Rocket Fuel Company Profile (NASDAQ:FUEL)

About Rocket Fuel (NASDAQ:FUEL)

Rocket Fuel logoRocket Fuel Inc. is a technology company, which offers a Programmatic Marketing Platform that is designed for helping marketers and their agencies to connect with consumers through digital media. The Company's service offerings are organized around platforms, including Data Management Platform (DMP) and Demand Side Platform (DSP), which are used by customers themselves or integrating with other customer relationship management or marketing platforms, and together in various permutations as its Programmatic Marketing Platform. The integrated platform is designed to deliver and optimize media spend to engage, upsell and retarget consumers across addressable channels, including display, mobile and video, and across addressable devices, such as tablets, set top boxes, television and mobile phones. It offers Programmatic Marketing Platform as a managed service, which it operate on behalf of its customers, and as a self-service platform operated by its customers or their agencies directly.

Industry, Sector and Symbol:
  • Sector: Computer and Technology
  • Industry: Advertising Agencies
  • Sub-Industry: N/A
  • Symbol: NASDAQ:FUEL
  • CUSIP: N/A
  • Web: www.rocketfuel.com
Capitalization:
  • Market Cap: $140.72 million
  • Outstanding Shares: 46,442,000
Average Prices:
  • 50 Day Moving Avg: $4.18
  • 200 Day Moving Avg: $3.01
  • 52 Week Range: $1.70 - $5.90
P/E:
  • Trailing P/E Ratio: N/A
  • Foreward P/E Ratio: -5.51
  • P/E Growth: -0.40
Sales & Book Value:
  • Annual Revenue: $446.69 million
  • Price / Sales: 0.32
  • Book Value: $1.47 per share
  • Price / Book: 2.06
Profitability:
  • EBIDTA: ($10,060,000.00)
  • Net Margins: -13.33%
  • Return on Equity: -36.55%
  • Return on Assets: -13.26%
Debt:
  • Debt-to-Equity Ratio: 0.08%
  • Current Ratio: 1.10%
  • Quick Ratio: 1.10%
Misc:
  • Average Volume: 1.28 million shs.
  • Beta: 0.55
  • Short Ratio: 7.49
 

Frequently Asked Questions for Rocket Fuel (NASDAQ:FUEL)

What is Rocket Fuel's stock symbol?

Rocket Fuel trades on the NASDAQ under the ticker symbol "FUEL."

How were Rocket Fuel's earnings last quarter?

Rocket Fuel Inc (NASDAQ:FUEL) posted its quarterly earnings data on Tuesday, May, 9th. The company reported ($0.32) EPS for the quarter, beating the Zacks' consensus estimate of ($0.42) by $0.10. The company had revenue of $95.20 million for the quarter, compared to analyst estimates of $102.15 million. Rocket Fuel had a negative net margin of 13.33% and a negative return on equity of 36.55%. The company's quarterly revenue was down 9.1% on a year-over-year basis. During the same period in the prior year, the firm posted ($0.28) EPS. View Rocket Fuel's Earnings History.

Where is Rocket Fuel's stock going? Where will Rocket Fuel's stock price be in 2017?

5 analysts have issued 1 year target prices for Rocket Fuel's stock. Their predictions range from $2.20 to $4.75. On average, they anticipate Rocket Fuel's stock price to reach $3.65 in the next twelve months. View Analyst Ratings for Rocket Fuel.

What are analysts saying about Rocket Fuel stock?

Here are some recent quotes from research analysts about Rocket Fuel stock:

  • 1. According to Zacks Investment Research, "Rocket Fuel Inc. is a leading provider of artificial intelligence advertising solutions for digital marketers. They deliver a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Europe, and Japan. Customers trust Rocket Fuel's Advertising That Learns platform to achieve brand and direct-response objectives in diverse industries from luxury cars to groceries to retail. " (5/18/2017)
  • 2. Needham & Company LLC analysts commented, "Rocket Fuel reported better than expected 4Q16. Platform Solutions is gaining traction with its largest customers, which we expect to continue in 2017. While we believe the company should return to growth on a gross revenue basis as Media Services growth adds to the rapidly growing Platform Solutions, a shift toward fixed margin should push FY17 net revenue lower y/y. The lower media margin, increasing mix of lower-margin Platform revenue, and seasonal weakness pushed 1Q17 revenue guidance below expectations. We believe the lower net revenue also pushed Q1 EBITDA guidance below expectations. While continued costcutting efforts should translate into positive EBITDA and free cash flow, we estimate lower profitability y/y due to the lower media margin and increasing mix of lowermargin Platform revenue." (2/22/2017)
  • 3. Credit Suisse Group AG analysts commented, "We maintain our $7 PT and increase our FY16 adj." (8/3/2016)

Who are some of Rocket Fuel's key competitors?

Who owns Rocket Fuel stock?

Rocket Fuel's stock is owned by a number of of institutional and retail investors. Top institutional shareholders include Renaissance Technologies LLC (7.25%), Vanguard Group Inc. (2.50%), Acadian Asset Management LLC (1.77%), Prescott Group Capital Management L.L.C. (1.62%), Firsthand Capital Management Inc. (1.43%) and Bank of America Corp DE (0.68%). View Institutional Ownership Trends for Rocket Fuel.

Who sold Rocket Fuel stock? Who is selling Rocket Fuel stock?

Rocket Fuel's stock was sold by a variety of institutional investors in the last quarter, including Alambic Investment Management L.P., Spark Investment Management LLC, KCG Holdings Inc., Bank of America Corp DE, JPMorgan Chase & Co. and Bank of New York Mellon Corp. View Insider Buying and Selling for Rocket Fuel.

Who bought Rocket Fuel stock? Who is buying Rocket Fuel stock?

Rocket Fuel's stock was acquired by a variety of institutional investors in the last quarter, including Renaissance Technologies LLC, Acadian Asset Management LLC, Moloney Securities Asset Management LLC, TFS Capital LLC, Vanguard Group Inc., Concourse Capital Management LLC, Geode Capital Management LLC and Engineers Gate Manager LP. View Insider Buying and Selling for Rocket Fuel.

How do I buy Rocket Fuel stock?

Shares of Rocket Fuel can be purchased through any online brokerage account. Popular online brokerages include Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Scottrade, Fidelity and Charles Schwab.

How much does a share of Rocket Fuel stock cost?

One share of Rocket Fuel stock can currently be purchased for approximately $3.03.


MarketBeat Community Rating for Rocket Fuel (NASDAQ:FUEL)
Community Ranking:  1.7 out of 5 ()
Outperform Votes:  108 (Vote Outperform)
Underperform Votes:  219 (Vote Underperform)
Total Votes:  327
These ratings are a survey of what our community members think about Rocket Fuel. An outperform vote indicates that you believe the stock will outperform the S&P 500 over the long term. An underperform vote indicates that you believe the stock will underperform the S&P 500.

Analyst Ratings

Consensus Ratings for Rocket Fuel (NASDAQ:FUEL) (?)
Ratings Breakdown: 1 Sell Rating, 4 Hold Ratings
Consensus Rating:Hold (Score: 1.80)
Consensus Price Target: $3.65 (20.46% upside)

Analysts' Ratings History for Rocket Fuel (NASDAQ:FUEL)
Show:
DateFirmActionRatingPrice TargetImpact on Share PriceDetails
5/10/2017Credit Suisse Group AGDowngradeOutperform -> Neutral$4.50 -> $4.75HighView Rating Details
2/22/2017Needham & Company LLCReiterated RatingHoldN/AView Rating Details
10/26/2016Citigroup IncReiterated RatingSellN/AView Rating Details
10/26/2016Piper Jaffray CompaniesReiterated RatingHold$2.20N/AView Rating Details
7/18/2016BMO Capital MarketsReiterated RatingHold$4.00N/AView Rating Details
5/11/2016Wells Fargo & CoReiterated RatingHoldN/AView Rating Details
2/8/2016Goldman Sachs Group IncLower Price TargetNeutral$4.00 -> $3.25N/AView Rating Details
11/11/2015Boenning ScattergoodInitiated CoverageNeutralN/AView Rating Details
11/2/2015Evercore ISILower Price TargetHold$7.50 -> $6.00N/AView Rating Details
(Data available from 5/28/2015 forward)

Earnings

Earnings History for Rocket Fuel (NASDAQ:FUEL)
Earnings by Quarter for Rocket Fuel (NASDAQ:FUEL)
Earnings History by Quarter for Rocket Fuel (NASDAQ:FUEL)
DateQuarterConsensus EstimateActual EPSRevenue EstimateActual RevenueRelease LinkConference CallDetails
5/9/2017Q1 2017($0.42)($0.32)$102.15 million$95.20 millionViewListenView Earnings Details
2/21/2017Q416($0.16)($0.16)$60.21 million$124.80 millionViewListenView Earnings Details
10/25/2016Q316($0.15)($0.08)$64.18 million$109.72 millionViewListenView Earnings Details
8/2/2016Q216($0.23)($0.15)$111.19 million$117.00 millionViewListenView Earnings Details
5/10/2016Q1($0.54)($0.28)$94.19 million$62.20 millionViewListenView Earnings Details
2/24/2016Q4($0.19)($0.04)$119.43 million$125.40 millionViewListenView Earnings Details
11/4/2015Q315($0.25)($0.31)$122.88 million$111.80 millionViewN/AView Earnings Details
8/5/2015Q215($0.69)($0.32)$119.26 million$120.06 millionViewN/AView Earnings Details
5/7/2015Q115($0.90)($0.60)$105.00 million$104.33 millionViewN/AView Earnings Details
2/19/2015Q414($0.47)($0.18)$147.30 million$139.50 millionViewN/AView Earnings Details
11/12/2014Q314($0.48)($0.34)$98.70 million$102.10 millionViewN/AView Earnings Details
8/5/2014Q214($0.22)($0.11)$90.22 million$92.60 millionViewListenView Earnings Details
5/8/2014Q114($0.30)($0.18)$76.21 million$74.40 millionViewN/AView Earnings Details
2/20/2014Q212$0.01$0.06$81.73 million$85.60 millionViewN/AView Earnings Details
11/7/2013($0.16)($0.16)$58.84 million$62.50 millionViewN/AView Earnings Details
(Data available from 1/1/2011 forward)

Estimates

Earnings Estimates for Rocket Fuel (NASDAQ:FUEL)
Current Year EPS Consensus Estimate: $-0.76 EPS
Next Year EPS Consensus Estimate: $-0.55 EPS

Dividends

Dividend History for Rocket Fuel (NASDAQ:FUEL)
No dividend announcements for this company have been tracked by MarketBeat.com

Insider Trades

Insider Trading and Institutional Ownership History for Rocket Fuel (NASDAQ:FUEL)
Insider Ownership Percentage: 34.86%
Institutional Ownership Percentage: 27.71%
Insider Trades by Quarter for Rocket Fuel (NASDAQ:FUEL)
Institutional Ownership by Quarter for Rocket Fuel (NASDAQ:FUEL)
Insider Trades by Quarter for Rocket Fuel (NASDAQ:FUEL)
Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionDetails
11/3/2016Richard A FrankelDirectorSell40,000$1.92$76,800.00View SEC Filing  
11/1/2016Richard A FrankelDirectorSell40,000$1.99$79,600.00View SEC Filing  
10/31/2016Richard A FrankelDirectorSell20,000$1.98$39,600.00View SEC Filing  
4/23/2015Richard A FrankelInsiderSell12,000$8.97$107,640.00View SEC Filing  
4/10/2015Richard A FrankelInsiderSell12,000$8.96$107,520.00View SEC Filing  
3/25/2015Richard A FrankelInsiderSell12,000$9.78$117,360.00View SEC Filing  
3/23/2015Joann CovingtonVPSell3,000$10.01$30,030.00View SEC Filing  
3/11/2015Richard A FrankelInsiderSell12,000$9.52$114,240.00View SEC Filing  
2/27/2015Richard A FrankelInsiderSell12,000$9.82$117,840.00View SEC Filing  
2/24/2015Joann CovingtonVPSell3,000$10.05$30,150.00View SEC Filing  
2/18/2015Richard A FrankelInsiderSell12,000$14.15$169,800.00View SEC Filing  
1/27/2015Richard A FrankelInsiderSell12,000$13.64$163,680.00View SEC Filing  
1/14/2015Richard A FrankelInsiderSell6,000$14.14$84,840.00View SEC Filing  
1/13/2015Joann CovingtonVPSell3,000$14.69$44,070.00View SEC Filing  
1/13/2015Richard A FrankelInsiderSell6,000$14.37$86,220.00View SEC Filing  
12/30/2014Richard A FrankelInsiderSell12,000$16.25$195,000.00View SEC Filing  
12/18/2014Richard A FrankelInsiderSell12,000$16.72$200,640.00View SEC Filing  
12/11/2014Joann CovingtonVPSell3,000$14.34$43,020.00View SEC Filing  
12/5/2014Clark M KokichDirectorBuy12,235$15.14$185,237.90View SEC Filing  
12/2/2014Richard A FrankelInsiderSell12,000$15.98$191,760.00View SEC Filing  
11/26/2014Dominic TriggDirectorSell30,000$17.35$520,500.00View SEC Filing  
11/26/2014George H JohnCEOBuy60,000$17.23$1,033,800.00View SEC Filing  
11/18/2014Richard A FrankelInsiderSell12,000$17.90$214,800.00View SEC Filing  
11/17/2014Joann CovingtonVPSell3,000$18.79$56,370.00View SEC Filing  
11/17/2014Richard A FrankelInsiderSell5,160$18.20$93,912.00View SEC Filing  
6/3/2014John E GardnerDirectorSell49,314$24.40$1,203,261.60View SEC Filing  
5/29/2014John E GardnerDirectorSell144,301$24.85$3,585,879.85View SEC Filing  
2/5/2014Abhinav GuptaVPSell186,855$58.26$10,886,172.30View SEC Filing  
2/5/2014George JohnCEOSell307,877$58.26$17,936,914.02View SEC Filing  
2/5/2014J. Peter BardwickCFOSell17,500$58.26$1,019,550.00View SEC Filing  
2/5/2014Monte ZwebenDirectorSell12,996$58.26$757,146.96View SEC Filing  
2/5/2014Richard FrankelInsiderSell254,323$58.26$14,816,857.98View SEC Filing  
1/30/2014William EricsonDirectorSell1,656,776$61.00$101,063,336.00View SEC Filing  
9/25/2013Monte ZwebenDirectorSell75,000$26.97$2,022,750.00View SEC Filing  
(Data available from 1/1/2013 forward)

Headlines

Headline Trends for Rocket Fuel (NASDAQ:FUEL)
Latest Headlines for Rocket Fuel (NASDAQ:FUEL)
Source:
DateHeadline
americanbankingnews.com logoRocket Fuel Inc (FUEL) Receives Consensus Recommendation of "Hold" from Brokerages
www.americanbankingnews.com - May 26 at 1:15 PM
finance.yahoo.com logoAre Options Traders Betting on a Big Move in Rocket Fuel (FUEL) Stock?
finance.yahoo.com - May 22 at 11:24 AM
americanbankingnews.com logoZacks Investment Research Upgrades Rocket Fuel Inc (FUEL) to "Hold"
www.americanbankingnews.com - May 18 at 7:30 AM
finance.yahoo.com logoRocket Fuel Expands Brand Capabilities with Native Advertising Powered by Artificial Intelligence
finance.yahoo.com - May 17 at 10:39 AM
fool.com logoWhy Shares of Rocket Fuel Crashed Today - Motley Fool
www.fool.com - May 11 at 5:57 PM
reuters.com logoBRIEF-ROCKET FUEL Q1 GAAP LOSS PER SHARE $0.49
www.reuters.com - May 10 at 5:29 PM
finance.yahoo.com logoEdited Transcript of FUEL earnings conference call or presentation 9-May-17 9:00pm GMT
finance.yahoo.com - May 10 at 5:29 PM
finance.yahoo.com logoEdited Transcript of FUEL earnings conference call or presentation 9-May-17 9:00pm GMT
finance.yahoo.com - May 10 at 5:29 PM
fool.com logoWhy Shares of Rocket Fuel Crashed Today
www.fool.com - May 10 at 4:29 PM
businesswire.com logoRocket Fuel Reports Financial Results for First Quarter 2017 - Business Wire (press release)
www.businesswire.com - May 10 at 10:36 AM
finance.yahoo.com logoRocket Fuel Launches New Anti-Malvertising Platform Leveraging the Power of AI and Google Cloud Vision API
finance.yahoo.com - May 10 at 10:36 AM
americanbankingnews.com logoCredit Suisse Group AG Downgrades Rocket Fuel Inc (FUEL) to Neutral
www.americanbankingnews.com - May 10 at 8:00 AM
americanbankingnews.com logoRocket Fuel Inc (FUEL) Posts Earnings Results
www.americanbankingnews.com - May 9 at 10:44 PM
finance.yahoo.com logoInvestor Network: Rocket Fuel, Inc. to Host Earnings Call
finance.yahoo.com - May 9 at 5:12 PM
finance.yahoo.com logoRocket Fuel Reports Financial Results for First Quarter 2017
finance.yahoo.com - May 9 at 5:12 PM
finance.yahoo.com logoETFs with exposure to Rocket Fuel, Inc. : May 9, 2017
finance.yahoo.com - May 9 at 5:12 PM
finance.yahoo.com logoRocket Fuel reports 1Q loss
finance.yahoo.com - May 9 at 5:12 PM
bloomberg.com logoGoogle and Facebook’s Idealistic Futures Are Built on Ads
www.bloomberg.com - May 4 at 5:31 PM
finance.yahoo.com logoRocket Fuel to Report First Quarter 2017 Results and Host Quarterly Conference Call on May 9 - Yahoo Finance
finance.yahoo.com - May 4 at 12:15 PM
businesswire.com logoMedia Alert: Rocket Fuel Explains the Value of Digital Ad Solutions at Top NewFronts Events in May 2017
www.businesswire.com - May 3 at 5:08 PM
finance.yahoo.com logoCORRECTING and REPLACING Media Alert: Rocket Fuel Explains the Value of Digital Ad Solutions at Top NewFronts Events in May 2017
finance.yahoo.com - May 3 at 5:08 PM
bizjournals.com logoGirl STEM Stars & Kiwoba Events’ Kiwoba Allaire | Women of Influence 2017
www.bizjournals.com - May 2 at 7:35 PM
finance.yahoo.com logoRocket Fuel to Report First Quarter 2017 Results and Host Quarterly Conference Call on May 9
finance.yahoo.com - May 2 at 7:35 PM
americanbankingnews.com logoRocket Fuel (FUEL) Receives Media Sentiment Score of 0.13
www.americanbankingnews.com - May 2 at 1:30 PM
americanbankingnews.com logoRocket Fuel Inc (FUEL) Given Consensus Recommendation of "Hold" by Brokerages
www.americanbankingnews.com - May 1 at 4:24 PM
americanbankingnews.com logoRocket Fuel (FUEL) Earning Positive Press Coverage, Study Shows
www.americanbankingnews.com - April 28 at 4:38 PM
americanbankingnews.com logoRocket Fuel Inc (FUEL) Rating Lowered to Hold at Zacks Investment Research
www.americanbankingnews.com - April 25 at 11:00 PM
finance.yahoo.com logoETFs with exposure to Rocket Fuel, Inc. : April 25, 2017
finance.yahoo.com - April 25 at 4:56 PM
americanbankingnews.com logoRocket Fuel (FUEL) Given Media Impact Score of 0.15
www.americanbankingnews.com - April 24 at 9:52 PM
bloomberg.com logoSpace May Be Next Frontier for Earth's Crude Oil Giants: Analyst
www.bloomberg.com - April 23 at 10:41 PM
americanbankingnews.com logoPositive News Coverage Extremely Likely to Affect Rocket Fuel (FUEL) Share Price
www.americanbankingnews.com - April 20 at 10:35 PM
americanbankingnews.com logoRocket Fuel (FUEL) Earns Daily Coverage Optimism Rating of 0.54
www.americanbankingnews.com - April 17 at 12:52 PM
americanbankingnews.com logoRocket Fuel (FUEL) Earning Somewhat Favorable Press Coverage, Analysis Finds
www.americanbankingnews.com - April 13 at 7:01 PM
finance.yahoo.com logoETFs with exposure to Rocket Fuel, Inc. : April 7, 2017
finance.yahoo.com - April 7 at 5:13 PM
finance.yahoo.com logoUsing IAS Data, Rocket Fuel and IAS Conduct Study Finding That in Certain Cases up to 70% In-Stream Video Ad Inventory is Misrepresented as In-Banner
finance.yahoo.com - April 7 at 9:56 AM
americanbankingnews.com logoRocket Fuel Inc (FUEL) Receives Average Rating of "Hold" from Analysts
www.americanbankingnews.com - April 4 at 2:01 PM
latimes.com logoSpaceX hopes to launch a recycled rocket. Can it cut the turnaround to a couple days?
www.latimes.com - March 29 at 10:51 PM
seekingalpha.com logoRocket Fuel: Is The Fuel Used Up?
seekingalpha.com - March 28 at 11:44 AM
finance.yahoo.com logoRocket Fuel (FUEL) Looks Good: Stock Adds 6% in Session
finance.yahoo.com - March 27 at 11:35 AM
benzinga.com logoRocket Fuel Higher In 13 Of Last 15 Trading Sessions
www.benzinga.com - March 25 at 10:13 AM
finance.yahoo.com logoROCKET FUEL INC. Financials
finance.yahoo.com - March 22 at 5:30 PM
businesswire.com logoRocket Fuel Expands Partnership with IBM by Embedding Watson Cognitive Capabilities into Its Predictive Marketing ... - Business Wire (press release)
www.businesswire.com - March 22 at 9:41 AM
finance.yahoo.com logoRocket Fuel Expands Partnership with IBM by Embedding Watson Cognitive Capabilities into Its Predictive Marketing Platform
finance.yahoo.com - March 21 at 5:29 PM
biz.yahoo.com logoROCKET FUEL INC. Files SEC form 10-K, Annual Report
biz.yahoo.com - March 16 at 6:37 PM
News IconAdblock Plus has announced the 'Acceptable Ads Committee' who will decide which ads it won't block
www.businessinsider.com - March 15 at 5:40 PM
businesswire.com logoMedia Alert: Rocket Fuel Demonstrates the Value of Predictive Marketing at Top Conferences in March 2017 - Business Wire (press release)
www.businesswire.com - March 12 at 4:58 PM
finance.yahoo.com logoMedia Alert: Rocket Fuel Demonstrates the Value of Predictive Marketing at Top Conferences in March 2017
finance.yahoo.com - March 10 at 11:08 AM
finance.yahoo.com logo5 Terrific Tech Stocks to Boost Your Portfolio Returns
finance.yahoo.com - March 8 at 6:09 PM
biz.yahoo.com logoROCKET FUEL INC. Files SEC form 8-K, Regulation FD Disclosure
biz.yahoo.com - March 8 at 6:09 PM
finance.yahoo.com logoWill Rocket Fuel (FUEL) Continue to Surge Higher?
finance.yahoo.com - March 7 at 11:30 AM

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Rocket Fuel (FUEL) Chart for Sunday, May, 28, 2017

This page was last updated on 5/28/2017 by MarketBeat.com Staff