Howard Financial Services, Ltd. Top Holdings and 13F Report (2024) About Howard Financial Services, Ltd.Investment ActivityHoward Financial Services, Ltd. has $954.31 million in total holdings as of December 31, 2023.Howard Financial Services, Ltd. owns shares of 234 different stocks, but just 29 companies or ETFs make up 80% of its holdings.Approximately 4.86% of the portfolio was purchased this quarter.About 1.88% of the portfolio was sold this quarter.This quarter, Howard Financial Services, Ltd. has purchased 238 new stocks and bought additional shares in 155 stocks.Howard Financial Services, Ltd. sold shares of 30 stocks and completely divested from 18 stocks this quarter.Largest Holdings iShares MSCI USA Quality Factor ETF $108,068,528Schwab US Dividend Equity ETF $63,842,040Vanguard Dividend Appreciation ETF $45,081,068Invesco S&P 500 GARP ETF $39,740,300WisdomTree U.S. Quality Dividend Growth Fund $37,858,304 Largest New Holdings this Quarter 30233Q108 - EXXONMOBIL HOLDINGS CORP $3,463,457 Holding30609A109 - ONEOK INC NEW $1,148,502 Holding69344A107 - PGIM Ultra Short Bond ETF $901,336 Holding84615Q103 - SPACE EXPLORATION TECHN CORP $476,941 HoldingG1151C101 - Accenture $442,288 Holding Largest Purchases this Quarter VANGUARD MALVERN FDS 109,096 shares (about $8.07M)EXXONMOBIL HOLDINGS CORP 21,281 shares (about $3.46M)Schwab U.S. Large-Cap Growth ETF 78,896 shares (about $2.83M)SPDR Bloomberg Short Term High Yield Bond ETF 85,355 shares (about $2.07M)Schwab US Dividend Equity ETF 58,886 shares (about $1.92M) Largest Sales this Quarter SPDR Doubleline Total Return Tactical ETF 187,351 shares (about $7.01M)First Trust TCW Opportunistic Fixed Income ETF 19,983 shares (about $824.69K)Sabine Royalty Trust 5,970 shares (about $412.83K)First Trust Preferred Securities and Income ETF 13,434 shares (about $229.05K)Pacer US Small Cap Cash Cows ETF 3,938 shares (about $209.82K) Sector Allocation Over TimeMap of 500 Largest Holdings ofHoward Financial Services, Ltd. Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorQUALiShares MSCI USA Quality Factor ETF$108,068,528$283,356 ▲0.3%486,26911.3%ETFSCHDSchwab US Dividend Equity ETF$63,842,040$1,915,561 ▲3.1%1,962,5596.7%ETFVIGVanguard Dividend Appreciation ETF$45,081,068$382,162 ▲0.9%193,2244.7%ETFSPGPInvesco S&P 500 GARP ETF$39,740,300$882,239 ▲2.3%334,4584.2%ETFDGRWWisdomTree U.S. Quality Dividend Growth Fund$37,858,304$657,633 ▲1.8%389,3294.0%ETFRSPInvesco S&P 500 Equal Weight ETF$37,554,516$254,201 ▲0.7%180,5333.9%ETFGTOInvesco Total Return Bond ETF$35,717,176$130,247 ▲0.4%801,0133.7%ETFHTRBHartford Total Return Bond ETF$34,314,731$1,755,668 ▲5.4%1,070,6623.6%ETFAAPLApple$32,163,363$1,024,035 ▲3.3%96,5813.4%TechnologySCHGSchwab U.S. Large-Cap Growth ETF$31,976,172$2,834,735 ▲9.7%889,9573.4%ETFPTRBPGIM Total Return Bond ETF$31,423,639$717,098 ▲2.3%796,7453.3%ETFIQLTiShares MSCI Intl Quality Factor ETF$26,024,603$504,693 ▲2.0%526,0682.7%ETFFNDFSchwab Fundamental International Equity ETF$24,760,533$542,821 ▲2.2%460,6612.6%ETFRDVYFirst Trust Rising Dividend Achievers ETF$22,900,439$732,011 ▲3.3%292,5082.4%ETFANGLVanEck Fallen Angel High Yield Bond ETF$19,703,564$915,867 ▲4.9%708,5062.1%ETFVIGIVanguard International Dividend Appreciation ETF$18,312,999$68,077 ▲0.4%193,9531.9%ETFXSOEWisdomTree Emerging Markets ex-State-Owned Enterprises Fund$18,081,880$643,390 ▲3.7%385,9531.9%ETFSJNKSPDR Bloomberg Short Term High Yield Bond ETF$17,896,660$2,069,858 ▲13.1%738,0071.9%ETFVANGUARD MALVERN FDS$17,329,273$8,074,185 ▲87.2%234,1481.8%CORE-PLUS BD ETFNVDANVIDIA$14,016,706$454,708 ▲3.4%61,3741.5%TechnologySPYSPDR S&P 500 ETF Trust$12,947,299$18,303 ▲0.1%16,9771.4%ETFMSFTMicrosoft$12,830,563$996,554 ▲8.4%25,0161.3%TechnologyTOTLSPDR Doubleline Total Return Tactical ETF$11,345,290$7,010,671 ▼-38.2%303,1881.2%ETFQQQInvesco QQQ$10,740,379$64,358 ▲0.6%14,5191.1%ETFMOATVanEck Morningstar Wide Moat ETF$9,704,093$284,889 ▲3.0%91,7991.0%ETFCALFPacer US Small Cap Cash Cows ETF$8,857,061$209,817 ▼-2.3%166,2360.9%ETFJPSTJPMorgan Ultra-Short Income ETF$7,459,178$40,900 ▼-0.5%148,0880.8%ETFBRK.BBerkshire Hathaway$7,048,482$206,151 ▲3.0%14,1550.7%FinanceGOOGLAlphabet$6,660,491$873,637 ▲15.1%19,3570.7%Communication ServicesAVGOBroadcom$6,218,916$328,716 ▲5.6%17,7080.7%TechnologyAMZNAmazon.com$5,959,917$111,121 ▲1.9%23,9210.6%Consumer DiscretionaryIVViShares Core S&P 500 ETF$5,596,328$6,127 ▲0.1%7,3070.6%ETFFPEFirst Trust Preferred Securities and Income ETF$5,588,038$229,050 ▼-3.9%327,7440.6%ETFEPDEnterprise Products Partners$5,027,458$62,068 ▲1.3%141,1810.5%EnergyVTIVanguard Total Stock Market ETF$4,439,790$296,410 ▲7.2%11,8630.5%ETFSBRSabine Royalty Trust$4,302,325$412,827 ▼-8.8%62,2170.5%EnergyENERGY TRANSFER L P$3,908,924$9,213 ▲0.2%197,7200.4%COM UT LTD PTNINTCIntel$3,690,554$133,094 ▲3.7%30,6960.4%TechnologyRODMHartford Multifactor Developed Markets (ex-US) ETF$3,584,431$34,800 ▼-1.0%87,9620.4%ETFEXXONMOBIL HOLDINGS CORP$3,463,457$3,463,457 ▲New Holding21,2810.4%COM SHSIGSBiShares 1-5 Year Investment Grade Corporate Bond ETF$3,316,800$1,174,812 ▲54.8%64,7430.3%ETFSCHESchwab Emerging Markets Equity ETF$2,931,012$9,732 ▼-0.3%80,4120.3%ETFTSMTaiwan Semiconductor Manufacturing$2,919,616$68,885 ▲2.4%6,4000.3%TechnologyMPLXMplx$2,774,202$47,590 ▲1.7%49,2580.3%EnergyPALANTIR TECHNOLOGIES INC$2,729,434$135,424 ▲5.2%14,5920.3%CL AMUMicron Technology$2,660,355$363,163 ▲15.8%2,4980.3%TechnologyJPMJPMorgan Chase & Co.$2,414,258$234,876 ▲10.8%7,2980.3%FinanceSCHFSchwab International Equity ETF$2,395,576$29,530 ▼-1.2%87,2070.3%ETFMETAMeta Platforms$2,274,009$487,288 ▲27.3%3,1360.2%Communication ServicesJNJJohnson & Johnson$2,062,172$189,829 ▲10.1%7,7890.2%HealthcareLLYEli Lilly and Company$2,019,661$355,321 ▲21.3%1,7450.2%HealthcareIEFAiShares Core MSCI EAFE ETF$1,765,758$39,528 ▼-2.2%18,2260.2%ETFSCHWCharles Schwab$1,743,190$56,396 ▲3.3%17,8350.2%FinanceMAMastercard$1,690,554$242,059 ▲16.7%3,0660.2%FinanceSOUTHSTATE BK CORP$1,607,7940.0%16,1490.2%COMWALMART INC$1,593,640$94,153 ▲6.3%15,3350.2%COMPANWPalo Alto Networks$1,578,910$112,439 ▲7.7%3,9740.2%TechnologyGE VERNOVA INC$1,528,388$42,772 ▲2.9%1,6080.2%COMBSVVanguard Short-Term Bond ETF$1,469,010$239,283 ▲19.5%19,2280.2%ETFFIXDFirst Trust TCW Opportunistic Fixed Income ETF$1,416,585$824,694 ▼-36.8%34,3250.1%ETFFNDASchwab Fundamental U.S. Small Company ETF$1,393,517$2,975 ▲0.2%39,8150.1%ETFAMDAdvanced Micro Devices$1,337,307$196,987 ▲17.3%2,1860.1%TechnologyBSMBlack Stone Minerals$1,326,253$2,821 ▲0.2%92,6150.1%EnergyCSCOCisco Systems$1,325,451$27,015 ▲2.1%12,3150.1%TechnologyTPLTexas Pacific Land$1,320,589$977 ▼-0.1%4,0530.1%EnergyMRKMerck & Co., Inc.$1,302,251$118,717 ▲10.0%8,9620.1%HealthcareKOCoca-Cola$1,290,069$93,224 ▲7.8%14,9870.1%Consumer StaplesCRWDCrowdStrike$1,280,066$1,009,227 ▲372.6%4,8350.1%TechnologyPEPPepsiCo$1,260,456$31,933 ▲2.6%9,9470.1%Consumer StaplesVOOVanguard S&P 500 ETF$1,245,081$43,441 ▼-3.4%1,7770.1%ETFGOLDMAN SACHS ETF TR$1,225,872$3,964 ▲0.3%21,9570.1%S&P 500 PREMIUMTSLATesla$1,211,321$315,426 ▲35.2%3,4140.1%Consumer DiscretionaryCVXChevron$1,191,868$94,761 ▲8.6%5,8360.1%EnergyMRVLMarvell Technology$1,183,547$56,536 ▲5.0%4,4800.1%TechnologyABBVAbbVie$1,178,176$89,462 ▲8.2%4,5040.1%HealthcareVVisa$1,168,490$147,678 ▲14.5%3,2520.1%FinanceDMLPDorchester Minerals$1,166,043$3,112 ▲0.3%41,5850.1%EnergyGEGE Aerospace$1,159,845$95,248 ▲8.9%3,7140.1%IndustrialsONEOK INC NEW$1,148,502$1,148,502 ▲New Holding13,4690.1%COMSPDWSPDR Portfolio Developed World ex-US ETF$1,141,257$14,711 ▲1.3%22,7300.1%ETFGOOGAlphabet$1,136,579$9,880 ▲0.9%3,3360.1%Communication ServicesIBMInternational Business Machines$1,123,933$12,317 ▲1.1%5,1100.1%TechnologyHBANHuntington Bancshares$1,116,734$4,212 ▼-0.4%73,1800.1%FinanceCHATRoundhill Generative AI & Technology ETF$1,082,0530.0%11,7640.1%ETFCOSTCostco Wholesale$1,004,751$5,461 ▼-0.5%1,1040.1%Consumer StaplesMSMorgan Stanley$977,434$107,016 ▲12.3%5,1970.1%FinanceVIPER ENERGY INC$973,426$239 ▲0.0%24,4030.1%CL AIJHiShares Core S&P Mid-Cap ETF$966,022$51,014 ▲5.6%13,4260.1%ETFGHCGraham$958,598$1,134 ▲0.1%8450.1%Consumer DiscretionaryIEMGiShares Core MSCI Emerging Markets ETF$950,0470.0%11,7060.1%ETFPULSPGIM Ultra Short Bond ETF$901,336$901,336 ▲New Holding18,2240.1%ETFVOVanguard Mid-Cap ETF$897,4380.0%11,4440.1%ETFNLYAnnaly Capital Management$883,364$20,628 ▲2.4%46,7640.1%FinanceBACBank of America$883,113$112,396 ▲14.6%16,2250.1%FinanceVBVanguard Small-Cap ETF$872,726$284 ▲0.0%3,0680.1%ETFVEUVanguard FTSE All-World ex-US ETF$867,3040.0%10,4530.1%ETFAMGNAmgen$852,816$55,224 ▲6.9%2,0230.1%HealthcareNBHCNational Bank$830,4750.0%21,1910.1%FinanceSMHVanEck Semiconductor ETF$809,7570.0%1,3300.1%ETFESGUiShares ESG Aware MSCI USA ETF$799,908$1,835 ▲0.2%4,7960.1%ETFShowing largest 100 holdings. 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