Procter & Gamble (NYSE:PG) Stock Falls 1.9% - What's Next?

Key Points

• Procter & Gamble shares fell 1.9% to about $145.54 in mid-day trading, with volume below its average. The stock is trading near its 50-day and 200-day moving averages.
• Analysts remain moderately positive but see limited near-term upside: PG has a consensus “Moderate Buy” rating and an average price target of $161.55, while TD Cowen maintained a “Hold” rating with a $150 target.
• The investment case is supported by P&G’s reliable dividend—a 3.0% yield and more than 30 years of increases—but investors face risks from weaker-than-expected revenue, modest sales growth, and rising material and freight costs.

Procter & Gamble Company (The) (NYSE:PG - Get Free Report) was down 1.9% during mid-day trading on Wednesday. The company traded as low as $145.28 and last traded at $145.5420. 8,458,027 shares changed hands during trading, a decline of 13% from the average daily volume of 9,713,040 shares. The stock had previously closed at $148.32.

Procter & Gamble News Summary

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: Dividend reliability supports the investment case. Procter & Gamble has maintained a long record of uninterrupted dividend payments and more than 30 years of dividend increases, reinforcing its appeal to income-focused investors. How Long Has Procter & Gamble Been Paying Its Cash Distribution?
• Positive Sentiment: Analyst target implies modest upside. TD Cowen reaffirmed its “hold” rating while setting a $150 price target, indicating limited expected appreciation rather than a strong bullish view. TD Cowen Reaffirms Procter & Gamble Rating
• Positive Sentiment: Product innovation remains a potential growth lever. Pantene launched a Cream to Mist hair product co-created with a trichologist and social-media influencer, reflecting efforts to respond to consumer preferences and strengthen brand engagement. P&G Launches Its First Trichologist Co-Created Hair Product
• Neutral Sentiment: Investor attention is elevated, but the outlook remains mixed. Zacks noted that PG is a heavily watched stock, while recent results showed earnings slightly above expectations but revenue below consensus, with only modest year-over-year sales growth. P&G Is a Trending Stock
• Negative Sentiment: Input-cost and logistics risks could pressure margins. Industry commentary cited rising material and freight costs, while P&G discussed the continuing need to improve supply-chain automation and resilience. CPGs Discuss Automation, Sourcing and Logistics Risks

Analyst Upgrades and Downgrades

A number of brokerages have recently commented on PG. Weiss Ratings reaffirmed a "hold (c)" rating on shares of Procter & Gamble in a research report on Monday, September 21st. Argus lowered Procter & Gamble from a "buy" rating to a "hold" rating in a research note on Friday, August 7th. JPMorgan Chase & Co. lowered their price target on Procter & Gamble from $164.00 to $162.00 and set an "overweight" rating for the company in a report on Thursday, July 16th. BMO Capital Markets increased their price objective on shares of Procter & Gamble from $169.00 to $170.00 and gave the stock an "outperform" rating in a report on Monday, June 29th. Finally, Citigroup lowered their target price on shares of Procter & Gamble from $181.00 to $170.00 and set a "buy" rating for the company in a report on Thursday, July 30th. Thirteen analysts have rated the stock with a Buy rating and ten have assigned a Hold rating to the company. According to data from MarketBeat.com, the stock presently has an average rating of "Moderate Buy" and a consensus target price of $161.55.

Procter & Gamble Stock Performance

The stock has a 50-day simple moving average of $145.91 and a 200-day simple moving average of $146.14. The company has a debt-to-equity ratio of 0.43, a current ratio of 0.68 and a quick ratio of 0.47. The stock has a market cap of $338.05 billion, a PE ratio of 21.99, a P/E/G ratio of 3.70 and a beta of 0.39.

Procter & Gamble (NYSE:PG - Get Free Report) last released its quarterly earnings data on Wednesday, July 29th. The company reported $1.43 earnings per share for the quarter, beating the consensus estimate of $1.41 by $0.02. The business had revenue of $21.20 billion for the quarter, compared to analyst estimates of $21.38 billion. Procter & Gamble had a return on equity of 31.36% and a net margin of 18.44%.The company's revenue was up 1.5% compared to the same quarter last year. During the same period in the previous year, the company posted $1.48 EPS. Procter & Gamble has set its FY 2027 guidance at 6.890-7.110 EPS. Equities analysts predict that Procter & Gamble Company will post 6.99 earnings per share for the current fiscal year.

Procter & Gamble Announces Dividend

The firm also recently disclosed a quarterly dividend, which was paid on Monday, August 17th. Shareholders of record on Friday, July 24th were paid a dividend of $1.0885 per share. This represents a $4.35 annualized dividend and a yield of 3.0%. The ex-dividend date was Friday, July 24th. Procter & Gamble's payout ratio is currently 65.71%.

Insider Activity

In related news, CAO Matthew Janzaruk sold 359 shares of Procter & Gamble stock in a transaction on Monday, August 24th. The shares were sold at an average price of $145.24, for a total transaction of $52,141.16. Following the transaction, the chief accounting officer owned 1,271 shares in the company, valued at approximately $184,600.04. The trade was a 22.02% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this link. Also, insider Marc Pritchard sold 4,030 shares of the company's stock in a transaction on Thursday, August 20th. The stock was sold at an average price of $143.79, for a total transaction of $579,473.70. Following the sale, the insider directly owned 187,001 shares of the company's stock, valued at approximately $26,888,873.79. This trade represents a 2.11% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last 90 days, insiders have sold 6,627 shares of company stock valued at $953,417. Company insiders own 0.23% of the company's stock.

Institutional Investors Weigh In On Procter & Gamble

Several hedge funds have recently modified their holdings of PG. Cowa LLC grew its position in Procter & Gamble by 2.4% in the fourth quarter. Cowa LLC now owns 2,985 shares of the company's stock valued at $428,000 after acquiring an additional 70 shares in the last quarter. KLCM Advisors Inc. increased its position in shares of Procter & Gamble by 0.9% during the first quarter. KLCM Advisors Inc. now owns 7,890 shares of the company's stock worth $1,140,000 after acquiring an additional 70 shares during the last quarter. Midwest Professional Planners LTD. lifted its stake in shares of Procter & Gamble by 2.6% in the second quarter. Midwest Professional Planners LTD. now owns 2,799 shares of the company's stock worth $410,000 after acquiring an additional 70 shares in the last quarter. Legacy Solutions LLC boosted its holdings in Procter & Gamble by 3.8% in the second quarter. Legacy Solutions LLC now owns 1,928 shares of the company's stock valued at $283,000 after purchasing an additional 71 shares during the last quarter. Finally, Yarger Wealth Strategies LLC boosted its holdings in Procter & Gamble by 1.7% in the second quarter. Yarger Wealth Strategies LLC now owns 4,142 shares of the company's stock valued at $609,000 after purchasing an additional 71 shares during the last quarter. 65.77% of the stock is currently owned by hedge funds and other institutional investors.

About Procter & Gamble

The Procter & Gamble Company NYSE: PG is a consumer products company that develops, manufactures and markets branded products used in households and personal care routines. Its portfolio includes products in categories such as beauty, grooming, health care, fabric and home care, and family care.

Major brands associated with Procter & Gamble include Pampers, Tide, Gillette, Head & Shoulders, Pantene, Oral-B, Crest, Olay, Old Spice, Febreze, Mr. Clean, Swiffer and Bounty. The company sells its products through retailers, e-commerce platforms and other distribution channels.

Founded in Cincinnati, Ohio, in 1837 by William Procter and James Gamble, the company has grown into a global consumer goods business serving customers in markets around the world.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.