RumbleON (RMBL) Stock Price, News & Analysis

Company Overview

RumbleOn, Inc. primarily operates as a powersports retailer in the United States. It operates in two segments, Powersports and Vehicle Transportation Services. The Powersports segment provides new and pre-owned motorcycles, all-terrain vehicles, utility terrain or side-by-side vehicles, personal watercraft, snowmobiles, and other powersports products. It also offers parts, apparel, accessories, finance and insurance products and services, and aftermarket products, as well as repair and maintenance services. The Vehicle Transportation Services segment provides asset-light transportation brokerage services facilitating automobile transportation. The company was formerly known as Smart Server, Inc. and changed its name to RumbleOn, Inc. in February 2017. The company was incorporated in 2013 and is based in Irving, Texas.

Key Stats

• Today's Range: $2.28 to $3.50
• 50-Day Range: $1.62 to $3.21
• 52-Week Range: $1.46 to $7.06
• Volume: 39.87 million shs
• Average Volume: 45,994 shs
• Market Capitalization: $120.02 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $4.50
• Consensus Rating: Hold

RumbleON Stock Analysis - MarketRank™

RumbleON scored higher than 46% of companies evaluated by MarketBeat, and ranked 154th out of 213 stocks in the retail/wholesale sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.1 / 5
• Analyst Rating: Hold

Consensus Rating

RumbleON has received a consensus rating of Hold. The company's average rating score is 2.20, and is based on 1 buy rating, 4 hold ratings, and no sell ratings.

Amount of Analyst Coverage

RumbleON has received no research coverage in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for RumbleON are expected to grow in the coming year, from ($0.89) to ($0.28) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of RumbleON is -1.06, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of RumbleON is -1.06, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

RumbleON has a P/B Ratio of 3.27. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

5.03% of the outstanding shares of RumbleON have been sold short.

Short Interest Ratio / Days to Cover

RumbleON has a short interest ratio ("days to cover") of 12.8, which indicates bearish sentiment.

Change versus previous month

Short interest in RumbleON has recently decreased by 4.04%, indicating that investor sentiment is improving.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

RumbleON does not currently pay a dividend.

Dividend Growth

RumbleON does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

5.03% of the outstanding shares of RumbleON have been sold short.

Short Interest Ratio / Days to Cover

RumbleON has a short interest ratio ("days to cover") of 12.8, which indicates bearish sentiment.

Change versus previous month

Short interest in RumbleON has recently decreased by 4.04%, indicating that investor sentiment is improving.

News and Social Media

• Score: 2.6 / 5
• News Sentiment: 0.64

News Sentiment

RumbleON has a news sentiment score of 0.64. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.84 average news sentiment score of Retail/Wholesale companies.

News Coverage This Week

MarketBeat has tracked 12 news articles for RumbleON this week, compared to 2 articles on an average week.

Search Interest

5 people have searched for RMBL on MarketBeat in the last 30 days. This is an increase of 400% compared to the previous 30 days.

Company Ownership

• Score: 3.3 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, RumbleON insiders have not sold or bought any company stock.

Percentage Held by Insiders

54.74% of the stock of RumbleON is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

66.14% of the stock of RumbleON is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

RMBL Stock Analysis - Frequently Asked Questions

How have RMBL shares performed this year?

RumbleON's stock was trading at $5.43 at the beginning of 2025. Since then, RMBL shares have decreased by 41.5% and is now trading at $3.1760.

How were RumbleON's earnings last quarter?

RumbleON, Inc. (NASDAQ:RMBL) released its quarterly earnings results on Monday, August, 11th. The company reported $0.04 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of ($0.01) by $0.05. The firm earned $299.90 million during the quarter, compared to analysts' expectations of $259.08 million. RumbleON had a negative net margin of 9.87% and a negative trailing twelve-month return on equity of 73.93%.
Read the conference call transcript.

When did RumbleON's stock split?

Shares of RumbleON reverse split on Thursday, May 21st 2020.The 1-20 reverse split was announced on Tuesday, May 19th 2020. The number of shares owned by shareholders was adjusted after the closing bell on Wednesday, May 20th 2020. An investor that had 100 shares of stock prior to the reverse split would have 5 shares after the split.

When did RumbleON IPO?

RumbleON (RMBL) raised $19 million in an IPO on Thursday, October 19th 2017. The company issued 2,000,000 shares at $9.49 per share. Roth Capital Partners and Maxim Group served as the underwriters for the IPO and Aegis Capital Corp. was co-manager.

Who are RumbleON's major shareholders?

RumbleON's top institutional shareholders include Geode Capital Management LLC (0.70%), Magnus Financial Group LLC (0.16%) and Y Intercept Hong Kong Ltd (0.16%). Insiders that own company stock include Mark Tkach, Stone House Capital Management and Adam Alexander.
View institutional ownership trends.

How do I buy shares of RumbleON?

Shares of RMBL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of RumbleON own?

Based on aggregate information from My MarketBeat watchlists, some other companies that RumbleON investors own include Meta Platforms (META), Tesla (TSLA), NVIDIA (NVDA), Advanced Micro Devices (AMD), JPMorgan Chase & Co. (JPM), Netflix (NFLX) and Alphabet (GOOG).

Company Calendar

• Last Earnings: 8/11/2025
• Today: 8/12/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Retail/Wholesale
• Industry: INTERNET COMMERCE
• Sub-Industry: Computer Software
• Current Symbol: NASDAQ:RMBL
• CIK: 1596961
• Web: www.rumbleon.com
• Phone: (214) 771-9952
• Fax: N/A
• Employees: 1,928
• Year Founded: N/A

Price Target and Rating

• Average Price Target for RumbleON: $4.50
• High Price Target: $7.00
• Low Price Target: $3.00
• Potential Upside/Downside: +40.2%
• Consensus Rating: Hold
• Rating Score (0-4): 2.20
• Research Coverage: 5 Analysts

Profitability

• EPS (Trailing Twelve Months): ($2.18)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$78.60 million
• Net Margins: -9.87%
• Pretax Margin: -6.79%
• Return on Equity: -73.93%
• Return on Assets: -4.67%

Debt

• Debt-to-Equity Ratio: 8.00
• Current Ratio: 1.14
• Quick Ratio: 0.27

Sales & Book Value

• Annual Sales: $1.21 billion
• Price / Sales: 0.10
• Cash Flow: $1.03 per share
• Price / Cash Flow: 3.13
• Book Value: $0.97 per share
• Price / Book: 3.31

Miscellaneous

• Outstanding Shares: 37,790,000
• Free Float: 17,103,000
• Market Cap: $121.31 million
• Optionable: Optionable
• Beta: 1.27