Diversify Advisory Services LLC Acquires 23,605 Shares of Apple Inc. $AAPL

Key Points

• Diversify Advisory Services LLC boosted its Apple holding by 7.1%, buying 23,605 shares to own 354,646 shares worth about $90.62 million, representing ~2.9% of its portfolio and its fifth-largest position.
• Apple reported a strong quarter, beating estimates with $111.18B revenue and $2.01 EPS, cited “extraordinary” iPhone 17 demand, raised fiscal Q3 revenue guidance ~14–17% YoY, and added $100B to its share buyback program.
• Insiders sold a total of 96,485 shares (~$24.6M) in the past three months—including CEO Timothy Cook (64,949 shares) and SVP Deirdre O’Brien (30,002 shares)—transactions executed under pre‑arranged Rule 10b5‑1 plans.

Diversify Advisory Services LLC increased its holdings in shares of Apple Inc. (NASDAQ:AAPL - Free Report) by 7.1% in the 4th quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The fund owned 354,646 shares of the iPhone maker's stock after purchasing an additional 23,605 shares during the quarter. Apple makes up approximately 2.9% of Diversify Advisory Services LLC's portfolio, making the stock its 5th biggest position. Diversify Advisory Services LLC's holdings in Apple were worth $90,623,000 as of its most recent SEC filing.

Other institutional investors and hedge funds have also recently added to or reduced their stakes in the company. Isthmus Partners LLC boosted its holdings in shares of Apple by 6.4% in the 3rd quarter. Isthmus Partners LLC now owns 97,177 shares of the iPhone maker's stock valued at $25,000 after buying an additional 5,808 shares in the last quarter. Sellwood Investment Partners LLC lifted its position in Apple by 110.9% in the third quarter. Sellwood Investment Partners LLC now owns 135 shares of the iPhone maker's stock valued at $34,000 after acquiring an additional 71 shares during the last quarter. ROSS JOHNSON & Associates LLC boosted its stake in Apple by 1,800.0% in the first quarter. ROSS JOHNSON & Associates LLC now owns 190 shares of the iPhone maker's stock valued at $42,000 after acquiring an additional 180 shares in the last quarter. LSV Asset Management purchased a new position in shares of Apple during the fourth quarter worth about $65,000. Finally, 49 Wealth Management LLC increased its position in shares of Apple by 15.7% during the third quarter. 49 Wealth Management LLC now owns 298,920 shares of the iPhone maker's stock worth $76,000 after purchasing an additional 40,543 shares in the last quarter. 67.73% of the stock is owned by institutional investors and hedge funds.

Wall Street Analysts Forecast Growth

AAPL has been the subject of several research reports. Phillip Securities raised Apple from a "moderate sell" rating to a "hold" rating in a report on Sunday, February 1st. DA Davidson reaffirmed a "neutral" rating and set a $270.00 price target on shares of Apple in a research report on Friday, January 30th. Maxim Group upgraded Apple from a "hold" rating to a "buy" rating and set a $300.00 price objective for the company in a research note on Friday, January 30th. Evercore reissued an "outperform" rating on shares of Apple in a report on Monday, March 2nd. Finally, Rosenblatt Securities restated a "neutral" rating and set a $268.00 target price on shares of Apple in a research report on Tuesday, April 21st. One research analyst has rated the stock with a Strong Buy rating, twenty-two have given a Buy rating, twelve have issued a Hold rating and one has given a Sell rating to the company. Based on data from MarketBeat, Apple has an average rating of "Moderate Buy" and an average price target of $301.83.

Insider Buying and Selling

In other Apple news, SVP Deirdre O'brien sold 30,002 shares of the business's stock in a transaction on Thursday, April 2nd. The shares were sold at an average price of $255.35, for a total value of $7,661,010.70. Following the transaction, the senior vice president directly owned 136,810 shares of the company's stock, valued at approximately $34,934,433.50. The trade was a 17.99% decrease in their position. The sale was disclosed in a filing with the SEC, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Timothy D. Cook sold 64,949 shares of the company's stock in a transaction on Thursday, April 2nd. The stock was sold at an average price of $254.23, for a total transaction of $16,511,984.27. Following the transaction, the chief executive officer owned 3,280,418 shares of the company's stock, valued at approximately $833,980,668.14. The trade was a 1.94% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 96,485 shares of company stock valued at $24,594,845 over the last three months. 0.06% of the stock is currently owned by company insiders.

Trending Headlines about Apple

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Q2 beat on top and bottom lines — Apple reported $111.2B revenue and $2.01 adjusted EPS, topping Street estimates and signaling continued demand momentum. Apple's Stock Climbs on a Rosy Outlook
• Positive Sentiment: Management says iPhone 17 demand is “extraordinary”; iPhone revenue rose strongly and the active installed base hit records — supports durable hardware growth. Apple Sales Top $111 Billion in Second Quarter
• Positive Sentiment: Strong forward guide — Apple guided fiscal Q3 revenue up 14–17% YoY (above consensus), and raised profit guidance; that drove the most immediate upside reaction. Apple Stock Jumps on Revenue Outlook
• Positive Sentiment: Capital return ramp — Apple added $100B to its buyback program and signaled shareholder-friendly distributions, which supports EPS and investor sentiment. Apple adds $100 billion to its share buyback program
• Neutral Sentiment: Services and Mac strength — Services hit an all-time quarterly high (~$30B) and Macs saw AI-driven demand, diversifying revenue beyond iPhone. Apple was surprised by AI-driven demand for Macs
• Neutral Sentiment: Leadership transition spotlight — Tim Cook introduced incoming CEO John Ternus on the earnings call; investors see a smooth handoff but will watch execution under new leadership. Incoming Apple CEO John Ternus Makes Wall Street Cameo
• Negative Sentiment: Memory and supply headwinds — Management warned memory costs will increasingly impact the business and said supply constraints limited some iPhone shipments; that could pressure margins and near-term unit growth. Cook: Memory Costs Will Be Increasing Impact On Our Business
• Negative Sentiment: Regulatory/legal risk — Apple is in a tense dispute with India’s antitrust body over document requests; prolonged fights or fines could be a headline risk in key markets. Apple says India antitrust body overstepping judicial authority
• Negative Sentiment: Product execution concerns — reports that Vision Pro priority has been dialed back and mixed commentary on longer-term AI positioning leave some investors wanting clearer strategy/roadmap. Apple Has Given Up on the Vision Pro After M5 Refresh Flop

Apple Stock Performance

Shares of AAPL stock opened at $271.35 on Friday. The stock's 50-day moving average price is $260.73 and its 200 day moving average price is $265.02. The company has a quick ratio of 0.94, a current ratio of 0.97 and a debt-to-equity ratio of 0.87. The stock has a market capitalization of $3.98 trillion, a PE ratio of 34.30, a price-to-earnings-growth ratio of 2.46 and a beta of 1.11. Apple Inc. has a 52-week low of $193.25 and a 52-week high of $288.62.

Apple (NASDAQ:AAPL - Get Free Report) last posted its quarterly earnings data on Thursday, April 30th. The iPhone maker reported $2.01 earnings per share for the quarter, topping analysts' consensus estimates of $1.92 by $0.09. Apple had a return on equity of 159.94% and a net margin of 27.04%.The company had revenue of $111.18 billion during the quarter, compared to analysts' expectations of $109.46 billion. During the same period last year, the firm earned $1.65 EPS. The firm's revenue for the quarter was up 16.6% on a year-over-year basis. As a group, equities research analysts forecast that Apple Inc. will post 8.52 EPS for the current year.

Apple Increases Dividend

The business also recently declared a quarterly dividend, which will be paid on Thursday, May 14th. Stockholders of record on Monday, May 11th will be paid a dividend of $0.27 per share. This represents a $1.08 annualized dividend and a dividend yield of 0.4%. This is a boost from Apple's previous quarterly dividend of $0.26. The ex-dividend date is Monday, May 11th. Apple's dividend payout ratio (DPR) is currently 13.15%.

About Apple

Apple Inc NASDAQ: AAPL is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple's principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.

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