Rocket Fuel Company Profile (NASDAQ:FUEL)

About Rocket Fuel (NASDAQ:FUEL)

Rocket Fuel logoRocket Fuel Inc. is a technology company, which offers a Programmatic Marketing Platform that is designed for helping marketers and their agencies to connect with consumers through digital media. The Company's service offerings are organized around platforms, including Data Management Platform (DMP) and Demand Side Platform (DSP), which are used by customers themselves or integrating with other customer relationship management or marketing platforms, and together in various permutations as its Programmatic Marketing Platform. The integrated platform is designed to deliver and optimize media spend to engage, upsell and retarget consumers across addressable channels, including display, mobile and video, and across addressable devices, such as tablets, set top boxes, television and mobile phones. It offers Programmatic Marketing Platform as a managed service, which it operate on behalf of its customers, and as a self-service platform operated by its customers or their agencies directly.

Industry, Sector and Symbol:
  • Sector: Cyclical Consumer Goods & Services
  • Industry: Advertising & Marketing
  • Sub-Industry: N/A
  • Symbol: NASDAQ:FUEL
  • CUSIP: N/A
  • Web:
  • Market Cap: $122.18 million
  • Outstanding Shares: 46,993,000
Average Prices:
  • 50 Day Moving Avg: $2.60
  • 200 Day Moving Avg: $3.38
  • 52 Week Range: $1.70 - $5.90
  • Trailing P/E Ratio: N/A
  • Foreward P/E Ratio: -2.17
  • P/E Growth: 0.00
Sales & Book Value:
  • Annual Revenue: $420.47 million
  • Price / Sales: 0.29
  • Book Value: $1.14 per share
  • Price / Book: 2.28
  • EBITDA: ($16,550,000.00)
  • Net Margins: -20.05%
  • Return on Equity: -120.35%
  • Return on Assets: -28.17%
  • Debt-to-Equity Ratio: 0.09%
  • Current Ratio: 0.97%
  • Quick Ratio: 0.97%
  • Average Volume: 797,398 shs.
  • Beta: 0.63
  • Short Ratio: 7.1

Frequently Asked Questions for Rocket Fuel (NASDAQ:FUEL)

What is Rocket Fuel's stock symbol?

Rocket Fuel trades on the NASDAQ under the ticker symbol "FUEL."

How were Rocket Fuel's earnings last quarter?

Rocket Fuel Inc (NASDAQ:FUEL) released its quarterly earnings results on Tuesday, October, 25th. The company reported ($0.08) EPS for the quarter, beating analysts' consensus estimates of ($0.15) by $0.07. The firm earned $109.72 million during the quarter, compared to analyst estimates of $64.18 million. Rocket Fuel had a negative net margin of 20.05% and a negative return on equity of 120.35%. The business's revenue for the quarter was down 1.9% on a year-over-year basis. During the same period in the previous year, the business earned ($0.16) EPS. View Rocket Fuel's Earnings History.

When will Rocket Fuel make its next earnings announcement?

Rocket Fuel is scheduled to release their next quarterly earnings announcement on Monday, October, 23rd 2017. View Earnings Estimates for Rocket Fuel.

Where is Rocket Fuel's stock going? Where will Rocket Fuel's stock price be in 2017?

5 equities research analysts have issued 12 month target prices for Rocket Fuel's shares. Their forecasts range from $2.20 to $4.75. On average, they expect Rocket Fuel's share price to reach $3.65 in the next year. View Analyst Ratings for Rocket Fuel.

What are analysts saying about Rocket Fuel stock?

Here are some recent quotes from research analysts about Rocket Fuel stock:

  • 1. According to Zacks Investment Research, "Rocket Fuel Inc. is a leading provider of artificial intelligence advertising solutions for digital marketers. They deliver a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Europe, and Japan. Customers trust Rocket Fuel's Advertising That Learns platform to achieve brand and direct-response objectives in diverse industries from luxury cars to groceries to retail. " (7/12/2017)
  • 2. Needham & Company LLC analysts commented, "Rocket Fuel reported better than expected 4Q16. Platform Solutions is gaining traction with its largest customers, which we expect to continue in 2017. While we believe the company should return to growth on a gross revenue basis as Media Services growth adds to the rapidly growing Platform Solutions, a shift toward fixed margin should push FY17 net revenue lower y/y. The lower media margin, increasing mix of lower-margin Platform revenue, and seasonal weakness pushed 1Q17 revenue guidance below expectations. We believe the lower net revenue also pushed Q1 EBITDA guidance below expectations. While continued costcutting efforts should translate into positive EBITDA and free cash flow, we estimate lower profitability y/y due to the lower media margin and increasing mix of lowermargin Platform revenue." (2/22/2017)

Who are some of Rocket Fuel's key competitors?

Who are Rocket Fuel's key executives?

Rocket Fuel's management team includes the folowing people:

  • Monte Zweben, Executive Chairman of the Board
  • Randy Wootton, Chief Executive Officer, Director
  • Stephen Snyder, Chief Financial Officer, Principal Financial Officer and Principal Accounting Officer
  • Richard Frankel, Executive Vice President, Director
  • Jennifer Trzepacz, Senior Vice President - Human Resources
  • Eric Duerr, Chief Marketing Officer
  • Bela Pandya, Vice President - Finance
  • JoAnn C. Covington, Vice President, General Counsel, Corporate Secretary, Chief Privacy Officer
  • Henrik Gerdes, Vice President, Corporate Controller, Treasurer
  • Phil Frank, Vice President - Relations

How do I buy Rocket Fuel stock?

Shares of Rocket Fuel can be purchased through any online brokerage account. Popular online brokerages include Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Scottrade, Fidelity and Charles Schwab.

What is Rocket Fuel's stock price today?

One share of Rocket Fuel stock can currently be purchased for approximately $2.60.

MarketBeat Community Rating for Rocket Fuel (NASDAQ FUEL)
Community Ranking:  1.7 out of 5 (star)
Outperform Votes:  143 (Vote Outperform)
Underperform Votes:  269 (Vote Underperform)
Total Votes:  412
MarketBeat's community ratings are surveys of what our community members think about Rocket Fuel and other stocks. Vote "Outperform" if you believe the stock will outperform the S&P 500 over the long term. Vote "Underperform" if you believe the stock will underperform the S&P 500 over the long term. You may vote once every thirty days.

Analyst Ratings

Consensus Ratings for Rocket Fuel (NASDAQ:FUEL) (How are Consensus Ratings Calculated?)
Ratings Breakdown: 1 Sell Rating, 3 Hold Ratings, 1 Buy Rating
Consensus Rating:Hold (Score: 2.00)
Consensus Price Target: $3.65 (40.38% upside)
Consensus Price Target History for Rocket Fuel (NASDAQ:FUEL)
Price Target History for Rocket Fuel (NASDAQ:FUEL)
Analysts' Ratings History for Rocket Fuel (NASDAQ:FUEL)
DateFirmActionRatingPrice TargetImpact on Share PriceDetails
10/4/2017Oppenheimer Holdings, Inc.Reiterated RatingOutperform$4.00N/AView Rating Details
5/10/2017Credit Suisse GroupDowngradeOutperform -> Neutral$4.50 -> $4.75HighView Rating Details
2/22/2017Needham & Company LLCReiterated RatingHoldN/AView Rating Details
10/26/2016Citigroup Inc.Reiterated RatingSellN/AView Rating Details
10/26/2016Piper Jaffray CompaniesReiterated RatingHold$2.20N/AView Rating Details
7/18/2016BMO Capital MarketsReiterated RatingHold$4.00N/AView Rating Details
5/11/2016Wells Fargo & CompanyReiterated RatingHoldN/AView Rating Details
2/8/2016Goldman Sachs Group, Inc. (The)Lower Price TargetNeutral$4.00 -> $3.25N/AView Rating Details
11/11/2015Boenning ScattergoodInitiated CoverageNeutralN/AView Rating Details
11/2/2015Evercore ISILower Price TargetHold$7.50 -> $6.00N/AView Rating Details
(Data available from 10/19/2015 forward)


Earnings History for Rocket Fuel (NASDAQ:FUEL)
Earnings by Quarter for Rocket Fuel (NASDAQ:FUEL)
Earnings History by Quarter for Rocket Fuel (NASDAQ FUEL)
DateQuarterConsensus EstimateActual EPSRevenue EstimateActual RevenueRelease LinkConference CallDetails
10/23/2017($0.29)N/AView Earnings Details
5/9/2017Q1 2017($0.42)($0.32)$102.15 million$95.20 millionViewListenView Earnings Details
2/21/2017Q416($0.16)($0.16)$60.21 million$124.80 millionViewListenView Earnings Details
10/25/2016Q316($0.15)($0.08)$64.18 million$109.72 millionViewListenView Earnings Details
8/2/2016Q216($0.23)($0.15)$111.19 million$117.00 millionViewListenView Earnings Details
5/10/2016Q1($0.54)($0.28)$94.19 million$62.20 millionViewListenView Earnings Details
2/24/2016Q4($0.19)($0.04)$119.43 million$125.40 millionViewListenView Earnings Details
11/4/2015Q315($0.25)($0.31)$122.88 million$111.80 millionViewN/AView Earnings Details
8/5/2015Q215($0.69)($0.32)$119.26 million$120.06 millionViewN/AView Earnings Details
5/7/2015Q115($0.90)($0.60)$105.00 million$104.33 millionViewN/AView Earnings Details
2/19/2015Q414($0.47)($0.18)$147.30 million$139.50 millionViewN/AView Earnings Details
11/12/2014Q314($0.48)($0.34)$98.70 million$102.10 millionViewN/AView Earnings Details
8/5/2014Q214($0.22)($0.11)$90.22 million$92.60 millionViewListenView Earnings Details
5/8/2014Q114($0.30)($0.18)$76.21 million$74.40 millionViewN/AView Earnings Details
2/20/2014Q212$0.01$0.06$81.73 million$85.60 millionViewN/AView Earnings Details
11/7/2013($0.16)($0.16)$58.84 million$62.50 millionViewN/AView Earnings Details
(Data available from 1/1/2011 forward)


Earnings Estimates for Rocket Fuel (NASDAQ:FUEL)
Current Year EPS Consensus Estimate: $-0.95 EPS
Next Year EPS Consensus Estimate: $-1.20 EPS


Dividend History for Rocket Fuel (NASDAQ:FUEL)
No dividend announcements for this company have been tracked by

Insider Trades

Insider Trading and Institutional Ownership History for Rocket Fuel (NASDAQ:FUEL)
Insider Ownership Percentage: 34.86%
Institutional Ownership Percentage: 40.42%
Insider Trades by Quarter for Rocket Fuel (NASDAQ:FUEL)
Institutional Ownership by Quarter for Rocket Fuel (NASDAQ:FUEL)
Insider Trades by Quarter for Rocket Fuel (NASDAQ:FUEL)
Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionDetails
11/3/2016Richard A FrankelDirectorSell40,000$1.92$76,800.00View SEC Filing  
11/1/2016Richard A FrankelDirectorSell40,000$1.99$79,600.00View SEC Filing  
10/31/2016Richard A FrankelDirectorSell20,000$1.98$39,600.00View SEC Filing  
4/23/2015Richard A FrankelInsiderSell12,000$8.97$107,640.00View SEC Filing  
4/10/2015Richard A FrankelInsiderSell12,000$8.96$107,520.00View SEC Filing  
3/25/2015Richard A FrankelInsiderSell12,000$9.78$117,360.00View SEC Filing  
3/23/2015Joann CovingtonVPSell3,000$10.01$30,030.00View SEC Filing  
3/11/2015Richard A FrankelInsiderSell12,000$9.52$114,240.00View SEC Filing  
2/27/2015Richard A FrankelInsiderSell12,000$9.82$117,840.00View SEC Filing  
2/24/2015Joann CovingtonVPSell3,000$10.05$30,150.00View SEC Filing  
2/18/2015Richard A FrankelInsiderSell12,000$14.15$169,800.00View SEC Filing  
1/27/2015Richard A FrankelInsiderSell12,000$13.64$163,680.00View SEC Filing  
1/14/2015Richard A FrankelInsiderSell6,000$14.14$84,840.00View SEC Filing  
1/13/2015Joann CovingtonVPSell3,000$14.69$44,070.00View SEC Filing  
1/13/2015Richard A FrankelInsiderSell6,000$14.37$86,220.00View SEC Filing  
12/30/2014Richard A FrankelInsiderSell12,000$16.25$195,000.00View SEC Filing  
12/18/2014Richard A FrankelInsiderSell12,000$16.72$200,640.00View SEC Filing  
12/11/2014Joann CovingtonVPSell3,000$14.34$43,020.00View SEC Filing  
12/5/2014Clark M KokichDirectorBuy12,235$15.14$185,237.90View SEC Filing  
12/2/2014Richard A FrankelInsiderSell12,000$15.98$191,760.00View SEC Filing  
11/26/2014Dominic TriggDirectorSell30,000$17.35$520,500.00View SEC Filing  
11/26/2014George H JohnCEOBuy60,000$17.23$1,033,800.00View SEC Filing  
11/18/2014Richard A FrankelInsiderSell12,000$17.90$214,800.00View SEC Filing  
11/17/2014Joann CovingtonVPSell3,000$18.79$56,370.00View SEC Filing  
11/17/2014Richard A FrankelInsiderSell5,160$18.20$93,912.00View SEC Filing  
6/3/2014John E GardnerDirectorSell49,314$24.40$1,203,261.60View SEC Filing  
5/29/2014John E GardnerDirectorSell144,301$24.85$3,585,879.85View SEC Filing  
2/5/2014Abhinav GuptaVPSell186,855$58.26$10,886,172.30View SEC Filing  
2/5/2014George JohnCEOSell307,877$58.26$17,936,914.02View SEC Filing  
2/5/2014J. Peter BardwickCFOSell17,500$58.26$1,019,550.00View SEC Filing  
2/5/2014Monte ZwebenDirectorSell12,996$58.26$757,146.96View SEC Filing  
2/5/2014Richard FrankelInsiderSell254,323$58.26$14,816,857.98View SEC Filing  
1/30/2014William EricsonDirectorSell1,656,776$61.00$101,063,336.00View SEC Filing  
9/25/2013Monte ZwebenDirectorSell75,000$26.97$2,022,750.00View SEC Filing  
(Data available from 1/1/2013 forward)


Headline Trends for Rocket Fuel (NASDAQ:FUEL)
Latest Headlines for Rocket Fuel (NASDAQ:FUEL)
DateHeadline logoThese Giant Printers Are Meant to Make Rockets - October 18 at 5:41 AM logoElon Musk's 4 Success Mantras From SpaceX And Tesla - October 17 at 7:37 PM logoFinancial Analysis: Rocket Fuel (FUEL) & Its Peers - October 16 at 8:30 PM logoRocket Fuel Inc (FUEL) Set to Announce Quarterly Earnings on Monday - October 16 at 5:46 AM logoCould Jeff Bezos' Blue Origin — a ULA partner — become a rival for national security rocket launches? - October 9 at 7:07 PM logoRocket Fuel Inc (FUEL) Given "Outperform" Rating at Oppenheimer Holdings, Inc. - October 8 at 6:02 PM logoContrasting Rocket Fuel (FUEL) and The Competition - October 7 at 8:38 AM logoSupersonic Airlines Are Coming Back While Musk Dreams of Space - October 6 at 7:16 PM logoFast 50: 25. TCW Inc. - Nashville Business Journal - October 1 at 6:43 AM logoRocket Fuel Inc (FUEL) Given Average Rating of "Hold" by Brokerages - September 30 at 12:44 PM logoTrump Pushes Business Tax Cuts As 'Rocket Fuel' For Economy - - September 29 at 5:57 PM logoElon Musk Aims to Land Humans on Mars by Middle of Next Decade - September 29 at 2:32 PM logoMusk lays out plans to launch two rockets to Mars by 2022 - September 29 at 2:32 PM logoMusk Wants to Build a Rocket That Will Get You Anywhere on Earth in an Hour - September 29 at 2:32 PM logoTrump's North Korea Bombast is Out of Sync with Gradual Sanctions Squeeze - September 28 at 6:08 PM logoRocket Fuel (FUEL) versus Its Peers Critical Survey - September 26 at 4:28 PM logoAnalyzing Rocket Fuel (FUEL) and Social Reality (SCRI) - September 12 at 2:26 AM logoFinancial Contrast: Rocket Fuel (FUEL) and Social Reality (SCRI) - September 9 at 4:28 PM logoSundaySky Appoints Eric Porres Chief Marketing Officer to Lead Future of Digital Storytelling, Customer Experience - September 7 at 4:53 AM logoForm SC 14D9/A Rocket Fuel Inc. Filed by: Rocket Fuel Inc. - September 6 at 6:47 PM logoSizmek Announces Successful Completion of Cash Tender Offer for Shares of Rocket Fuel - September 6 at 6:47 PM logoRocket Fuel Inc. (FUEL) Receives Consensus Recommendation of "Hold" from Analysts - September 5 at 12:32 PM logoSizmek and its Affiliate Fuel Acquisition Co. Announce Extension of Tender Offer for All Outstanding Shares of ... - Nasdaq - August 30 at 12:22 AM logoSizmek and its Affiliate Fuel Acquisition Co. Announce Extension of Tender Offer for All Outstanding Shares of Rocket Fuel - August 30 at 12:22 AM logoMoon Express CEO shares hiring plans, lunar mission update - August 29 at 7:22 PM logoRocket Fuel Inc. (FUEL) Sees Large Decline in Short Interest - August 27 at 4:28 AM logoRocket Fuel Predicts the Expansion of AI-Powered Platforms Beyond Mere Campaign Vehicles - Business Wire (press release) - August 26 at 1:59 AM logoETFs with exposure to Rocket Fuel, Inc. : August 25, 2017 - August 26 at 1:59 AM logoContrasting XO Group (XOXO) and Rocket Fuel (FUEL) - August 25 at 8:18 PM logoRocket Fuel Predicts the Expansion of AI-Powered Platforms Beyond Mere Campaign Vehicles - August 25 at 5:10 AM logoSocial Reality (SRAX) & Rocket Fuel (FUEL) Head to Head Survey - August 20 at 2:28 PM logoRocket Fuel, Inc. :FUEL-US: Earnings Analysis: Q2, 2017 By the Numbers : August 16, 2017 - August 16 at 6:57 PM logoRocket Fuel Awarded Two Patents to Help Leverage First-Party ... - Business Wire (press release) - August 16 at 12:32 AM logoRocket Fuel Awarded Two Patents to Help Leverage First-Party Cookies to More Meaningfully Reach Consumers - August 15 at 7:30 PM logoRocket Fuel Named a Snapchat Certified Partner, Providing Brands with Enhanced Video Solutions - Business Wire (press release) - August 12 at 12:20 AM logoRocket Fuel Inc. (NASDAQ:FUEL) Receives Average Recommendation of "Hold" from Analysts - August 11 at 6:18 PM logoRocket Fuel Named a Snapchat Certified Partner, Providing Brands with Enhanced Video Solutions - August 10 at 8:12 PM logoHow I’m Playing the Lithium Boom With Tesla Inc (TSLA) Stock - August 10 at 12:03 AM logoRocket Fuel Reports Financial Results for Second Quarter 2017 - Business Wire (press release) - August 9 at 7:03 PM logoRocket Fuel Reports Financial Results for Second Quarter 2017 - August 9 at 7:03 PM logoRocket Fuel reports 2Q loss - August 9 at 7:03 PM logoReviewing Tremor Video (TRMR) & Rocket Fuel (NASDAQ:FUEL) - August 9 at 4:16 PM logoCritical Comparison: Interpublic Group of Companies, Inc. (The) (IPG) & Rocket Fuel (FUEL) - August 9 at 7:24 AM logoSizmek Commences Tender Offer for Shares of Rocket Fuel (FUEL) - - August 3 at 5:49 AM logoSizmek Commences Tender Offer for All Outstanding Shares of Rocket Fuel - Nasdaq - August 2 at 7:44 PM logoSizmek Commences Tender Offer for All Outstanding Shares of Rocket Fuel - August 2 at 7:44 PM logoSHAREHOLDER ALERT: Monteverde & Associates PC Announces An Investigation Of Rocket Fuel Inc. - FUEL - PR Newswire (press release) - August 1 at 7:28 PM logoETFs with exposure to Rocket Fuel, Inc. : July 31, 2017 - July 31 at 6:31 PM logoSHAREHOLDER ALERT: Monteverde & Associates PC Announces An Investigation Of Rocket Fuel Inc. - FUEL - July 31 at 6:31 PM logoForm 4 Rocket Fuel Inc. For: Jul 25 - - July 28 at 5:26 AM



Rocket Fuel (FUEL) Chart for Thursday, October, 19, 2017

This page was last updated on 10/19/2017 by Staff

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