings Co. stock logo
VRT
Vertiv
$2,557,886$212,835 ▲9.1%10,6000.2%Industrials
JPMorgan Equity Premium Income ETF stock logo
JEPI
JPMorgan Equity Premium Income ETF
$2,550,284$84,498 ▼-3.2%45,3630.2%ETF
Taiwan Semiconductor Manufacturing Company Ltd. stock logo
TSM
Taiwan Semiconductor Manufacturing
$2,481,674$97,168 ▼-3.8%5,4400.2%Technology
iShares iBonds Dec 2026 Term Corporate ETF stock logo
IBDR
iShares iBonds Dec 2026 Term Corporate ETF
$2,468,454$68,357 ▼-2.7%101,8340.2%ETF

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