RumbleON, Inc. (NASDAQ: RMBL) is a technology-driven retailer and distributor of powersports vehicles and accessories in the United States. Through its e-commerce platform, the company connects consumers and dealers across a nationwide network, facilitating the buying and selling of new and pre-owned motorcycles, ATVs, UTVs, and personal watercraft. RumbleON’s digital marketplace streamlines transactions by integrating vehicle procurement, inspection, refurbishment and delivery services under a single online interface.
The company operates two primary business segments. Its Retail segment serves individual consumers, offering an end-to-end online purchasing experience that includes financing, insurance, and aftermarket accessory sales. The Wholesale segment provides inventory acquisition, restoration and distribution services for franchised and independent powersports dealerships, enabling dealers to access a broader range of used vehicles without traditional retail overhead.
Founded in 2014 and headquartered in Frisco, Texas, RumbleON has expanded its footprint to serve customers in all 50 states. The company went public in 2018, listing on the Nasdaq Capital Market under the ticker symbol RMBL. Leadership is anchored by President and Chief Executive Officer Marshall Chesrown, who has guided RumbleON’s evolution from a regional startup into a national omnichannel marketplace.
RumbleON continues to invest in technology and logistics to improve transaction speed and vehicle turnaround times. By leveraging data analytics, proprietary pricing algorithms and centralized refurbishment facilities, the company aims to maintain competitive margins while enhancing transparency and convenience for both retail buyers and dealer partners.
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