Horan Capital Advisors, LLC. Top Holdings and 13F Report (2024) → Elon’s New Device is About to Shock the World (From InvestorPlace) (Ad) About Horan Capital Advisors, LLC.Investment ActivityHoran Capital Advisors, LLC. has $281.27 million in total holdings as of March 31, 2024.Horan Capital Advisors, LLC. owns shares of 114 different stocks, but just 41 companies or ETFs make up 80% of its holdings.Approximately 12.80% of the portfolio was purchased this quarter.About 8.94% of the portfolio was sold this quarter.This quarter, Horan Capital Advisors, LLC. has purchased 116 new stocks and bought additional shares in 20 stocks.Horan Capital Advisors, LLC. sold shares of 63 stocks and completely divested from 8 stocks this quarter.Largest Holdings iShares Core S&P Mid-Cap ETF $21,789,913Microsoft $15,854,609Apple $14,105,343VictoryShares Core Intermediate Bond ETF $9,203,694Schwab US Broad Market ETF $9,077,815 Largest New Holdings this Quarter VictoryShares Core Intermediate Bond ETF $9,203,694 HoldingAir Products and Chemicals $2,555,707 HoldingPalo Alto Networks $1,840,311 HoldingCintas $395,043 HoldingKnife River $202,700 Holding Largest Purchases this Quarter iShares Core S&P Mid-Cap ETF 286,277 shares (about $17.39M)VictoryShares Core Intermediate Bond ETF 198,441 shares (about $9.20M)Walmart 52,851 shares (about $3.18M)Air Products and Chemicals 10,549 shares (about $2.56M)Palo Alto Networks 6,477 shares (about $1.84M) Largest Sales this Quarter JPMorgan Ultra-Short Income ETF 179,284 shares (about $9.05M)Trane Technologies 5,897 shares (about $1.77M)Microsoft 4,007 shares (about $1.69M)Alphabet 10,066 shares (about $1.52M)Innovator U.S. Equity Power Buffer ETF - December 38,691 shares (about $1.42M) Sector Allocation Over TimeMap of 500 Largest Holdings ofHoran Capital Advisors, LLC. Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorIJHiShares Core S&P Mid-Cap ETF$21,789,913$17,388,453 ▲395.1%358,7417.7%ETFMSFTMicrosoft$15,854,609$1,685,846 ▼-9.6%37,6845.6%Computer and TechnologyAAPLApple$14,105,343$1,314,745 ▼-8.5%82,2565.0%Computer and TechnologyUITBVictoryShares Core Intermediate Bond ETF$9,203,694$9,203,694 ▲New Holding198,4413.3%ETFSCHBSchwab US Broad Market ETF$9,077,815$305,555 ▼-3.3%148,6953.2%ETFGOOGLAlphabet$8,262,814$1,519,261 ▼-15.5%54,7462.9%Computer and TechnologyAVGOBroadcom$8,021,294$82,175 ▼-1.0%6,0522.9%Computer and TechnologyJPMJPMorgan Chase & Co.$7,043,697$63,695 ▼-0.9%35,1662.5%FinanceFNDASchwab Fundamental U.S. Small Company Index ETF$6,915,345$353,985 ▲5.4%121,2582.5%ETFQCOMQUALCOMM$6,092,924$225,846 ▼-3.6%35,9892.2%Computer and TechnologyTTTrane Technologies$5,702,141$1,770,324 ▼-23.7%18,9942.0%Business ServicesWMBWilliams Companies$5,666,291$134,486 ▲2.4%145,4012.0%Oils/EnergyBRK.BBerkshire Hathaway$5,432,698$152,649 ▼-2.7%12,9191.9%FinanceMRKMerck & Co., Inc.$5,337,880$50,405 ▲1.0%40,4541.9%MedicalHDHome Depot$4,845,520$64,827 ▼-1.3%12,6321.7%Retail/WholesaleWMTWalmart$4,764,479$3,180,030 ▲200.7%79,1841.7%Retail/WholesaleFIFiserv$4,544,163$33,722 ▼-0.7%28,4331.6%Business ServicesPGProcter & Gamble$4,534,735$13,142 ▼-0.3%27,9491.6%Consumer StaplesTJXTJX Companies$4,356,260$61,359 ▼-1.4%42,9531.5%Retail/WholesaleITWIllinois Tool Works$4,238,439$28,442 ▼-0.7%15,7961.5%Industrial ProductsTMOThermo Fisher Scientific$4,144,092$61,609 ▼-1.5%7,1301.5%MedicalACNAccenture$4,111,261$19,757 ▼-0.5%11,8611.5%Business ServicesCMCSAComcast$3,802,006$74,649 ▼-1.9%87,7051.4%Consumer DiscretionaryVZVerizon Communications$3,784,809$29,204 ▼-0.8%90,2001.3%Computer and TechnologyAMGNAmgen$3,762,893$28,147 ▼-0.7%13,2351.3%MedicalABTAbbott Laboratories$3,687,274$46,715 ▼-1.3%32,4411.3%MedicalADPAutomatic Data Processing$3,595,233$29,219 ▼-0.8%14,3961.3%Business ServicesSPYSPDR S&P 500 ETF Trust$3,506,621$6,277 ▼-0.2%6,7041.2%FinanceUPSUnited Parcel Service$3,410,510$6,986 ▲0.2%22,9461.2%TransportationCCICrown Castle$3,298,091$5,186 ▲0.2%31,1641.2%FinanceABBVAbbVie$3,271,179$15,660 ▲0.5%17,9641.2%MedicalNOCNorthrop Grumman$3,220,490$101,957 ▲3.3%6,7281.1%AerospaceVVisa$3,142,030$42,418 ▲1.4%11,2591.1%Business ServicesCVSCVS Health$3,116,608$3,190 ▲0.1%39,0751.1%Retail/WholesaleSCHWCharles Schwab$3,102,145$18,374 ▼-0.6%42,8831.1%FinanceBWABorgWarner$3,062,313$76,012 ▼-2.4%88,1491.1%Auto/Tires/TrucksNEENextEra Energy$3,005,417$53,940 ▼-1.8%47,0261.1%UtilitiesTGTTarget$2,895,313$16,481 ▼-0.6%16,3381.0%Retail/WholesaleJNJJohnson & Johnson$2,894,736$9,966 ▼-0.3%18,2991.0%MedicalCFGCitizens Financial Group$2,806,049$6,677 ▼-0.2%77,3231.0%FinanceEOGEOG Resources$2,674,655$134,487 ▼-4.8%20,9221.0%Oils/EnergySHELShell$2,627,897$42,771 ▲1.7%39,1990.9%Oils/EnergyAPDAir Products and Chemicals$2,555,707$2,555,707 ▲New Holding10,5490.9%Basic MaterialsDEODiageo$2,436,166$53,992 ▼-2.2%16,3790.9%Consumer StaplesADBEAdobe$2,409,465$195,280 ▲8.8%4,7750.9%Computer and TechnologyTROWT. Rowe Price Group$2,359,764$2,804 ▼-0.1%19,3550.8%FinanceVOOVanguard S&P 500 ETF$2,207,856$21,151 ▼-0.9%4,5930.8%ETFKDPKeurig Dr Pepper$2,130,773$5,827 ▼-0.3%69,4740.8%Consumer StaplesPYPLPayPal$2,045,674$35,036 ▼-1.7%30,5370.7%Computer and TechnologyPANWPalo Alto Networks$1,840,311$1,840,311 ▲New Holding6,4770.7%Computer and TechnologySCHFSchwab International Equity ETF$1,734,491$273 ▲0.0%44,4510.6%ETFSCHCSchwab International Small-Cap Equity ETF$1,648,109$206,994 ▼-11.2%46,0370.6%ETFVCSHVanguard Short-Term Corporate Bond ETF$1,619,490$145,343 ▼-8.2%20,9480.6%ETFIVViShares Core S&P 500 ETF$1,376,929$59,935 ▼-4.2%2,6190.5%ETFUSBU.S. Bancorp$1,335,592$31,022 ▼-2.3%29,8790.5%FinanceWPCW. P. Carey$1,287,308$32,849 ▼-2.5%22,8080.5%FinanceAMZNAmazon.com$1,244,262$48,161 ▼-3.7%6,8980.4%Retail/WholesaleHIHillenbrand$1,090,5890.0%21,6860.4%Industrial ProductsJPSTJPMorgan Ultra-Short Income ETF$873,312$9,045,111 ▼-91.2%17,3100.3%ETFPEPPepsiCo$793,045$53,033 ▼-6.3%4,5310.3%Consumer StaplesXOMExxon Mobil$767,766$12,321 ▼-1.6%6,6050.3%Oils/EnergyPDECInnovator U.S. Equity Power Buffer ETF - December$755,233$1,416,007 ▼-65.2%20,6360.3%ETFCVXChevron$652,441$23,662 ▼-3.5%4,1360.2%Oils/EnergyIJRiShares Core S&P Small-Cap ETF$640,5740.0%5,7960.2%ETFEMXCiShares MSCI Emerging Markets ex China ETF$639,891$1,439 ▲0.2%11,1150.2%ManufacturingIAUiShares Gold Trust$633,7210.0%15,0850.2%FinanceLOWLowe's Companies$621,287$55,531 ▼-8.2%2,4390.2%Retail/WholesaleGOOGAlphabet$610,868$478,402 ▼-43.9%4,0120.2%Computer and TechnologyLLYEli Lilly and Company$583,4700.0%7500.2%MedicalAFLAflac$580,0710.0%6,7560.2%FinanceCINFCincinnati Financial$567,5820.0%4,5710.2%FinanceCIThe Cigna Group$553,5020.0%1,5240.2%MedicalCOSTCostco Wholesale$544,345$49,086 ▼-8.3%7430.2%Retail/WholesaleUNHUnitedHealth Group$522,404$44,028 ▼-7.8%1,0560.2%MedicalDISWalt Disney$511,595$51,514 ▼-9.1%4,1810.2%Consumer DiscretionaryNSCNorfolk Southern$498,271$8,411 ▼-1.7%1,9550.2%TransportationGSLCGoldman Sachs ActiveBeta U.S. Large Cap Equity ETF$449,4080.0%4,3300.2%ETFWMWaste Management$437,811$56,698 ▼-11.5%2,0540.2%Business ServicesEFAiShares MSCI EAFE ETF$437,234$16,771 ▲4.0%5,4750.2%FinanceMUBiShares National Muni Bond ETF$430,526$211,551 ▼-32.9%4,0010.2%ETFVCITVanguard Intermediate-Term Corporate Bond ETF$427,106$214,318 ▼-33.4%5,3050.2%ETFQUALiShares MSCI USA Quality Factor ETF$425,9960.0%2,5920.2%ETFVUGVanguard Growth ETF$402,2870.0%1,1690.1%ETFNFLXNetflix$400,8380.0%6600.1%Consumer DiscretionaryCTASCintas$395,043$395,043 ▲New Holding5750.1%Industrial ProductsCSCOCisco Systems$394,0130.0%7,8940.1%Computer and TechnologySCHESchwab Emerging Markets Equity ETF$393,421$67,948 ▼-14.7%15,5810.1%ETFHIGThe Hartford Financial Services Group$357,893$26,896 ▼-7.0%3,4730.1%FinanceMAMastercard$355,881$69,346 ▼-16.3%7390.1%Business ServicesCATCaterpillar$344,811$66,324 ▲23.8%9410.1%Industrial ProductsHONHoneywell International$340,9210.0%1,6610.1%Multi-Sector ConglomeratesHSYHershey$323,6480.0%1,6640.1%Consumer StaplesKOCoca-Cola$319,9900.0%5,2300.1%Consumer StaplesTRIThomson Reuters$313,3750.0%2,0110.1%Business ServicesVEAVanguard FTSE Developed Markets ETF$285,545$50 ▲0.0%5,6920.1%ETFRTXRTX$281,179$20,969 ▼-6.9%2,8830.1%AerospaceSBUXStarbucks$279,743$20,563 ▼-6.8%3,0610.1%Retail/WholesaleQQQInvesco QQQ$277,5070.0%6250.1%FinanceVNQVanguard Real Estate ETF$276,564$17,296 ▼-5.9%3,1980.1%ETFZBHZimmer Biomet$273,8590.0%2,0750.1%MedicalETNEaton$273,5950.0%8750.1%Industrial ProductsUNPUnion Pacific$270,0320.0%1,0980.1%TransportationIWMiShares Russell 2000 ETF$264,3480.0%1,2570.1%FinanceBDXBecton, Dickinson and Company$257,3480.0%1,0400.1%MedicalMDUMDU Resources Group$252,0000.0%10,0000.1%UtilitiesTDGTransDigm Group$246,3200.0%2000.1%AerospaceDEDeere & Company$232,479$41,896 ▼-15.3%5660.1%Industrial ProductsOCSLOaktree Specialty Lending$231,1430.0%11,7570.1%FinanceINTCIntel$215,550$1,458 ▲0.7%4,8800.1%Computer and TechnologyMCDMcDonald's$214,298$54,984 ▼-20.4%7600.1%Retail/WholesaleDUKDuke Energy$203,478$40,425 ▼-16.6%2,1040.1%UtilitiesKNFKnife River$202,700$202,700 ▲New Holding2,5000.1%ConstructionGSThe Goldman Sachs Group$201,745$201,745 ▲New Holding4830.1%FinancePFEPfizer$200,043$4,162 ▲2.1%7,2090.1%MedicalDOWDOW$0$2,337,343 ▼-100.0%00.0%Basic MaterialsINTUIntuit$0$551,902 ▼-100.0%00.0%Computer and TechnologyVTEBVanguard Tax-Exempt Bond ETF$0$392,881 ▼-100.0%00.0%ETFBXSLBlackstone Secured Lending Fund$0$276,207 ▼-100.0%00.0%FinanceIEFAiShares Core MSCI EAFE ETF$0$262,898 ▼-100.0%00.0%ETFAMTAmerican Tower$0$227,538 ▼-100.0%00.0%FinanceBABoeing$0$225,993 ▼-100.0%00.0%AerospaceVTIVanguard Total Stock Market ETF$0$205,158 ▼-100.0%00.0%ETF More Institutional Buying and Selling Information SEC Filings and Trading Data: SEC Filings 13F Filings Top 13F Buys Top 13F Sells Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. 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