Prime Capital Investment Advisors LLC Sells 5,673 Shares of Alphabet Inc. $GOOG

Key Points

• Prime Capital Investment Advisors cut its stake in Alphabet by 2.6% in Q4, selling 5,673 shares and leaving it with 210,862 shares valued at about $66.17 million.
• Insiders have been net sellers recently — 2,068,744 shares sold in the last three months (about $104.5 million), with insiders owning 12.99% and institutions 27.26%; meanwhile analysts remain largely positive with an average target of $345.71.
• Key catalysts and risks: optimism around a potentially massive payoff from Alphabet’s SpaceX stake and accelerating AI/commercial wins is boosting sentiment, but significant headline risks remain including a reported ~$218 billion arbitration exposure, new antitrust suits, and rising competition from OpenAI.

Prime Capital Investment Advisors LLC lessened its position in Alphabet Inc. (NASDAQ:GOOG - Free Report) by 2.6% during the fourth quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The fund owned 210,862 shares of the information services provider's stock after selling 5,673 shares during the period. Prime Capital Investment Advisors LLC's holdings in Alphabet were worth $66,168,000 at the end of the most recent reporting period.

A number of other large investors have also added to or reduced their stakes in the company. HRC Wealth Management LLC grew its holdings in Alphabet by 1.0% in the 4th quarter. HRC Wealth Management LLC now owns 3,231 shares of the information services provider's stock worth $1,014,000 after acquiring an additional 31 shares during the last quarter. Avaii Wealth Management LLC grew its holdings in Alphabet by 2.3% in the 4th quarter. Avaii Wealth Management LLC now owns 1,437 shares of the information services provider's stock worth $451,000 after acquiring an additional 32 shares during the last quarter. Accel Wealth Management grew its holdings in Alphabet by 0.8% in the 4th quarter. Accel Wealth Management now owns 4,068 shares of the information services provider's stock worth $1,276,000 after acquiring an additional 33 shares during the last quarter. Accelerate Investment Advisors LLC grew its holdings in Alphabet by 1.1% in the 4th quarter. Accelerate Investment Advisors LLC now owns 3,166 shares of the information services provider's stock worth $993,000 after acquiring an additional 34 shares during the last quarter. Finally, Aspire Capital Advisors LLC lifted its position in shares of Alphabet by 2.2% in the 4th quarter. Aspire Capital Advisors LLC now owns 1,609 shares of the information services provider's stock worth $505,000 after purchasing an additional 35 shares during the period. Institutional investors own 27.26% of the company's stock.

Key Headlines Impacting Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Analysts and outlets highlight Alphabet’s large payoff potential from its early SpaceX stake, which investors view as a material latent asset that could boost GAAP value if SpaceX goes public. Alphabet (GOOGL) Could Score a $100B+ Payday from SpaceX IPO
• Positive Sentiment: Coverage emphasizes the same theme — Google’s SpaceX stake could be worth more than most public companies, a narrative that supports a higher valuation multiple for GOOG. Google's stake in SpaceX could be worth more than most companies on the planet
• Positive Sentiment: Wall Street momentum: analysts have raised targets and put Alphabet on catalyst watches ahead of events and Q1 earnings, fueling bullish positioning. Alphabet Stock (GOOGL) Opinions on Analyst Price Target Increases
• Positive Sentiment: Citi boosted its price target and kept a Buy rating ahead of Q1, reinforcing the buy-side narrative into earnings and product events. Wall Street sets Google stock price target for the next 12 months
• Positive Sentiment: Commercial AI traction: new partnerships and product launches (Cadence optimizing chip design on Google Cloud; Thoma Bravo deal to bring AI to a large software portfolio; Gemini app for Mac; Chrome “AI skills” rollout) strengthen revenue and cloud backlog outlook. Cadence and Google Collaborate to Scale AI-Driven Chip Design with ChipStack AI Super Agent on Google Cloud
• Neutral Sentiment: Some funds trimmed GOOG in recent 13F updates (various institutional sales), which may reflect portfolio rebalancing rather than conviction changes; keep an eye on large-scale flows. Fund Update: Douglas Lane & Associates, LLC Just Disclosed New Holdings
• Negative Sentiment: Regulatory and legal risk: Alphabet faces a new antitrust suit from rival app store Aptoide and a separate report of mass arbitration claims tied to ad tech/search rulings — these are headline risks that could pressure sentiment or lead to fines/costs. Google sued by rival app store Aptoide over alleged monopoly
• Negative Sentiment: Large-scale arbitration exposure reported (~$218B) tied to ad tech/search rulings — while the figure is headline-grabbing, resolution outcomes and timing remain uncertain and could create volatility. Alphabet Faces $218 Billion Mass Arbitration Claims Over Ad Tech And Search Rulings
• Negative Sentiment: Competition risk: OpenAI’s move into digital ads is an emerging threat to Google’s core ad franchise and is being watched by investors. OpenAI Pushes Into Digital Ads, Setting Up New Competition with Alphabet (GOOGL) and Meta (META)

Insiders Place Their Bets

In other news, CAO Amie Thuener O'toole sold 955 shares of Alphabet stock in a transaction that occurred on Tuesday, March 3rd. The shares were sold at an average price of $298.00, for a total value of $284,590.00. Following the completion of the sale, the chief accounting officer directly owned 9,918 shares in the company, valued at $2,955,564. The trade was a 8.78% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available through this link. Also, insider John Kent Walker sold 47,574 shares of Alphabet stock in a transaction that occurred on Tuesday, February 17th. The stock was sold at an average price of $301.45, for a total transaction of $14,341,182.30. Following the completion of the sale, the insider owned 13,227 shares of the company's stock, valued at $3,987,279.15. This represents a 78.25% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last three months, insiders sold 2,068,744 shares of company stock valued at $104,505,914. 12.99% of the stock is owned by company insiders.

Wall Street Analyst Weigh In

Several research firms have recently commented on GOOG. Scotiabank reaffirmed an "outperform" rating and issued a $400.00 target price (up from $375.00) on shares of Alphabet in a research report on Thursday, February 5th. Wells Fargo & Company raised shares of Alphabet from a "hold" rating to a "strong-buy" rating in a research report on Monday, February 23rd. Piper Sandler reaffirmed an "overweight" rating and issued a $395.00 target price on shares of Alphabet in a research report on Thursday, February 5th. Citigroup reaffirmed a "market outperform" rating on shares of Alphabet in a research report on Wednesday, December 17th. Finally, JPMorgan Chase & Co. raised their target price on shares of Alphabet from $385.00 to $395.00 and gave the stock an "overweight" rating in a research report on Thursday, February 5th. Nine analysts have rated the stock with a Strong Buy rating, twenty-nine have issued a Buy rating and three have given a Hold rating to the company. According to data from MarketBeat.com, Alphabet has an average rating of "Buy" and an average target price of $345.71.

Alphabet Stock Up 1.2%

Shares of Alphabet stock opened at $334.47 on Thursday. The company has a debt-to-equity ratio of 0.11, a quick ratio of 2.01 and a current ratio of 2.01. The stock has a market capitalization of $4.05 trillion, a PE ratio of 30.94, a price-to-earnings-growth ratio of 2.04 and a beta of 1.13. Alphabet Inc. has a 52-week low of $148.40 and a 52-week high of $350.15. The company has a 50-day simple moving average of $305.63 and a two-hundred day simple moving average of $300.61.

Alphabet (NASDAQ:GOOG - Get Free Report) last issued its earnings results on Thursday, February 5th. The information services provider reported $2.82 earnings per share (EPS) for the quarter, topping the consensus estimate of $2.59 by $0.23. The business had revenue of $113.83 billion during the quarter, compared to analysts' expectations of $111.24 billion. Alphabet had a net margin of 32.81% and a return on equity of 35.01%. The business's revenue for the quarter was up 18.0% compared to the same quarter last year. During the same period in the previous year, the company earned $2.15 earnings per share. On average, analysts anticipate that Alphabet Inc. will post 8.89 EPS for the current fiscal year.

Alphabet Dividend Announcement

The company also recently announced a quarterly dividend, which was paid on Monday, March 16th. Shareholders of record on Monday, March 9th were issued a $0.21 dividend. The ex-dividend date of this dividend was Monday, March 9th. This represents a $0.84 annualized dividend and a yield of 0.3%. Alphabet's payout ratio is 7.77%.

Alphabet Profile

Alphabet Inc NASDAQ: GOOG is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as "Other Bets." Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company's history.

Alphabet's core business centers on internet search and advertising, with Google Search and the company's ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.

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