San Luis Wealth Advisors LLC Cuts Stock Holdings in Apple Inc. $AAPL

Key Points

• San Luis Wealth Advisors LLC trimmed its stake in Apple by 1.9% in Q4, selling 2,405 shares and now holds 126,455 shares valued at $34.378 million, representing 5.8% of its portfolio and its third-largest position.
• Apple reported stronger-than-expected results with $2.01 EPS vs. $1.95 consensus and $111.18 billion in revenue (up 16.6% YoY), and trades with a market cap near $4.22 trillion and a PE of ~34.8.
• Apple raised its quarterly dividend to $0.27 per share and announced a massive $100 billion additional share buyback, while insiders including CEO Tim Cook sold shares under a pre-arranged 10b5‑1 plan.

San Luis Wealth Advisors LLC reduced its stake in Apple Inc. (NASDAQ:AAPL - Free Report) by 1.9% during the 4th quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The institutional investor owned 126,455 shares of the iPhone maker's stock after selling 2,405 shares during the quarter. Apple accounts for 5.8% of San Luis Wealth Advisors LLC's portfolio, making the stock its 3rd largest position. San Luis Wealth Advisors LLC's holdings in Apple were worth $34,378,000 as of its most recent filing with the Securities and Exchange Commission.

Several other institutional investors have also added to or reduced their stakes in AAPL. Norges Bank bought a new stake in Apple in the 2nd quarter valued at $38,942,255,000. Nuveen LLC bought a new stake in Apple during the 1st quarter worth about $17,472,482,000. Laurel Wealth Advisors LLC lifted its position in Apple by 20,464.8% during the 2nd quarter. Laurel Wealth Advisors LLC now owns 27,069,029 shares of the iPhone maker's stock worth $5,553,753,000 after buying an additional 26,937,401 shares in the last quarter. Northern Trust Corp lifted its position in Apple by 13.3% during the 4th quarter. Northern Trust Corp now owns 171,385,531 shares of the iPhone maker's stock worth $42,918,365,000 after buying an additional 20,079,472 shares in the last quarter. Finally, UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC lifted its position in Apple by 14.3% during the 4th quarter. UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC now owns 104,706,358 shares of the iPhone maker's stock worth $26,220,566,000 after buying an additional 13,137,968 shares in the last quarter. 67.73% of the stock is owned by institutional investors.

Apple Stock Performance

Shares of NASDAQ:AAPL opened at $287.40 on Friday. The company's 50 day moving average price is $261.85 and its two-hundred day moving average price is $266.04. Apple Inc. has a 12-month low of $193.46 and a 12-month high of $292.13. The company has a quick ratio of 1.02, a current ratio of 1.07 and a debt-to-equity ratio of 0.70. The firm has a market cap of $4.22 trillion, a PE ratio of 34.75, a PEG ratio of 2.51 and a beta of 1.06.

Apple (NASDAQ:AAPL - Get Free Report) last issued its quarterly earnings results on Thursday, April 30th. The iPhone maker reported $2.01 earnings per share for the quarter, topping analysts' consensus estimates of $1.95 by $0.06. Apple had a net margin of 27.15% and a return on equity of 146.69%. The company had revenue of $111.18 billion during the quarter, compared to the consensus estimate of $109.46 billion. During the same quarter in the prior year, the firm posted $1.65 EPS. The firm's quarterly revenue was up 16.6% on a year-over-year basis. Equities research analysts predict that Apple Inc. will post 8.73 earnings per share for the current year.

Apple Increases Dividend

The firm also recently declared a quarterly dividend, which will be paid on Thursday, May 14th. Stockholders of record on Monday, May 11th will be paid a dividend of $0.27 per share. The ex-dividend date of this dividend is Monday, May 11th. This is an increase from Apple's previous quarterly dividend of $0.26. This represents a $1.08 annualized dividend and a dividend yield of 0.4%. Apple's payout ratio is 12.58%.

Analysts Set New Price Targets

Several equities research analysts have commented on AAPL shares. Jefferies Financial Group set a $330.00 price target on shares of Apple in a research report on Wednesday, March 4th. Wedbush reissued an "outperform" rating and set a $350.00 price target on shares of Apple in a research report on Friday, May 1st. KeyCorp reissued a "sector weight" rating on shares of Apple in a research report on Thursday, March 12th. Rosenblatt Securities boosted their price target on shares of Apple from $268.00 to $276.00 and gave the stock a "neutral" rating in a research report on Friday, May 1st. Finally, TD Cowen reissued a "buy" rating and set a $335.00 price target (up from $325.00) on shares of Apple in a research report on Friday, May 1st. One analyst has rated the stock with a Strong Buy rating, twenty-two have given a Buy rating, eleven have given a Hold rating and one has given a Sell rating to the company's stock. According to MarketBeat.com, the company has an average rating of "Moderate Buy" and a consensus target price of $304.31.

More Apple News

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Apple announced a massive $100 billion additional share buyback, a direct boost to EPS and shareholder returns that typically supports the stock. A $100 Billion Reason to Buy Apple Stock Here
• Positive Sentiment: Baird and Bank of America raised price targets on AAPL, signaling analyst conviction after strong results and lifting investor expectations for upside. Baird and Bank of America Raise Apple (AAPL) Price Targets, See Strong Growth Ahead
• Positive Sentiment: Apple’s March quarter stayed strong (best March quarter ever per several writeups) — solid revenue and EPS beats underpin confidence in iPhone and services momentum. Apple at $284: Buy, Sell or Hold?
• Positive Sentiment: A U.S. trade court ruled that the 10% global tariffs were unlawful, which eases a major cost/uncertainty tail risk for import‑dependent manufacturers like Apple. That legal outcome reduces near‑term tariff pressure on margins and supply chains. Federal Trade Court Rules Trump’s 10% Global Tariffs Were Unlawful
• Positive Sentiment: Apple is opening iOS to third‑party AI models (iOS 27 model-selection plans), which can boost services engagement and monetization over time. Apple's Next iOS Turns iPhone Into an AI Marketplace
• Neutral Sentiment: Analysis claims Apple “won” the 2026 chip procurement race — favorable supplier positioning could protect component supply and product cadence, but operational execution and timing remain the variables to watch. The 2026 Chip War Is Already Over and Apple Dominated
• Neutral Sentiment: Product rumors (AirPods with cameras; foldable “iPhone Fold” design leaks) suggest new hardware refresh catalysts, but timing and commercial impact are speculative. Apple’s (AAPL) AI Comeback May Begin with AirPods that Have Cameras
• Negative Sentiment: Legal and regulatory headwinds are active: Rave filed antitrust suits in multiple countries, Apple faces other App Store/antitrust scrutiny, and the company agreed to a $250M class action settlement over Siri/AI advertising — these raise litigation costs and platform risk. Apple Legal Challenges Put App Store Power And AI Claims In Focus
• Negative Sentiment: Supply constraints are showing in higher‑memory Mac configurations (store pullbacks) and reports of Mac demand outpacing chip availability — this can pressure near‑term sales or push sales later, and it may cap upside until component supply eases. Apple pulls high-memory Mac mini, Mac Studio configs from store on supply crunch

Insider Activity

In other Apple news, CEO Timothy D. Cook sold 64,949 shares of the firm's stock in a transaction on Thursday, April 2nd. The shares were sold at an average price of $254.23, for a total value of $16,511,984.27. Following the completion of the sale, the chief executive officer directly owned 3,280,418 shares in the company, valued at approximately $833,980,668.14. This trade represents a 1.94% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CFO Kevan Parekh sold 1,534 shares of the firm's stock in a transaction on Thursday, April 23rd. The stock was sold at an average price of $275.00, for a total transaction of $421,850.00. Following the completion of the sale, the chief financial officer owned 13,366 shares of the company's stock, valued at $3,675,650. The trade was a 10.30% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Over the last 90 days, insiders sold 96,485 shares of company stock valued at $24,594,845. Insiders own 0.06% of the company's stock.

Apple Profile

Apple Inc NASDAQ: AAPL is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple's principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.

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