Harbor Investment Advisory, LLC Top Holdings and 13F Report (2024)

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About Harbor Investment Advisory, LLC

Investment Activity

Harbor Investment Advisory, LLC has $956.64 million in total holdings as of March 31, 2024.
Harbor Investment Advisory, LLC owns shares of 1,334 different stocks, but just 98 companies or ETFs make up 80% of its holdings.
Approximately 5.46% of the portfolio was purchased this quarter.
About NaN of the portfolio was sold this quarter.
This quarter, Harbor Investment Advisory, LLC has purchased 1,162 new stocks and bought additional shares in 323 stocks.
Harbor Investment Advisory, LLC sold shares of 250 stocks and completely divested from 50 stocks this quarter.

Largest Holdings

Marriott International: $160,267,807
Apple: $59,246,810
Amazon.com: $42,106,618
Microsoft: $38,851,553
Alphabet: $26,030,291

Largest New Holdings this Quarter

JPMORGAN HEDGED EQUITY LADDERED OVERLAY ETF JPMORGAN HEDGED EQUITY LADDERED: $1,407,030 Holding
iShares iBonds Dec 2027 Term Corporate ETF: $520,030 Holding
Teledyne Technologies: $303,100 Holding
Global X Future Analytics Tech ETF: $281,868 Holding
SPDR Portfolio S&P 400 Mid Cap ETF: $281,689 Holding

Largest Purchases this Quarter

Marriott International: 67,659 shares (about $17.07M)
iShares Core S&P Mid-Cap ETF: 41,480 shares (about $2.52M)
Walmart: 29,357 shares (about $1.77M)
iShares S&P 500 Growth ETF: 19,270 shares (about $1.63M)
SPDR Bloomberg Barclays 1-3 Month T-Bill ETF: 17,624 shares (about $1.62M)

Largest Sales this Quarter

iShares Russell 2000 ETF: 6,408 shares (about $1.35M)
Janus Henderson Mortgage-Backed Securities ETF: 23,038 shares (about $1.04M)
Invesco S&P 500 Equal Weight ETF: 5,271 shares (about $892.75K)
T. Rowe Price Group: 7,042 shares (about $858.57K)
ProShares S&P 500 Aristocrats ETF: 8,464 shares (about $858.33K)

Sector Allocation Over Time

Selling

Neutral

Buying

Latest 13F Holdings and Changes Since Previous Quarterly Filing

Issuer Name	Holdings Value	Approximate Purchase/Sale	Change in Shares	Shares Held	% of Portfolio	Sector
MAR Marriott International	$160,267,807	$17,071,041 ▲	11.9%	635,202	16.8%	Consumer Discretionary
AAPL Apple	$59,246,810	$235,187 ▼	-0.4%	362,755	6.2%	Computer and Technology
AMZN Amazon.com	$42,106,618	$36,248 ▼	-0.1%	299,701	4.4%	Retail/Wholesale
MSFT Microsoft	$38,851,553	$40,962 ▲	0.1%	146,067	4.1%	Computer and Technology
GOOGL Alphabet	$26,030,291	$163,910 ▼	-0.6%	172,466	2.7%	Computer and Technology
BRK.B Berkshire Hathaway	$22,597,047	$56,824 ▼	-0.3%	223,887	2.4%	Finance
UNH UnitedHealth Group	$17,782,722	$558,524 ▲	3.2%	35,946	1.9%	Medical
GOOG Alphabet	$13,619,461	$284,124 ▼	-2.0%	98,027	1.4%	Computer and Technology
MA Mastercard	$12,361,644	$9,150 ▼	-0.1%	25,669	1.3%	Business Services
V Visa	$11,461,600	$445,135 ▲	4.0%	41,069	1.2%	Business Services
JPM JPMorgan Chase & Co.	$10,935,537	$420,794 ▲	4.0%	68,374	1.1%	Finance
VTI Vanguard Total Stock Market ETF	$10,743,739	$397,127 ▲	3.8%	41,338	1.1%	ETF
IVV iShares Core S&P 500 ETF	$10,547,888	$246,046 ▼	-2.3%	20,063	1.1%	ETF
IWN iShares Russell 2000 Value ETF	$10,106,378	$259,179 ▼	-2.5%	63,638	1.1%	ETF
VUG Vanguard Growth ETF	$9,574,116	$95,686 ▲	1.0%	27,816	1.0%	ETF
VOO Vanguard S&P 500 ETF	$8,905,448	$86,045 ▲	1.0%	18,526	0.9%	ETF
RSP Invesco S&P 500 Equal Weight ETF	$8,304,173	$892,745 ▼	-9.7%	49,030	0.9%	ETF
LLY Eli Lilly and Company	$8,048,013	$327,522 ▲	4.2%	10,345	0.8%	Medical
JNJ Johnson & Johnson	$8,008,305	$423,629 ▲	5.6%	50,625	0.8%	Medical
AMGN Amgen	$7,192,453	$61,698 ▲	0.9%	25,297	0.8%	Medical
VNQ Vanguard Real Estate ETF	$6,978,765	$58,720 ▼	-0.8%	80,698	0.7%	ETF
VTV Vanguard Value ETF	$6,880,308	$84,524 ▲	1.2%	42,247	0.7%	ETF
GLDM SPDR Gold MiniShares Trust	$6,628,688	$44,755 ▲	0.7%	150,481	0.7%	Finance
IWY iShares Russell Top 200 Growth ETF	$6,486,121	$24,583 ▲	0.4%	33,245	0.7%	ETF
META Meta Platforms	$6,314,653	$561,346 ▼	-8.2%	13,004	0.7%	Computer and Technology
BLK BlackRock	$6,279,859	$35,013 ▼	-0.6%	7,533	0.7%	Finance
NVDA NVIDIA	$6,079,455	$1,334,625 ▲	28.1%	6,728	0.6%	Computer and Technology
EFA iShares MSCI EAFE ETF	$5,843,787	$11,021 ▼	-0.2%	73,175	0.6%	Finance
IWO iShares Russell 2000 Growth ETF	$5,401,536	$162,477 ▼	-2.9%	19,947	0.6%	ETF
SBUX Starbucks	$5,373,458	$137,268 ▲	2.6%	58,797	0.6%	Retail/Wholesale
ZION Zions Bancorporation, National Association	$5,340,196		0.0%	123,046	0.6%	Finance
HD Home Depot	$5,317,857	$125,054 ▲	2.4%	13,863	0.6%	Retail/Wholesale
XOM Exxon Mobil	$5,175,654	$527,841 ▲	11.4%	44,526	0.5%	Oils/Energy
BX Blackstone	$5,044,011	$12,086 ▼	-0.2%	38,395	0.5%	Finance
SPY SPDR S&P 500 ETF Trust	$4,834,854	$304,741 ▲	6.7%	9,551	0.5%	Finance
VOE Vanguard Mid-Cap Value ETF	$4,818,944	$80,607 ▼	-1.6%	30,908	0.5%	ETF
VOT Vanguard Mid-Cap Growth ETF	$4,654,419	$28,059 ▼	-0.6%	19,740	0.5%	ETF
IWF iShares Russell 1000 Growth ETF	$4,399,281	$22,246 ▼	-0.5%	13,052	0.5%	ETF
IVE iShares S&P 500 Value ETF	$4,335,860	$200,821 ▲	4.9%	23,210	0.5%	ETF
IWB iShares Russell 1000 ETF	$4,305,472		0.0%	14,948	0.5%	ETF
IEFA iShares Core MSCI EAFE ETF	$4,297,031	$307,122 ▲	7.7%	57,896	0.4%	ETF
COST Costco Wholesale	$4,255,464	$36,635 ▲	0.9%	5,808	0.4%	Retail/Wholesale
FVD First Trust Value Line Dividend Index Fund	$4,150,268	$730,408 ▼	-15.0%	98,278	0.4%	ETF
MRK Merck & Co., Inc.	$4,004,903	$2,243 ▲	0.1%	30,352	0.4%	Medical
IWX iShares Russell Top 200 Value ETF	$3,984,495	$76 ▲	0.0%	52,208	0.4%	ETF
BAC Bank of America	$3,923,203	$57,297 ▼	-1.4%	103,460	0.4%	Finance
CRM Salesforce	$3,915,189	$24,435 ▼	-0.6%	29,642	0.4%	Computer and Technology
PEP PepsiCo	$3,867,896	$691,990 ▼	-15.2%	22,101	0.4%	Consumer Staples
ABBV AbbVie	$3,784,566	$25,676 ▲	0.7%	20,783	0.4%	Medical
BIL SPDR Bloomberg Barclays 1-3 Month T-Bill ETF	$3,780,057	$1,617,887 ▲	74.8%	41,177	0.4%	ETF
PG Procter & Gamble	$3,658,128	$62,954 ▲	1.8%	22,546	0.4%	Consumer Staples
AMT American Tower	$3,600,016	$46,828 ▲	1.3%	18,220	0.4%	Finance
REGN Regeneron Pharmaceuticals	$3,568,913	$33,687 ▲	1.0%	3,708	0.4%	Medical
IWD iShares Russell 1000 Value ETF	$3,467,900	$6,448 ▲	0.2%	19,362	0.4%	ETF
GLD SPDR Gold Shares	$3,457,330	$35,384 ▼	-1.0%	16,806	0.4%	Finance
IVW iShares S&P 500 Growth ETF	$3,375,573	$1,627,159 ▲	93.1%	39,976	0.4%	ETF
IJH iShares Core S&P Mid-Cap ETF	$3,255,019	$2,519,513 ▲	342.6%	53,589	0.3%	ETF
SHY iShares 1-3 Year Treasury Bond ETF	$3,234,726	$59,454 ▼	-1.8%	39,554	0.3%	Manufacturing
JEPI JPMorgan Equity Premium Income ETF	$3,213,560	$345,657 ▲	12.1%	55,540	0.3%	ETF
ABT Abbott Laboratories	$3,104,055	$65,355 ▼	-2.1%	27,310	0.3%	Medical
NKE NIKE	$3,061,258	$78,378 ▲	2.6%	32,574	0.3%	Consumer Discretionary
HON Honeywell International	$3,017,601	$821 ▼	0.0%	14,702	0.3%	Multi-Sector Conglomerates
IWS iShares Russell Mid-Cap Value ETF	$2,997,142	$5,139 ▲	0.2%	23,914	0.3%	ETF
AVGO Broadcom	$2,929,819	$79,507 ▼	-2.6%	2,211	0.3%	Computer and Technology
CVX Chevron	$2,897,547	$23,030 ▲	0.8%	18,369	0.3%	Oils/Energy
TROW T. Rowe Price Group	$2,738,109	$858,570 ▼	-23.9%	22,458	0.3%	Finance
WMT Walmart	$2,650,102	$1,766,394 ▲	199.9%	44,044	0.3%	Retail/Wholesale
DGRO iShares Core Dividend Growth ETF	$2,588,837	$13,412 ▲	0.5%	44,589	0.3%	ETF
LOW Lowe's Companies	$2,568,077	$55,019 ▼	-2.1%	10,082	0.3%	Retail/Wholesale
ORCL Oracle	$2,557,178	$482,093 ▼	-15.9%	20,358	0.3%	Computer and Technology
SYK Stryker	$2,498,648	$11,094 ▲	0.4%	6,982	0.3%	Medical
VIG Vanguard Dividend Appreciation ETF	$2,474,501	$33,600 ▲	1.4%	13,551	0.3%	ETF
FI Fiserv	$2,330,844	$12,946 ▼	-0.6%	14,584	0.2%	Business Services
JAAA Janus Henderson AAA CLO ETF	$2,318,412	$595,332 ▲	34.6%	45,692	0.2%	ETF
TXRH Texas Roadhouse	$2,313,405	$24,561 ▼	-1.1%	14,976	0.2%	Retail/Wholesale
DHR Danaher	$2,289,932	$2,497 ▲	0.1%	9,170	0.2%	Multi-Sector Conglomerates
LULU Lululemon Athletica	$2,145,450	$1,063,349 ▲	98.3%	5,492	0.2%	Consumer Discretionary
IWP iShares Russell Mid-Cap Growth ETF	$2,130,900	$228,739 ▲	12.0%	18,669	0.2%	ETF
ICF iShares Cohen & Steers REIT ETF	$2,114,078	$58 ▲	0.0%	36,639	0.2%	ETF
CMG Chipotle Mexican Grill	$2,084,154	$20,347 ▼	-1.0%	717	0.2%	Retail/Wholesale
VYM Vanguard High Dividend Yield ETF	$2,051,506	$3,025 ▼	-0.1%	16,956	0.2%	ETF
QQQ Invesco QQQ	$2,028,549	$12,761 ▼	-0.6%	4,769	0.2%	Finance
MKL Markel Group	$2,016,722	$168,821 ▲	9.1%	1,326	0.2%	Multi-Sector Conglomerates
TJX TJX Companies	$2,016,392	$72,920 ▼	-3.5%	19,882	0.2%	Retail/Wholesale
TSLA Tesla	$1,998,244	$906,918 ▲	83.1%	11,367	0.2%	Auto/Tires/Trucks
UNP Union Pacific	$1,978,630	$13,525 ▼	-0.7%	8,046	0.2%	Transportation
ADBE Adobe	$1,972,011	$178,631 ▲	10.0%	3,908	0.2%	Computer and Technology
QQEW First Trust NASDAQ 100 Equal Weighted Index Fund	$1,940,573	$296,005 ▲	18.0%	15,662	0.2%	Manufacturing
FDX FedEx	$1,920,803	$8,403 ▼	-0.4%	6,629	0.2%	Transportation
XLE Energy Select Sector SPDR Fund	$1,916,575	$378 ▲	0.0%	20,301	0.2%	ETF
PLD Prologis	$1,839,376	$19,143 ▼	-1.0%	14,125	0.2%	Finance
IWM iShares Russell 2000 ETF	$1,839,080	$1,347,607 ▼	-42.3%	8,745	0.2%	Finance
JMBS Janus Henderson Mortgage-Backed Securities ETF	$1,803,459	$1,039,014 ▼	-36.6%	39,988	0.2%	ETF
APO Apollo Global Management	$1,750,509		0.0%	15,567	0.2%	Finance
ACN Accenture	$1,718,146	$260,304 ▲	17.9%	4,957	0.2%	Business Services
PFE Pfizer	$1,705,238	$757,131 ▲	79.9%	61,450	0.2%	Medical
CMCSA Comcast	$1,687,399	$121,337 ▲	7.7%	38,925	0.2%	Consumer Discretionary
VICR Vicor	$1,669,558		0.0%	43,660	0.2%	Computer and Technology
INTC Intel	$1,669,053	$36,529 ▲	2.2%	37,787	0.2%	Computer and Technology
CSCO Cisco Systems	$1,553,087	$42,573 ▲	2.8%	31,118	0.2%	Computer and Technology

Showing largest 100 holdings. View all holdings.

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Harbor Investment Advisory, LLC Top Holdings and 13F Report (2024)

About Harbor Investment Advisory, LLC

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information

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Harbor Investment Advisory, LLC Top Holdings and 13F Report (2024)

About Harbor Investment Advisory, LLC

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Map of 500 Largest Holdings ofHarbor Investment Advisory, LLC

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information